OTRAVO - Vliegtickets.nl · create a strong campaign containing video advertising, social media advertising, display, native advertising, SEA or affiliate. In addition, it is possible

OTRAVOGuide for campaigns and partnerships

The Netherlands - Belgium - Scandinavia

200+ specialists

30+ yearstravel experience

4000+ passengers each day

Nomination Gazellen Awards 2016

Year Award/Nominated by Category

2016 FD Gazelle Fastest growing company in The Netherlands

2016 Twinkle100 Top 10 – healthy travel companies

2015 Star Alliance Trade Awards Best Online Travel Agency

2015 Star Alliance Trade Awards Innovative Entrepreneurship

2015 United Airlines Best Online Travel Agency

2015 China Airlines Million Dollar Sales Award

2015 Star Alliance Trade Awards Best Online Travel Agency (3rd place)

2014 Million Dollar Awards China airlines

2016 Star Alliance Trade Awards Best Online Travel Agency (2nd place)

2014 Air Berlin Best online Travel Agency Award NL

Nominations / Awards

Airline tickets

Hotels and holiday homes

Sun holidays

Camper trips

Round trips

City trips

Business trips

Fly & Drive packages

Car rental

Transfers & parking

OTRAVO stands for Online Travel Organization. It is a market leader in The Netherlands, Belgium and Scandinavia in online air travel sales.

Travel products / services

Dear partner,

Welcome to the world of Otravo, one of the leading online travel agencies in The Netherlands, Belgium and Scandinavia. Via this brochure, we are pleased to give you a complete overview of all promotional possibilities that Otravo can offer you.

Otravo is a successful company with a yearly turnover of € 500 million and a team of more than 200 professionals. Our well-known travel brands in Benelux are Vliegtickets.nl, WTC.nl, Schipholtickets.nl, Schipholtickets.com and Dé Vakantiediscounter. In Scandinavia it’s Flygstolen.se, Tripmonster.dk, Tripmonster.se and Tripmonster.no. Every day more than 100,000 people visit our websites and our databases contain more than 500,000 unique addresses. In October 2016, Otravo was nominated for the Golden FD Gazelle Award, which acknowledges the company’s exceptional growth of more than 20% per year in three consecutive years.

At Otravo, we are always looking for new partnerships on our international brands. Our propositions are tailor-made and include various types of internal and external promotions. Our websites, social media channels and e-mail databases reach hundreds thousands of consumers every day and are perfect for branding and sales purposes. Every partnership can be strengthened by all types of innovative digital marketing, e.g. video advertising, mobile ads, rich media, native advertising, SEA and affiliate. In addition, we can include offline marketing like out-of-home, TV, radio and print ads in campaigns. PR also plays an important role in our promotions and our partners profit from high-value publications in national media and influencer marketing.

The Marketing Team of Otravo includes professionals of various disciplines, who guarantee the success of every campaign. Our designers, content specialists, affiliate and e-mail marketers, certified Google Adwords and DoubleClick specialists, SEO specialists, web analysts, web developers and campaign coordinators all contribute to a smooth cooperation and a positive outcome. Please contact Otravo to discuss your wishes and partnership possibilities. We will be pleased to create a campaign that matches your budget and targets. With Kind regards,

Olya van der Kraan Global Manager Campaigns & Partnerships +31 6 [email protected]

Suikersilo-West 41, 12 floor 1165 MP Amsterdam-Halfweg The Netherlands

Introduction Otravo

The basis for every cooperation with Otravo is an extensive promotional package on one of our websites or on combination of those. All websites of Otravo offer strong promotional possibilities with impactful formats and very high reach. The positions have a proven effect for

branding and sales purposes.

Internal promotional possibilities• websites • newsletters • social media • travel shop

Vliegtickets.nl sells airline tickets, city trips, hotels (in partnership with booking.com), rental cars, parking space, taxi services, business travel and group travel to destinations worldwide.


2017 Opiness Service Awards

2016 Vacation Awards Best provider of airline tickets

2014 Qantas Iron Boomerang Award Best overall tour operator/travel agent to Australia



2012 Graydon.nl Financially stable

Statistics 2016

Vliegtickets.nl

Page views (per month): 3.6 million

Newsletter subscribers: 270,000

Facebook followers: > 21,000


Memberships

Type of travel leisure and business

Demographics male and female, 29-75 years, high income and well educated.

