ORGANISATIONAL STUDY OF KSE LTDSUMMER INTERNSHIP REPORT

8/17/2019 ORGANISATIONAL STUDY OF KSE LTDSUMMER INTERNSHIP REPORT

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ORGANISATIONAL STUDY OF KSE LTD

SUMMER INTERNSHIP REPORT

(In partial fulfilment f t!e "e#ree f Ma$ter f %u$ine$$ A"mini$tratin&

SUBMITTED BY: HI'AS KH (RA)*+,--)-)-**.&

Under the guidance of

Prf Dr R /ELU (M.A, M.B.A, M.Phil., Ph.D., D.P. Tech) (Faculty guide – SRM)

DEPARTMENT OF SRM FA0ULTY MANAGEMENT

SRM UNI/ERSITY1KATTANKULATHUR 2 .-3 ,-3

KAN0HEEPURAM DISTRI0T4 0HENNAI4

TAMILNADUINDIA

%AT0H5,-)* 1,-).

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('ULY 1,-)+&

%ONAFIDE 0ERTIFI0ATE

Thi i to certify that the Su!!er Internhi" Re"ort entitled

#ORGANISATIONAL STUDY$% in "artial fulfil!ent of the re&uire!ent for the

a'ard of the Degree of Mater of Buine d!initration i a record of

original training undergone y HI'AS KH (Re#N5 RA)*+,--)-)-**. &

during the year *+,-.,/ of her tudy in SRM Uni0erity% 1attan2ulathur

3a!"u under !y u"er0iion and the re"ort ha not for!ed the ai for the

a'ard of any Degree4Fello'hi" or other i!ilar title to any candidate of any

Uni0erity5

Su!itted for the 0i0a.0oce e6a!ination held on

777777777777777777777777777

77777777777777777777777777 777777777777777777777777777

Si#nature f Gui"e Si#nature f Dean

(Prf Dr R /ELU5 (Dr5 8YS9REE SURES9)

SRM Uni0erity)

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66666666666666666666666666

E7TERNAL E7AMINER

DE0LARATION

I herey declare that the re"ort entitled # ORGANISATIONAL STUDY8 ha

een "re"ared y !e during the "eriod fro! ;th 8une


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A0KNO9LEDGEMENT

Before I get into thic2 of the thing% I 'ould li2e to add a fe' heartfelt 'ord of gratitude for

the "eo"le 'ho 'ere "art of thi "ro?ect in nu!erou 'ay "eo"le 'ho ga0e unending

u""ort5

Firt and fore!ot I than2 god al!ighty 'ithout 'hoe !ercy and grace% I 'ould not e here

@ 'here I a! today5

I than2 !y Dean Dr 'AYASHREE SURESH SRM Faculty of Manage!ent% SRM

Uni0erity% I alo than2 !y guide Prf Dr R /ELU Sir for hi e6"ert ad0ice and hel"%

'ithout 'hich the "reent tudy% could not ha0e een acco!"lihed% and I than2 !y college%

SRM Faculty of Manage!ent% 'ho aided !e for doing thi "ro?ect5

It i 'ith "rofound gratitude that I ac2no'ledge the contriution and co.o"eration e6tended

y !y guide% Mr ANIL ir% =eneral !anager (o"eration) and I 'ould li2e to than2 Mr

PRA%U ir 'ho too2 off hi uy chedule to ad0ice and guide u on the technical and other

o0erall a"ect of the organiation5

I alo than2 !y fa!ily and friend 'ho rallied u"on !e hel"ing face the trying ituation and

alo 'ere a ource of !y trength5

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0ONTENTS

S5A TITE >=E A

3ha"ter , )INTRODU0TION OF STUDY

)) Nee" an" $i#nifi:an:e f t!e $tu";

), Oe an" $:pe f $tu";

)3 Sur:e$ f "ata :lle:tin

)* Limitatin$ f $tu";

, . C

3ha"ter * ,0OMPANY PROFILE AND PRODU0T PROFILE

,) Hi$tr; f t!e :mpan;

,)) ?ualit; pli:;

,), /i$in

,)3 Mi$$in

,)* Oe$ f t!e :mpan;

,)+ Unit$

,). 0apital $tru:ture

,)@ A:!ie>ement$ an" re:#nitin$

,) Mile$tne$

,)B Turn>er f KSE limite"

,))- 0mpetitrC$ infrmatin

,))) Future pr$pe:t$ an" #rt! plan

,)), S:ial et!i:$

,, Pr"u:t prfile

-.,*

3ha"ter C 33ORGANISATION STRU0TUREORGANISATION STRU0TURE ,C.,-

3ha"ter -

*DEPARTMENTS OF THE

ORGANISATION

*) Per$nnel "epartment !uman re$ur:e "epartment

*, Finan:e "epartment

*3 Maretin# "epartment

** Pr"u:tin "epartment

*+ Pur:!a$e "epartment

*. Stre "epartment

,;.C

3ha"ter ; ++ S9OT ANALYSISS9OT ANALYSIS -+.-*

3ha"ter / .. FINDINGS AND SUGGESTIONSFINDINGS AND SUGGESTIONS -C.--

0ON0LUSION 0ON0LUSION -;

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%I%LIOGRAPHY %I%LIOGRAPHY -/

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0!apter )

INTRODU0TION TO THE STUDY

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,5 INTRODU0TION TO THE STUDY

The aic "ur"oe of e0ery organiation i to coordinate the effort of !any "eo"le to'ardthe achie0e!ent of o!e co!!on goal5 o organiation can ur0i0e for long unle it ta2ecare of "rudent utiliation o f the reource% "articularly hu!an reource5 9u!an reourceare the aet of an organiation5

Arganiation i the "roce of identifying and grou"ing the 'or2 to e "erfor!ed% definingand delegating re"oniilitie and the authority and etalihing relationhi" for the for the

"ur"oe of enaling "eo"le to 'or2 !ot effecti0ely together in acco!"lihing the o?ecti0e5

Arganiation i the integration of 0ariou de"art!ent and it function5 ound organiationcan contriute greatly to the continuity and the ucce of the enter"rie5

Arganiation tudy deal 'ith critical e0aluation and analyi of all the a"ect of a "articular

fir!5 It gi0e a clear idea aout the function and "ractice of 0ariou head of de"art!ent a a'hole5 Thi 'ould hel" to get a "ractical and real ti!e feel of 0ariou a"ect concerned 'ith

organiation and to relate it to the conce"t and theorie tudied o far in the cla roo!5 Thi

"articular tudy gi0e a clear idea aout the function% "ractice and the delegation of authority

of 1SE ltd5

)) NEED AND SIGNIFI0AN0E OF THE STUDY

,5 To fa!iliarie 'ith the function of the uine organiation5*5 To tudy the 'or2 culture of the e6ecuti0e and the 'or2er5

