About the Founder-CEO When the French-American tennis
professional Marc Massad brought his US-based sport coaching
company to the Emirates three years ago, he found a specific
section of society being excluded from structured physical activity
children with special needs. In the United States, programmes for
the disabled and those with cognitive disorders are commonplace.
Massads company, Healthy Fit Habit Group, joined the movement there
with wheelchair tennis in 2001. Now the 42-year-old tennis pro, who
served as a coach for the Lebanese Tennis Federation and Junior
Davis Cup and has experience coaching underprivileged children
during the US Open, wants to recreate a similar culture of physical
activity and sport for children with special needs in the UAE.
Along with the intensive health programme for children that his
companys Dubai-based arm New York Sports Services runs at five
schools and seven nurseries, individual coaching in tennis and
swimming is also offered to children of varying abilities.
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About the Founder-CEO Sport is for everyone I want to create an
awareness and realisation that sports is important and children
with special needs shouldnt be excluded from such physical
activity, says Massad, who wrote the book Discover the Wonderful
World of Tennis in 23 Lessons, which is used by the tennis
federations he has worked with. Along with combating obesity, sport
helps develop motor skills and self-confidence. Parents need to
advocate a healthy lifestyle for their children. Keeping them fit A
study cited in a paper by AbilityPath, an online special-needs
community in the US, found that 86 per cent of teenagers with Down
Syndrome were either overweight or obese. The Centers for Disease
Control and Prevention in the US notes that children with
disabilities are 38 per cent more likely to be obese than their
counterparts. Massad says integrating children with special needs
by modifying sport activities such as swimming, bicycling,
football, gymnastics and yoga assists development. Massad began
coaching at the age of 22 while still playing tournaments in Europe
and the US. He teaches cardio tennis, a technique borrowed from a
trend that began in 2000 that makes the sport more accessible.
Tennis is no longer an elite sport where you have to be fit to get
in. You can participate to lose weight and have fun, he says.
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About the Founder-CEO So I give the students the basics of the
game, the rules and regulations, but at no point do they remain
static. I set individual goals and they are moving constantly
during the game. The aim is to lose a minimum of 200 to 300
calories in an hour. Seeing the results I have a 7-year-old child
who is on the autism spectrum, says Massad. When his parents came
to me last year, they wanted me to get him to float. He does not
only float now, but can swim half of a full-length swimming pool.
Massad says the boy, whose motor skills were underdeveloped when he
first arrived, has made remarkable progress. He had difficulty
moving his fingers and arms before, but can now play the piano.
This is a great achievement. Massad says swimming therapy builds
physical endurance. It increases flexibility, stamina and also
impacts behaviour, he says. Over a period of time, children, when
working with a coach and with other children, begin to feel less
threatened and come out of their shell. The positive outcome has
encouraged Massad to introduce more aqua fitness and different
swimming styles for the child this year. He has also helped a
3-year-old suffering from partial paralysis by strengthening his
working limbs. You have to start slow so as not to agitate them,
and ease them into a routine they are comfortable in and can evolve
with, says Massad. I did a lot of rehabilitation in terms of
movement, where I was trying to reinforce the body parts that are
functioning to overcome those that are not. For the most effective
therapy, Massad requests complete medical records and designs a
programme with the help of the childs physiotherapist.
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About the Founder-CEO The safety of the child and people around
him is very important. These children can easily hurt themselves
and we have to work with the parents to handle them in a way that
it does not happen. Teaching life lessons In his book, he details
his teaching methods for children between the ages of 3 and 5, and
suggests role-playing to teach the game. Young kids are receptive
if you create scenarios. You can do that with characters such as
Spider-Man or Iron Man and develop the game around that. Massad
believes getting children involved in sport from a young age
teaches important life lessons. Whatever happens on the tennis
court or in a sports arena and how you deal with it is a reflection
of real life, he says.