Target group

Air Miles: Unique proposition of vliegtickets.nlVliegtickets.nl is the exclusive airline tickets partner of the main loyalty program of The Netherlands called Air Miles. This program belongs to the oil company Shell and the biggest high-end supermarket of The Netherlands, called Albert Heijn. This gives Vliegtickets.nl a unique opportunity to reach a very broad target group in the high-end segment (for example, businessmen who tank at the Shell gas stations with the pas of their work. Or wealthy people who buy expensive groceries in the supermarkets Albert Heijn. Cooperation with Shell and Albert Heijn via Air Miles makes Vliegtickets.nl a suitable partner for reaching clients with high income. By using Air Miles, customers are able to save money on their purchase. The discount depends on destination. Below you will see an example for Lima:

The standard rate is € 744.54. By redeeming 10,000 Air Miles, customer get a discount on the rate of € 100, which brings the rate to € 644.54. Using the Air Miles proposition respects the published fare by airlines. Advertisement possibilities via Air Miles Coalition Mailing 1.4 million subscribersDedicated mailing 100,000 to 200,000 potential customers

Vliegtickets.be sells airline tickets, city trips, hotels (in partnership with booking.com), rental cars, parking space, taxi services, business travel and group travel to destinations worldwide.


2016 Digital Marketing Award België Most Performing Campaign for the travel scene

2016 Safeshop Award België Quality of the webshop

Statistics 2016

Vliegtickets.be





Memberships



Target group

Campaign pageHomepage banners

Newsletter header Facebook banner and postsDedicated newsletter

Content block in newsletter

Result page bannerWaiting screen banner

As a One Stop Shop, WTC.nl offers a wide range of travel products: airline tickets, hotels, holiday packages, camper vans, city trips, holiday homes, car rental, around the world tickets, fly-drives and tours. Customers can choose to plan their holidays online or with the help of the travel agents, either by phone or at our Flagship store located in the heart of Amsterdam. In 2017 WTC.nl will undergo a major rebranding to give it a fresh modern mobile-first look.

WTC.nl



Facebook followers: >18,400

Memberships


2016 Cruise Canada Special Partner Appreciation Award

2016 Zoover Awards Sun Vacations

2014 Star Alliance Best Online Travel Agency (Bronze)

2014 Qantas Iron Boomerang Award Best overall tour operator/travel agent to Australia

2013 Reisgraag.nl WTC Best Travel Organization ‘plane tickets’

2012 Zoover Awards Most popular airplane tickets

2012 Travel Agencies Affiliate Programme Platinum Club

2011 TravelUtion Best travel agency in the Netherlands ‘sales’

2011 Zoover Awards Most popular airplane tickets

2011 Qantas – Golden Boomerang Award Best Tour operator in Benelux

2008 Qantas Iron Boomerang Award Best Tour Operator

2008 Het Financieele Dagblad Fastest growing company in the Netherlands

2007 Qantas Airways Business Performance



Statistics 2016



Target group

Nominations/Awards

Homepage banner

Landing page

Facebook banner and postsNewsletter headers Dedicated newsletter


Camper page banner

Airline page banner

Dedicated blog on WTC.nl

Amsterdam Travel Shop: window or eventOtravo has a possibility to promote your product through its shop right in the in the busy center of Amsterdam (the shop is located next to Dam Square). The advertising in the shop window or/and a dedicated B2C event can all strengthen the effect of the promotion.

De VakantieDiscounter is the biggest independent online travel agency in the Benelux specialized in package holidays. We offer both big touroperators like TUI, Thomas Cook, Corendon, Dertour and Alltours as well as our own VTO packages using the Peakwork platform.


2017 Zoover Awards Most Popular Online Travel Agency XL

2016 Zoover Awards Most Popular Online Travel Agency

2015 Zoover Awards Best Online Travel Agency

Statistics 2017

dé Vakantie Discounter

Page views (per month): 7.700.000

Newsletter subscribers: 260.000

Facebook followers: 75.000


Memberships

Type of travel package holidays / leisure

Demographics male and female, 24-65 years, middle segment NL & BE (Flanders)

Target group

Dedicated newsletter


Dedicated Facebook post

Dedicated blog on vakantiediscounter.nl

Branded landing page

SchipholTickets.nl

Page views (per month): 340,000



Memberships

Statistics 2016


2013 Zoover Award Best Website of the Netherlands


At SchipholTickets.nl customers can easily compare and book flight tickets from several airlines online. It is possible to select flight tickets based on price comparisons, specific routes and stopovers.


