Our engineers did.

And decided to do something about it.

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A Growing Problem

The dark, damp environment found inside modern ventilation systems is conducive to microorganism growth. A prime breeding ground for mold, mildew and bacteria.

Every time you get into the car and turn on the fan, these potentially harmful allergens are blown into the passenger compartment and the air that we breathe.

It’s a serious problem hiding in automobile ventilation systems.

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A Growing Problem

Drivers and their passengers are spending much more time in their vehicles.

The average driver spends 1.5 hours/day in an automobile.

“Studies have shown that the air inside a car can be a more hostile environment than our workplace or in our home.”

Connie Morbach, Environmental Scientist as reported on the Today Show

The MiST™ Solution

Atomized micro-droplets of a specially formulated solution are drawn into an automobile’s vents, penetrating and traveling to where the microorganisms are living. MiST treats the entire ventilation system, including the evaporator, heater core, air ducts and passenger compartment surfaces.

MiST™ was specifically engineered as the solution for treating allergens such as bacteria, mildew and mold. Cabin air filters are barriers designed to trap most air-borne particles, fumes and chemical pollutants, not living microorganisms.

The MiST™ Position

MiST™ is NEW and should be treated that way. MiST™ has it’s place, it’s niche in the In-Car Air Quality segment.

It is specially designed and should be positioned to treat & prevent living microorganisms. MiST does contain a deodorizer and will deal with most smells, but

the best way to deal with extreme odors is to remove & clean the source. Cabin Air Filters work as barriers, blocking and capturing particles.

In-Car Air Quality Segment

Cabin Air FiltersAir-borne particles

Chemical pollutants

Fumes

Keeps them from entering the vehicle and keeps living microorganism from exiting

DeodorizersAir FreshenersShampoos

Spills, Smoke, Food, Pets

Mold, Mildew Bacteria living inside the vehicle’s ventilation and passenger cabin

Atomized microdroplets travel to where the microorganisms live

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Benefit to the Vehicle Owner

Customer enjoys Peace of Mind

Treats airborne allergy triggers - relieving symptoms such as nasal congestion, sneezing and itchy eyes

Regular MiST treatments reduce the long-term effects of breathing harmful allergens

Improved air quality for themselves and their passengers

Less fatigue, improved breathing, better driving experience

Fast, inexpensive and effective service

MiST™ can be performed in conjunction with other vehicle service - convenient

Not spending more on their vehicle, spending it on their health and well-being

Health is important, in addition to exercising, watching what they eat and drink, they feel good about the air they breathe.

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“Don’t give it a second thought, breathe easy with a MiST.”

Case Study - Four Bay Garage

Number of technicians: 3

Typical services offered: General Automotive Repair

Demographic of customers: Suburban Dual Income Families (Mid 30’s to 40’s) and Seniors. Avg Vehicles: 7+ year oldAvg Family Income $67,300 in neighbourhood

Average # of Customers/day: 8 to 10

% informed about MiST™: 100%

How many are interested: Most are engaged in the discussion of the air quality, mold and allergies

How many buy the service: Averaging 1/day, high as 3 in one day since inception

Customers reaction: Generally positive, all happy with the treatment.Felt better about the air. The air freshener clip and mirror hanger is important as the change is imperceptible to the customer

Reaction to price: Fair ($39.95)

Shop owners initial reaction: Saw it as a deodorizer for AC smell, a bit skeptical, Unsure how to sell.

Shop owners reaction: “Surprised at customer reaction and acceptance. Women and seniors seem to be much more inclined to buy while men take the consumer card home with them to decide later. I made a small sign with the price so they didn’t have to ask how much. It is very easy to use and easy to talk to customers about. I like that it is not a pressure sale. I will be putting a sign up at the gas bar counter.” NextPrevious

Case Study – Car Wash Detailer

Number of staff: 24 including all cleaning staff

Typical services offered: Car Wash, Detail and Interior Cleaning

Demographic of customers: 20 to 40’s Avg Vehicles: new to 5+ year old

Average # of Customers/day: 260 (8 – 12 for interior cleaning)

% informed about MiST™: 100% of interior cleaning customers

How many are interested: Almost all of them

How many buy the service: Averaging 2/day

Customers reaction: Very happy with the treatment.Felt better about the air and like the deodorizer

Reaction to price: OK with it ($49.95)

Shop owners initial reaction: Really likes the product. Very easy to use by thecleaning staff. Saw it as a deodorizer

Shop owners reaction: “Right now, I am only selling it to interior cleaning customers as they are the only ones that leave their cars. I am having good success with it, and knowingwhat it is meant to do and that it is more than just a deodorizer, I will start promoting it to more customers as a solution to treat mold, mildew and bacteria. The idea of running it while the car is being washed is good.”

