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Ferrutensil
{2018}
Since 1986 represents a reliable source of information for all the professional operators in the hardware, diy and gardening business.
Ferrutensil is intended to be a concrete useful magazine for the diy trade, with news and developments occurring in the market, product updates, trade fair reports,
management techniques, in-depth of fiscal and financial issues. Ferrutensil is also the only magazine for professional/industrial retailers: 4 issues (out of 9 overall)
are published as Ferrutensil Professional with content focused on the B2B market in our sector.
9.403copiesAverage circulation foreach of the 9 issues ofFerrutensil in 2016.
Certification
A member of IFABC International Federation of Audit Bureaux of Circulations
A
CSST CERTIFICAZIONESTAMPA SPECIALIZZATAE TECNICA
Click on any of the covers to go to the contents page of online magazines
MEDIAKIT
Ferrutensil
IN PRIMO PIANOHardware Forum 2016: la mostra convegno delle ferramenta ha fatto centro
PREMIArtènsile, un punto d’incontro tra l'arte e la ferramenta
FIERE• Sicam, Pordenone• Fastener Fair Italy,
Milano
INTERVISTE• Magazzini Vicentini • Ferramenta Alcofer
(Verona)
Il Magazine per l’utensileria e la ferramenta specializzata
Ottobre 2016 Anno 30 - N° 8
Tools sharing: si può fare?
c
F E R R A M E N T A • U T E N S I L E R I A • F A I D A T E • G I A R D I N A G G I O
NOVEMBRE/DICEMBRE 2016 - ANNO 30 - N° 9
FerrutensilNovembre-Dicembre 2016
TENDENZEFai da te: libero servizio al capolinea, il futuro è nella competenza
INTERVISTAFerramenta Giuntini, azienda storica con progettidi sviluppo innovativi
MERCATOL'online apre ad una nuova collaborazione fra industria e distribuzione
DAGLI USACome diventare rivenditore leader nel settore vernici
RICERCHERischio pagamenti: la ferramenta surclassa la Gdo in affidabilità
F E R R A M E N T A • U T E N S I L E R I A • F A I D A T E • G I A R D I N A G G I O
GENNAIO/FEBBRAIO 2017 - ANNO 31 - N° 1
FerrutensilGennaio-Febbraio 2017
INTERVISTAGiorgio Amigoni:la seconda vita di Ferritalia
INTERVISTAMichele Raselli: Machieraldo, focus sul Triveneto
DAGLI USAMigliore redditività?Contano i dettagli
MONITORAGGIORete Gds Brico, nel 2016torna la crescita, cadono i primi record
HARDWAREFORUML'evento B2B dellaFerramenta raddoppia
Ferrutensil
TECNICHEElettroutensili: i sistemi cordless professionali di oggi e quelli di domani
MERCATIEsportare prodotti di ferramenta in Cina? Si può fare...
