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ANNEXURE 1
QUESTIONNAIRE FOR CONSUMER SURVEY
1) Name of the respondent:
2) Respondent is
a) House wife b) Male members c) Any other (pl. specify)
__________
3) Address: ______________________
4) Family size:_____
5) Family income (per month)
a) < 3000 ( )
b) 3000 10,000 ( )c) > 10,000 ( )
MILK
6) How much milk do you use daily?
a) 200ml b) 500ml c) 1liters d) >1 lit
7) How do you use milk for
a) Drinking b) Making tea c) Making Curdd) Making sweet e) any
other_________
If used for drinking, then, who are drinking?a) Children b)
Adults c) Old age person d) All
8) Medium of delivery of milk____________
9) Time of purchase
a) Morning b) Afternoon c) evening
10) What is the source of purchase
a) Milk booth
b) Retail shopc) Doodhiya (loose milk)
d) Any other
11) How often do you purchase milk
a) Once a day
b) Twice a day
c) 2-3 times a week
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d) Once a week
e) Occasionally
12) At what price do you purchase milk ____Rs/lit?
13) How long have you been using the present kind/brand of
milk?a) 5 year
14) Have you changed the source / kind (packed or unpacked) of
milk you buy in thepast? Yes/ No
15) If yes, then what is the earlier source ___________
16) What the reason of change_____________
17) To what extent following factor can influence in the
selection of regularsource of
purchasing milk? Please tick the response.
Factor High Medium Low
Relations/ old association
Time of delivery
Flexibility
Reliability
Hygiene
Quality
Door delivery
Looks of shop
Credit facilityAny other, specify
18) Which milk do you prefer
a) Cow b) Buffalo c) both
19) Which type of milk do you prefer?
a) Milk with low fat content (fat -1.5%)
b) Milk with medium fat content (fat -3%)c) Milk with high fat
content (fat -4.5%)
20) Do you aware about OMFED milk? Yes/No
21) OMFED milk has
a) Only cow milk
b) Only buffalo milkc) Mixture of both
d) Mixed with powder
e) Any other
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22) On the scale of five, please rate the following factor
according to their importance
for you. (With 1 being most important and 5 being least
important on a
continuum) and how you perceive OMFED milk on corresponding
factor, please
tick the option.
Factors Importa
nce
OMFED Milk perceived as
Quality Poor Satisfactory Good
Convenience of Purchase Inconvenient Ok Convenient
Credit availability
Purity (in terms of mixingof water)
Less pure Ok Pure
Cream content Low Medium High
Thickness Low Medium High
Whiteness Low Medium High
Freshness Not fresh Ok FreshTaste Bad Ok Good
Smell Bad Ok Good
Goods for tea making Bad Ok Good
Good for curd making Bad Ok Good
Good for drinking Bad Ok Good
Packaging Bad Ok Good
Price Low Ok High
Shelf life Short Medium High
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23) To what extent do you agree with the following statements?
Give your response on a
scale of 1-5. (1-strongly disagree 2- Disagree 3-Neither agree
nor disagree
4-Agree 5-strongly agree)
a) Are you satisfied with quality of OMFED milk ___
b) Are you satisfied with packaging of OMFED milk___c) Is OMFED
milk is easily available in your locality___
d) OMFED milk provides value for money ____
e) OMFED milk is available at anytime____f) OMFED packeted milk
has consistency in quantity___
MILK PRODUCTS
24) Do you aware about the following OMFED products:
a) Sweet Curd (Yes/No)
b) Butter Milk (Yes/No)
c) Flavoured Milk (Yes/No)d) Paneer (Yes/No)
e) Ghee (Yes/No)
25) How often do you purchase the following product?
Sweet
Curd
Butter
Milk
Flavoured
Milk
Paneer Ghee
Everyday
2-3 times a week
Once a weekOnce a fortnight
Occasionally
26) How do you perceive OMFED product on following
attributes.
Sweet
Curd
Butter
Milk
Flavoured
milk
Paneer Ghee
Quality
Taste
FlavourPackaging
Price
Shelf life
Any other
27) Do you feel price is fair, if not suggest alternative
price
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Sweet
Curd
Butter
Milk
Flavoured
Milk
Paneer Ghee
Yes
No
Price
Promotion
28) Which Oriya daily do you read most___________
29) Do you read the pamphlets inserts in newspaper ______30) Do
you listen radio /watch television_________
31) Time when you listen radio most of the times_______
32) Do you recall the new things/product that you have seen
during local festival
/jatra /Exhibition?
Name of the things/product__________
NON- USERS
1) Do you aware about benefit of drinking of milk. Yes/No
2) Why you are not using the milk.a) Due to non availability b)
Expensive
c) Financial Problem d) Retailer charging more prices
3) Why have you never used the product?
Sweet
curd
Butter
milk
Flavour
ed milk
Paneer Ghee
Not aware of it
Expensive
Non availability
Financial Problem
Retailer charging
more price
4) If you are using earlier, Why have you stop using it
Milk Sweet
curd
Butter
milk
Flavored
milk
Paneer Ghee
Qualityproblem
Regularity
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problem
Spoilage
problem
Expensive
Any other
5) If following product is made available to you at convenience
and of good qualityfrom alternate source, would you like buy
Milk Sweet
curd
Butter
milk
Flavoured
milk
Paneer Ghee
Definitely buy
Probably buy
Dont know
Probably not buy
Definitely notbuy
ANNEXURE 2
List of Villages of four Zones
Zone I
1. Babanpur
2. Balipadar
3. Gangpur4. Kalasandhapur
5. Pital
Zone II
1 Badagada
2. Govindpur
3. Kankarada4. Seragada
5. Singipur
Zone III
1. Bikrampur
2. Keshpur3. Humma
4. Khallikote
5. Pathara
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Zone IV
1. Aryapalli
2. Haldiapadar
3. Kukudakhandi4. Lathi
5. Girisola
ANNEXURE 3
Market size of milk in rural areas
1. Percentage of household consumes milk in rural areas
2. Average size of household is 4.8
3. Average household consumption of milk is 585 ml (Calculated
from the consumer
survey)
Market Size (Consumption of milk per day in litre)
=% of household consume milk* No. of Household *.Avg.consumption
per household
Nb: (No. of Household = Total population / Average size of
household)
