Oser le Japon? Le pari reste gagnant - EU-Japan Centre for … · Thomas Ronse – Le Japon après le 11 mars 2011 The triple tragedy that began on 11 March showed the dignity of

EU‐Japan Centre for Industrial Cooperation

Seminar Report

« Oser le Japon? Le pari reste gagnant »

Séminaire dédié aux relations commerciales avec le Japon dans l’ère ‘post tsunami’

10 June 2011

1 Seminar Report 2011: « Oser le Japon? Le pari reste gagnant »

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On 10 June 2011, the EU-Japan Centre for Industrial Cooperation, AWEX and UCM co-organised a seminar entitled “Oser le Japon? Le pari reste gagnant” on EU-Japan trade relations in the post-tsunami era. The first half of the event consisted mainly of a series of presentations on services available to companies to help them in their relations with Japan. The second half heard case studies by companies that had received support for their Japanese activities. Following opening remarks by Céline GODART (EU-Japan Centre) who chaired the event, Frédéric LAHAUT (UCM) presented the services offered by UCM‟s International Unit. Thomas RONSE (AWEX) considered how Japanese people had responded to the triple disaster and explained that the Japanese emphasis on 我慢 (gaman – patience, endurance and self-control) and 頑張る (gambaru – working hard and staying focussed) explained their attitude. Although considerable progress has been made to restoring normality, Japan still needs to address its nuclear problem and reconstruction. Catherine COLLET (AWEX) announced various missions / trade fairs that AWEX will support in the coming year. In addition to providing basic information about Japan and an analysis of the effects of the triple disaster, Yuka MORITA (AWEX Tokyo) advised on „do‟s and don‟ts‟ that should be considered when doing business with Japan. Dominique TOURNEUR (AWEX) outlined the financial and other assistance that AWEX can give to companies to help them develop their projects with Japan. Simon CRAIG GRAY (EU-Japan Centre) gave a brief overview of the EU-Japan Centre‟s activities. Céline GODART then described the Centre‟s managerial programmes in detail and Margherita ROSADA presented the Centre‟s „Vulcanus in Europe‟ student placement programme. Roger ASSAKER (e-Xstream engineering) presented the first case study – his company offers DIGIMAT, a material and structure modelling platform used during the engineering of new materials. Although it does not yet feel ready to open an office in Japan, it has two distributers and a number of key clients there. Japan is a significant market. Monique LEMPEREUR (Nanocyl s.a.) gave the second case study – within a year of its creation, Nanocyl began its first partnership with Japan. It is now the leading producer of carbon nanotubes. Asia is its biggest market. Japanese demands for high quality and the Japanese preference for dealing with Japanese suppliers can make it a challenging but, rewarding, market. Hans PAUWELS (Debailleul Products s.a.) explained his company‟s strategy for Japan. It has been active there for a decade – with fixed and „pop-up‟ (temporary) stores. Concepts he considered important when dealing with/understanding Japan include: segmentation, creating hype, competitive markets, high business costs, unique decision-making methods, abstraction and perseverance. In his closing remarks, Daiuske SATO (Embassy of Japan to Belgium) passed on Japan‟s gratitude for the support, encouragement and solidarity it received from Europe following the events of 11 March. Japan must cooperate with other countries if it is to regain its dynamism. The Seminar (attended by c. 20 people) ended with a networking lunch and individual meetings between participants and representatives of AWEX. The majority of the speeches were given in French.


SSeemmiinnaarr OOuuttlliinnee

Date: Tuesday, 10 June 2011, 10:00 – 12:30

Place: UCM, Wierde, Namur (Belgium)

Organised by: EU-Japan Centre for Industrial Cooperation (EUJC), AWEX & UCM

Programme:

10:00 « Accueil » by Frédéric Lahaut, Chargé de Mission au sein de la Cellule Internationale du

Guichet unique, UCM

10:10 « Le Japon après le 11 mars 2011 »

by Thomas Ronse, Market Analyst Asia Pacific, AWEX

10:20 « Business with Japan : Do‟s & Don‟ts »

by Yuka Morita, Attachée économique et commerciale de l‟AWEX à Tokyo

11:00 « Les soutiens financiers de l‟AWEX pour approcher le marché japonais et y

travailler »

by Dominique Tourneur, Responsable des Centres AWEX Namur-Luxembourg belge

11:10 « Comment le EU-Japan Centre for Industrial Cooperation peut vous aider à vous

développer au Japon » by Simon Craig Gray, Directeur-Adjoint, EUJC

11 :15 « Programmes de support à l‟internationalisation organisés par le EU-Japan Centre »

by Céline Godart, Coordinatrice des programmes pour managers, EUJC

11:25 « Programme d‟échange „Vulcanus en Europe‟ » (accueil de stagiaires japonais par des

entreprises européennes)

by Margherita Rosada, Responsable des programmes pour étudiants, EUJC

11.30 « Case study : success story au Japon »

by M. Roger Assaker, CEO, e-Xstream Engineering

11.45 « Case study : success story au Japon »

by Monique Lempereur, Global Commercial Executive Director, Nanocyl s.a.

