OrganizingforChange

Anintroduc3on

Keytopics•  Whatarethegoalsoforganizingtoaffectchange?Howaretheydifferentfromotherkindsofchange-making?

•  Whataresomeusefulterms,words,orconceptsrelatedtoorganizing?

•  Whatistheprocesstoachievethosegoals?•  Whodoestheorganizing?Whataresomeoftherolespeoplecantakeasorganizers?

DifferentKindsofChange-making

v Socialchangeisthealteringofsociety’ssocialarrangements.Itistherestructuringofrela3onshipsbetweenandamongvariousgroupswithinasociety

Organizingtoaffectchange

•  Whatisacampaigntoaffectpoli3calchange?•  Example:thecivilRightsMovement

Whatarethegoalsofapoli>calorganizingcampaign?

•  Toaffectchangethroughthegovernmentbypassingorenforcinglawsandpolicies

Vocabulary

•  Organizing– aprocessbywhichpeoplecometogethertoactinaunitedway.…muchofcommunityorganizingisinthepursuitofacommonagenda,increasedcollec3vepower.

Vocabulary

•  Power– Organizedmoney– Organizedpeople– Organizedinforma3on

•  Ques>on:Howcanpowerbeusedtoaffectchange?

Vocabulary

•  Goal– somethingthatwestrivefor.Itisdefinedasbeingabroad,longtermaimthatdefinestheaccomplishmentofthemission.…Anexampleofanorganizinggoalcouldbe:“Winaninclusionaryzoningordinanceforourtown.”

Vocabulary

•  Strategy–  acarefulplanormethodforachievingapar>culargoalusuallyoveralongperiodof>me;theskillofmakingorcarryingoutplansbyemployingtac3cstoachieveagoal.

•  Tac>cs–  plansthatincludemaneuversandlogis>cs,ofaperson,organiza3onorgrouptopromoteforwardmovementinthedirec3onofyourgoal.

–  “Ifstrategyistheladder,tac3csarethestepsontheladder...”

Vocabulary

•  Base–  isthegroupofpeopleandorganiza>onswhoaredeeplycommiNedtoyourissue,many3mestheyaredirectlyaffectedbyyourissueorservepeoplewhoare.•  Ques>on:Whoisourbase?

•  Allies–  arepeopleandorganiza>onsthathavesimilarinterestsonissues.Many3mestheseareorganiza3onorpeoplewhoseissuesintersectwithyourissues,suchashousingandtransporta3onorhealthoreduca3on.•  Ques>on:Whoaresomeofourallies?

Vocabulary

•  Decision-Maker–  isthepersonwhocangiveyouwhatyouwant.Itisespeciallynecessarytoknowwhothesefolksarewhendoingalegisla3veorcitycampaign.

– arealwayspeopleorindividualsnotgroups.

– Decision-makersaresome3mereferredtoastargets.

Organizingtomakechange

Step1:Analyze

•  Whataretheproblems•  Whatisourissues?•  Howdowefindout?•  Whatneedstobedonetochangeit?

Organizingtomakechange

Step1:Analyze(con’t)

•  Whatareourgoalsnowthatweknowwhatwewanttochange?•  Isitbehaviorchange,legalchange,orins3tu3onalchange?

•  Toincrease______.Todecrease______.Toimprove_______.

•  Whoarethekeyen>>esinvolvedintheissue?Aretheyourtargets?

Organizingtomakechange

Step2:Planning➔ DevelopingstrategyExample:Developaplanthat:

●  informsthepublic,●  iden3fiesyourbaseandallies●  encouragethemtotakeac3on(boycoC/vote

etc.),●  affecttargetstomakedecisionsthatmake

changeforyourgoal

Organizingtomakechange

Step2:Planningcon’t

•  Iden>fyingthetac$csinthestrategy•  Howarewegoingtoexecuteourstrategy?

•  Tac>cs:Whatarethestepsweneedtotaketogetthere?•  Example:communitymee3ngs,flyering,boycoV,pe33ons,vote

Organizingtomakechange

Step2:Planning-Roles

•  Iden>fyingtherolesinthestrategy• Whoisgoingtodoit?• Whocreatesthemessage?Whoisgoingtohitthestreets?Whoisgoingtospeakatevents?

•  Leaders,coordinators,communicators,socialmediaguru,logis3cs…..orwonderfulcook…

Organizingtomakechange

Step3:Ac>on/CampaignDelivery

• Implement!•  Iden3fiedthe3melineandmilestones(waystomeasuresuccess)•  Iden3fiedandsolidifiedstrategyandtac3cs•  Iden3fiedroles•  DoIt!

Organizingtomakechange

Step4:Impact/Evalua>on

• Didwewin?• Didtheac3onproducethedesiredresult?

• Why?• WhatcanwedobeVernext3me?

THE END