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TONY TAN CAKTIONG Chairman
GRACE TAN CAKTIONG President
BELEN RILLO Vice President
YSMAEL BAYSA Treasurer
WILLIAM TAN UNTIONG Secretary
SENEN BACANI Member
MARISSA CAMACHO Member
ERNESTO TANMANTIONG Member
CARL BRIAN TANCAKTIONG Member
JOSEPH TANBUNTIONG Member
MA. GISELA TIONGSON Executive Director
Our Board of Trustees
6/F Jollibee Plaza Building10 F. Ortigas Jr. AvenueOrtigas Center, Pasig CityPhilippines
Jollibee Group Foundation (JGF) is the social responsibility arm of Jollibee Foods Corporation (JFC), the Philippines’ largest food service company and Asia’s largest restaurant company which includes Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal, Burger King Philippines, Yonghe King, Hong Zhuang Yuan, and San Pin Wang. JGF supports food related programs for the community in alignment with JFC’s vision of spreading the joy of eating to everyone.
About the Cover
A decade since its establishment, Jollibee Group Foundation continues to move forward and endeavors to build on its accomplishments and learnings to effect meaningful change in the communities. The grains and seeds in the photo represent the Foundation’s thrust of ensuring everyone’s access to food.
Our Values
Our work is guided by the very same values that have successfully guided JFC since its inception. Excellence, honesty, integrity, frugality, and teamwork are the basis of our endeavors. These guide our behavior as a group of companies, as individuals, as Filipinos and as an inseparable part of a greater community.
Humility to listen and learn, respect for the individual, embracing the spirit of family and fun, and customer focus form the foundation of our relationship with stakeholders, partners, our communities and our nation.
We find partnerships with communities and synergies with other institutions to ensure that our programs are strategic and sustainable.
Our Mission
Together with our partners, we help our communities through:
• Improved access to Education for the youth• Livelihood programs for small farmers • Leadership development for local organizations• Environment-friendly initiatives• Disaster Relief and Rehabilitation for calamity-stricken regions
About the JGF Logo
2
About Jollibee Group Foundation
Jollibee Group Foundation is the social responsibility arm of Jollibee Foods Corporation, the Philippines’ largest food service company and Asia’s largest restaurant company which includes Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal, Burger King Philippines, Yonghe King, Hong Zhuang Yuan, and San Pin Wang.
Our Vision
Jollibee Group Foundation envisions that every Filipino is able to access basic community services and live a life defined by dignity, purpose and active participation in nation-building.
The JGF logo is composed of visual
elements that represent the group’s
values, aspirations and purpose.
The rising sun represents the
vision for a brighter and happier
tomorrow. Like the hope that springs
from a new day, the sunrise also
expresses JGF’s goal in its programs
to empower and uplift communities.
The hill in the horizon represents the
challenging but surmountable uphill
journey of community development.
The eight stepping stones found on
the hill serve as a guide that leads to
the path of positive change. The
stones represent the values of
Jollibee Foods Corporation: customer
focus, excellence, respect for the
individual, teamwork, spirit of family
and fun, humility to listen and learn,
honesty and integrity and frugality.
Grace Tan CaktiongPresident
Jollibee Group Foundation
All of us have the capability
to take part in solving the
challenges our communities face
with our constant awareness of
our common humanity and
mindful collaboration.
...
““
About Jollibee Group Foundation
Jollibee Group Foundation is the social responsibility arm of Jollibee Foods Corporation, the Philippines’ largest food service company and Asia’s largest restaurant company which includes Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal, Burger King Philippines, Yonghe King, Hong Zhuang Yuan, and San Pin Wang.
Our Vision
Jollibee Group Foundation envisions that every Filipino is able to access basic community services and live a life defined by dignity, purpose and active participation in nation-building.
Our Values
Our work is guided by the very same values that have successfully guided JFC since its inception. Excellence, honesty, integrity, frugality, and teamwork are the basis of our endeavors. These guide our behavior as a group of companies, as individuals, as Filipinos and as an inseparable part of a greater community.
Humility to listen and learn, respect for the individual, embracing the spirit of family and fun, and customer focus form the foundation of our relationship with stakeholders, partners, our communities and our nation.
We find partnerships with communities and synergies with other institutions to ensure that our programs are strategic and sustainable.
