OSRAM LIGHTIFY™ Home

LIGHTIFYTM marcom material5.

LIGHTIFYTM selling guideline4.

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LIGHTIFYTM market trends and needs 2.

Agenda

LIGHTIFYTM system overview and main benefits 1.

LIGHTIFYTM product portfolio

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LIGHTIFY™:Make your home intelligent

You need:

+ =Light was never so enriching, helpful, individual a nd connected … and lighting was never so much fun.

Replace common Connect the

+Identify our

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You need: IOS/Android tablet-PC or smartphone or an iPod touch

an internet connection and a Wifi router

Download the LIGHTFY™ App on your smart device

Replace common lamps with LIGHTIFY™ lamps,

install LIGHTIFY™ luminaires or

unite the common luminaire with the LIGHTIFY™ Plug

Connect the LIGHTIFY™ Gateway to the main electricity

Start the LIGHTIFY™ App and follow the instructions on your App:

Connect the Gateway wirelessly to your W-LAN

Identify our LIGHTIFY™ products via LIGHITFY™ App

All LIGHTIFY™ lamps + luminaireswill now be shown on your smart device

The installation is fast, easy and mainly automatic

LIGHTIFY™System Overview

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Professional Portfolio

LIGHTIFY™ Technical Benefits

Light was never so enriching, helpful, individual a nd connected …

Lamps and luminaires can be controlled individually or as a group. The system can be expanded to up to 50 light sources

LED Technology

All LIGHTIFY™ lamps and luminaires are dimmable

Tunable White from 2.700 – 6.500K (CL A RGBW 2.000 - 6.500K)

Selection of a variety of colors according to moods and atmospheresSelection of a variety of colors according to moods and atmospheres

Luminaires for indoor and outdoor use

LIGHTIFY™ can be controlled by several smart phones or tablet PCs, while on the road or at home

Low transmission power of 1mW to 10mW

LIGHTIFY™ products are based on ZLL (Zigbee Light Link) and ZHA (Zigbee Home Automation)

Protocol standard for radio control with low data rate based on IEEE 802.15.4

Uses free frequency of 2.4GHz

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LIGHTIFY™ offers a wide variety of options and featu res preset functions such as:

• Control while on the road or at home• Creating and saving of light scenes and groups• Usage of pictures to adopt light scenes at home• Light control on the go and presence simulation – a better feeling of security• Or simply plan your day in advance

LIGHTIFY™ AppYour needs are always focused on

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LIGHTIFY™ offers a wide variety of control options:

LIGHTIFY™ AppYour needs are always focused on

Dimming Colour picker Tunable White

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LIGHTIFY™ AppYour needs are always focused on

As well as presets and monitoring functions:

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Standbild Film

OSRAM | LIGHTIFY™ | Sales Presenter | Light and Building 2014 9

Supporting you and your everyday needs.

The most important benefits at a glanceWhat makes LIGHTIFY™ so special for your daily routine?

Light that enhances comfort:

• Very simple installation. No technician is required

• Easy set up as well as self explanatory usage

• Store your personal lighting scenario

• Comfortable planning of daily routine

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• Comfortable planning of daily routine

• Trigger pre-set functions on demand

• Control as a single, individually light source or grouped together as a system (max.50)

• Overview of actual light settings

• Better feeling of security - simulate your presence with light, even when not at home

• Cool White light relieves your sight and supports concentration

• Real 60W replacement with up to 810lm (more than just a gimmick)

Standbild Film

OSRAM | LIGHTIFY™ | Sales Presenter | Light and Building 2014 11

Be individual.

Your complete personalized light:

• Light that always adapts to your personal needs:

• Relaxing warm white

• Activating cool white

• Calming blue

The most important benefits at a glanceWhat makes LIGHTIFY™ so special for your daily routine?

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• Calming blue

• Motivating red

• Invigorating orange and many more

• Individual, flexible modification of lighting

• Creating and saving of light scenes and groups indoor and outdoor, all lamps in a

room or throughout your entire home

• Individualize a house to be your home!

Standbild Film

OSRAM | LIGHTIFY™ | Sales Presenter | Light and Building 2014 13

Share your preferred light settings with others.

Light connects people:

• Light triggers great experiences and connects people

• Light awakens emotion and creates atmosphere

• Simply share your chosen lighting atmosphere as LIGHTIFY™

can be controlled by several smart phones or tablet PCs

The most important benefits at a glanceWhat makes LIGHTIFY™ so special for your daily routine?

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can be controlled by several smart phones or tablet PCs

And people with their home:

• Control your light source from at home or on the go

• All components wirelessly networked via ZigBee Technology

• Advises you about the actual light settings

Standbild Film

OSRAM | LIGHTIFY™ | Sales Presenter | Light and Building 2014 15

Easy to use and full of fun.

Light that inspires and inspiration through light:

• Give free rein to your creativity

• Experience new facets of light

• Adds an extra dimension of fun when dealing with lighting

The most important benefits at a glanceWhat makes LIGHTIFY™ so special for your daily routine?

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• Surprise with fun features and effects

• Playfully try out new lighting ideas

• Use your photos to adapt light scenarios at home, eg. using

your holiday photos

LIGHTIFYTM marcom material5.

