Colombo Fashion Statement

30th & 31st July 2010Paradise Beach, Mt. Lavinia Hotel

Organized byCida Subramaniam in association with St. Thomas College

Mt. Lavinia Hotel joins hands to bring you this JulyColombo Fashion Statement

Plan• Unveiling the event name and date in Colombo : 01st July 2010

• Press conference in Colombo : 01st July

• Press conference for designers at Mt Lavinia Hotel : 29th June

• Press conference for celebrities / designers at Mt. Lavinia Hotel : 29th June

• High tea at President's house for designers and celebrities : 29th June • Fashion show on 30th and 31st July at Paradise Beach, Mt. Lavinia Hotel : 7.30 pm - 9.30 pm

• Dinner and after parties 0n 30th and 31st July at Paradise Beach, Mt. Lavinia Hotel : 9.30 pm onwards

• Sale of designers clothes at Mt.Lavinia hotel on 31st July and 01st August

DESIGNERS ( proposed )Indian : 08 fromRitu BeriManish MalhotraSuneet VermaRina DhakaNandita MahtaniRocky. SShantanu & Nikil

Thailand Ganit

Sri LankanBrian KerkovenSonali White

Vickram Phadnis Neeta Lulla Anamika KhannaSwapnil ShindeSatya PaulLecoanet HemantMalini Ramani Archana Kochar

SHOW SEGMENTS Day 0104 by Indian designers Ganit : ThailandBrian KerkovenTriumph

Day 0204 by Indian designers Sonali WhiteVictorias Secret

SHOW STOPPERS ( proposed )

Jacqueline Fernandez 02 Bollywood stars 02 Miss IndiaGamya Wijedasa, Miss Sri Lanka04 European beauty queens

MODELS Female : 24 02 Miss India04 European Beauty Queens02 Miss Sri Lankas10 Indians including 04 former Miss Indias06 Sri lankans

Male 02 - 04 Sri Lankans

Anarkali Akarsha : actressNadeesha Hemamali : actressUdari Warnakulasooriya : actressKumar Sangakkara : Sri Lanka cricket captain

SHOW STOPPERS ( proposed ) Jacqueline Fernandez 02 Bollywood stars 02 Miss IndiaGamya Wijedasa, Miss Sri Lanka04 European beauty queens

MODELS Female : 24 02 Miss India04 European Beauty Queens02 Miss Sri Lankas10 Indians including 04 former Miss Indias06 Sri Lankans

Male 02 - 04 Sri Lankans

Anarkali Akarsha : actressNadeesha Hemamali : actressUdari Warnakulasooriya : actressKumar Sangakkara : Sri Lanka cricket captain

CHOREOGRAPHER Liza Verma : Managing Director , Liza Productions. Has organized / choreographed over 1500 shows in India and overseas

HIGHLIGHTS OF PREVIOUS SHOWS

FASHION STATEMENT 06 2006 Indian DesignersSatya PaulWendal RodricksDeepika Gehani

HIGHLIGHTS OF PREVIOUS SHOWS FASHION STATEMENT 07 2007 Indian DesignersJ.J VallayaSatya PaulMandira Wirk

Colombo Vogue Lifestyles Weekend

COLOMBO FASHION STATEMENT : 2008Indian Designers Satya PaulShoba DeLecoanet Hemant Rana Gill

Bangladesh Bibi Russel

French Nathalie Ozier Noemie Diudonne

Colombo Vogue Lifestyles WeekendCOLOMBO FASHION STATEMENT : 2008

DINNER / AFTER PARTY

PRESS CONFERENCE

Tea Party at President’s House

PRINT MEDIA

BENEFITS TO DESIGNERS

Sale of clothes

Showcasing to an exclusive audience of about 450 people on each day

Press conference

Media Interviews : print and TV

Articles of designers profile with picture in the print media

Publicity of the show in the print and electronic media

Meeting with store owners to retail their clothes

SPONSORSHIP BENIFITPresence on AirPrime TV• Half Hour pre event coverage• Coverage of shows to be telecast in 02 half hour episodes• Total of 50 ads , each 30 secs during prime time

NDTV Goodtimes ( proposed ) • Show coverage to be telecast

Gold FM ( radio ) • Total 400 ads, 30 secs each

Presence on the NetStylekandy.com : Official Online partner• Event details• Event updates• Sponsors details• Celebrities / Models / Designers profiles• Photo gallery• Teaser mails prior to the show

SPONSORSHIP BENIFITPresence in Print

• Press releases by the sponsors• 08 half page ads in Sunday Times and Daily Mirror• Celebrities / Designers profiles and pictures in all English newspapers• Pre-event articles in all English newspapers• Post show articles and pictures in magazines like Hi , Lanka Woman, Femina, In Vogue, Adoh, Go etc.

OTHER BENEFITS TO SPONSORS

• Naming rights for principal sponsor• Proportionate presence in all media communications and promotion releases • Proportionate presence in backdrop• Proportionate presence in outdoor hoardings and X-stands• Press addressal• Right to suitable ground promotion with CFS • Proportional number of free tickets ( including front row seats ) for the shows , dinners and after parties• Reserved tables for dinner