12:00 « Case study : success story au Japon »

by M. Hans Pauwels, Managing Director, Debailleul Products s.a.

12:30 « Remarques en guise de conclusion » by Daiuske Sato, Japanese Embassy to Belgium

After the event and a buffet lunch, the AWEX‟s Economic and Commercial Attachées from

Tokyo and Osaka, Yuka Morita and Yoko Noritake had individual appointments with participants.

Photographs:


MMaajjoorr iissssuueess ddiissccuusssseedd Despite the recent triple tragedy in Japan, Japan is still “open for business”. Help is

available – particularly to SMEs – and there are examples of genuine “success stories”.

Céline Godart and Frédéric Lahaut – Accueil http://www.ucm.eu/

After welcoming participants to the meeting, Mr Lahaut outlined the services offered by

UCM‟s International Unit (it exists to support foreign companies‟ entry into Belgium and to

help Belgian companies that are interested in foreign markets with administrative steps).

Contact its one-stop shop (“guichet unique”) via +32 (0)81 486206 or [email protected].

Thomas Ronse – Le Japon après le 11 mars 2011

The triple tragedy that began on 11 March showed the dignity of the Japanese people.

Despite the devastation there were no riots, etc. (elsewhere natural disasters often lead on to

civil unrest). This might be explained by two Japanese concepts: 我慢 (gaman – patience,

endurance and self-control) and 頑張る (gambaru – working hard and staying focussed).

Japan‟s capacity to accept problems1 allowed it to become an economically dominant

country post-war and will ensure it remains focused even now. The sudden departure by

many foreigners was seen by many Japanese as arising from a lack of a sense of solidarity.

Japanese infrastructure (railways, factories) quickly resumed as normal a service as possible.

On-going problems remain: nuclear problems in Fukushima and the need for reconstruction.

The current attitude can be summarised as “business as much as possible, as usual”.

Mr Rouse doubted whether the triple tragedy would lead to an EU-Japan FTA – this was not

the first natural disaster to affect Japan and the previous ones did not change relations.

1 He cited Hirohito's pronouncement, “We have resolved to endure the unendurable and suffer what is insufferable”.

http://www.ucm.eu/

mailto:[email protected]


Catherine Collet – Forthcoming missions organised by the AWEX http://www.awex.be/

AWEX will organise a multi-sectoral mission to East Asia in October (to visit Taiwan,

Korea and Japan) – it will be open to companies of all sizes and active in all sectors. AWEX

will also organise pavilions at a nanotech trade fair, an automotive engineering trade fair and

at FOODEX and at JAIMA. A Prince will lead a Belgian delegation to Japan in June 2012.

Yuka Morita – Business with Japan : “Do‟s & Don‟ts”

http://www.awex.be/fr-BE/Contacts/Reseau_etranger_AEC/Pages/ResultatsContactsAECParPays.aspx?parame=JP

After a brief introduction with statistics on Japan, Ms Morita looked at the effects of the

triple tragedy – 2.5x more people died than after the 1995 Kobe Earthquake. As a result of

disruption to power supplies, the Japanese have begun economising on electricity – some

companies have even begun working at weekends (to avoid excessive energy demand at

peak times). The Kobe Earthquake reduced Japanese GDP by 2%. The triple tragedy is

likely to have an impact of between 2.5 and 4%. For about 3 weeks, business was disrupted

in Tokyo, but thereafter people wanted to get back to normal (feeling the best way of

helping people in Fukushima was to keep the economy buoyant). Unfortunately, foreign

media tended to seek sensationalist stories, and so have reported in such a way that it could

appear (incorrectly) that the whole Japanese economy stopped working. Potential new

business opportunities (for foreign firms) would be on energy-saving technologies / energy-

related products (e.g. PV and other environmental energy technologies) and on construction

materials. She concluded her presentation by a summary of things to bear in mind when

dealing with Japanese people (some were things to ensure that you do, whilst others were

things to avoid). Her main advice was to prepare thoroughly before any meeting, ensure that

you present information in a Japanese-friendly way, the more you help the decision-makers

understand your company the more successful you are likely to be.

