About Today…

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What We’ll Cover…

1. Why Business Should Engage in Social Media 2. How is it Beneficial

3. How to Begin

4. Tips and Best Practices

Social Media Platforms

Social Media in the Workplace

Common Objections: •  It’s a passing fad •  We can’t control what happens in social media •  We can’t control what our own people will say

Social Media in the Workplace

Where to start: •  Social Media Engagement Policy •  Training •  Monitoring

Where to start

•  Don’t get overwhelmed – you

don’t need to do it all •  Focus on areas where your

clients and prospects engage •  Start simple & make it effective •  Once you are comfortable in

one, try another

How to Begin

Define Your Objectives •  What are your goals? •  Who is your audience? •  How often can you

consistently interact? •  What type of information do

you wish to share?

•  618 million daily active users • 3.5 billion pieces of content (photos, videos, web links, etc) shared each day • Each user shares, on average, 415 pieces of content per year •  24% of user base 35-54 years old

•  58% women •  42% men

• The biggest growth of any age group from 2011 to 2012 was 45-54 year-olds

Facebook at a Glance

•  The 3 most important reasons small businesses leverage social media are: 1.  Connecting with customers 2.  Visibility 3.  Self-promotion

•  70% of local businesses today are using Facebook

•  47% of users say that Facebook had the greatest impact on their purchase behavior

•  58% of businesses saw a drop in marketing costs by moving to social marketing

Why Should You Engage?

The power of sharing...

Connect With the End-User

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Benchmarking

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Facebook How-To’s

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Administrative Powers

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Other Ways to Grow

Facebook ads Promote a post Run a contest

•  Develop a unique voice & relate to your audience

•  Have diverse content •  Ask for what you want •  Be consistent •  Benchmark

Make Facebook Work for YOU!

•  Since the beginning of Twitter there has been over 163 billion tweets sent

•  In 2012, an average of 175 million tweets were sent from Twitter everyday in the US

•  The average twitter user spends about 23 minutes a day checking tweets

•  53% of people on Twitter recommend products in their tweets

•  73% of Americans trust

information and advice from Twitter

•  31% of US Consumers have

searched a hashtag they saw on TV

Demographics and Usage

•  69% of follows on Twitter are suggested by friends •  79% of US twitter uses are more likely to recommend brands

they follow •  67% of US twitter users are more likely to buy from brands they

follow •  Only 26% of businesses frequently include calls to action in

their tweets – 49% never include a call to action

Search Twitter for: 1.  Brands 2.  People

3.  Keywords

Build Your Community

•  Great way to connect with people you want to engage with.

•  Don’t just RT. Add value to the conversation.

ReTweet

Hash Tags (#)

#joltbolt

Management Tools

•  Over 200 Million members •  Business professionals •  79% are 35+ years old •  Linkedin promotes:

•  Business intelligence •  Business development •  Creation of business relationships •  Conversation

•  As of 9/30/12 professionals are joining at a rate of 2/second •  50 million new members in 2011vs 6 years to add first 50

million

Overview

Personal Profiles

•  Establish a personal presence

•  Connect with customers and other businesses

•  Demonstrate your expertise

Leverage Your Personal Profiles

Company Profile

•  Share content and make updates

•  Create groups and participate in discussions

•  Build key relationships •  Add Linkedin button to your website

•  Monitor your competitors

5 tips to growing your business on Linkedin

•  2nd largest search engine in the world •  Every minute 72 hours of video are uploaded to YouTube •  Reasons marketers use YouTube:

•  66% for Content Marketing •  49% for Search Engine Optimization •  69% for Branding •  54% for Social Media engagement •  14% for Customer Service

•  More than 20% of global YouTube views are on mobile devices

Getting Started

Uploading Video

Annotations

Friends & Subscribers

Engagement

•  Establish a Presence •  Be consistent

•  Engage

•  Monitor, Track, Benchmark

Take Aways

http://bit.ly/OswegoSBD

Site-Seeker, Inc. ♥ 2013

• Jessica Harris • Senior Internet Marketing Specialist

jessicaharris@site-seeker.com Phone: (315) 732-9281 x16