OSIM: uTIME

WISO OSIM: List Group members right now

Company Overview Specialty retailer (Luxury goods) Health and wellness lifestyle products Focuses/lines: personal massage electronics,

nutritional supplements (GNC), fitness equip, air purifiers

P-O-S outlets #1 healthy lifestyle brand in Asia 1,104 stores around the world, 31 countries

(global network)

Expanding Global Network 31 countries, 369 cities, 1104 outlets, and

counting…

Massage Products Pictures of products

SWOT Analysis

•US expansion to brookstone: underperformance

• high costs (relative to competitors?) due to insistence on Japanese manufacturing

•Earnings volatility- just individual consumers (limited exposure?)

•Growth in China

•Rising upper/middle class

•high-stress world?

•Discretionary product/cyclicality

•Copycats

• competitors (Japanese brands)

• strong branding

•High quality products

•Luxury association-high margin

•Government support?

•ASIA focus/locale

•Distribution network

• understanding of Asian culture

OSIM: Status Quo

OSIM

House

OSIM: Growth Opportunity

Direct

Indirect

Why Hotels and Offices: There is a need for OSIM in these places The concept that the OSIM experience is

needed in all aspects of your life What is the OSIM experience?

a personal relaxation/massage

Asia?? Percentage growth in China Upper class growth in China Something about massage culture in Asia

How many ppl get massages per week

Where the demand is for hotels: Businessman coming back from late night

meetings Added amenity

Implementation/Action Plan: Hotels Massage chair:

Select suites: executive suites (need to have room)

uPapaHug in more of the rooms Expectation that hotel will want to select

We sell it to the hotel (at a discount, because they’re buying mass) We can afford it because of high-margin products

In the rooms, hang uPapaHug aka bath robe concept If guest takes it, charged to hotel room Hotel gets % of sale

Which hotel (s)? Can only sell to one hotel: because this is an

added value concept for the hotel, won’t want it’s competitors doing the same

Graph of all choices, circle the one we want to do

Issue: international or Asian-focus? Pictures- show the luxury brand match

Why hotels want to work with us? Our brand adds to their brand

Ex/ Sealy mattress and bedding-> added comfort Added value

Added luxury Ex/ Doubletree cookies (NYTimes)

Some of their spas close early, privacy, convenience?

OSIM: Growth Opportunity

Direct

Indirect

Where is the demand for OSIM in offices? Can target the right ppl through companies Lunch break/napping encouragement High-stress; increased productivity Employee benefits- making ppl =) Examples:

Google/SAP (US Firms) Bank of China?

Implementation/Action Plan: Offices Relaxation Rooms:

Akin to gyms, lactation rooms Focus: high-stress, high-paying industries

Aka banking? Selling the larger items: largest massage

chairs or maybe even the uSpace Selling only a few per company, but can sell to a

lot of companies

Which companies? Specific examples:

Targeting the office in Asia

Financials

Conclusion: If this works, international strategy?