Dominique Tourneur – Les soutiens financiers de l‟AWEX pour approcher le marché

japonais et y travailler http://www.awex.be/

Although the AWEX can support companies it cannot stand in for them. It is there to give a

„helping hand‟ throughout all stages in the process – from starting exports to establishing a

subsidiary company. Consultants acting with the financial support of the AWEX can

provide market survey services. Based on company size, whether or not it has been through

a particular programme and the programme in question, different cost structures apply –

ranging from free (for micro companies wishing to have an Expert in Export Strategy for 3

days, through coverage of 75% of costs for firms looking for 30 days of support).

Through the AWEX, companies can also get help to adapt their products, marketing

(through the “Design Specialist” programme), publicity material (through the “Business

Card” programme); or to identify potential leads or for linguistic translations. The help

offered can be help with costs, practical advice, and the placement of trainees to conduct

market surveys. The AWEX also supports companies taking part in trade fairs (either alone

or as part of an AWEX pavilion), on missions to „test the water‟ and assess possibilities in

the Japanese market and in negotiations. SOFINEX (www.sofinex.be) exists to provide

financial help (e.g. act as a bank loan guarantor) to encourage exports from Wallonia.

http://www.awex.be/

http://www.awex.be/fr-BE/Contacts/Reseau_etranger_AEC/Pages/ResultatsContactsAECParPays.aspx?parame=JP

http://www.awex.be/

http://www.sofinex.be/


Simon Craig Gray – Comment le EU-Japan Centre peut vous aider à vous développer au

Japon http://www.eu-japan.eu/

The 1980s had been a period of trade friction between the European Economic Community

and Japan. The EUJC was established to help overcome this by promoting industrial

cooperation between the two regions. It does this through increasing industrial

competitiveness via best practice exchanges, promoting inward FDI, strengthening the

presence of European firms in growth sectors in Japan and helping European managers

understand Japan better. The EUJC runs training programmes, organises an annual high-

level trade dialogue between industry and the Authorities, holds seminars and other events,

promotes Japanese involvement in EU RTD projects (under FP7) and is the Japan point for

the Enterprise Europe Network. (Local firms should access EEN via [email protected] or

www.wallonieeurope.be.)

Céline Godart – Programmes de support à l‟internationalisation organisés par le EU- Japan

Centre http://www.eu-japan.eu/global/business-training.html

The EUJC runs 4 to 6 training programmes a year aimed at helping companies gain

knowledge that will help them start or develop the existing links with Japan. Subsistence

grants are available to SMEs to help them with costs associated to their participation.

Margherita Rosada – Programme d‟échange « Vulcanus en Europe » (accueil de stagiaires

japonais par des entreprises européennes)

http://www.eu-japan.eu/global/host-a-trainee.html

Each year the EUJC places Japanese engineering students in Europe for a year and European

engineering students in Japan. The first four months of the placements are devoted to

language classes. This is followed by an 8-month work placement. Host companies see the

scheme as offering a boost to a project / working group, providing a useful insight into

Japanese culture and can help long-term plans of developing activities in Japan.

The students will be following final year undergraduate or post-graduate studies in technical

and technological disciplines. Thanks to the 4-month language course they will have a

reasonable grasp of the local language. Proof of success of the programme is the fact that

most years some students will be taken on by their host companies on a permanent basis and

by the fact that many host companies seek to host students every year.

Roger Assaker – Case study : success story au Japon http://www.e-xstream.com/

e-Xstream engineering develops and commercializes a material modelling platform called

DIGIMAT. From its creation (2003) it had a global outlook (it has seen 63% growth in its

business). The DIGIMAT computer modelling platform (http://www.e-

xstream.com/en/digimat/) is used by chemical industry (polymer suppliers), automotive,

electronics and rubber companies. Although Japan is an important market, it does not yet

feel ready to open an office there so has 2 distributers. Key Japanese clients include some of

the major automotive OEMs and electronic product producers. Between 2009 and 2010 its

turnover from Japan tripled, despite the triple tragedy he hoped it would double again

between 2010 and 2011. Japan now accounts for 13% of the company‟s turnover (up from

http://www.eu-japan.eu/

mailto:[email protected]

http://www.wallonieeurope.be/

http://www.eu-japan.eu/global/business-training.html

http://www.eu-japan.eu/global/host-a-trainee.html

http://www.e-xstream.com/

http://www.e-xstream.com/en/digimat/

http://www.e-xstream.com/en/digimat/


10% in 2010). The Japanese market brings many advantages (knowledgeable customers who

understand the technology of their suppliers, are open to new technologies and are reliable)

but also difficulties (command of English, the existence of a 10% withholding tax on

profits).