C5 To fa!iliarie 'ith the different de"art!ent in the organiation% the tructure and

their functioning5

-5 To undertand ho' 2ey uine "rocee are carried out in the organiation5

;5 To undertand ho' the theoretical 2no'ledge go together in order to achie0e

organiation goal5

), O%'E0TI/E OF STUDY

The !ain o?ecti0e of the tudy i to get 2no'ledge aout the organiational and it 0ariouacti0itie of the de"art!ent5

1. To get knowledge about the organisational functions and strategies

followed by dierent departents to ful!l organisational goals.2. To study how the anageent tries to control and co"ordinate #arious

departents to achie#e organisational goal.3. To do $%&T analysis of the !r.4. To get an insight about the cattle feed industry

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)3 S0OPE OF STUDY

Sco"e o f the tudy i i!!ene a it i na!ed at co0ering the entire o"eration of the "lant and

functional de"art!ent in the organiation5 The tudy gi0e an inight into the day to dayo"eration and the !anage!ent o f the organiation. In a road ene the co"e of thi

"ro?ect 'or2 i an atte!"t to 2no' aout the organiation a a 'hole and alo aout the

function and the "ractice o f the organiation The tudy hel" to undertand the

i!"ro0e!ent% the 'or2ing condition% 'or2 en0iron!ent o f the organiation5

)* SOUR0ES OF DATA 0OLLE0TION

PRIMARY DATA

>ri!ary data i thoe data collected fro! real life5 nd it i collected y the e!"loyeedirectly5 It i collected y uing direct inter0ie' and oer0ation5

SE0ONDARY DATA

Secondary data are thoe data 'hich are already a0ailale i5e5 they refer to the data 'hichha0e already een collected and analyed y o!eone ele5 The econdary data collectedfro! ?ournal% e6iting record% co!"any file% and annual re"ort of the co!"any5 It icollected to find out the "rofile o f the co!"any it functioning and o0erall "erfor!ance of

the co!"any5

)+ LIMITATIONS OF STUDY

Ane of the i!"ortant li!itation of thi i hortage of ti!e5 The reearcher could not ee all

the e!"loyee "eronally and hence the reearcher could not collect o"inion of all e!"loyee5

The reearcher could not ee the 'or2er "eronally

Buy chedule of the officer and e!"loyee "re0ented lengthy dicuion5

• 3onceal!ent of confidential !atter5

• >eriod of tudy i li!ited5

(


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0!apter ,

0OMPANY PROFILE AND PRODU0T PROFILE

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, 0OMPANY PROFILE AND PRODU0T PROFILE

,) HISTORY OF THE 0OMPANY

1erala Sol0ent E6traction 'a incor"orated in ,/C under the Indian co!"anie ct ,;/5It

'a regitered a a "ulic co!"any 'a held on *+ Actoer ,/C5 It 'a for!ally 2no'n a

ol0ent e6traction li!ited (1SE) 'a "ro!"ted y 15 Franci% M3 >aul% T5A >aul and 5>

=eorge5 o' it i co!e to 2no' a 1SE td 51SE i engaged in the "roduction of cattle

feed% Sol0ent e6tracted coconut oil% rice rain oil% de oiled coconut ca2e are other oil ca2e

The co!"any i !ainly engaged in ani!al feed di0iion% oil ca2e "roceing di0iion

co!"riing !il2 and !il2 "roduct including ice crea!5 The co!"any co!!and the

reource% e6"ertie and infratructure to !anufacture a range of li0etoc2 feed in high

0olu!e coconut oil fro! coconut oil ca2e and refined edile oil 5the co!"any ha

endea0ored to u""ly it "roduct to cuto!er through an e6teni0e net'or2 of dealer and

retailer 'hich fro! a dedicated force ehind the ucce of the co!"any5 It i a !atter of

"ride that the co!"any

The ca"acity of the "lant 'a raied to /+ ton "er day 5By ,* the cattle feed ca"acity 'a

increaed to ,++ ton "er day 5In ,G the cattle feed ca"acity 'a increaed to ,+ ton "er

day 5The co!"any econd "roduction unit 'ith ca"acity of ,;+ ton "er day ol0ent

e6traction co!!enced o"eration at 'a!inatha"ura!% dindingul ditrict in ta!il nadu in

,

The co!"any "ro0ide direct e!"loy!ent to ,+++ "eo"le and indirect e!"loy!ent to ;+++

"eo"le

• To "lant culti0ate and "urchae all 2ind of food tuff and deal in the!

• To deal 'ith all 2ind of !il2 and !il2 related "roduct li2e candie% utter and ghee

etc5• The !ain o?ecti0e i the ocial concern% I5e5 the children infor!ation 3entre and

"ar2 at irin?ala2uda% conducted to co!!e!orate the il0er ?uilee of "roduction of the

co!"any at a cot of C+ la2h ha een o"ened for "ulic on econd "ril *+++5the

co!"any contriuted r ; la2h to the 2argil fund and all the e!"loyee of the co!"any

contriuted their one day 'age for their good ecaue the co!"any alo contriuted r

*; ra2h to Tuna!i fund for hel"ing thoe 'ho lot e0erything

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1SE had co!"uteried it o"eration 'ay ac2 in the year ,H 1SE 'ent to u"grade itED> etu" further5 3uto!er !ade ER> oft'are "ri0ate li!ited% 3ochin and onlineco!"uteriation 'a fully i!"le!ented at allot "lant% eing cuto! !ade for 1SE thi ER>oft'are% 'ith S RDBMS% front end or 0iual aic and 'indo' T AS had integrated all

function of the organiation 0ia F% inventory, illing% "ayroll% MIS% Share ccounting etc5

The head office at Irin?ala2uda ha * er0er and -+ node running the a""lication5 Ather unitare ao0e er0er and ;+ node5 The latet "lant at 0edagiri% 2ottaya! ha a co!"uteriedcontrol roo! for !onitoring ho!ogeniation% ie reduction% atching% "elletiation% "elletcooling and a"iring yte!5

,)) ?UALITY POLI0Y

Je at 1SE td% Irin?ala2uda di0iion hall endea0or to "roduce ani!al feed to atify the

need of the cuto!er and 'ithin the regulatory re&uire!ent and loo2 for continual

i!"ro0e!ent in all "here of our acti0itie through 'hole hearted effort of our co!!itted

and trained e!"loyee5

,), /ISION

Je hall endea0or to !aintain leaderhi" through &uality "roduct% e6"lore ne' a0enue in

"roduct de0elo"!ent and !ar2eting% create a trong ond et'een the !anage!ent% 'or2

force% dealer and cuto!er% contriute to ocial de0elo"!ent and rural u" lift!ent %

contantly tri0e for e6cellence in all "here of our acti0itie5

,)3 MISSION

,5 To !aintain the !ar2et leaderhi"5

*5 To !ini!ie the cot incurring in "roduction "roce5

C5 To !aintain the "roduct &uality5

-5 To e co!"etiti0e at all !ar2et5

;5 To e co!"li!ent to all gloal &uality tandard5

,)* O%'E0TI/ES OF THE 0OMPANY

The co!"any ca!e into e6itence 'ith a 0ery !odet o?ecti0e to hel" the 3oconut

,Ail !iller through ol0ent e6traction "roce5 chie0ing the a!e 'ith re!ar2ale ucce%

1SE td% o0er the year ha e6"anded conideraly% ha0ing 0entured into other gro'th area

a 'ell5 The oil co!e 'a 0ery i!"rei0e% ucce ha follo'ed ucce5 Today 1SE td i

a!ong the to" ran2ing indutrial houe in the tate of 1erala and a recognied indutrial

force% nationality5

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Main o?ecti0e are:.