Our Mission
Together with our partners, we help our communities through:
• Improved access to Education for the youth• Livelihood programs for small farmers • Leadership development for local organizations• Environment-friendly initiatives• Disaster Relief and Rehabilitation for calamity-stricken regions
3
About the JGF Logo
The JGF logo is composed of visual elements that represent the group’s values, aspirations and purpose. The rising sun represents the vision for a brighter and happier tomorrow. Like the hope that springs from a new day, the sunrise also expresses JGF’s goal in its programs to empower and uplift communities. The hill in the horizon represents the challenging but surmountable uphill journey of community development. The eight stepping stones found on the hill serve as a guide that leads to the path of positive change. The stones represent the values of Jollibee Group Foundation: customer focus, excellence, respect for the individual, teamwork, spirit of family and fun, humility to listen and learn, honesty and integrity, and frugality.
2
JGF’s partners include JFC customers, enthusiastic individual members of the JFC family, non-government organizations, local government units, national government agencies, academic institutions, other foundations and business institutions. During the event, JGF also launched the 10th Year Commemorative Book, which talks about the principles that the Foundation is built on and shares highlights of its journey thus far, alongside stories of 10 partners and partner-beneficiaries. JGF also produced the Stories of Change Videos, which highlight the compelling stories of three JGF partners. From the story of a military man who returned to his parents’ calamansi farm, to a teacher who understands that her role as an educator goes beyond the classroom, to a businessman whose personal bottom line goes beyond profits – these videos helped show stories of inspiring people that JGF has been privileged to work with. To view these videos, please visit www.jollibeefoundation.org
Jollibee Group Foundation (JGF) launched its year-long 10th anniversary celebration with a Thanksgiving Mass in January 2015. Attended by the management and staff of Jollibee Foods Corporation (JFC), the activity included a Farmers’ Market to showcase the crops and produce of farmer groups participating in the Farmer Entrepreneurship Program. A highlight of the year was the Partners’ Night held in May 2015 to recognize partners who have helped implement the Foundation’s programs and expand its reach over the years. JGF believes that there is an opportunity for everyone to contribute to creating solutions to the country’s pressing social concerns.
4
A Decade of Sharing Joy
Jollibee Group Foundation (JGF) launched its year-long 10th anniversary celebration with a Thanksgiving Mass in January 2015. Attended by the management and staff of Jollibee Foods Corporation (JFC), the activity included a Farmers’ Market to showcase the crops and produce of farmer groups participating in the Farmer Entrepreneurship Program. A highlight of the year was the Partners’ Night held in May 2015 to recognize partners who have helped implement the Foundation’s programs and expand its reach over the years. JGF believes that there is an opportunity for everyone to contribute to creating solutions to the country’s pressing social concerns.
JGF’s partners include JFC customers, enthusiastic individual members of the JFC family, non-government organizations, local government units, national government agencies, academic institutions, other foundations and business institutions. During the event, JGF also launched the 10th Year Commemorative Book, which talks about the principles that the Foundation is built on and shares highlights of its journey thus far, alongside stories of 10 partners and partner-beneficiaries. JGF also produced the Stories of Change Videos, which highlight the compelling stories of three JGF partners. From the story of a military man who returned to his parents’ calamansi farm, to a teacher who understands that her role as an educator goes beyond the classroom, to a businessman whose personal bottom line goes beyond profits – these videos helped show stories of inspiring people that JGF has been privileged to work with. To view these videos, please visit www.jollibeefoundation.org
54
6
Launched in 2007, the Busog, Lusog, Talino (BLT) School Feeding Program aims to address hunger among public school pupils from Kinder to Grade 6, by providing them daily lunch, so they can stay in school and learn better.
The program harnessed the strengths of Jollibee Foods Corporation (JFC) in food service management, and promoted partnership among stakeholders to ensure effective program implementation and sustainability.
Since its launching, the BLT program has served 165,000 pupils from 1,567 schools in more than 200 municipalities across the country, through its 196 partners. It has also served as a model of effective public-private partnership in promoting educational attainment in the country.
BUSOG, LUSOG, TALINO SCHOOL FEEDING PROGRAM
In 2015, Jollibee Group Foundation (JGF) held the first BLT Excellence Awards to honor exemplary performance of schools in implementing the BLT standards for food safety and quality, and their innovative approaches to working with the community to sustain the program. Agboy Elementary School in Leon, Iloilo was named the Grand Winner.
Components of BLT Standards
PROGRAMREPORTING
PROGRAMLEADERSHIP
PARTICIPATION OF PARENTS
FEEDINGSERVICES
FOOD SAFETYFOOD PRODUCTION AND PROCESS
CLEANLINESS & CONDITION
FINANCIAL ACCOUNTABILITY
PYolanda Peniero
Principal, Agboy Elementary SchoolLeon, Iloilo
First BLT Excellence Award Grand Winner
BLT challenges me as a principal:
what more can you do beyond BLT?