Monique Lempereur – Case study : success story au Japon http://www.nanocyl.com/

Asia is the most important region for this university spinoff company created in 2002 and

which is the biggest EU producer of carbon nanotubes – they have various uses: enabling

plastics to conduct electricity (e.g. in anti-static applications), reinforcing aluminium

rendering it stronger than steel or conducting heat more efficiently than a diamond.

Asia is Nanocyl‟s biggest market. Since its first partnership with Japan (in 2003, on flat

screens), Nanocyl has been very active in Japan. As well having two distributors in Japan it

also has a sales office there (but without any juridical form). The importance the Japanese

attach to quality has benefits for Nanocyl‟s other clients. However, overcoming the Japanese

preference to „buy Japanese‟ (even when the product in question is inferior or more

expensive), is a challenge. But their willingness to pay for value means they will pay to

receive the best quality and high service standards. Nanocyl received support from AWEX.

Hans Pauwels – Case study : success story au Japon http://www.debailleul.com/

Debailleul produces luxury cakes, ice-creams and chocolates. In addition to having its own

retail outlets it is also present in luxury outlets and supplies caterers for big events (such as

Royal Ascot). 65% of its turnover comes from exports (particularly to China and India). It

has been active in Japan for about 10 years and has 5 permanent outlets and up to 60 „pop-

up‟ (temporary) stores open for 2-3 weeks (e.g. around Valentine‟s Day). Mr Pauwels

emphasised the importance of providing a quality product and of working the market to

seduce the consumer. In 2011/12, his company will launch 24 new products/packaging.

Key words to consider when working with Japan include: segmentation (the Japanese

market is the world‟s most segmented) hype creation, competitive markets, high business

costs, complex decision-making, abstraction, efficiency and perseverance. The decision to

begin exporting to Japan, or working with the Japanese should not be rushed. Only make it

if you are committed to the long-term.

During his last visit to Japan three weeks earlier, he noted that although officially there is

„business as usual‟ in Japan, in practice there is the perception of an electricity supply

problem – 1:3 metros are not running and escalators are stopped. Tokyo is less dynamic than

it has been (people eat out less frequently), but that will change – strong growth is predicted

for next year.

Daiuske Sato – Closing Remarks http://www.be.emb-japan.go.jp/

The Japanese people and their Government appreciate the support and signs of solidarity

they have received following the triple tragedy. Although Japan is still suffering,

reconstruction has begun and the problems will be overcome. If Japan is to be dynamist, it

must cooperate with other countries. Mr Sato hoped that the seminar would encourage its

participants to work with Japan.

http://www.nanocyl.com/

http://www.debailleul.com/

http://www.be.emb-japan.go.jp/


PPaarrttiicciippaannttss && EEvvaalluuaattiioonn The contents of the seminar, its organisation, the speakers and lectures were all evaluated

between satisfactory and most satisfactory.

PPrreesseennttaattiioonnss && HHaannddoouuttss

Presentation – Comment le EU-Japan Centre for Industrial

Cooperation peut vous aider à vous développer au Japon

by Simon CRAIG GRAY

Presentation – Programmes de support à l‟internationalisation

organisés par le EU-Japan Centre

by Céline GODART

Presentation – Programme d‟échange „Vulcanus en Europe‟

by Margherita ROSADA

Presentation – Case study : success story au Japon

by Monique LEMPEREUR

Presentation – Japan‟s Nuclear Accident – Update

by the Japanese Ministry of Economy, Trade & Industry (METI)

This presentation was not made during the seminar but made available to

participants thereafter via the seminar webpage.

Seminar Report 2011: « Oser le Japon? Le pari reste gagnant »

Presentation

1

“Oser le Japon? Le défi reste gagnant”

Séminaire dédié aux relations commerciales avec leSéminaire dédié aux relations commerciales avec le Japon dans l’ère ‘post tsunami’

10 Juin 2011 – Wierde (Namur)



Simon CRAIG GRAYDirecteur adjoint

Centre de coopération industrielle UE-Japon

EU- Japan Centre for Industrial Cooperation

p p

[email protected], tél. 02/282 0047, eujapanscg


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“Oser le Japon? Le défi reste gagnant”Créée en 1987

2 bureaux : au Japon (à Tokyo) et en Europe (à Bruxelles)

Association sans but lucratif cofinancée par la Commission européenne et leAssociation sans but lucratif cofinancée par la Commission européenne et le Gouvernement japonais.