) To increae the ale5

, To i!"ro0e e!"loyee 2ill through training5

3 I!"ro0e cuto!er atifaction y reducing cuto!er co!"laint5

* I!"le!ent &uality !anage!ent yte!5

+ Reducing do'n ti!e of the "lant5

,)+ UNITS

K SJMIT9>URM UIT

K LED=IRI UIT

K >11D UIT

K 1ARTTY UITK 1AI11R UIT.DIRY DILISIA5

K T9YUT9U UIT . DIRY DILISIA

K LED=IRI UIT . I3E 3REM DILISIA

,). 0APITAL STRU0TURE

The hare ca"ital of the co!"any co!e of the co!"any co!e to C*+ la2h fro! around .+--hareholder5 It hare are lited in toc2 e6change of Mu!ai% 3hennai% 3ochin5 Thi 3,-la2h 'here di0ided a C* la2h hare of RS ,+ each5 o' the 0alue of the hare i RSGC+(!arch *+,;)

,)@ A0HI/EMENTS AND RE0OGANITIONS

KBet "roducti0ity "erfor!ance for cattle feed in India 'ard fro! ational "roducti0ity

3ouncil continuouly for Ele0en Year ,/.G to *++;.+/5

K The Sol0ent E6traction ociation of India .SE 'ard for highet "roceor of

coconut ca2e in India% ince intitution of the a'ard5

K 1erala tate "roducti0ity 3ouncil a'ard5K To" 3attle feed a'ard for afflation free feed fro! The Indian ociation of

0eterinary >athologit (IL>) and 1erala griculture Uni0erity5

K Ta!il adu >roducti0ity 3ouncil Safety 'ard5

K ni!al utrition Society of India 'ard for 3o!"anyN contriution for "ro"agation

of alanced co!"ound li0etoc2 feed in India5

K Indutry E6cellence 'ard fro! the Indian Society for the tudy of ani!al

Re"roduction for the year *++,5

K Entre"reneur 'ard fro! the 3ollege of Leterinary and ni!al Science5

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,) Mile$tne$

,G*: The 3o!"any tarted "roduction in Irin?ala2uda 'ith a ol0ent e6traction ca"acity of

-+ MTN "er year5

,G/: ne' "lant 'a et u" Irin?ala2uda to "roduce ;+ MTN of ready !i6ed cattle feed5

,G: >roduction ca"acity f cattle feed "lant in Irin?ala2uda increaed to /+ MTN "er day5

,C: In Irin?ala2uda% fully auto!atic ne' cattle feed "lant tarted o"ened 'ith a ca"acity of

,*+ MTN "er day5

,-: The ol0ent e6traction "lant ca"acity at Irin?ala2uda increaed + MTN "er day5

,G: 3attle feed "lant at Irin?ala2uda ca"acity increaed ,+ MTN "er day5

,: ne' !i6ed cattle feed tart o"eration at S'a!inatha"ura! in Ta!il adu 'ith a

ca"acity of ,++ MTN "er day5

,: ol0ent unit 'ith a ca"acity of ,*+ T>D co!!ence o"eration at the Ta!il adu

"lant5

,+: Introduction of 1S Su"re!e "ellet a y"a "rotein cattle feed in the !ar2et5

,,: >ala22ad ranch tarted5

,*: 3attle feed !anufacturing eing in third "arty unit5

,C: Enter e6"ort !ar2et5

,-: 1ey Forte the ne' cattle feed u""le!ent for cattle introduced5 3attle feed ca"acity

t S'a!inatha"ura! increaed to ,+MTN "er day5

,;: 1S Su"re!e Sunflo'er Refined oil launched5 Legetale oil refining "lant co!!iioned5

3attle feed "roduction tarted at Myore in 1arnata2a5

3alicut ranch o"ened5,/: *-+T>D cattle feed "lant at Ledagiri 1ottaya! ditrict tarted o"eration5

,: 3o!"any ac&uired it fourth !anufacturing unit at >ala22ad for feed

aunched Dairy "roduct5

,: A !odern childrenN "ar2 and infor!ation 3entre ha een co!"leted at

Iriniala2uda for the enefit of "ulic5

3o!"any introduced KS Delu6e "lu the "allet feed in 9DRE ag for 1erala:

*+++: 3o!"any tarted "roduction and !ar2eting of "ateuried !il2 and "roduct fro!

1oni22ara Dairy% Thriur ditrict% 1erala and Thalayuthu Dairy% >alani Talu2

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% Ta!iladu5

*++*: 3attle feed "roduction at Irin?ala2uda unit increaed to ,;MTN "er day5

.Ice crea! Let launched5

*++C: Started "roducing cattle feed in a leae "lant at Edayar% 1ala!aeri5

. 3attle feed "roduction at the S'a!inatha"ura! unit increae ,;MTN "er day5

*++-: c&uired land fro! 1IFR for tarting the ne' "ro?ect of *++T>D ol0ent "lant

,++T>D oil "hyical refined "lant at 1IFR "ar2% 1oratty5

.ISA ++,:*+++ accreditation for irin?ala2uda5

*++;: 3attle feed "roduction ca"acity at the irin?ala2uda unit increaed to *,+MT "er day

.3o!"any ac&uired "ro"erty at Myore5

.ISA ++,:*+++ accreditation for Ledagiri and S'a!inatha"ura! unit5

*++/: Tenth 3onecuti0e ational >roducti0ity 'ard5

.Sol0ent e6traction "lant at irin?ala2uda di!antled

*++G: 3attle feed "roduction increaed to *;MTN5

*++: 3o!"any ha o'n et "roducti0ity >erfor!ance 'ard5

*++: 3attle feed "roduction ca"acity at S'a!inatha"ura! increaed to *++MTN "er day5

.3o!!enced ;++T>D fully tat of the rt =er!an Technology ni!al feed "lant at

Irin?ala2uda5

*+,+: Ice crea! "roduction unit at Ledagiri co!!iioned

,)B TURNEO/ER OF KSE LIMITED

The total turno0er during the year i!"ro0ed ,+ co!"ared to the i!!ediate "receding

year5 Since ,B@. KSE ha een !a2ing teady "rofit and "aying uninterru"ted di0ided and a

*+O yearly ond to the e!"loyee5 The turno0er ha recorded continue gro'th and the

croed R ,C++ !illion during ,G. the "rofit frm o"eration ha0e alo 2e"t riing "heno!enally5 The net "rofit recorded in ,G. i around ,++ !illion5

