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Origin verification of omega-3
Blue Legasea, Ålesund 20.11.18
Opprinnelsestesting av marine ingredienser –Får du det du betaler for?
A novel certification has been developed
Origin Verification of Omega-3
From a drop of oil or a grain of meal, lab testing is verifying:• Species (Ex: Salmon, cod liver, anchovy, sardine, krill, etc.)
• Geographic origin (Ex: Norway, Chile, Iceland, Peru, Morocco, Antarctica, etc.)
Oil:
NMR
Meal:
NMR and DNA
Technology – Creating an omega-3 fingerprint
Processing ofanalysis data
NMR analysis Chemical fingerprintdeveloped
Development of various database categories:
Collect referencesamples withknown origin
A reliable certification for marine ingredients
Why testing the origin?Consumers are demanding full transparency and a product with a history.
There are producers and brands that are faking their raw material origin to obtain a price premium for their supplements. The unique ORIVO Test number:
The finished product can be labelled with a unique logo and test number. Look up the certificate at the ORIVO web page, www.orivo.no
The test program: Every ORIVO-certified product is laboratory tested to verify the source of the marine ingredient.
Origin Verification of Omega-3
Field of use
Branding/differentiation:Oil for human consumption
Category protection:Salmon meal for pet food
VERIFIEDORIGINOFMARINESOURCE
Companyname :FiordoAustralAddress :Av.BernardinoNo1990,PuertoMon Produc onsites :XXXProduct :Salmonmeal
Thisdocumenta onisbasedonORIVO´methodologyforsampling,handlingandanalysisofmarinesamples.Themethodologyandlogos/phrasesinthisdocumentisconsideredasORIVO´property.Anyuseofbythirdpar esisnotallowedwithoutpermissionfromORIVO,andsuchunauthorisedusewillbe
prosecutedaccordingtoNorwegianlaw.Anyques onsshouldbedirectedto:*ORIVOAS,[email protected],+4799361301TOCHECKTHEVALIDITYOFTHISCERTIFICATE,[email protected]
CEO-ORIVO
Verifica onisvalidthrough:
31.December2017
SalmonoidfromtheChileancoastline
Thisdocumentverifiesthatallproduc onbatchesinthevalida onperiodarebasedonthefollowingsource:
Thisverifica onisbasedontheresultsfromthe”O3V-95”laboratorytest,confirmingapurityofthenamedspeciesabove95%.Regulartes ngofallproduc onbatchesarebeingconductedbyORIVOAS,ensuringcon nuousmonitoringofthepurityintheproduct.Allanaly calverifica onisperformedonthefinishedsalmon-mealproduct.Forfurtherinforma onaboutthe”O3V-95”test,pleasecontactORIVOAS*
Molde(Norway),1.April2017
>70 % of the global production certified
Consumer oriented certification
Origin Verification of Omega-3
Step 1: Creating the reference
Origin Verification of Omega-3
Step 2: Verifying the product
Origin Verification of Omega-3
Step 3: Analytical verification
Origin Verification of Omega-3
Back in the laboratory the samples of the certified products are compared with the samples in the reference database. Unless any product irregularities or frauds are detected, the certificate and product logo will be released at this stage.
Norwegian salmon reference Certified product
Step 4: End user communication
Step 5: Third party product sampling
Origin Verification of Omega-3
0 10 20 30 40 50 60 70 80
Brevoortia gunteri
Opisthonema oglinum
Dorosoma cepedianum
Micropogonias undulatus
Bagre marinus
Acartia tonsa
Rhizoprionodon terraenovae
Leiostomus xanthurus
Diagramtittel
Latest developments – DNA analysis
Summary
Origin Verification of Omega-3
• A novel certification for marine ingredients• Able to verify species and geographic origin• Based on actual laboratory testing of products• Used for
• Differentiation/marketing • Category protection
• Soon also available also for complex mixtures like feed products
Origin verification of omega-3
