Oskarlab commercial

OskarLab Oskar and Human Rights

OskarLab / Oskar and Human RIghts PROPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social 2

1. What is OskarLab? : Multiplatform project. 2. Content / Story Line. 3. Backing of Social Organizations. 4. Promotion Companies. 5. Graphics. 6. Exploitation: Avenues of Distribution. 7. Celebrities. 8. Promotion, Communication and Public Relations Plan. 9. Socially Positive Values.

Contents


ÓskarLab is a multiplatform audiovisual project created to reach and attract the child audience, to entertain and amuse them, but also raise their awareness and educate them about Human Rights and the Rights of the Child.

Despite the dramatic frequency with which human rights are jeopardized, ÓskarLab is an optimistic film, open to the hope for a better future and trusting that future generations – the children of today – can be the catalysts for change towards a better world.

ÓskarLab therefore fills a gap in the cinematic, television and educational fields, using these communications media and their complementary multimedia and Internet projects.

It is true that many initiatives have been set in motion in order to educate and make children and teenagers aware of children’s rights and fundamental human rights, but almost all of them have turned out to be insufficient, because they used resources that are not attractive to children or got lost in conceptual approaches that are hard to understand.

In ÓskarLab there are no rhetorical speeches, just appealing stories that connect with the emotions and sensations children feel – and adults too – and which will naturally make these stories easy to understand.

1. What is OskarLab?


ÓskarLab, aimed at a child audience, covers all the possibilities for exploitation and the entire value chain: feature-length animation film, for screening in cinemas and TV broadcast; 13-minute TV series; integrated TV series in micro-pieces of 3 minutes; social network platform 2.0; music and videoclips; children’s books and, finally, audiovisual and multimedia support material of an educative nature for teachers and parents.

The film and its related material, prepared in English, will be recorded in several languages to facilitate its international screening and circulation.

1. What is OskarLab?: ii) Multiplatform project

1. What is OskarLab iii): multiplatform project:

1.1 FEATURE-LENGTH ANIMATION FILM Cartoon feature-length film designed for worldwide screening in cinemas, as a first avenue

1.2. TELEVISION SERIES Starting with 13-min. episodes; for worldwide distribution on television channels

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1.4. PUBLISHING

1.5. MOBILE PHONES

1.6. MUSIC

1.3. WEB SITE 2.0 “Living Lab” World children’s Web forum on matters relating to Human Rights, the Child and the Environment

Educational book-DVD pack as an educational tool for schools, NGOs and publishing distribution

3-minute pieces starring world-renown celebrities that spread the word on Human Rights and those of the Child and the Environment

Song and videoclip performed by top international artists

1.7. OTHERS Active participation in conferences, congresses, promotional events, merchandising, etc.

1. What is Oskarlab iv): Configuration of Products

OskarLab and Human RIghtsESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social 6

OSKARLab

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FEATURE-LENGTH ANIMATION.

Celebrity Protagonists Celebrities in End Credits

TV SERIES 13-MINUTE EPISODES.

One celebrity per episode

3-MIN. MICROPIECES.

One celebrity per episode

OSKARLAB WEB SITE 2.0 CONTENT + CHILD NETWORK + GAMES + INTERNATIONAL OBSERVATORY

MUSIC PUBLISHING OTHERS


ÓskarLab tells children, through fiction in cartoon form, what Human Rights and the Rights of the Child are, in such a way that adults understand them too; both big and small have fun and become emotionally involved.

Our story begins when Fausto, the teacher of Óskar (12) and his gang (Li, Noa and Jonathan), gives them a project to present in class on Human Rights and the Rights of the Child (because

he has caught them daydreaming). Firstly, they reject the idea of asking the adults for help: ”What do grown-ups know about Human Rights. If they knew about them, they’d fulfil them”, they conclude. Óskar has an idea: Ask for help on the Internet from children all over the world!

Done deal. The reaction is immediate: they start getting replies from every corner of the planet.

All the stories are based on real events, and highly emotional they are. They flow within the film, superimposed on the central story of Óskar, whose interventions allow each and every one of them to be resolved happily.

2. Content; Story Line


ÓskarLab, as well as being a high-quality entertainment product, is also a social initiative that tries to publicise, educate and raise awareness of Human Rights, the Rights of the Child and the need to promote respect for these.

It is an ambitious project and tries to reach a wide audience, probably wider than any previous venture on this subject.

In view of this educative and awareness-raising dimension, numerous social organizations, having read the script, have attached themselves to ÓskarLab, and many others are interested in doing so.

So far ÓskarLab has the support of: UNICEF, THE MINISTRY OF EDUCATION; THE SPANISH OLYMPIC COMMITTEE, the Council of Psychologists; the Culture of Peace Foundation; FAD, the Pequeño Deseo (Small Wish) Foundation, the Territories of Tomorrow Foundation, the ArenoTech Foundation.