>rudent financial !anage!ent and a futuritic outloo2 ha een the aiding "rinci"le of

turning around the initial etac2 into trength5 The co!"anyN contant in0et!ent in

gro'th ha0e een "roducing good return5 The financial future of KSE li!ited i ecure and

right5

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,))- 0OMPETITORCS INFORMATION

Se0ere co!"etition e6it in the cattle feed indutry5 Mot of the co!"etitor are fro! 1erala

and !any of other nearet tate5 Mot of the "eo"le in 1erala and !any other outhern

tate of India ue cattle feed for their co' and uffaloe and thi !a2e the co!"etition

0ery tough5 In the cattle feed ector co!"etition i !ainly fro! =o0t% ector 3o!"any

1erala feed ha et a "lant at 1alletu!2ara5 Mil2 !ar2eting of 1erala (MIM) i alo a

trong co!"etitor of 1SE in the dairy di0iion5 =o0t% i ho'ing high "rotectioni! to'ard

Mil!a5 1SE td i gi0en "er!iion to "rocure !il2 only fro! certain area of Thriur

ditrict5 Leta ice crea! i another !il2 "roduct of 1SE td5 It ha !any co!"etitor in the

!ar2et5 So the co!"any !ay ado"t etter trategie to face tiff co!"etition5

The !ain co!"etitor are a follo':

K 1erala feed. 3attle feed

K Myore feed.3attle

K >ri!a feed.3attle

K =odre? .ni!al feed.3attle feed

K Mil!a. !il2 "roduct

K !ul.!il2 "roduct

,))) FUTURE PROSPE0TS AND GRO9TH PLAN

I5 i! to increae annual ale turno0er into ++ crore5 Then increaed the

"roduction ca"acity alo5

II5 i! to increae the "roduction of !il2 "roduct5

,)), SO0IAL ETHI0S

>ro"er di"oal of 'ate there y controlling en0iron!ent "ollution5

>ro0iding direct and indirect e!"loy!ent5

*;la2h donated to Tuna!i relief fund5

Money donated to earth&ua2e relief fund5

An *th March% ,% on the occaion of co!!e!orating the Sil0er 8uilee of the firt

"roduction of the factory% the Manage!ent of 1SE i!ited "ro!ied the "ulic that a >ar2

and irary 'ill e et u" to enefit the children of urrounding5 An *nd "ril% *+++% the 1S

>ar2 and children


17/52

ocial re"oniility5 d?acent to the Regitered Affice of the 3o!"any at Irin?ala2uda the 1S

>ar2 i "read o0er !ore than half an acre of land5 The locale i leed 'ith uni&ue cenic

eauty and "ritine char!5 Jith a eautiful uilding of nearly C+++ &5 ft5% 'hich

acco!!odate a lirary and Infor!ation 3entre and childrenrince and Leta Bay >rincee5

Lariou cultural co!"etition are alo held during thee day5 early *;++ tudent ued to

"artici"ate in the co!"etition5

During the chool 0acation . Ana!% 3hrit!a and u!!er 0acation . 0ariou "rogra!

li2e "ulic "ea2 "ractice% 9and'riting i!"ro0e!ent clae% ui co!"etition and other

"eronality de0elo"!ent clae are conducted5

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,, PRODU0T PROFILE

The !ain "roduct !ar2eted are

) K S 0ATTLE FEED

It include i6 ty"e they are

>roduct a!e For! Jeight >rice

a) 1 S ARDIRY MS9 ;G 1g R ,+C+

) 1S SU>ER MS9 /+ 1g R ,,,+

c) 1S DEUP >EETS G+ 1g R ,C+*

d) 1S DEUP>US

>EETS ;+ 1g R *

e) 1S SU>REME >EETS ;+ 1g R ,++

f) 1S >REMIUM >EETS ;+ 1g R +*

, KS SUPREME (Refine" $unfler epeller il&

3 'ERSEY 0OPRA 0AKE

* KS FORTE (Fee" Supplement1Tni:&

+ KS MINERAL MI7TURE

. KS MILK PRODU0TS

It include fi0e ty"e they are

a) 1S > (1S MI1)

) 1S =9EEc) 1S 3URD

d) 1S BUTTER MI1

e) LEST I3E 3REM

1'


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0!apter 3

ORGANISATION STRU0TURE

1(


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21/52

0!apter *DEPARTMENTS OF THE ORGANISATION

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4.DEPARTMENTS OF THE ORGANISATION

*) PERSONNEL DEPARTMENT HUMAN RESOUR0E

DEPARTMENT

9u!an reource and ad!initration de"art!ent i the de"art!ent% 'hich enale the !ooth

'or2ing condition and har!ony in e!"loyee e!"loyer relationhi" 1SE li!ited ha gi0en

Ut!ot care in gi0ing function to the "eronnel de"art!ent% the aic function include

recruit!ent% election% induction training and de0elo"!ent% !oti0ating the e!"loyeeerfor!ance a""raial % ?o e0aluation

• Running 'elfare che!e for e!"loyee

• =rie0ance redreal

• Fi6ing 'age and alarie of the e!"loyee in conultation 'ith the trade union

*), LA%OUR RELATION

There i good relationhi" et'een co!"any and e!"loyee5 The !ain trade union areINTU0% 0ITU4 %MS5 In the "at C/ year there i no !ore tri2e to e ta2e "lace in KSELt" . The !anage!ent continuou to !aintain ordinal indutrial relation 'ith it e!"loyee inall unit and i attending to their grie0ance 'ith an o"en !inded5

22


23/52

*)3 Thi ho' the "eronnel de"art!ent a follo' :.

The de"art!ental concentrate on recruit!ent% 'elfare facilitie !oti0ation che!e%

re!uneration% lea0e and holiday and holiday enefit etc5 co!"any at the "reent ha ten

director5 The irin?ala2uda unit "ro0ide a total direct e!"loy!ent aout ;+++ "eron5

23

%+T9 :+

$,/T 8+,-

$,/T $,;/$&,$/&,


24/52

*)* Empl;ee in t!e :mpan; :an


25/52

total nu!er of e!"loyee !ore than ++ including the e!"loyee in it - unit5 In thi

;++ e!"loyee attached to irin?ala2uda unit5

*)@ TRAINING

On t!e =


26/52

• Affice taff 'ill get alary on the lat 'or2ing day of e0ery !onth

*))) SALARY STRA0TURE

Baic alary

Fi6ed dearne allo'ance

Lariale dearne allo'ance

ALLO9AN0ES

• Dearne allo'ance :. it i gi0en to e!"loyee D i di0idedinto t'o clae

♦ Fi6ed D calculated at rate of ,;O of aic "ay

♦ Lariale D aed y the cot of li0ing inde6 "ulihed y

go0ern!ent of 1erala

• 3on0enience allo'ance

• Jahing allo'ance

• 3anteen uidy

• ea0e and tra0el allo'ance

• 9ouing uidy

• Shift allo'ance

• A0erti!e allo'ance

• Scholarhi" for e!"loyee children

• E!"loyee 'elfare fund

*))) 9ORKERS 9ELFARE A0TI/ITIES

The co!"anie etalih a trut 2no'n a co!"any 'elfare trut in 'hich enuring ound

'or2ing condition

a5 Enuring fair 'age yte!5

5 >rotecting the right of 'or2er

c5 co!!ittee coniting of chair!an% !anaging director% 'hole ti!e e6ecuti0e

director5 =eneral Manager 'or2 !anager and "eronnel !anager a""ro0e the

de!and of 'or2er5

26


27/52

d5 R *+ are "aid oth y the e!"loyee and co!"any e0ery !onth5 dditional

fund are "ro0ided to e!"loyee during the death of e!"loyee or in the cae of

e!"loyee iling !arriage

*)), SAFETY MEASURES

Safety e&ui"!ent:.