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CONTENTS Introduction to New York Sports Services, UAE (NYSS)
Our Mission Sports and Health Fitness Programs we offer Our Sports
and Health & Fitness Academies Our Services Locations
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New York Sports Services, UAE Founded in 2011, we offer wide
range of sports and health & fitness activities for Nurseries,
Schools, Hotels, Communities, Businesses and also suit individual
and private lessons in the U.A.E With 25 years of experience in
sports and health & fitness industrie, NYSS strive for quality
and professionalism Our teaching methods are up to date, each year
we do share and update our methodology with other professionals
from around the world
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Our Mission We are committed, passionate to delivering our
promise of keeping the future fit while educating our children and
their families to live a healthy lifestyle. We are world-class
professionals who help athlete to excel and reach maximum
potentials. We have a wide range of sports activities especially
designed to fit the needs of each sports enthusiasts.
Slide 10
Our Mission We provide fun, inspiring and positive environment
for each athlete We strive to develop young student athletes who
will be leaders and role models in their community
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Programs we offer We offer a wide-range of programs especially
designed to fit the needs of each member athletes: PERSON AL
TRAINING AQUA JOG MARTIAL ARTS ZUM BA MINI TODDLER TENNIS HOLIDAY
AND SUMMER CAMPS BASKETB ALL
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Programs we offer We offer a wide-range of programs especially
designed to fit the needs of each member athletes:
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OUR SPORTS and HEALTH & FITNESS ACADEMIES
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New York Sports Tennis Academy Here at NYSS Tennis Academy, we
strive for quality and professionalism. Our teaching methods are up
to date, each year we do share and update our methodology with
other professionals from around the world. Whether you are a
beginner and intermediate or an advanced tennis player you are
looking for individual or group lessons you are a child from the
age of 4, you are a junior, or an adult seeking to get involved in
this wonderful world of tennis, at NYSS we have the right program
for you. You are out of shape but still want to play tennis come
and try our cardio tennis. NYSS Academy offers a wide range of
products fitted for your everyday life. Internationally recognized
and acclaimed tennis pro Marc Massad has been playing, coaching and
directing "everything tennis" in the US since 2001. Marc's skills
were evident when he first held a tennis racket at age 8. An
exceptional talent, Marc quickly turned into a local celebrity,
receiving offers to play and later instruct both in Europe and the
Middle East. American expertise is what we offer. Having worked at
the US open for the past 10 years promoting and developing anything
tennis in the tri states area New York, New Jersey and Connecticut,
he coached numerous players boys and girls that went on playing
division one tennis for same of the most prestigious universities
in the USA. Mar learned from the best in the US tennis industry
such as USPTR, USTA, USPTA.
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New York Sports Ballet Academy NYSS Ballet Academy offers the
highest quality instruction in ballet. We are committed to bringing
out the very best in each and every one of our students. We offer
classes for ages 3 to adult and levels from beginner to
pre-professional. Classes offered include ballet technique, pointe,
variations, pas de deux, stretch and conditioning and private
coaching, as well as unique performance opportunities. Our main
focus is ballet instruction for it is based on the Vaganova method,
the most effective ballet training in the world. We believe that
proper discipline and proper training is the key to success. The
discipline we teach is effective not only in the Ballet world, but
also in the ballet dancer's everyday life. NYSS prides itself in
having top international professional ballet instructors who
received their training and graduated from the world famous ballet
academies. They bring a wealth of knowledge as former professional
ballet dancers with the world recognition.
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New York Sports Swimming Academy NYSS Swimming Academy offers a
variety of services ranging from swimming lessons to Aquacise. We
have grown from strength to strength servicing the vast and ongoing
requirements of our community in this sector. We have a reputation
for professional teaching skills, dedication and client
satisfaction. Our target population is Middle East and GCC regions.