3. Backing of Social Organizations

OskarLab / Oskar and Huyman Rights PROPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social 9

4. Promoting Companies (i)

CTP Club de Técnicas de Producción s.a. / CTP is a company that has operated in the Spanish audiovisual market since 1987. It makes cinema and TV products and conducts consulting services on audiovisual matters. In its over 20-year career it has produced over 500 hours of programming, from feature films to entertainment programs, game shows, educational programs and children’s shows.

Creacción Films

Non Stop TV

CRE-ACCION FILMS, S.L. was founded in 1990 as a film production company. Throughout these years it has produced numerous short and feature-length films and documentaries, participating in both national and international festivals, notably receiving the GOYA award for Best Documentary Film in 2003 for “El efecto Iguazú”.

Non Stop, an Argentinean company dedicated to audiovisual production and postproduction, offering services to a wide range of clients, from agencies and companies to the main broadcasting and cable channels in Latin America and the world, under international norms of quality, technology and security.

OskarLab / Oskar and Human Rights PROPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social 10

4. Promoting Companies (ii)

Alerto

Conexión Creativa Conexión Creativa is a production firm for animation ( 2D y 3D ) and digital effects (rotoscoping, digital editing, etc.), operating since 1992 in Colombia. Specialized in cartoon formats and series, since its beginning it has made over 300 22-minute episodes of entertainment programs for Colombian and international television.

Alerto Gestión Sociocultural, founded in 2004, is devoted to cultural management and it conceives, creates, designs, produces, manages and transmits both cultural and artistic projects (exhibitions, concerts, dance, performances, events…) as well as projects of a social nature.

Audiovisual distributor, a subsidiary of Vértice 360º, which came out of the merger of Manga Films and Notro Films. Vértice Cine distributes films and other audiovisual content for commercial use in cinemas, DVD and television, paying particular heed to the new distribution channels, such as the Internet.

Vértice Cine


The cartoon is the universal language of childhood, it grabs the attention of children and adapts better than any other formula to their perceptive capacities (colours and shapes) and allows for freer creativity than that of the real image.

The cartoon travels the world because it is the only audiovisual product that is dubbed into any language.

An original, modern and joyful drawing style has been adopted; with a “realistic” intention to respect the characters (all of them inspired by real stories) and the celebrities who lend their assistance.

5. Graphics


5. Graphics: i) Protagonists

OskarLab Oskar and Huma Rights PROPUESTA DE PATROCINIO PUBLICITARIO / Acción de Responsabilidad Social 13

5. Graphics: ii) Antagonists


5. Graphics: iii) Backgrounds

THE CLASSROOM Fausto, the teacher



THE CUBBY HOUSE ON THE LAKE



LI’S CLOUD



NOA’S COUNTRY



THE OIL PIPELINE


The film ÓskarLab will have to make headway in a highly competitive environment, but we have great confidence that it will reach maximum dissemination due to the interest, appeal and quality of the film, as well as the opportunity and necessity to present in a novel and striking way the subject it takes on, a fact that opens up huge development possibilities in the educational field.

Oskarlab is the product of a long journey, in contrast to the intensive exploitation of purely entertainment products. Thus, as well as its screening in exclusively commercial cinemas, it is a film conceived for an extensive circuit of dissemination complementary to the commercial side: cultural and educational circuits, with thousands of halls in various countries, relying on public administrations, social and educational organizations, etc. In these the film may serve as a support tool for all educators and organizations committed to the defence of Human Rights, along with didactic material, books and DVD, in order to facilitate their use by parents and educators.

There is also an extensive network of international festivals specialized in Human Rights and related subjects.

The film and television series will also be broadcast on TV channels in their various modalities: cable, satellite, TDT, etc., with worldwide distribution.

The central musical theme – music and video clip -, composed and performed by leading figures in the international panorama, will be able to be released independently of the film.

Oskarlab is also an ambitious Internet project and constitutes the first 2.0 social platform focussed on Human Rights and the Rights of the Child whose protagonists and users are precisely the minors of any country.

6. Exploitation

6. Exploitation: i) Media Reach Chart

COMMERCIAL CINEMAS 5,000 COMMERCIAL SCREENS ANTICIPATED

CULTURAL CIRCUITS NGOs; TOWN HALLS, ORGANISMS: 20,000 SCREENS ANTICIPATED

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TV CHANNELS

MUSIC / VIIDEO CLIPS

TEACHING / SCHOOLS

INTERNATIONAL FESTIVALS INTERNATIONAL NETWORK OF HR FESTIVALS; 30 CITIES; CHILDREN’S FESTIVALS, 20 CITIES; INTERNATIONAL FESTIVALS, 10 CITIES

TDT, SATELLITE, CABLE CHANNELS; GENERAL AND SPECIAL SUBJECT; SPECIALIZED CHILDREN’S: 500 MILLION VIEWERS

RADIO, MUSIC TV, INTERNET, YOUTUBE; MOBILE PHONES: AUDIENCE OF 200 MILLION

PEDAGOGIC SCHOOL MATERIAL WORLDWIDE

INTERNET PLATFORM CHILDREN, EDUCATORS, POLITICIANS, PARENTS, ETC.