Ma2

Firt aid facility

Dut e6traction yte!

*))3 LEA/E

3aual lea0e: day for 'or2er and ,, day for taff5

>ri0ilege: For 'or2er , day for ,; day 'or2ed,; %for taff C+ day

Sic2 lea0e: G day

*))* RETIREMENT

Retire!ent age of the e!"loyee ; year5

)) FINAN0E DPARTMENT

Finance i the life lood of the uine5 ll the financial acti0itie are handled y the

financial de"art!ent of the co!"any ll de"art!ent ha0e a lin2 et'een the financial

de"art!ent 5 The !ain function of financial de"art!ent are to "re"are the udget% financial

!anage!ent% !anage!ent the in0et!ent of the co!"any% !anage!ent of ta6e

%!anage!ent of financial ri2 %and !erge and ac&uiition deciion

27


28/52

*,) DEPARTMENT STRA0TURE

*,, 0APITAL STRU0TURE

The hare ca"ital of 1SE ltd co!e to C*+ a2h5 fro! around /;++ hareholder5 Thee

hare are lited in toc2 e6change of Mu!ai% 3hennai Q 3ochin5 Thi C*+ la2h

'here di0ided a C* la2h hare of R ,+ each5 The co!"any i ha0ing the o#er"allpro!t after ta> is ? [email protected] lakhs in year 2)14"15 copared to ? 1537.36 lakhs inthe pre#ious year. The turno#er of the opany ipro#ed by 12 A fro ? ')6crores to ? ()) crores during the year ended 31st :arch@ 2)15.

*,3 SOUR0E OF FINAN0E

The co!"any !a2e ue of t'o ty"e of ource to finance acti0itie% they are

2'

-T $9+,-T /+

0, 0, 0,

&/ +$$/$T+T&/ +$$/$T+T&/

$/&, &/,$/&, &/,$/&, &/,


29/52

,5 Shareholder fund

*5 Share ca"ital

C5 Reer0e and ur"lu

-5 oan fund

*,* FUN0TIONS OF FINAN0E DEPARTMENT

) Maintaining a good financial tructure

, Identify the future financial re&uire!ent

3 Di0idend "ay!ent

* Salary "ay!ent

+ 3ollection of che&ue

. Recei"t

@ =eneral "ay!ent

>ay!ent of ra' !aterial

*,+ MAINTENAN0E OF 0OST RE0ORD

far a 1SE i!ited i concern !aintainer of cot record i not !andatory a none of it

"roduct fall 'ithin that category 5E0en through not !andatory% co!"any !aintain

neceary cot record to !eet it o'n re&uire!ent5

*,. INTERNAL 0ONTROL

The yte! of internal control !ay define a the organiational "lan and all the !ethod and

"rocedure ado"ted y the !anage!ent of the entity to ait in achie0ing

,5 Ti!ely "re"aration of reliale financial infor!ation

*5 ccuracy and co!"letene of accounting record

C5 >re0ention and co!"letene of accounting record

-5 Safeguarding aet

;5 dherence to !anage!ent "olicie

/5 Arderly and efficient conduct of it uine

*,@ AUDITING

The co!"any ha contituted on adult co!"any 5three inde"endent non.e6ecuti0e director

ait !e!er5 The !ain auditor of the co!"any i 0ar!a and 0ar!a

5 ITER UDIT

It i inde"endent a""raial function 'ithin an organiation% for re0ie' of acti0itie a

a er0ice to all le0el of !anage!ent5 It o?ecti0e i to !eaure %e0aluate %and re"ort

u"on the effecti0ene of internal control financial and other a a contriution to the

efficient ue of reource 'ith an organiation5 The 1SE i!ited


30/52

ret% !ainly ituated in other ditrict and tate are "erfor!ed y inde"endent

charted accountant fir!

B5 ITER 39E31

The co!"any ha de0ied internal chec2 !eaure5 Internal chec2 refer to a yte!of oo2 2ee"ing and arrange!ent of taff dutie in the organiation in uch !anner

that no one "eron can co!"letely carry through a tranaction and record e0ery

a"ect there

*, %UDGETING

Budget i "re"ared y each other year5 The udget i "re"ared in the !onth of Feruary5

>rofit and lo account i "re"ared !onthly y finance de"art!ent 5T'o co!!ittee !eeting

are conducted y !anage!ent

*,B FINAN0IAL HIGHLIGHTS

PARTICULARS 200!20 Bin 0akhsC

20!

202Bin 0akhsC

202!

20"Bin 0akhsC

20"!

204Bin 0akhsC

204!

20#Bin 0akhsC

S$le% $&' Ohe I&c*+e 45436.

)7

54336.

2'

6('25.

'(

')72).

11

0"".

-G*%% P* (P* /e*e'e1eci$i*& $&' i&ee%)

1446.(' 23'7.'

3

14)1.'

4

2(56.3

)

-".

0P* /e*e $3 667.31 15'7.)

4

666.)( 2343.'

7

-".

"Ne 1* $e $3 44(.'1 1)44.(

3

465.3) 1537.3

6

4"-".4

Sh$eh*l'e%5 E67i8 (Ne9*h)

3335.3

4

3(71.1

'

4)6(.5

)

4'5'.)

(

.0

C$1i$l e+1l*8e' 44('.23 4'('.6

7

4(5'.2

1

57)2.4

1

-4.

"G*%% 3e' $%%e% 71(4.27 73)'.6

2

')7'.2

(

'11).6

4

#.#

,s ,s ,s ,s R%Sh$eh*l'e%5 e67i8

1e %h$e 1)4.23 124.1)

127.17 151.'2 224.4

E$&i&:% 1e %h$e *

R%0 e$ch

14.)6 32.65 14.54 4'.)4 "-."-

Di;i'e&' $e 1))A 0< 1))A 2))A #00<

YEAR NET PROFIT(in La!$& SALES (in La!$&,-)-1,-))

--5, -;-C/5+G

,-))1,-),,+--5C ;-CC/5*

3)


31/52

,-),1,-)3-/;5C+ /*;5

,-)31,-)*,;CG5C/ +G*+5,,

,-)*1,-)+*3.3*) B-)33).