LIGHTIFYTM selling guideline4.

3.

LIGHTIFYTM market trends and needs 2.

Agenda

LIGHTIFYTM system overview and main benefits 1.

LIGHTIFYTM product portfolio

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Portfolio – LIGHTIFY™ Home

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Portfolio – LIGHTIFY™ Home

Smartphone and tablet-PC

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CLAS A TW and RGBW Surface lightDownlight Flex Garden Spot Mini PlugPAR16 50

LIGHTIFY™ Classic A60 Tunable White

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• LED Classic A lamp • 60W incandescent lamp replacement • With Tunable White 2700-6500K

• 810lm• Diameter: 60mm• Lamp height: 110mm

LIGHTIFY™ Classic A60 RGBW

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• LED Classic A lamp • 60W incandescent lamp replacement • With Tunable White 2700-6500K + RGB

• 810lm• Diameter: 60mm• Lamp height: 110mm

LIGHTIFY™ PAR16 50 Tunable White

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• LED Reflector lamp• 50W halogen lamp replacement• Tunable White 2700-6500K

• 350lm, 850cd• Beam angle: 35°• Diameter: 50mm / Lamp height: 58mm

LIGHTIFY™ Surface Light Tunable White

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• Flat LED ceiling and wall-mounted luminaire

• Tunable White 2700-6500K• Up to 2000lm

• With customizable central section• Diameter: 38cm / Height: 2,8cm• CRI > 80

LIGHTIFY™ Downlight Tunable White

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• Downlight mit LIGHTIFY™ PAR16• Replacement for 50W low-voltage

halogen applications

• Tunable White 2700-6500K • CRI > 80• Beam angle: 35°

LIGHTIFY™ Flex RGBW

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• Flexible, adhesive LED Strip• Tunable White 2900-6500K + RGB• Up to 850lm

• Total length: 2m • Cuttable (every 10cm)• Ra > 80

LIGHTIFY™ Gardenspot Mini RGB LIGHTIFY™ Gardenspot Mini White

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• Connection ready starter set (contains 9 spots, 10m total length incl. 5m feed cable

• Expandible up to max. 3 Add-ons• Add-on kit available with 3 spots• IP66(luminaire), IP44(ECG)

• Versatile, for various application areas• Minimal energy consumption (0,5W/spot)• First smart garden light without transformer• For impressive RGB effects and/or with

tunable white light (2700K)

LIGHTIFY™ Gateway

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• Wireless network and integration into your WLAN system

• Integrated power supply unit

• The heart of the LIGHTIFY™ System with integrated WiFi

• ZigBee Technology

LIGHTIFY™ Plug

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• Plug & Play• The LIGHTIFY™ Plug is a plug that enables your existing luminaires to connect to your LIGHTIFY system

Packaging

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Benchmark Technology

Technology Zigbee Wi-Fi Bluetooth

General ZigBee is a low-cost, low-power, wireless mesh network standard. The low cost allows the technology to be widely deployed in wireless control and monitoring applications. Low power consumption allows longer life with smaller batteries. Mesh networking provides high reliability and

Comparing to Zigbee, Wi-Fi is able to control the lighting devices without gateway, but the high chip cost eliminates this advantage . High power consumption causes low energy efficiency and high standby power.

Bluetooth is a wireless technology standard for exchanging data over short distances as a cable replacement. Bluetooth 4.0 now includes a mesh network but without routing function , the applications are limited to small space.

Mesh network

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provides high reliability and more extensive range.

Standard IEEE 802.15.4 IEEE 802.15.1 IEEE 802.11b

Distance (m) 1 – 100+ 1 - 100 1 – 10+

Network architecture Mesh, Multiple Star Point-To-Point Mesh (BT4.0)

Battery life years days months

Cost of chipset low low high

Max. Date Rate (KB/S) 20 - 250 11.000+ 720

Operating Frequency 2.4 GHz (worldwide) 2.4 and 5 GHz 2.4 GHz

Standby time <30ms <3s <10s

Application Focus Monitoring & Control Web, Email, Video Cable Replacement

Mesh network(Zigbee)

LIGHTIFYTM marcom material5.

LIGHTIFYTM selling guideline4.

3.

LIGHTIFYTM market trends and needs 2.

Agenda

LIGHTIFYTM system overview and main benefits1.

LIGHTIFYTM product portfolio

31

LIGHTIFYTM marcom material5.

LIGHTIFYTM selling guideline4.

3.

LIGHTIFYTM market trends and needs 2.

Agenda

LIGHTIFYTM system overview and main benefits1.

LIGHTIFYTM product portfolio

32

MarCom Material Online Special – www.osram.com/lightify

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Point of Sale - Second Placement

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PolePOSition LIGHTIFY™

Boards with LIGHTIFY™ Surface and LIGHTIFY™ Downlight TW

Two demo cases for indoor and outdoor application with LIGHTIFY™ CLAS A RGBW and LEGHTIFY™ Flex

15“ screen

Product boards

Illuminated cabinet and lettering

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Product boards

Info board and interaction with the tablet and App

LIGHTIFY™ Retail Catalogue 2014-15

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