6.- Exploitation; International Network of Human Rights Festivals (i)

Argentina Buenos Aires Festival Internacional DerHumALC Cine de Derechos Humanos www.derhumalc.org.ar/

Australia, Travelling Human Rights Arts and Film Festival www.hraff.org.au/

Bahrain, Manama ManamaBahrain Human Rights International Film Festival www.bhriff.com

Bolivia, Sucre Festival de Cine y Video de los Derechos Humanos "Bolivia, El Séptimo Ojo es Tuyo” www.festivalcinebolivia.org/

Burkina Faso, Ouagadougou Festival Ciné droit Libre www.cinedroitlibre.bf

Canada Amnesty International Travelling Film Festival www.amnesty.ca/filmfest

Canada, Montreal Montreal Human Rights Film Festival (MHRFF) www.ffdpm.com/

Czech Republic, Prague One World www.oneworld.cz

Ethiopia, Addis Ababa Addis International Film Festival http://www.addisfilmfestival.org

France, Paris Festival du film des droits de l'homme http://festival-droitsdelhomme.org

Germany, Nuremberg Perspektive - International Human Rights Film Festival Nuremberg www.humanrightsfilmfestival.org

Hungary, Budapest Verzio - International Human Rights Documentary Film Festival www.verzio.ceu.hu

Italy, Bologna Human Rights Nights www.humanrightsnights.org/

Japan, Tokyo Refugee Film Festival www.refugeefilm.org

THE HUMAN RIGHTS FILM NETWORK is an association of film festivals on human rights around the world created in Prague on April 18th 2004. The Network encouragesg exchange, communication and collaboration related to the representation of human rights issues in the moving image. http://www.humanrightsfilmnetwork.org/


6.- Exploitation; International Network of Human Rights Festivals (ii)

The Netherlands, The Hague Movies that Matter Festival www.moviesthatmatterfestival.org

New Zealand Human Rights Film Festival www.humanrightsfilmfest.net.nz/

Poland, Warsaw Watch Docs. Human Rights in Film IFF www.hfhrpol.waw.pl/festival/index.php?lang=en

Scotland, Glasgow Document - International Human Rights Documentary Film Festival www.docfilmfest.org.uk

Serbia, Belgrade Free Zone, Belgrade Human Rights Film Festival www.freezonebelgrade.org/

South Africa, India Johannesburgh, Cape Town, Durban and Pretoria, Delhi, Mumbai Tri Continental Film Festival www.3continentsfestival.co.za/

South Korea, Seoul Seoul Human Rights Film Festival www.sarangbang.or.kr

Switzerland, Geneva Festival International du Film sur les Droits Humains www.fifdh.ch

Ukraine, Kiev Human Rights Documentary Film Days www.docudays.org.ua

USA & UK, New York/London Human Rights Watch International Film Festival www.hrw.org/iff

USA, Burlington Vermont International Film Festival www.vtiff.org

http://www.humanrightsfilmnetwork.org/


OskarLab, due to its content and approach, is expecting to have, thanks to the support of Unicef and the Olympic Committee, the support of worldwide celebrities who have shown great social responsiveness, being ambassadors of humane causes.

Shakira, Alejandro Sanz and Leo Messi become part of the story itself. Also, personalities from the world of sport, music, the stage, etc. who have gained wide public recognition for their professional career and who have stood out for their compassionate commitment, present an extract from the list of Human Rights and the Rights of the Child.

Each of the personalities appears on the screen in cartoon form, but with their own voice.

Their statements conclude with a song performed in unison by all the characters, as a symbol of the aspiration of children for a better world.

Many of these celebrities may participate in live events and occasions.

7. Celebrities


ÓskarLab will be presented at all the Film Festivals devoted to related subjects.

8. Promotion, Communication and Public Relations

Communication Plan ÓskarLab has an ambitious Communication Plan aimed at gaining the highest visibility, situating it properly its dual dimension as an entertainment, educational and social awareness product, and promoting appropriate returns in terms of reputation and image for the collaborating bodies and companies.

Internet and Social Networks

Public Relations

Festivals

The Communication Plan pays particular attention to the Internet and the social networks as well as the printed, digital and audiovisual media, with specific activation and mobilization measures.

Similarly, a plan for public relations and event organization of different kinds is foreseen in order to facilitate communication with specific audiences of interest.

World Premiere The film is predicted to be premiered at the headquarters of the United Nations.


ÓskarLab is a film inspired by values and which promotes the conveying of socially positive values.

It not only effectively encourages awareness and respect for Human Rights and the Rights of the Child, but also its story line illustrates and exemplifies values such as cooperation, solidarity, effort, sacrifice, friendship, respect, tolerance, equality and human dignity.

All this while seeking an emotional bond with the audience, bringing out feelings and emotions.

In short, it deals with educating and raising awareness, but in an appealing way. It entertains, teaches and effectively assists in the learning of values.

9. Socially Positive Values

Documents

Oskarlab commercial