(S!in# t!e $ale$ :mpari$n f la$t + ;ear&

Sur:e5 :mpan; re:r"$

*,)- MARKET PRI0E OF SHARE

Month 9igh ( R) o' ( R)

"ril% *+,- *C5; **,5+;

May% *+,- *;;5G; *+5*;

8une% *+,- CG;5/+ */5;+

8uly% *+,- C5++ C-+5;+

ugut% *+,- -,*5++ C/+5,+

Se"te!er% *+,- --+5++ C/,5++

Actoer% *+,- -+*5++ C;,5;+

o0e!er% *+,- /,,5; CG;5++

Dece!er% *+,- /*+5++ ;-,5++

8anuary% *+,; G**5C+ ;--5;

Feruary% *+,; GC+5++ ;--5/;

March% *+,; GC+5++ /;,5++

(Durin# t!e finan:ial ;ear ,-)*1,-)+


32/52

ccount in KSE ltd are "re"ared under hitorical cot con0erion on accrual ai unle

other'ie e"ecially in the note to account5

• Fi6ed aet

a5 et "ut to ue ha0e een tated at cotle de"reciation

5 et not "ut to ue ha0e een tate at cot

• De"reciation

De"reciation on fi6ed aet ha een "ro0ided on 'ritten do'n 0alue !ethod at The

rate "recried in the co!"any ct ,;/

• In0et!ent

ong ter! in0et!ent are tated at cot le "ro0iion% if any "er!anent eli!ination

in the 0alue of uch in0et!ent

• 5In0entorie

In0entorie at the cloing of the year are 0alued at lo'er cot or net realiale 0alue5

=ood in tranit at cot

• Retire!ent enefit

3ontriution to "ro0ident fund and e!"loyee 'elfare fund i charged to "rofit and

lo account

• =ratuity

The accruing liaility to'ard gratuity of e!"loyee i co0ered y the grou" gratuity

urance che!e of I3 (ife Inurance 3or"oration) of India and contriution due in

ccordance 'ith the che!e i charged to "rofit and lo account5 =ratuity re"reent of

Jhole ti!e director i "ro0ided on ai and charged to "rofit and lo account

• Sale

Sate include e6ercie duty ut e6clude ta65

*3 MARKETING AND SALES DEPARMENT

32


33/52

The co!"any !ut deign a !ar2eting function that can carry out !ar2eting trategie

and "lan 5If the co!"any i 0ery !all % one "eron !ight do all the reearch % elling % and

ad0ertiing % cuto!er er0ice and other !ar2eting acti0itie 5 the co!"any e6"and a

!ar2eting de"art!ent e!ergence to "lan and carry out !ar2eting acti0itie

Managing the !ar2eting function 'ould e hard enough if the !ar2eter had to deal only

'ith the controllale !ar2eting !i6 0ariale5 But the co!"any o"erate in a co!"le6

!ar2eting en0iron!ent coniting of uncontrollale force to 'hich the co!"any !ut ado"t

*3) MARKETING IN MODERN 9ORLD

In the olden day% Mar2eting ha identified a "hyical !o0e!ent of good fro! "roducer to

cuto!er5 But !odern conce"t of !ar2eting ai! at atifying the need and 'ant of

cuto!er at reaonale a!ount of "rofit

The !anage!ent "roce re"onile for identifying antici"ating and atifying cuto!er

re&uire!ent "rofitaly% !ar2eting re&uire coordination% "lanning% i!"le!entation of

ca!"aign and a co!"etent !anager 'ith the a""ro"riate 2ill to enure ucce5 Mar2eting

o?ecti0e% goal and target ha0e to e !onitored and !et co!"etitor trategie analyed

antici"ating and e6ceeded through effecti0e ue of !ar2eting reearch an organiation hould

e ale to identify the need and 'ant of the cuto!er and try to deli0er enefit that 'ill

enhance or add to the cuto!er lifetyle % Jhile at the a!e ti!e enuring that the

atifaction of thee need reult in healthy turno0er for the organiation

>9II>S 1ATER define Mar2eting a #atifying need and 'ant through an e6change "roce$

Jithin thi e6change tranaction cuto!er 'ill only e6change 'hat they 0alue (!oney) if

they feel that their need are eing fully atified5 3learly that greater the enefit "ro0ide the

higher tranactional 0alue an organiation can charge5 Mar2eting i not aout "ro0iding

"roduct or er0ice it i eentially aout "ro0iding changing enefit to the changing need

and de!and the cuto!er5 ccording to !odern conce"t% "rofit can e earned only through

cuto!er atifaction

-5C5* Thi ho' the Mar2eting de"art!ent a follo'

33


34/52

*33 MARKETING STRATEGY OF KSE LIMITTED

34

9/ :+,T/8 :++8,

$T&:, $,;/-T $+0$ :++8,

$+0$ $,;/$&,+$$/$T+T :++8,

$+0$ ,,$T+T/;


35/52

eceary "ulicity 'ill e "ro0ided for aitance 5The 3o!"any reduced it

ad0ertiing and e6"enditure and concentrate !ore on radio 'all "ainting and

hoarding5

Se!inar 'ill e conducted on rele0ant to"ic

3ot of o"eration 2e"t to e !ini!u!

Sale re"reentati0e 'ill e "ro0ided for aitance

Su""ly &uality "roduct at reaonale "rice uing ad0anced "roduction techni&ue

Ather !ar2eting trategie

*3* SELE0TION OF DEALER

The field taff under aitant cuto!er er0ice and co!"laint !anager 'ill e0aluate the

dealer on the ai of certain thing 5They are

Financial "oition of dealer

=ood and "aciou go do'n

Mar2eting "otentiality

Dealer credit 'orthine

Ane dealer 'ithin an area of ; 2!

If the dealer doen


36/52

Thee are collected fro!

• Directly fro! dealer5

• Re"ort fro! u dealer5

• 3uto!er tele"honing5

• Field force li2e ale re"reentati0e5

• Daily call re"ort y ale re"reentati0e5

*3@ MARKETING RESER0H

• It i done y co!"any


37/52

Arder i recei0ed through "hone or in "eron5 a!e and e6"ected date 'ill e entered in a

co!"uter yte!5 The ad0ance "ay!ent i recei0ed in the for! of cah (u" to R *++++)% DD

or "re!iu! chec2 along 'ith the intend fro! in 'hich the "roduct needed &uality re&uired5

E6"ected date of deli0ery order5 Ane 2e"t for the data torage in co!"uter% the order t'o 'ith

go do'n "eo"le out of 'hich one i ent ac2 to ale de"art!ent for the "re"aration of in0oice5 Ane co"y i 2e"t in file and other t'o co"ie are ending to the dealer fro! 'hich

the carrier return one co"y

*3)) LO0ATION OF THE SALES OFFI0ES

Irin?ala2uda

Edayar near cochin

>ala22ad

Ledhagiri near 2ottaya!