Our services cater for babies from 6 months old, toddlers, and
adults. Mission Statement: 'Our aim is to promote the understanding
and active participation in swimming and physical exercise, with
the ultimate goal of producing good health and personal well-being
for all.' Our goal at NYSS is to provide the kids and adults access
to a result oriented swimming program. We will advance students
from water safety to confident water enjoyment. We accomplish these
goals with an intensive in water training conducted by our experts
and trained instructors. Our methods are effective due to the
consistency and repetitive teachings we provide. Our program allows
children to learn lifesaving swim skills in weeks, not years. NYSS
currently offers two programmes options, mainly: Competitive and
Non- Competitive
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New York Sports Gymnastics Academy At the NYSS Academy of
Gymnastics, we strive to inspire all children to meet their
physical potential through hard work in a fun, clean and positive
environment. It is an exciting, safe and challenging place for
children to experience the world of gymnastics. Increased body
awareness, coordination, flexibility, strength and balance are just
a few of the many benefits that can be achieved through
participation in this sport. We have world class coaches that care
deeply about developing self-confidence and a sense of achievement.
Our dedicated and experienced instructors will ensure that each
child enjoys learning gymnastics in a safe, fun, challenging, and
positive environment. We welcome all ages and abilities. Even small
class sizes ensure individual attention. Students come to the NYSS
Gymnastics Academy for recreation, fun, fitness, self confidences,
coordination, social development, competitive training, and an
overall outlet for all that extra energy. We strive to develop in
our students a positive self-esteem by instilling the values of
good sportsmanship, self discipline, respect and accountability. At
NYSS Gymnastics Academy, our business is developing fitness,
confidence, and self-esteem of children through gymnastics and
sportsmanship to be the best they can be in whatever they
pursue...to be champions in life! We endeavored to deliver a full
and varied gymnastics programmes to allow us to achieve our aim of
allowing all gymnasts to become the best that they can be and
"where every child has a chance, a chance to be a champion".
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New York Sports Football Academy At the NYSS Football Academy,
we are committed to creating an environment where our Academy
members can develop these qualities and experience all the joy that
Football has to offer them. The coaching staff for this program
consists of independent, professional and nationally licensed
coaches. We are designed for players who are developing a true
passion for the game. We possessed a strong desire to learn and
want high level professional coaching and instruction. We are
willing to work on improving their play, and have the character to
develop leadership skills. We emphasized the importance of
responsibility and independence in the player. The hope is that
this will lead to greater maturity in the player so that they will
develop more ownership of their actions, decision-making and
self-control in Football and in daily life. We feel that our core
values of Passion, Integrity, Fun and Enjoyment, Competition and
Respect are vital to the long-term success of our players and our
Academy. NYSS is committed to developing these qualities in our
young players. We strive to develop not only young Football players
on the field, but responsible young human beings off the
field.
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New York Sports Basketball Academy NYSS Basketball Academy is a
year round youth basketball program that teaches fundamental
basketball skills to develop your child's abilities in an effort to
advance to the next level. Our program is committed to respect,
discipline, sportsmanship, and team work as well as motivating
players to develop a strong work ethic. Our philosophy is to teach
basketball theory along with designed plays so your child has the
skill set and knowledge to achieve their goals. There are skills
academy practice to work on basketball basics and a team practice
so everyone gets plenty of hoops. The practices are filled with
conditioning, strength, speed and agility training. Our system
provides an opportunity for players to improve in a short period of
time while enjoying the structure of the program. All of our
coaches are highly experienced and their approach is to use
positive reinforcement to communicate effectively with the players.
Our style is up tempo that creates a lot of fun and excitement
along with half court sets that are crucial in tight games against
tough competition. For those that just can't get enough, we offer
individual training lessons, group lessons and day camps.
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New York Sports Martial Arts Academy NYSS Martial Arts Academy
training aims to result in several benefits to trainees, such as
their physical, mental, emotional and spiritual health. Through
systematic practice in the martial arts a person's physical fitness
may be boosted (strength, stamina, flexibility, movement
coordination, etc.) as the whole body is exercised and the entire
muscular system is activated.physical fitness Beyond contributing
to physical fitness, martial arts training also has benefits for
mental health, contributing to self-esteem, self-control, emotional
and spiritual well-being. For this reason, a number of martial arts
schools have focused purely on therapeutic aspects, de-emphasizing
the historical aspect of self-defense or combat completely.mental
healthself-esteemself-controlemotionalspiritual Mqrtial arts also
have the nature of an art, since there is emotional communication
and complete emotional expression.art