EVENTIConvegno HardwareForum 2017: tra Europae nuove generazioni
INTERVISTE• RFM, Magliano Alpi (Cn) • Hertz, Albano S.A. (Bg)• Rossetti, Alseno (Pc)
Il Magazine per l’utensileria e la ferramenta specializzata
Marzo 2017 Anno 31 - N° 2
Come nascono le norme tecniche
europee
RICERCHENetcomm Forum: cresce l'ecommerce italiano... insieme alla multicanalità
INTERVISTAErsi: come cambia lafigura del serraturiere,tra app e certificazioni
FIERENuovi prodotti e nuovecategorie al NationalHardware Show 2017
PUNTI VENDITA• 3T Tecnologie
Cairo Montenotte (SV)• Casa del Cuscinetto
Pordenone
Saldatura e taglio, la crescita rallenta
FerrutensilIl Magazine per l’utensileria e la ferramenta specializzata
Maggio 2017 Anno 31 - N° 4
F E R R A M E N T A • U T E N S I L E R I A • F A I D A T E • G I A R D I N A G G I O
APRILE 2017 - ANNO 31 - N° 3
il buonoV
tuttodell’ I A
Acquista un’idropulitrice Full Control e/o un aspiratore multiuso, registrati sul sito dedicato e ricevi un carnet di buoni pari alvalore dell’IVA* da spendere per qualsiasi prodotto nello stesso punto vendita. Prodotti in promozione e regolamento suwww.kaercher-concorso.it/tuttoilbuonodelliva*Fino a un massimo di 100€ sulle idropulitrici e 50€ sugli aspiratori
DAL 15 MAGGIO AL 15 LUGLIOKÄRCHER TI REGALA TUTTO IL BUONO DELL’IVA
BUONO3 €VALORE
TUTTO IL BUONO DELL’IVA 3 €
BUONO5 €
VALORETUTTO IL BUONO DELL’IVA 5 €
BUONO 10 €VALORE
TUTTO IL BUONO
DELL’IVA10 €
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FerrutensilAprile 2017
DISTRIBUZIONEE-commerce e fai da te:siamo solo al 20% del potenziale di crescita
REPORTAGEFastener Fair: novitàopinioni e tendenze del settore fissaggio
INTERVISTAAssofermet: nuova presidenza nel segno della continuità
VISITATI PER VOIWürth Superstore, libero servizio multimarca per idraulici ed elettricisti
INTERVISTACastagnino Ferramentaun Gruppo, 5 negozi,un’unica insegna
F E R R A M E N T A • U T E N S I L E R I A • F A I D A T E • G I A R D I N A G G I O
GIUGNO 2017 - ANNO 31 - N° 5
1 0 0 % M A D E I N I T A L Y
MUSTAD S.p.A. - Balangero/Pinerolo (TO) - Tel. 0123.346625www.mustad.it - [email protected]
d a l 1 9 1 2
FerrutensilGiugno 2017
RICERCHEE-commerce: per avere successo bisognapensare in grande
INTERVISTATecnologia, affidabilità,qualità e sicurezza: ilpoker d’assi di Hitachi
INTERVISTAGalimberti: la ferramenta si riorganizzain logica 4.0
E-COMMERCEVendite private online: il segreto del successo di BricoPrivè
EVENTIVisitati per voi: - A.P.Fer Expo - Expo Machieraldo
RICERCHEL’edilizia ancora al palo:il mercato non riparte, bene solo le ristrutturazioni
INTERVISTANuove strategie e nuovisoci per i grossisti del Gruppo Gieffe
DAL MONDODifferenziarsi per crescere:la ‘case history’ diBlackhawk Hardware
PUNTI VENDITAMarchetti, esperienza e professionalità al servizio dell'edilizia
Multicanalitàin ferramenta
Il Magazine per l’utensileria e la ferramenta specializzata
Lug/Ago 2017 Anno 31 - N° 6
RICERCA ESCLUSIVApiattaforme, prodotti,tendenze, fatturati, logistica, pagamenti
Mercoledì20 settembreMi.Co. Milano
F E R R A M E N T A • U T E N S I L E R I A • F A I D A T E • G I A R D I N A G G I O
SETTEMBRE 2017 - ANNO 31 - N° 7
BLUE CLEAN FACTOR
FerrutensilSettembre 2017
RICERCHEI risultati ottenuti con l’ecobonus 65%: tre anni in chiaroscuro
INTERVISTABeta Utensili, radici italiane per una visioneinternazionale
INTERVISTAVanzo Centro-Fer:un sogno diventato realtà (anche online)
GD BRICOPausa di riflessioneper le nuove aperture nel I semestre 2017
FIEREspoga+gafa 2017 edizione record contanto Made in Italy
http://www.ferrutensil.com/rivista/http://www.ferrutensil.com/rivista/http://anes.it/wp-content/uploads/2015/09/Certificazione-2016_.pdf
EDITORIAL CONTENTTOPICS
Ferrutensil is a magazine with rich content, alwaysrelevant to the sector, handled with a journalisticslant, with a clear and accessible approach.Here are the main issues addressed:
Interviews with managers of hardware and toolstores, wholesalers, manufacturers and industryopinion leaders.