*3), DEALER 0OMISSION

For 1S cattle feed ,+O

For de oiled coconut ca2e(?erey) ;5;O

37


38/52

** PRODU0TION DEPARTMENT

**) PRODU0TION FUN0TIONS

>RADU3TIA

>RADU3TIA >RA3ESS >RADU3TIA 3ATRA

EM>AYEE SU>ERLISIA

MIT3E AF M39IE

UITY SSUR3E

MITII= 9Y=IEI3 JAR1 >3E

M=EMET AF DIFFERET S9IFT EM>AYEES

MPIMII= T9E >RADU3TIA JIT9 MIIMUM RESAUR3E

In 1SE "roduction ta2e in three "ant

**, SOL/ENT E7TRA0TION PLANT

The de.oiled coconut contain O of ued a the !ain ra' !aterial5 The coconut ca2e i

eing "ut into lo' !o0ing container or elt5 Then it haded and !i6ed 'ith he6ane a

"roduct of "etroleu!5 Thi !i6ture of oiled and he6ane i called !icellany5 The ne6t te" to

e"arate the ol0ent fro! the ca2e and tored for ue5 For one tone of coconut ca2e% the

uage of he6ane i 5, 2g5 9ere *- hr5 "roduction i ta2ing "lace and it "roduce *++

tonne "er day5

THEREARE THREE SHIFTS

M .- >M

- >M.,* >M

,* M .M

**3 0ATTLE FEED PLANT

In thi "lant% the co!"any ue different ty"e of ca2e according to their a0ailaility a"art fro!other !aterial the co.uer coconut ca2e% unflo'er ca2e% !utard ca2e% oya ean% 'heat%0ita!in cottoneed% "ho"hate% ta"ioca% !aie% ?o'er and other 0ita!in5

E6ce"t fro! coconut ca2e all other are "urchaed fro! other tate5 9ere *- hour "roductionta2e "lace and it "roduce .+- ton "er day

3'


39/52

The "lant i deigned 'ith ha0ing a ca"acity of *++ ton "er day5 It 'or2 hour 'ith three

hift: .-% -.,*% ,*. re"ecti0ely5 Anly du!"ing of ra' !aterial and toc2ing of finihed

feed i done !anually5 The other "roce are fully auto!ated and controlled fro! the "lant

control roo!5 The "ecialty of the "lant i the high le0el of auto!ation that ha een

incor"orated and thi auto!ation ha een hel"ful in attaining the conitency in &uality

through the re"eataility of the for!ulation during the atching "roce5 Thi technology ha

een !ar2eted y u in the for! of MM3>5 Such a

Millin#

Miin#

0in#

Pelletin#

*** MM0P TE0HNOLOGY

Millin#

Thi i eing ued for enuring that all the granule are grinded% creened to C!!

ie0e5 Then it i !ade "o'der uing grinder% t'o .har!er !ill are ued for thi

"roce5

Miin#

The ra' !aterial i ued thoroughly y uing horiontal !i6er5 3a"acity of thi !i6er

is 6 !!5

3(


40/52

0in#

Stea! for coo2ing i "roduced uing CMT Boiler5 The !i6er 4 ho!ogenier carryout

!i6ing 'hile the !ah i eing !o0ed for'ard and add 'ith dry aturated tea!5

9igh efficient tea! tra" are ued in the trea! line for otaining day.aturated

tea!5 3oo2ing i carried out a te!"erature of + c uing "reure dry tatured tea!5

3oo2ing i carried out a te!"erature of + c uing high "reure dry aturated tea!5

Pelletin#

The "ellet !ill die% y rotating% drag the !i6ture of !ah tea! to'ard the roller% 'hich

"ree it and cone&uently co!"el it to "a through the role of die5 The co!"reion

caue an increae in denity of the !i6ture %Jhich together Jith the heat generated y

the dry aturated tea! facilitie the e6traction of "allet5

**+ REFINING PLANT

In thi "lant oil refined according to the eaonal de!and % here t'o ty"e of oil are

refined

,5 Sol0ent e6tracted oil

*5 Sun flo'er oil

9ere *+ ton "er day i "roduced5 The oil "roduced 'ill e colourle and

odourle o it i not ued for houe hold conu!"tion 5The uer of thi oil are

oil !iller% indutrie and i ued a an ingredient for their "roduct

In the co!"any tore de"art!ent di0ided in to t'o

=eneral tore

=o do'n

4)


41/52

**. RA9 MATERIALS

The 0ariou !aterial ued for the "roduction of cattle feed are a follo'5

,) To'er *) MaieC) Sun flo'er e6traction-) DARB (de.oiled rice rain);) Rice "olih/) De oiled coconut ca2e

G) Soya ean !eal) =round nut e6traction) Ta!arind eed "o'der ,+) Jheat ran4fla2e,,) Ra"e eed e6traction,*) 3otton eed e6traction

,C) Ragi "o'der

,-) Molae

,;) 3alcite "o'der ,/) Urea,G) Salt,) Mineral

41


42/52

*+ PUR0HASE DEPARTMENT

*+)DEPARTMENTAL STRA0TURE

*+, PUR0HASE PRO0EDURES

Pur:!a$e ReJui$itin

It i the docu!ent through 'hich other de"art!ent head !a2e re&uet for "urchaing the ra'

!aterial re&uire5 An recei"t of the re&uiition% the "urchae !anager 'ill !a2e neceary te"

for "urchaing the !aterial.

42

&/ +$$/$T+


43/52

>lant are !ade y "urchae de"art!ent% aout 'hat to "urchae 'hen to "urchae %

9o' to "urchae and o on

>urchae !anager in0ite &uotation for u""ly of !aterial fro! different u""lier

!eeting of "urchae co!!ittee held after recei0ing the &uotation the co!!ittee

include general !anager % !ar2eting !anager and finance !anager

The "urchae co!!ittee elect u""lier after "ro"er e0aluation

The "urchae !anager then dicu 'ith u""lier aout the rate % &uality

re&uire!ent% &uantity% deli0ery% ti!e and "ac2ing

If oth "artie agree% they 'ill enter into "urchae contract according to u""ly and

"ay!ent

>urchae order

The "urchae de"art!ent end the "urchae order to the elected u""lier5 It include date

of order% decri"tion of !aterial to e u""lied and !ode of u""ly etc5 5It i "re"ared

three co"ie5 Ane i end to the u""lier and other t'o are !aintain in the account and

"urchae de"art!ent5

RE0EI/INGAN INSPE0TIONOF MATERIAL

=enerally% +O of "ay!ent are !ade in ad0ance 'hen the co!"any recei0e the "ecified

!aterial and ill "aed on the tore de"art!ent5 They 0erify &uality and other a"ect of !aterial

after 0erifying the deli0ery dateH the concerned taff 'ill "er!it to enter in to the factory5 The tore