That is one uniqueness of BLT, not only does
it provide funds, it also grooms you to
do more. As a leader you lead by example.
I believe that a program will be
successful because of the collaborative
effort of our stakeholders.
“
“
Launched in 2007, the Busog, Lusog, Talino (BLT) School Feeding Program aims to address hunger among public school pupils from Kinder to Grade 6, by providing them daily lunch, so they can stay in school and learn better.
The program harnessed the strengths of Jollibee Foods Corporation (JFC) in food service management, and promoted partnership among stakeholders to ensure effective program implementation and sustainability.
Since its launching, the BLT program has served 165,000 pupils from 1,567 schools in more than 200 municipalities across the country, through its 196 partners. It has also served as a model of effective public-private partnership in promoting educational attainment in the country.
BUSOG, LUSOG, TALINO SCHOOL FEEDING PROGRAM
In 2015, Jollibee Group Foundation (JGF) held the first BLT Excellence Awards to honor exemplary performance of schools in implementing the BLT standards for food safety and quality, and their innovative approaches to working with the community to sustain the program. Agboy Elementary School in Leon, Iloilo was named the Grand Winner.
7
Components of BLT Standards
PROGRAMREPORTING
PROGRAMLEADERSHIP
PARTICIPATION OF PARENTS
FEEDINGSERVICES
FOOD SAFETYFOOD PRODUCTION AND PROCESS
CLEANLINESS & CONDITION
FINANCIAL ACCOUNTABILITY
P
6
98
Volunteer mothers prepare nutritious meals in the BLT Kitchen for public elementary school pupils in Capas, Tarlac
“ JGF, in partnership with the Department of Education (DepEd) and the Local Government Unit of Capas, Tarlac launched the BLT Kitchen in September 2015.
It was a pilot initiative that supported the implementation of DepEd’s School-Based Feeding Program (SBFP). The first BLT Kitchen was set up in Capas Gabaldon Elementary School, which served five schools.
The successful pilot project was made possible through effective inter-agency collaboration. JGF established the kitchen facility in the school, while the LGU provided funds for the parents’ medical check-up and daily transportation. Funds for the feeding program came from the DepEd SBFP budget. The five participating schools were responsible for overseeing daily operations while parent volunteers prepared meals and allocated portions for distribution to the satellite schools and their pupils. JGF will continue to work with partners to build more BLT Kitchens across the country.
A New Approach to BLT
Betty TayagBLT Kitchen Parent Volunteer
Capas, Tarlac
Barangay Health Worker ako at
masakit talaga sa loob ko na makakita
ng bata na gutom kaya gusto ko talagang
mag-volunteer sa project na ganito. Sanay na
kami tumulong na walang hinihinging
kapalit. Nakakataba lang ng puso
na alam mong nakakatulong ka.
“
“
As a Barangay Health Worker, it pains me to see hungry children in my
community. This is why I volunteer my time to projects like this. We are used
to doing this without expecting anything in return. It warms my
heart to know that I am able to help.
“
“
Volunteer mothers prepare nutritious meals in the BLT Kitchen for public elementary school pupils in Capas, Tarlac
JGF, in partnership with the Department of Education (DepEd) and the Local Government Unit of Capas, Tarlac launched the BLT Kitchen in September 2015.
It was a pilot initiative that supported the implementation of DepEd’s School-Based Feeding Program (SBFP). The first BLT Kitchen was set up in Capas Gabaldon Elementary School, which served five schools.
The successful pilot project was made possible through effective inter-agency collaboration. JGF established the kitchen facility in the school, while the LGU provided funds for the parents’ medical check-up and daily transportation. Funds for the feeding program came from the DepEd SBFP budget. The five participating schools were responsible for overseeing daily operations while parent volunteers prepared meals and allocated portions for distribution to the satellite schools and their pupils. JGF will continue to work with partners to build more BLT Kitchens across the country.
A New Approach to BLT
98
950MTVegetables delivered
to JFC in 2015
PhP 43MTotal Sales
in 2015
P
Ilocos Sur
Pangasinan
NuevaEcija
Quezon
Albay
Cebu
Geographical CoverageFARMER ENTREPRENEURSHIPPROGRAM
In 2008, Jollibee Group Foundation (JGF) initiated the Farmer Entrepreneurship Program (FEP) together with partners to improve smallholder farmers’ income by linking them to the supply chain of institutional markets such as Jollibee Foods Corporation (JFC).
Since its launch, FEP has facilitated the training of 1,816 smallholder farmers on agro-enterprise development and enabled 20 farmer groups to deliver to 20 institutional markets including JFC.