Objectifs:1. Faciliter la coopération industrielle entre l’UE et le Japon,2. Accroître la compétitivité des entreprises européennes et japonaises en

facilitant les échanges mutuels d’expériences et de connaissances,3. Promouvoir les investissements bilatéraux,4. Renforcer la présence des industries européenne et japonaise dans les

fsecteurs en forte croissance,5. Permettre aux entreprises de l’UE de comprendre le marché japonais, son

industrie, sa culture commerciale, ses consommateurs…


Activités principalesFormation pour cadres www.eu-japan.eu/global/business-training.html

Stages industriels pour étudiants www.eu-japan.eu/global/vulcanus.htmlStages dust e s pou étud a ts eu japa eu/g oba / u ca us t

EU-Japan Business Round Table www.eu-japan-brt.eu

Dialogue entre une 50aine de PDG issus des plus grandes sociétés de l’UE et du Japon. Une fois par an, la Table Ronde rend ses conclusions sous forme de « Recommandations » aux Autorités européenne et Japonaise afin de faciliter les échanges (commerce, investissements, R&D etc) entre les deux pôles.

Séminaires et conférences www.eu-japan.eu/global/events.html

Ils traitent de sujets d’intérêt commun pour l’UE et le Japon:Ils traitent de sujets d intérêt commun pour l UE et le Japon:• changement climatique, énergie et environnement;• échanges commerciaux et investissements• politique industrielle• inter-culturalité


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Activités principalesRecherche et développementJ-BILAT : financé par la 7ème programme-cadre afin de promouvoir la

ti i ti d h h j i d l j t d FP7participation des chercheurs japonais dans les projets de FP7. www.j-bilat.eu

Coopération entre pôles de compétitivité : « cluster helpdesk » (identification de partenariats potentiels entre les deux pôles)www.eu-japan.eu/global/cluster-cooperation.html

Service de renseignementsRapports de séminaires, newsletter, études et annuaires

Enterprise Europe Network : Le Centre est partenaire unique pour le Japon. - Informations sur la législation, les normes, les politiques, etc., et - Recherche de partenaires en UE et au JaponEEN – point de contact local : Marc Dehareng du BEP, [email protected], ou www.wallonieeurope.be


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“Oser le Japon? Le défi reste gagnant.”

Sé i i dédié l ti i l l JSéminaire dédié aux relations commerciales avec le Japon dans l’ère ‘post tsunami’

10 Juin 2011 - Wierde (Namur)

“Oser le Japon? Le défi reste gagnant.”Séminaire dédié aux relations commerciales avec le Japon

dans l’ère ‘post tsunami’

Céline GODARTCoordinatrice des programmes pour managersCentre de coopération industrielle UE Japon

Programmes de support à l’internationalisation

organisés par le EU-Japan Centre

Centre de coopération industrielle [email protected]; tél. 02/282 37 16


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Objectifs principaux des programmes de support à l’internationalisation:

- augmenter la présence de l’industrie européenne au Japon - améliorer la compétitivité des entreprises européennes et japonaises par l’échange d’expériences et de connaissances.

Actuellement, le Centre de coopération industrielle UE-Japon organise 4 à 6 programmes par an => +/- 100 entreprises européennes bénéficient de nos services chaque / 100 entreprises européennes bénéficient de nos services chaque année.Grâce à ces programmes, les entreprises ont l’opportunité d’acquérir les connaissances permettant de créer ou de développer leurs activités au Japon de façon autonome.



Programmes pour 2011 – 2012:

- HRTP – Japan Industry Insight

- World Class Manufacturing (2 sessions)

- Distribution and Business Practices in Japan

Le contenu des programmes est adapté le plus possible en fonction des secteurs d’activité et des attentes des entreprises participantes.Toutes les entreprises sont les bienvenues, quels que soient le secteur d’activité et la taille de l’entreprise.


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HRTP-Japan Industry Insight programmeHRTP Japan Industry Insight programme

- Compréhension de la société japonaise: histoire, culture, communication,...

- Vision approfondie de l’environnement industriel et économique au Japon (mieux connaître les partenaires / concurrents)

- Information ciblée sur la situation économique et politique au Japon

- Aspect légal sur la pratique des affaires au Japon

S’adresse aux sociétés désireuses de pénétrer le marché japonais ou deS adresse aux sociétés désireuses de pénétrer le marché japonais ou de renforcer leur présence au Japon. Durée 4 semaines (5ème semaine possible pour les visites individuelles).Inclus: cours de japonais, exercice de négociation avec managers japonais, séjour chez l’habitant, …



Programmes d’une semaine ciblés sur des secteurs d’activités plusProgrammes d une semaine ciblés sur des secteurs d activités plus précis:

- Distribution & Business Practices in Japan

- Approche marketing du marché japonais et compréhension des réseauxde distribution pour les biens de consommation (alimentaire, textile, cosmétique, produits de luxe, etc…) -Analyse des nouvelles tendances et comportement des consommateursjaponais- Mise en place d’une stratégie marketing pour le marché japonais- Analyse des procédés mis en place par les entreprises japonaises pour assurer la satisfaction des consommateurs.