!an 'ill "re"are the !aterial recei0ed re"ort 'ith three co"ie5

The original 'ill retire the tore de"art!ent5 The other co"ie are end to accounting

de"art!ent and "roduction de"art!ent re"ecti0ely 5The "urchae de"art!ent 'ill

"ayre!aining,+Oonly after the a""ro0al fro! the laoratory 5The de"art!ent 'ill !a2e cutting to

the la re"ort

43


44/52

*. STORES DEPARTMENT

1SE follo' centralied toring yte!5 Under thi yte! re&uire!ent of 0ariou

de"art!ent are tored and iue fro! one tore5

1SE follo' centralied toring yte!5 Under thi yte! re&uire!ent of 0ariou

de"art!ent are tored and iued fro! one tore5 The total a0ailale tore "ace i di0ided

into 0ariou trac25 Jhen !aterial in the tore i e6hauted% the tore de"art!ent "re"are

"urchae re&uiition and for'ard to "urchae de"art!ent5 The !ain function are%

,5 Identify the !aterial that ha reached the recorder le0el

*5 Storage and "ro"er 2ee"ing of the !aterial

C5 Iuing !aterial to the cuto!er de"art!ent

-5 Store all data regarding the torage and u""ly of !aterial in the co!"uter%

co!"uteriation of thi de"art!ent hel"ed the co!"any to a0e lot of ti!e and eli!inate

0ariou record li2e torage ledger

44

$T&,

8&-&%$T&, &/,

8&-&%$T&,

8&-&%$T&,$ 0,

%&,, %&,,


45/52

STORAGE 0ONSUMPTION DEPARTMENT

It i "re"ared y the tore 2ee"er and end the account de"art!ent for recording it in the

"rofit and lo account5 The conu!"tion of thi !aterial y each de"art!ent i ho'n in

thi tate!ent

GENERAL STORE

The officer i in charge of general tore 2ee"er5 The tore 2ee"er i re"onile for identifying

the !aterial that ha reached the recorder le0el and i re"onile for it toring5 The !ain

ite! "urchaed and tored here are "are "art of !achinery% "ac2ing !aterial% elt% chain and

!icellaneou article5

GODO9N

The co!"any tore ra' !aterial for one !onth or one and half !onth 5the co!"any ha got

!ore than e0en go do'n5 In the cae of a!"ling of good% all the 0iile i!"uritie are

identified5 The i!"uritie li2e fatty acid can e found only after la analyi% In go do'n they

follo' FIFA 5a the de"art!ent i co!"uteried annual toc2 can e calculated eaily5

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0!apter +S9OT ANALYSIS

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+ S9OT ANALYSIS

STRENGTH

,5 E6"erience in the field o0er C; year

*5 eaderhi" in the !ar2et

C5 Re"utation and rand i!age of the co!"any for the &uality

of it "roduct

-5 =ood net'or2 of leaderhi"

;5 3a"ale of !ar2eting "eronnel

/5 =ood financial ac2 ground

G5 cce"taility of the feed and it &uality tandard in the

!ar2et

5 Fully co!"uteried "lant

5 =ood . e!"loyee e!"loyer relationhi"

,+5 Talented !ar2eting "eronnel

9EAKNESS

,5 Inade&uate "ro!otional acti0itie for diary "roduct

*5 Stagnant nu!er in cattle "roduction affecting the !ar2et

gro'th in future

C5 ging technology

-5 E!"loyee o0er head i high a it i a "ulic li!ited fir!

;5 the ie of the co!"any i large there i le fle6iility in

the organiation tructure

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OPPORTUNITY

,5 E6"anding it ditriution area

*5 =ro'ing de!and of the "roduct

C5 de&uate infratructure can e !ade a0ailale for the

"roduction of other ani!al feed

-5 Financial trength of the co!"any 'ill hel" the co!"any to

'ithtand the un healthy !ar2et co!"etition

;5 the diary "roduct field i in a de0elo"ing tage the co!"any

can !ade &uality "roduct

THREAT

,5 3o!"etition fro! other !anufacture of organied and un

organied ector

*5 >roale entry of !ultinational entitie

C5 Indirect control y go0ern!ent o0er "rice of !il2

-5 De"letion in nu!er of cattle and a cattle reuing i

increaingly eco!ing un econo!ical

;5 indutrie are i!"orting chea"er oil 'hich affect thede!and of the ol0ent e6traction coconut oil

/5 Un healthy co!"etition fro! !all "layer

G5 9igh inflation rate of the country reulting in lo'ing do'n the

uine

4'


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0!apter .FINDINGS AND SUGGESTIONS

4(


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) FINDINGS AND SUGGESTIONS

FINDINGS

,5 The "rice of e0eral ingredient ha0e douled during the lat t'o year

*5 The oil ca2e "roceing ha0e !arginally i!"ro0ed co!"ared to "re0iou year

C5 The increae in turno0er ha een !ainly contriuted y the increae in the

elling rate of cattle feed% de.oiled coconut ca2e and coconut oil .

-5 The total turno0er during the year under re0ie' i!"ro0ed y ,,5;+ O co!"ared

to i!!ediately "receding year

;5 The co!"any ha */ e!"loyee in it roll a on C,.C .*++ The co!"any i

no' catering the Ta!il adu !ar2et alo5

/5 In diary di0iion the !il2 o"erator are carried out a lo'er le0el o a to !eet

re&uire!ent of !il2 and crea! for "roduction of ice crea! 'ith true &uality5

G5 The ale of cattle feed% in &uantity ter!% i!"ro0ed y 5;+ O co!"ared to

"re0iou year5

SUGGESTIONS

Ue of TL ad0ertie!ent

Reference grou" hould e for!al to educate conu!er

3o!"any can earn "rofit y e6"anding the !ar2et

The co!"any hould "ay !ore attention to the !ar2et outide 1erala

3uto!er retention !eaure hould e enhanced

>ro0ide "ro"er afety e&ui"!ent


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0ON0LUSION

The organiation tudie enale !e to undertand in detail the !ode of o"eration and

0ariou de"art!ent of 1SE ltd5 The tudy ha rought to 2no' ho' the organiation% a a

'hole 'or2er together to achie0e it o?ecti0e effecti0ely and efficiently5

1SE ltd i o: I cattle feed !anufacture in 1erala !ar2et5 The co!"any ha an efficient

!anage!ent and ad!initrati0e tructure5 They are utiliing the a0ailale reource to the

!a6i!u!5 The co!"any ha high !ar2et hare and re"utation in the !ar2et5 It ha got !any

a'ard and good recognition in cattle feed indutry and it i a leading co!"any in the cattle

feed !ar2et. It i "er!anent to notice that in 1erala indutrial cenario 'here !any

co!"anie are cloing do'n% either due to laor unret or due to other econo!ic reaon% 1SE

continue to co!!ence ne' 0enture each year and run uccefully5

To conclude 1SE ltd e6cellence in the fra!e 'or2 of their co.o"erate 0alue along 'ith

inno0ation and entre"reneurhi"H they need to e e6cellent in !any di!enion5

I a! indeted for SRM Faculty Manage!ent for "ro0iding a chance to undergo

organiational tudy "rogra!!ed enaled to de0elo" !y organiational 2no'ledge5

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%I%LIOGRAPHY

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Documents

ORGANISATIONAL STUDY OF KSE LTDSUMMER INTERNSHIP REPORT