Starting 2015, JGF focused on 12 farmer groups that deliver white onions, salad tomatoes, green bell peppers, Taiwan hot peppers, calamansi, cabbage, Baguio beans, sayote, Chinese cabbage (pechay) and carrots to JFC. Their transactions reached a combined total of 950 metric tons, amounting to more than PhP43 million in value.
10
Michael RegenciaManager
Caoayan Onion Growers CooperativeCaoayan, Ilocos Sur
Malaking pinagbago
sa buhay ko dahil sa
programa na ito. Sa pamamagitan
ng mga training, natutunan ko kung paano
makisalamuha sa iba't-ibang tao kahit mga
institutional buyer at kung paano mag-handle ng
isang kooperatiba. Nakikita ko na unti-unting umaangat
'yung kabuhayan namin. Masasabi ko na pagdating
ng araw, may maayos na kinabukasan akong
maibibigay sa aking mga anak.
“
“
Many things have changed in my life because of this program. Through the trainings
I attended, I learned how to deal with different people even institutional buyers, and
how to handle a cooperative. I can see that our lives are gradually improving.
I am hopeful that in time, I can provide my children a better future.
“
“
FARMER ENTREPRENEURSHIPPROGRAM
In 2008, Jollibee Group Foundation (JGF) initiated the Farmer Entrepreneurship Program (FEP) together with partners to improve smallholder farmers’ income by linking them to the supply chain of institutional markets such as Jollibee Foods Corporation (JFC).
Since its launch, FEP has facilitated the training of 1,816 smallholder farmers on agro-enterprise development and enabled 20 farmer groups to deliver to 20 institutional markets including JFC.
Starting 2015, JGF focused on 12 farmer groups that deliver white onions, salad tomatoes, green bell peppers, Taiwan hot peppers, calamansi, cabbage, Baguio beans, sayote, Chinese cabbage (pechay) and carrots to JFC. Their transactions reached a combined total of 950 metric tons, amounting to more than PhP43 million in value.
11
950MTVegetables delivered
to JFC in 2015
PhP 43MTotal Sales
in 2015
P
Ilocos Sur
Pangasinan
NuevaEcija
Quezon
Albay
Cebu
Geographical Coverage
10
12
Farmers from Camalig, Albay happily harvest hot peppers for delivery to Jollibee Foods Corporation
“
FEP as a Model for Inclusive Business
In previous years, JGF has had the opportunity to share its FEP experience and learn about the practices of other organizations in various fora such as the CSR Asia Summit organized by CSR Asia in Hong Kong and the Harvard Asia Business Conference in Boston, Massachusetts both held in 2014; and Deusto University’s Global Dialogues on Sustainable Business held in Bilbao, Spain in 2013. For 2015, JGF sustained its participation in local and international dialogues to gain new insights and continuously improve the implementation of FEP. This included the Livelihoods Asia Summit in India, Credit Suisse Philanthropy Forum, and the Roundtable on Inclusive Agribusiness in Southeast Asia held in Vietnam. FEP was cited as a model for Inclusive Business in setting up the government-initiated Negosyo Centers, while Pres. Benigno Aquino III mentioned the program as an example of enabling small farms to sell produce directly to institutional markets at the APEC Small and Medium Enterprises Summit 2015.
Engr. Paulo HonradoPresident
Rural Bank of Guinobatan, Inc.Guinobatan, Albay
As a lending institution
we consider it an investment to
help farmers develop and level up. We know
that in the future, we will be able to
expand our business but at the same time
help small farmers improve their lives.
“
“
Farmers from Camalig, Albay happily harvest hot peppers for delivery to Jollibee Foods Corporation
FEP as a Model for Inclusive Business
In previous years, JGF has had the opportunity to share its FEP experience and learn about the practices of other organizations in various fora such as the CSR Asia Summit organized by CSR Asia in Hong Kong and the Harvard Asia Business Conference in Boston, Massachusetts both held in 2014; and Deusto University’s Global Dialogues on Sustainable Business held in Bilbao, Spain in 2013. For 2015, JGF sustained its participation in local and international dialogues to gain new insights and continuously improve the implementation of FEP. This included the Livelihoods Asia Summit in India, Credit Suisse Philanthropy Forum, and the Roundtable on Inclusive Agribusiness in Southeast Asia held in Vietnam. FEP was cited as a model for Inclusive Business in setting up the government-initiated Negosyo Centers, while Pres. Benigno Aquino III mentioned the program as an example of enabling small farms to sell produce directly to institutional markets at the APEC Small and Medium Enterprises Summit 2015.