Research and market surveys. In collaborationwith BricoMagazine, Ferrutensil publishes the mostcomplete and reliable analysis on Italy’s DIY chains.In addition, thanks to in-depth collaboration with thelargest research institutions, it publishes researchdata regarding our sector, sometimes in exclusive.
Dossiers on the ‘hottest’ issues. Ferrutensil re-gularly talks to players in the distribution channelsabout the biggest topical issues, and publishes “dos-siers” that reflect the “sentiment” of the market onthese issues.
Fairs and events. Ferrutensil participates and re-ports all major national and international events inthe hardware-tools-technical equipment sector.
Facts and news from around the world.Through its two correspondents for Europe and theAmericas, the magazine offers timely updates on allthe happenings in the world of hardware.
FERRUTENSIL PROFESSIONAL
is the new editorial initiative.It consists of 4 special issues dedicated enti-rely to professional distributors in hardware,tools and technical equipment.
These major distributors, whose clientele consistsprimarily of industries and professionals (fitters,manufacturers, etc.) receive dedicated communi-cation four times a year.
The issues addressed are primarily technical, withmore in-depth analysis of products, news and cur-rent events for the world of the professional, pla-cing manufacturers in contact with their leadingclients.
CONTACT US
Epe Edizioni S.r.l - Via Spezia, 33 - MilanoTel. 02 8950 1830 - Fax 02 8481 0364
Advertising Director: Maurizio [email protected]
Editor in chief: Massimo Casolaro [email protected]
Editorial office (send editorial material, products or company news by e-mail):[email protected]
Ferrutensil is also the official mediapartner of Eisenwarenmesse(Cologne, 4-7 March2018), the leadinginternational hardwarefair.
EVENTS ORGANIZEDBY FERRUTENSIL
®
Having reached the eleventh year, Bricoday is the top B2B exhibition and conference in the DIY sector. The next Bricoday will be held in 19-20 September 2018 at Mi.Co. Milan.For additional information: [email protected] www.bricoday.com
http://bricoday.comhttp://www.eisenwarenmesse.com/IEM/index-3.php
READERSHIP AND PRINT FIGURESTARGET PROFILE
GEOGRAPHICAL DISTRIBUTION
FREQUENCY AND PUBLICATION DATES
9 issues of Ferrutensil are printed annually, with the following frequency (the indicative date of shippingis provided in brackets)
CIRCULATION
Print figures and circulation are certified according to CSST rules.
For the period: 1/1/2016 - 31/12/2016Average print figure: 9.522 copiesAverage circulation: 9.403 copiesCSST certificate no. 2016-2590 of 2/3/2017Auditors: Fausto Vittucci
(Source: CSST - Catalogo testate certificate 1.1.2016 - 31.12.2016)
In particular named circu-lation - which identifies themagazines sent, by post or other means, inindividual copies to a single address - is thehighest circulation in the hardware ma-gazine sector.
A member of IFABC International Federation of Audit Bureaux of Circulations
A
CSST CERTIFICAZIONESTAMPA SPECIALIZZATAE TECNICA
Click here to view the Ferrutensil CSST certificate sheet
97%NAMED
CIRCULATIONAccurate data and knowledge of the key target is ensured by a telephone survey conducted by Ferrutensiltogether with a leading company in the sector to 10,671 commercial enterprises in the hardware, tool,DIY and gardening sectors.
