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Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality

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Page 1: Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality
Page 2: Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality

Our BrandOur Brand

•Spanish Fashion brand for middle to upper class women, established in 1994.

•Medium/high segment with an unique relationship price – quality – exclusivity.

•Distribution:

– 22 owned stores in Spain, UK and Italy.

– Franchises in Portugal, Saudi Arabia, Kuwait and Qatar.

– Department Stores in USA, UK, Japan, Korea, Mexico.

– 1.500 multibrand stores in over 40 countries.

Page 3: Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality

Video

Page 4: Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality

Our BrandOur Brand

OriginalOriginal

VariedVaried

EclecticEclecticUniqueUnique

FeminineFeminine

ContemporarContemporaryy

Page 5: Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality

Our BrandOur Brand

“Being a photographer, I travel extensively and constantly. Hoss Intropia collection reminds me of the wardrobe of a contemporary woman, who travels and collects eclectic pieces from all corners of the globe, and puts them together in an individual way”

Michael Roberts

Vanity Fair Style and Fashion Director

Page 6: Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality

Price PointPrice Point

Page 7: Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality

Design, Service, ShopsDesign, Service, Shops

Page 8: Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality

PositioningPositioning

An affordable LuxuryAn affordable Luxury

Page 9: Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality

Communication: Intropia WomenCommunication: Intropia Women

Page 10: Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality

Communication: Intropia WomenCommunication: Intropia Women

Page 11: Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality

Communication: Intropia WomenCommunication: Intropia Women

Page 12: Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality

Communication: Intropia WomenCommunication: Intropia Women

Page 13: Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality

Communication: AdvertisingCommunication: Advertising

Original clothes Original clothes for for unique womenunique women

Page 14: Our Brand Spanish Fashion brand for middle to upper class women, established in 1994. Medium/high segment with an unique relationship price – quality

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