Demographics male and female, 21-75 years,high income, well educated.

Geographic NL

Target group

Banner positions on homepage of SchipholTickets.nl

Targeted banner in the waiting screen

Banner under the search detailed results

Sales page under tab ‘Sales’ on homepage.

Small promotion in newsletter Medium promotion (1/2 newsletter) Dedicated Newsletter

Facebook posts Dedicated blog Display advertising on the blog page

Flygstolen.se sells airline tickets, hotels, rental cars and event tickets to destinations worldwide. Flygstolen.se offers the customer a possibility to plan and combine flights and hotels according to his or her own specific needs and preferences. Target group


2015 Digital Gasell in Skåne Digital Gasell in Skåne

2010 Gasell in Skåne Gasell in Skåne

Statistics 2015-2016

Flygstolen.se

Page views (per month): 671,847


Facebook followers: 54,000


Memberships


Demographics male and female, 29-55 years

Geographic Sweden

Homepage banner

Result page banner

Waiting screen banner

Facebook banner and posts

Newsletter header & content blocks

Dedicated blog on Flygstolen

Campaign page

Tripmonster.se, Tripmonster.dk and Tripmonster.no sell airline tickets, hotels and rental cars. The brand is part of Flygstolen, but has a stronger focus on cost-efficiency and automation. Tripmonster aims at making the process of booking flights, hotels and car rental both simple and smooth. Target group

Statistics 2015-2016

Tripmonster.no Tripmonster.dk Tripmonster.se

Page views (per month): 245,000 75,000 30,000

Newsletter subscribers: 107,000 27,000 N/A

Facebook followers: 1,900 1,900 1,900

Memberships


Demographics male and female, 29-55 years

Geographic Sweden, Norway, Denmark

Website banners

Waiting screen banner

Resultpage banner

Newsletter header & content blocks

Facebook banner and posts

Destination page Dedicated blog on Tripmonster

Every campaign on the websites of Otravo can be complimented with extra promotion in external channels. Our experts in digital marketing will create a strong campaign containing video advertising, social media advertising, display, native advertising, SEA or affiliate. In addition, it is

possible to include offline marketing like out-of-home, TV, radio and print ads in campaigns. Within the campaign of Vliegtickets.nl we can also launch the campaign with our exclusive partner AirMiles.

External promotional possibilities • Display banners • Youtube ads • SEA • Native ads • Affiliates • Social media • Offline marketing

Digital marketing

Video advertising (Youtube pre-roll)

Search Engine Advertising (SEA)

Affiliate

Native ads

Display advertising

Outdoor advertising is one of possibilities of offline marketing at Otravo. Billboards placed at strategic locations alongside busy roads and streets, or bus & tram shelter campaigns where a short and powerful message is communicated.

Out-of-home advertising

Offline marketing

Every campaign of Otravo can be strengthened by incorporating PR, Content Marketing and Influencer Marketing.

Free publicity is realized by publishing valuable content relevant to national media. An example would be a press release about the trends on certain destinations or travelers’ behavior, which Otravo signals.

Within Content Marketing we create content for our blogs and newsletters. We inspire readers about traveling to certain destinations or choosing a certain travel product.

Otravo runs successful campaigns with influencers. Our network includes influencers in travel, lifestyle, fashion, food etc. For Otravo, they discover destinations and travel products and share their stories via own media and Otravo websites.

Public Relations, Content Marketing and Influencer Marketing

Press Release published in Telegraaf.nlPR Value: € 13,847

Press Release published on Hospitality-management.nlPR Value: € 530

Press Release published on nu.nl PR Value: € 2,671

Public Relations - Press Releases

Influencer Marketing - Yosemite Case

The blog of Flygstolen, written by influencer Jonna Jinton

Pingback on blog of influencer that redirects customer to Flygstolen.se

Influencer Marketing - Yosemite Case

Newsletter Flygstolen.se

Content Marketing - Case Thailand

Newsletter Vliegtickets.nl and Vliegtickets.be

Blog Flygstolen.se Blog WTC.nl

OTRAVOPlease contact us to discuss possibilities for campaigns and partnerships

Olya van der Kraan Global Manager Campaigns & Partnerships +31 6 [email protected]

Suikersilo West 41, 12th Floor1165 MP Amsterdam-Halfweg The Netherlands

Documents

OTRAVO - Vliegtickets.nl · create a strong campaign containing video advertising, social media advertising, display, native advertising, SEA or affiliate. In addition, it is possible