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Programmes d’une semaine ciblés sur des secteurs d’activités plusProgrammes d une semaine ciblés sur des secteurs d activités plus précis:

- Challenge Towards World Class Manufacturing

Analyse et compréhension des méthodes de production japonaises.- Développer et adapter les modes de production japonais en Europe (KAIZEN, Just In Time, Total Quality Control, Total Quality Management, 6 Sigma) - Renforcer les activités de production au JaponCe programme s’adresse exclusivement aux entreprises manufacturières et à leurs responsables des sites de production.



Budget à prévoir pour participer aux différentes formations:Budget à prévoir pour participer aux différentes formations:Les conditions de participation sont établies en fonction de la taille de l’entreprise:Pas de frais de participation pour les Petites et Moyennes Entreprises(max. 250 employés, max. 50 mio EUR de chiffre d’affaire et min. 75% d’indépendance financière).2000 EUR (4 semaines) ou 1000 EUR (1 semaine) de frais de participation pour les autres entreprises.

+ Bourse de 3000 EUR (4 semaines) ou 600 EUR (1 semaine) pour les PMEs.Autres frais à prendre en charge par l’entreprise: vol A/R Japon, logement et frais personnels.


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Margherita Rosada

VULCANUS EN EUROPE

Responsable Programmes VulcanusCentre de coopération industrielle UE-Japon

[email protected], tél. 02/282 3715

“Oser le Japon? Le défi reste gagnant”VVULCANUS ULCANUS EN EUROPE EN EUROPE

(1 an)

Stages industriels

pour étudiants japonais

i16e session

au sein d’entreprises européennes


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Quelques entreprises VULCANUS en 2011...Quelques entreprises VULCANUS en 2011...

Schlumberger (FR)ZF (DE)Continental (DE)Belgian Ceramic Research Centre (Mons)LMS International (Leuven)


EligibilitéEligibilité

Entreprises européennes

dans des secteurs industriels


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Avantages pour l’entreprise d’accueil:

•Support effectif pour un projet spécifique

•Apprentissage sur le tas de la culture japonaise

•Porte d’entrée pour un développement ultérieur des affaires sur le marché japonaisj p


Qui est le stagiaire japonais ?

Etudiant universitaire (dernière année) ou étudiant post-universitaire

dans les secteurs technologiques - scientifiques - techniques

Parle la langue véhiculaire de votre société : il aura préalablement suivi 4 mois de cours intensifs de langue


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€FRAIS de participation à charge de l’entreprise européenne:6.600€ (+ sécurité sociale)

BOURSE touchée par l’ étudiant environ 12.000€ (800.000 JPY + 6.600€)


12 mois en Europe

A ilAvril:séminaire d’une semaine à Bruxelles sur la culture, l’industrie et les institutions européennes

Avril – Juillet: 4 moiscours intensif de la langue parlée au sein de l’entreprise

Août – Mars: 8 mois stage au sein de l’entreprise d’accueil dans un des 27 Etats membres de l’UE


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“Oser le Japon? Le défi reste gagnant”Quelques témoignages:

Notre société travaille régulièrement avec le Japon. En 2009-2010, nous avons donc accueilli pour la deuxième fois un étudiantjaponais dans le cadre du programme Vulcanus. Il a été amené à travailler sur plusieurs projets destinés à améliorer lesprocédés de production en termes de qualité et de coût dans la micro lithographieprocédés de production, en termes de qualité et de coût, dans la micro lithographie.Sans aucun doute, nous nous porterons une nouvelle fois candidats pour accueillir un étudiant japonais. Nous vousencourageons à faire de même pour autant que vous ayez un projet clairement défini.

M Martin TschinklAMTC Advanced Mask Technology Center (Allemagne)Société d’accueil depuis 2007

C’était pour nous la première occasion de participer au programme Vulcanus. Cette expérience a dépassé toutes nos attentes :notre stagiaire s’est avéré à la fois très doué et très sociable, rapidement assimilé à son équipe. Sa contribution audéveloppement du projet technologique auquel il était affecté a été concluante Nous avons donc décidé de candidater àdéveloppement du projet technologique auquel il était affecté a été concluante. Nous avons donc décidé de candidater ànouveau pour la prochaine session de Vulcanus.

