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Dell Inc. is a multinational information technology corporation based in Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 96,000
Introduction
Aim: Dell's aim is to create loyal customers by providing superior experience at a great value. They are committed to direct relationships, providing best products with standard based technology outperforming the competition with value and a superior customer experience.
Mission Statement: Dell's mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve
Dell assembles for Europe middle east and Africa (EMEA) region in Limerick (Ireland) and employs about 4500 people in the country
Dell opened plant in Penang, Malaysia in 1995.
Dell Invested $60 million in new manufacturing unit in Chennai in 2007 .
Manufacturing Units
Industry Computer SystemsComputer PeripheralsComputer SoftwareIT consultingIT services
Founded Austin, Texas(November 4, 1984
Founder Michael Dell
Area served Worldwide
Total assets $33.652 billion
Employees 96,000 (2010)
Overview of Dell
Products DesktopsServersNotebooksNetbooksPeripheralsPrintersTelevisionsScannersStorage
Cont..
ConvergeNet Technologies, Alienware, EqualLogic , The Networked Storage Company, MessageOne and Perot Systems
Purchased stakes in four companies.
Dells Important Acquisition
◦In 2008 the net income was 2,947 million, 14% growth compare to the previous year 2007
◦In 2009 the net income was 2,478 million,-16% growth declined as compared to 2008
◦In the current year Dell has a net income of 1,433 million so far.
Financial Highlights
2008 2009 2010 -
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Net income
Net revenue
CEO Michael Dell
CFO Brian Gladden
VP & CIO Susan E. Sheskey
Finance Dept
SR VP For Procu & HR
Martin Garvin
HR Dept
President Paul D Bell
Product Development Manufacturing
Senior VP Brad Anderson
Customer Services
Regional Segments
Marketing Head Erin
Nelson
Organizational Structure
Strengths: Customization - Each Dell system is built to
order to meet each customer’s specifications.
Reliability, Service and Support – Dell’s direct customer allows it to provide top-notch customer service before and after the sale.
Biggest PC makers in the world
SWOT Analysis
Only build computers and not manufacture Dealing with a large amount of supplies
from many different countries can cause a large issue
They have weak business relationships with many computer retailers.
Hardly any service centre's
weakness
Continuing to market on the internet to gain larger market bases.
Broadening their scopes in Europe, India and China.
Expand into government and education markets
Opportunities
Increasingly popular brand names in the competition.
Fluctuations in the currency markets can make global business operations more open to losses in certain areas of the supply chain.
Increasingly lower prices for products amount their competitors.
Threats
Normalization- Can be used to determine employee ranking in terms excellent performer, good performer, average performer and so on. It can be used to finalize incentive such as performance bonus and annual increments.
Performance Appraisal
Dell helps its employees strike the work life balance by providing various options like
Flexible work hours Work from home program Helps in providing different programs where
one can opt to pursue their studies in various institutes.
Work Life Balance
It would continue to seek new ways of providing instant customerization. One executive commented that inventory might be counted in hours rather than days
Where Do Dell Go from Here?
Product Group
Thank You