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Case Study – Three Bay Garage

Number of staff: 2

Typical services offered: General Automotive Repair

Demographic of customers: White collar in downtown city core. Age: Mid 30’s to 50’s3+ Years old Vvehicles

Average # of Customers/day: 8 to 10

% informed about MiST™: 100% (Using Sales Method)

How many are interested: All were very interested

How many buy the service: Averaging 3/day. 24 in five days.

Customer reaction: “Very happy that I could provide this service.”

Reaction to price: Started at $39.95 then raised to $49.95.

Shop owners initial reaction: “I quickly saw the dollar potential and got a MiST unitright away.”

Shop owners reaction: “Couldn’t believe how easy it is to sell! I bought 4 morecases of cleaning solution after having the machine for only 5 days. Consumers are really concerned about theair quality in their vehicles. My customers are very happy to know I have this service.”

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Training the Service Advisor

Identify the Problem and Increase AwarenessAsk every single customer…“Have you ever thought about the air you’re breathing?” Then hand them a consumer card. Engage a discussion on air quality; in the home, workplace, environment and lead it to the air they breathe in the car.

Provide the Solution“The MiST™ treatment is available for $39.95 and only takes 15 minutes. It is a highly effective service that restores in-car air quality by treating mold, mildew, and bacteria. Don’t give it a second thought, breathe easier with MiST™”

How to Sell the MiST™ Service Display consumer flyers

Display MiST™ overview video in customer waiting areas

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Training the Service Advisor

The customer is already in the shop, engaged and involved in getting their vehicle serviced. Offer the MiST™. It adds value that benefits them not the vehicle and more importantly provides the customer peace of mind.

The Power of the Up-Sell

So the next time someone is at the service counter, instead of just saying “thank you for your business.” or “Your car will be ready at 3pm.” add, “Have you ever thought about the air you’re breathing?” “We have the MiST™ treatment available for $39.95. It is highly effective at restoring in-car air quality by treating mold, mildew, and bacteria.”“Would you like to add a MiST™, it takes only 15 minutes?”

When you up-sell someone who’s already sold you’re more likely to get a yes. That’s the power of the up-sell. While they are in a “buying” frame of mind, give them the opportunity to get even more than they ever imagined. You’ll end up with a happy customer and a bigger sale.

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Training the Service Advisor

Think about the ways you can partner your services with MiST™, if need be, add to them to give your customer a better experience. They key is to add MiST™ as a companion piece to what you’re already selling. These products can then build on one another, each time adding additional value to each purchase.

The Power of the Cross-Sell/Purchase with Purchase

MiST™ with Cabin Air Filter ReplacementSummerize A/C check plus MiST™Winterize Package including MiST™MiST™ and Oil Lube & Filter

The reality of business is that customers want to be sold. They love to buy for their own reasons. Not manipulatively bombarded with sales pitches or indiscriminately pressured with endless offerings, but intelligently informed, guided and suggested with related, logical and natural purchases that further their goals.

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Training the Service Advisor

• You are making expert, informed recommendations as a knowledgeable service advisor

• You are informing customers of options they may not be aware of. If there is a potentially dangerous condition with the vehicle (i.e.. Bad tires, faulty brakes, harmful allergens in their vehicles, etc.), it is the advisor’s responsibility to inform them and offer a remedy. To withhold this from others would be selfish, and poor service.

• You are in the business of solving problems and giving customers peace of mind. Safety, and now Health is a key component of the automotive market

• Any time you can fulfill more needs, address more issues or solve more problems you are easing your customer's life and building trust

Your Obligation as a Service Advisor

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Training the Service Advisor

After you've completed the initial transaction or gotten the initial indication your customer wants to buy, try the following :

“Mr. Younger, I'd like to take a moment to inform you of a new service. I’ve noticed you have put a fair bit of mileage on your car since your last service – your car is fine, but you are spending more time in your car – have you ever thought about the air you’re breathing?

“Mr. Jones, while your car is in getting an oil change, I can run a MiST™ treatment?”

“Oh, by the way Ms. Smith, did you know that adding a MiST™ treatment in addition to the new cabin air filters we replaced, the mold and bacteria will be treated as well as the outside air being filtered?”

The Only Way to Sell the Service is to ASK!…every single customer

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