M Rok Sabjan COSYLAB (Slovenia) Société d’accueil en 2009


OSUNA SAN; VE2008 OBSIDIAN RESEARCH (UK)

TABATA SAN; VE2008

BELGIAN CERAMIC

RESEARCH CENTRE (Mons‐BE)

•Seminar Report 2011: « Oser le Japon? Le pari reste gagnant »

Presentation

•1

Monique LempereurGlobal Commercial Executive Director

[email protected]

Oser le Japon ?Nanocyl – Case Study

June 10th, 2011

Nanocyl at a Glance

Funded in 2002, privately owned

Headquarters in Sambreville, Belgium - Legal entities in the USA and South Korea

Your title hereGlobal Organisation:

• Collaborations globally with more than 20 universities or public research labs

• Distributors in Europe, Americas and Asia Pacific regions

Member of CEFIC and PACTE (Producer Association of Carbon Nanotubes in Europe)

Registrations: REACH, TSCA


Presentation

•2

Foundation of a spin-off from the

Universities of Namur d Li

Investment in CNT pilot plant

unit

Industrial unit of >40 mt of NC7000™

History & Milestones

Compounding unit5000 mt capacity high temperature th l ti

Demonstrated industrial production

of CNTs

Move from lab to the industrial production

Stretching of the industrial unit to > 60 mt of NC7000™

Industrial unit of 400 mt of NC7000™

and Liegeunit NC7000

2002 2003 2004 20062005 2007 2008 2009

thermoplastics

Launch of Epocyl,

Th l &First commercial

First i l

Launch of Plasticyl

of CNTs production

2010

Launch of Si i l

of NC7000™

O i f US

2011

Contract to develop Flat Screens

printing material

Thermocyl & Aquacyl

product range

First commercial use of NC7000™

in electronics

commercial use of NC7000™ in

automotive

product range Sizicyl , Pregcyl and

Biocyl product range

Transfer to Sambreville

Located in Namur

University

Opening of US and Korean Subsidiaries

3

• Carbon is a chemical element that exists in different physical forms (allotropes), each with its specific properties. Thebest known examples of carbon allotropes are diamonds (known for their hardness and light dispersion) and graphite.

Carbon nanotubes are a physical form of carbon with superior properties

What are Carbon Nanotubes (CNT’s) ?

• Carbon nanotube (CNT) is another physical form of carbon, that combines the above extraordinary properties andshows amongst others superior strength, superior electrical and thermal conductivity.

• Carbon nanotubes are cylindrical carbonmolecules. Their name is derived from theirdiameter size, which is on the order of a fewnanometers (approximately 10,000 times smallerthan the width of a human hair) while they can be

Structure

• To the human eye, carbon nanotubes appear as ablack powder.

• These carbon nanotubes are used as additive intovarious matrices such as polymers (plastics), epoxy

Application

Your title here

4

than the width of a human hair), while they can beup to a few millimetres in length.

resins, water, textile, metals, etc. The addition ofCNTs enhances the base materials’ uniqueproperties while adding new properties to thesematerials.


Presentation

•3

Carbon nanotubes exhibit unique properties on 4 major levels and many more:

Electrical Conductivity

CNT Specific Properties

yThe electrical conductivity of CNTs is much higher than copper, allowing non-conductive plastics to be turnedinto conductive materials.

Mechanical StrengthThanks to their high elasticity and excellent tensile strength, carbon nanotubes exhibit a mechanical strengthwhich is 5 times higher than steel – at only a quarter of the specific weight.

Thermal ConductivityCNTs beat the thermal conductivity of the best natural thermal conductor of all – diamonds.

Your title here

5

Flame RetardancyCarbon nanotubes have the ability to promote flame retardancy at very low filling levels thanks to the formationof a thermal insulating and low permeable char.

Commercial Applications of Nanocyl NC7000™

6


Presentation

•4

Electronic Packaging Applications

IC trays and HDD components handling trays

• Higher Cleanliness : less outgassing and low particle count

Your title here

g g g p decreased risk of contamination

• More homogeneous partselimination of residual voltage

• Better dimensional stability and recyclability

Automotive Applications

Flow of fuel creates static charges which can lead to arc piercing a hole into fuel-system components, resulting in escape of fuel and vapors

Conductive Fuel Pump Housing

Meets SAE J1645 standards

Weight reduction of automotive parts

Design freedom, due to easier processing of Nanocyl compounds

Your title here Dimensional stability & creep resistance

Electrical conductivity at low loading

Fits existing machinery/tools


Presentation

•5

Addition of CNT to thermoset elastomers (NR, IR, SBR, NBR, HNBR, FKM, EPDM,IIR…) improves:

• Heat resistance

Rubber & Elastomers Applications

Heat resistance

• Abrasion and tear resistance

• Energy to fracture

• Modulus

Better abrasion resistance

Longer life for rubber hosesHigher operating temperature

Drilling equipment

Timing & conveyor belts

Fire Retardancy/Coatings Applications

With ThermoCylTM, Nanocyl owns a patented technology exhibiting exceptional fire resistance by incorporation of specifically designed

b t b i RTV ili t i

Patented Technology

carbon nanotubes in a RTV silicone matrix.

