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BA (Hons.) GRAPHIC DESIGN LEVEL

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Module Title

OUGD3Ol

DESIGN PRACTTCE 3

Outcomes

BRIEF TITLE

NEGOTIATED BRIEFS

GontextFACT: YOU NEED A PLAN. ln order to make the most of the opportunities available to you duringLevel 06 of the programme you need to take control of your own future. The direction of your ownindividual design practice will be dictated by the briefs that you select. With this in mind it isessential that you put a significant amount of thought into what briefs you choose, why you arechoosing them, what you aim to learn from thern and what work'you will have for your portfolio atthe end.

The Briefldentify and formally present a set of 10 briefs that you intend to respond to during Level 6 of theprogramme

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The briefs that you present should be supported by a completed statement of intent (seeadditional document) and should represent the undertaking of a significant body of work thatshould reflect your emerging interests in professional Graphic design practices.

Gonsiderations Deliverables

What skills do you want to develop and what 10 Briefs presented in the standard studio briefbriefs will support their development? format.

What subjects/themes are you interested in A statement of intent outlining your rationale,investigating and how can a brief areas of creative focus, proposed research'accommodate' your investigation? activities and practical development.

What audiences and contexts do you want io Posts to your Design Practice Blog documentingdesign for and why? What do you want to initial research, development and evaluation ofdesign for them? source material.

Which Competition / Live / Collaborative briefswillyou choose? Why? What do you aim to getout of them?Studio Deadline

All material should be available in printed format for studio workshops during the weekcommencing 24th September and 1"t October

This brief should be read in conjunction with the module brief. Please refer to E-studio for further moduleinformation, module brief, submission deadline, graded outcomes and further reading.

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OUGD301 Desiqn Practice 3 - Neqotiated Briefs

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It is important that you select & negotiate briefs that will allow you to develop an appropriate rangeof skills and offer you the opportunity to develop a body of work that is relevant to yourcreative/professional ambitions. The briefs will also need to offer you the potential to generateresponses that demonstrate a significant investigation of the practical, conceptual and theoreticalaspects of your individual design practice. You will also nee to be able to demonstrate yourunderstanding of the relevant professional, social and cultural contexts of your practice.

You should aim to select and develop a set of briefs that will balance wf,ai you 'WANT' to do as acreative individual and what you 'NEED' to do as a professional. This includes considerations ofpractical skills development, appropriate media/formats, awareness of production requirements aswell as relevant contextualisation.

The following list may help guide your decision making.

Research Briefs: e<AttAlvtl ov-r t'trr^ WAnhl*qgrY to*€ttttResearch briefs tend to represent a more self directed and sustained investigation of a specifictheme, concept or specific area of individual interest. The focus of the brief s to generate your owncontent from which you will develop appropriate design solutions, products and responses. Thesebriefs can take time to get going and o you should always have other briefs running alongsidethem in order to keep you designing. As a result these briefs require a high level of planning andoroanisation.V ",rr{:{lL; grH lt1l.e:f" -il?r+ "4rr1'atraA tvw'Gompetition Briefs: c.Mt tJ.l,lL. rt**tfilri&i{ tlrtt+rttbtl prrell>z.OlCompetition briefs'give you a problem to solve'and as a result both challenge your,..... anddemonstrate you ability to analyse and respond to unfamiliar content and contexts. ISTD briefsoffer opportunities for significant practical & conceptual research underpinned by significanttheoretical and contextual research. D&AD briefs willfocus more on you're ability to respondquickly and creatively to amore commercially orientated problem. You can modify old competitionbriefs to help focus more pe.rsonal lines of enquiry. I) lJ ro S,il ,,/eU . Ul1*<*u/<rdtqe/vlt +.l,^.rft @ Wt i!/Ri AT 6nt)* uilh ]vU u>a2lttSkills Driven Briefs: cntn r, vi tllN',e,n t Qta*htuh t &JRtsP claill/i 4**Skills driven briefs offer you the opportunity to develop a deeper understanding of production ordistribution methods, processes and/or technologies. The content of these briefs can be 'given' orfrom predominantly secondary sources as the emphasis is on media investigation, visualisationand production. Quotes, existing texts, facts and stock imagery will allow you to focus on thespecific practical skills that you want to develop which may include investigation of printprocesses, finishing processes, book binding, web design, motion graphics, story boarding, etc.

LiveBriefs. oot{'t A€Lt oN LtsC tRteFS 7o Qrv e A qooD ?oA ftroeroLive briefs otfer the opportunity to work directly with a client or external agency in a more - dprofessional context. You may get the opportunity to pitch for live briefs against other students ailand or professionals which gives you a greater sense of how the industry works in terms of pace,decision making, proposal and production. Jhese briefs are usually exciting and frustrating inequal measure and rarely meet your creative expectations. (but this is why they are useful). Youmay identify a number of smaller,' quick turn around' live briefs that you combine into one largerbrief or extend a live brief beyond the clients requirements in order to turn it into a moresubstantial and appropriate boy of work.

Gollaborative briefsYou can work collaboratively through out Level 06 offering you the opportunity to combine yourskills with other members of the group or work across disciplines. Many Graphic design studentswork successfully with students from other degree programmes. This gives breadth to yourportfolio and depth to your design practice. Be careful who you collaborate with and always makesure that you are clear about your expectations, requirements and what you are actually gong toget out of the brief. All collaborations must be discussed with Programme Leader &/or year tutorbefore any commitments are made.

BA (Hons.) GRAPHIC DESIGN

Module Code OUGD3O

Module Title

Semester

Doc. Code

LEVEL06

OUGD3O

Brief/Session/Document Title

Background / Considerations

Mandatory Req uirements

Studio Deadline

Deliverables

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information

at E-STUDIO for module brief, submisSion deadline, graded outcomes and further reading.