OUR AIM

To help you to find

out if a career in

marketing could

be for you!© 2020 School of Marketing London Ltd.

Do you want a job where

you can be creative?

Or do you want a job where you

like understanding numbers?

© 2020 School of Marketing London Ltd.

Do you want a job where you are creating

communications and you are regularly out

and about chatting to people?

Or where you can sit behind a computer all day

looking at the details and develop a strategy?

© 2020 School of Marketing London Ltd.

Who wants to have a job?

or

Who wants to run their own business?

© 2020 School of Marketing London Ltd.

DID YOU KNOW? MARKETING JOBS HAVE

ALL THESE THINGS!

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MARKETING IS ALL AROUND US

Every sector

Every industry

Every charity Every individual

Every company

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THIS IS MARKETING

© 2020 School of Marketing London Ltd.

Communications and brands

Market research

Product development

Marketing effectiveness

FOUR KEY AREAS OF MARKETING

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MARKETING TOP TRUMPS

MARKETING CAREERSACCOUNT MANAGER

Develops and manages relationships with customers to maximise sales opportunities and customer experience.

SKILLS

• Planning• Relationship

development• Problem solving• Sales• Negotiation• Time

management

SCHOOL SUBJECTS

• English• Drama• Maths

BRAND MANAGER

Brings the brand to life through high quality creative. Responsible for all logos, adverts etc. related to the brand. Always focused on understanding what the customer wants.

SKILLS

• Creativity• Psychology• Communication• Organisation• Storytelling• Relationship

Building

SCHOOL SUBJECTS

• Art & Design• Photography• Design Technology• English

© 2020 School of Marketing London Ltd.

CONTENT LEAD

Creating copy that excites, engages and educates customers through different story telling techniques. This also includes editing and proofreading.

SKILLS

• Writing• Curiosity• Research• Editing• Storytelling

SCHOOL SUBJECTS

• Psychology• English• Drama• Art & Design

CUSTOMER INSIGHT MANAGER

Follows data to discover what consumers are and aren’t buying. Reports are then created that are relayed to product and marketing teams, and other company leaders that decide what next step to take.

SKILLS

• Communication• Relationship

development• Analytical• Research

SCHOOL SUBJECTS

• Pychology• Science• English• Maths• Business Studies

© 2020 School of Marketing London Ltd.

MARKETING CAREERS

DIGITAL MARKETING MANAGER

Creates channel marketing plans and over-sees performance of content on websites, digital advertising, social media etc.

SKILLS

• Analytical• Curiosity• Problem solver• Creativity• Organisation• Tech savvy

SCHOOL SUBJECTS

• IT• Science• Media Studies

EMAIL MARKETING MANAGER

Responsible for marketing a product, service or events via email marketing.

SKILLS

• Writing• Planning• Analytical• Communication

SCHOOL SUBJECTS

• IT• English

© 2020 School of Marketing London Ltd.

MARKETING CAREERS

GRAPHIC DESIGNER

Designs artwork, by hand or using computer software, to communicate ideas that inspire, inform, or captivate customers.

SKILLS

• Creativity• Tech savvy• Time

management• Attention to detail• Problem solving• Curiosity

SCHOOL SUBJECTS

• Art & Design• Photography• Design

Technology

MARKET RESEARCH ANALYST

Collects data on consumers, competitors and products and consolidates information into actionable items, reports and presentations for companies.

SKILLS

• Research• Analytical• Writing• Curiosity• Attention to detail

SCHOOL SUBJECTS

• Science• English• Maths• Psychology

© 2020 School of Marketing London Ltd.

MARKETING CAREERS

MARKET RESEARCH MANAGER

Develops questionnaires and holds focus groups to understand how consumers view a product. Their end goal is to provide other marketing professionals with information that will help drive campaigns.

SKILLS

• Research• Analytical• Communication• Relationship

development

SCHOOL SUBJECTS

• Science• English• Maths• Geography• Psychology

MARKETING ANALYTICS MANAGER

Analysing performance data of marketing activities and making recommendations for future campaigns.

SKILLS

• Analytical• Research• Budgeting• Statistics• Problem solving• Communication

SCHOOL SUBJECTS

• Science• Maths• Geography

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MARKETING CAREERS

PRODUCT MARKETER

Brings the product to life by promoting and selling the product to customers and retailers.

SKILLS

• Collaboration• Communication

Problem solving• Flexibility• Tech savvy• Creativity

SCHOOL SUBJECTS

• Art & Design• Design Technology• English

SEO SPECIALIST

Responsible for improving search engine rankings for websites.

SKILLS

• Writing• Planning• Analytics• Research• Tech savvy• Critical thinking

SCHOOL SUBJECTS

• Science• Maths• IT• Media Studies

© 2020 School of Marketing London Ltd.

MARKETING CAREERS

SOCIAL MEDIA EXECUTIVE

Handles all social media activities for a business. They are responsible for the regular posting and updates on Facebook, Twitter, Instagram, LinkedIn, etc.

SKILLS

• Writing• Planning• Creativity• Social• Tech savvy

SCHOOL SUBJECTS

• Photography• IT• Media Studies• English

STRATEGIC PLANNER

Develops and implements plans to deliver on company goals, using strong analytical and organisational skills.

SKILLS

• Research• Analytical• Planning• Problem solving• Time

management• Leadership

SCHOOL SUBJECTS

• Business Studies• Economics• Maths• English

© 2020 School of Marketing London Ltd.

MARKETING CAREERS

VIDEO MARKETING SPECIALIST

Drives the development and creation of videos and rich media that supports marketing campaigns.

SKILLS

• Creativity• Communication• Editing• Storytelling• Organisation• Collaboration

SCHOOL SUBJECTS

• Art & Design• Photography• English• IT• Media Studies

© 2020 School of Marketing London Ltd.

MARKETING CAREERS

WHY I GOT INTO MARKETING?

© 2020 School of Marketing London Ltd.

DAY IN THE LIFE OF …I’m responsible for…• Develop videos, blogs,

newsletters, social content • Support events• Build campaigns• Create feedback reports • Working with press and partners

The best part of my job…Seeing the impact my work can have on the larger company achieving its goals

The worst part of my job…Goal posts changing and lack of decision making which prevents me from completing tasks

How I got the job…Headhunted by a recruiter then interviewed by senior marketing team

My core skills are…Strategy, customer profiling, communications, organisation

© 2020 School of Marketing London Ltd.

Jen

DAY IN THE LIFE OF …I’m responsible for…• Recruitment and awareness

campaigns• Organising events• Digital - social media, website• Direct marketing

The best part of my job…Knowing you’ve made a positive difference to someone’s life by giving them support and finding them a safe place to call home

The worst part of my job…Challenging the stereotypes and perceptions of children in foster carer

How I got the job…Presented two self-made videos anda PowerPoint on the problems and solutions of finding foster carers

My core skills are…Creativity, organisation, strategy, communication, adaptability

Amber

© 2020 School of Marketing London Ltd.

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www.schoolofmarketing.co