Flame Retardant (FR) coating protecting a wide variety of different substrates.

- Metal protection

- Wire & Cable

Open cell foams

Your title here

- Open cell foams

- Textiles


Presentation

•6

• Increased electrical and thermal conductivity

• Improved fracture toughness, tougher

Structural Composites Applications

Flexural stress

Impact stressImproved fracture toughness, tougher materials, more impact resistance

• Reduced distortion

Impact stress

• ²²²

Flexural stress

Reduced distortion

Nanocyl in Japan

12


Presentation

•7

The Asian Pacific Region is today the largest consumer of Carbon Nanotubes

Nanocyl in Japan

50 % of the sales revenue of Nanocyl come from our sales to the Asia Pacific region

Nanocyl has an office in Japan with two Japanese representatives

The first cooperation agreement that Nanocyl has had with an p g yindustrial firm was with a Japanese company

Nanocyl is today selling its carbon nanotubes in Japan in all its key market segments : electronic packaging, automotive, elastomers and sporting goods

13

Challenges: The Japanese customers are the most demanding ones in term of quality and services

The Japanese customers do prefer Japanese suppliers even if they are more expensive or offering less performing products

Nanocyl in Japan

performing products

Opportunities: The Japanese market is an opportunity if you can offer the best quality and a high level of service, which is

the case of Nanocyl

If the technology is validated by Japanese customers, this means that you can sell everywhere in the world

Japanese customers are willing to pay for value and service

The BJA association, thanks to its Yes Program is helping Nanocyl young managers to get introduced to the Japanese industry and to learn how to be successful with Japanese customers

The AWEX is supporting Nanocyl for its participation at “Nanotech Japan”, the best exhibition on nanotechnology

14


Presentation

•8

Carbon Nanotubes is the most advanced nanotechnology and

one of the most promising technology of

Nanocyl in Japan

one of the most promising technology of

the third millennium

Nanocyl is establishing itself as the world leader in carbon nanotube

technology thanks to our best performing nanotubes

and our high level of service

Despite the distance and the cultural differences, the value proposition of Nanocyl is fitting very well with the Japanese requirements

The BJA and the AWEX are very helpful for a small company such as Nanocyl for the different services and supports they are offering

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istr

y o

f H

ealt

h,

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our

and W

elfa

re

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an i

nsp

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rad

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4. E

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anu

fact

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etc.

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10418.h

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JA

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20110318_11.h

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17

Ref

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JE

TR

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http://www.jama-english.jp/release/comment/2011/110418.html



http://www.jetro.go.jp/world/shinsai/20110318_11.html

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http://www.mlit.go.jp/kankocho/en/index.html

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gem

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the

site

.

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ap

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sym

pat

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and

ass

ista

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po

uri

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in

fro

m p

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all

ov

er t

he

wo

rld

.

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p:/

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eti

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http://www.google.com/imgres?imgurl=http://dollsent.jp/wp-content/uploads/2010/03/japan1.png&imgrefurl=http://dollsent.jp/?p=513&h=267&w=400&sz=5&tbnid=r5CSN0JPeLEGWM:&tbnh=83&tbnw=124&prev=/search?q=%E6%97%A5%E3%81%AE%E4%B8%B8%E3%80%80%E3%82%A4%E3%83%A9%E3%82%B9%E3%83%88&tbm=isch&tbo=u&zoom=1&q=%E6%97%A5%E3%81%AE%E4%B8%B8%E3%80%80%E3%82%A4%E3%83%A9%E3%82%B9%E3%83%88&hl=ja&usg=__yakUxD2l2UNm8Q1fhOj-jQemQ4o=&sa=X&ei=E0qrTcj-GtDRrQf_6ZCoCA&ved=0CCMQ9QEwAA

This report is published by: The EU‐Japan Centre for Industrial Cooperation 13‐3 Round Cross Ichibancho, Chiyoda‐ku, Tokyo, Japan 102‐0082 Tel: +81‐(0)3‐3221‐6161 Fax: +81‐(0)3‐3221‐6226 URL: www.eu‐japan.eu June 2011

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