N°1 January/February (5 February)
N°2 March - Professional (15 March)
N°3 April (15 April)
N°4 May - Professional (15 May)
N°5 June (15 June)
N°6 July/August - Professional (15 July)
N°7 September (15 September)
N°8 October - Professional (31 October)
N°9 November/December (30 November)
31%NORDEAST
25%NORD WEST18%
CENTER
16%SOUTH
10%ISLAND
75%HARDWARE
STORES
11% PRO TOOL STORES
4% HARDWAREWHOLESALERS
4% MANUFACTURINGCOMPANIES
3% SALES REPS
3% TRADE FAIRS
http://anes.it/wp-content/uploads/2015/09/Certificazione-2016_.pdf
AD PAGES AND RATES
CLOSING DATE FOR THE ARTWORKN°1 Jan/Feb 20 JanuaryN°2 March 15 FebruaryN°3 April 15 MarchN°4 May 15 April
HOW TO SEND THE ARTWORK
> Files up to 15 Mb: directly attached in an e-mail to [email protected]
> Files over 15 Mb: using a ‘file transfer’ service (WeTransfer, Dropbox, etc) addressed to [email protected]
> Files on digital format (CD/DVD) by post/courier to:EPE Edizioni Srl - Via Spezia, 33 - 20142 Milano
TECHNICAL FEATURES OF THE ARTWORK
For artwork of any size and format, an allowance of at least 3 mm is required on each side. Therefore, for example, the print file of each individual page must measure at least 216 x 303 mm
Files can be sent in the following formats:
> Acrobat PDF: files must be four colour (CMYK) and contain high resolution images (300 dpi)
> JPEG, TIFF, EPS, PSD: four colour images (CMYK), high resolution (300 dpi), “highest quality” (for JPEG).
DOUBLE PAGEMeasurements (w x h):
420 x 297 mmPrice: € 4.300
FRONT COVERMeasurements
(w x h): 190 x 195 mmFerrutensil Pro:210 x 195 mmPrice: € 4.900
HALF PAGE HORIZONTALMeasurements
(w x h): 210 x 145mmPrice: € 1.400
COLUMN 1/3 PAGE
Measurements(w x h):
70 x 297mmPrice: € 1.150
1/4 PAGE (NON-BLEED)Measurements
(w x h):110 x 120mmPrice: € 800
FULL PAGEMeasurements (w x h):
210 x 297 mm Inside full page: € 2.150Inside back cover: € 2.500Inside front cover: € 3.700
Back cover: € 4.300
HALF PAGEVERTICAL
Measurements(w x h):
105 x 297mmPrice: € 1.400
DELIVERY OF MATERIALS
Advertising assistant: Silvia MarianiTel. +39 02 8950 1830 - E-mail: [email protected]
N°5 June 15 MayN°6 Jul/Aug 20 JuneN°7 September 31 JulyN°8 October 20 SeptemberN°9 Nov/Dec 20 October
SITO WEB AND NEWSLETTER
BANNER HEADERMeasurements (w x h):
728 x 90 pixels
BANNER SIDEBARMeasurements (w x h):300 x 250 pixels
SKINMeasurements (w x h):
1920x1300 pixels
WWW.FERRUTENSIL.COM
The Ferrutensil website is the key source of information for all operators in the hardware sector, providingeverything from the most recent news to market analyses and product and service news. In addition, themost recent 10 issues of Ferrutensil are available online, or can be downloaded in pdf format. The website reaches visitors peak when a newsletter is sent out.
The Ferrutensil newsletter is a valuable instrument of targeted communication. It is sent twice a month to 9,000 operators on the hardware market: repre-senting distribution retailers (buyers and salesmanagers, shop owners) and supplier compa-nies (CEOs, marketing directors, sales mana-gers, key accounts).
E-mail addresses havebeen collected and selected over 30 years of activity.
MENTION NEWSLETTER
When an item of news,a product or editorialshowcase is added tothe website at www.ferrutensil.com, it can be reiterated with a mention in thenewsletter.
Send a text of no more than 2,000 charactersand 1-2 pictures relating to the text (any graphic format).
http://www.ferrutensil.comhttp://www.ferrutensil.comhttps://i7e2c.emailsp.com/f/rnl.aspx/?njg=uu1//-&lk=ty.l-=tuz-d50&x=pv&=l7g22&7k2&x=pv&e.c0&x=pp&s3&e6fkc40gNCLM
EDITORIAL CONTENTCONTACT USEVENTS ORGANIZEDBY FERRUTENSILREADERSHIP AND PRINT FIGURESAD PAGES AND RATESDELIVERY OF MATERIALSSITO WEB AND NEWSLETTER