1312
The Foundation helped me financia
to communicate with my superi
technical skills training helped me
motivated to pursue a c
Partner Universities and Colleges• Ateneo de Davao University• Don Honorio Ventura Technological
State University• Meycauayan College• National Polytechnic College of
Science and Technology - Novaliches• Nueva Ecija University of Science
and Technology• Our Lady of Fatima University -
Valenzuela• Polytechnic University of the
Philippines• St Louis University• St. Clare College of Caloocan• St. Nicolas College of Business
& Technology• STI Caloocan• STI College Alabang• STI Computer College Parañaque• University of Cebu• University of Cebu - Lapu-Lapu and
Mandaue, Inc.• West Bay College
Partner Technical Skills Schools• Don Bosco Technical College, Inc. • Don Bosco Canlubang, Inc.
“
“
Gideon FloresProject ACE Scholar
Metro Manila
Hindi lang nakatulong
yung Foundation sa financial
na sitwasyon ko, pero pati na rin sa
pag-communicate. Nagkaroon ako ng confidence
na makipag-usap sa mga boss. Nakatulong din 'yung English
proficiency at technical skills para magsulat at magdeliver ng
maayos na reports. 'Yung scholarship ang nagbigay sa akin
ng motivation at suporta na mag-aral ulit ng college degree.
The Foundation helped me financially and also improved my confidence
to communicate with my superiors. The English proficiency and
technical skills training helped me write effective reports. I was
also motivated to pursue a college degree as a result.
“
“
“
“
PROJECT ACE SCHOLARSHIPS
The Project ACE (Improving Access, Curriculum, Employability) Scholarship Program offers assistance to underprivileged youth committed to forging a brighter future for themselves and their communities. The unique feature of this scholarship program is its focus on improving students’ employability.
In College Scholarships, scholars are enrolled in Hotel and Restaurant Management or Business Management in various universities. They acquire work experience at Jollibee, Chowking, and Greenwich restaurants. Those hired upon graduation are placed in a fast track management training program.
Technical Skills Training scholars study in Don Bosco Technical College and Don Bosco Canlubang. They undergo practicum in the JFC commissary or with service providers of JFC’s restaurants.
Since 2006, 137 scholars have graduated from college and 169 have completed Technical Skills Training.
15
Partner Universities and Colleges• Ateneo de Davao University• Don Honorio Ventura Technological
State University• Meycauayan College• National Polytechnic College of
Science and Technology - Novaliches• Nueva Ecija University of Science
and Technology• Our Lady of Fatima University -
Valenzuela• Polytechnic University of the
Philippines• St Louis University• St. Clare College of Caloocan• St. Nicolas College of Business
& Technology• STI Caloocan• STI College Alabang• STI Computer College Parañaque• University of Cebu• University of Cebu - Lapu-Lapu and
Mandaue, Inc.• West Bay College
Partner Technical Skills Schools• Don Bosco Technical College, Inc. • Don Bosco Canlubang, Inc.
14
16 17
1| During the Galing Pook Governance Fair, Jollibee Group Foundation (JGF) held a Farmers’ Market showcasing fresh produce supplied by smallholder farmers to Jollibee Foods Corporation (JFC) 2| Employees of JGF and JFC volunteered their time and expertise during the APEC 2015 CEO Summit wherein JGF Chairman Tony Tan Caktiong was the Summit Chairman 3| Through the effective inter-agency collaboration of DepEd, the Tarlac LGU and JGF, the first BLT Kitchen in Capas, Tarlac was inaugurated 4| In partnership with the Provincial Government of Tarlac, JGF convened stakeholders from the province to develop prototype solutions that address hunger among school-aged children5| The Farmer Enterpreneurship Program was presented in various fora as a model for Inclusive Business such as the Social Economy Summit with Sen. Bam Aquino6| JGF worked with Greenwich to pilot AralKada, a program which aims to engage the youth in promoting learning among public school children
16
2
4 5 6
1
2015 Highlights
3
17
18 19
JFC Family in Action
1918
1-2| Jollibee Foods Corporation (JFC) employee volunteers from Burger King and Chowking support the efforts of communities to protect the environment through a series of Tree Planting and Nurturing activities3| The Jollibee Franchisees Association held a Farmers’ Market to show their support for Jollibee Group Foundation’s (JGF) Farmer Entrepreneurship Program4| Jollibee President Joseph Tanbuntiong leads the team in serving lunch in a BLT school in Palo, Leyte5-7| JGF with Greenwich, Red Ribbon and Mang Inasal complement resources to ensure that assistance to the communities are effective and sustainable
Burger King1
Chowking
Jollibee
2
4
GreenwichJollibee Franchisees Association Red Ribbon Mang Inasal5 6 73