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See blog: http://www.dannielleblumenthal.com/2014/04/normalizing-irrational-website.html
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How You
Think
What The
Public Wants
Finding The Right Balance: “Organic” vs. “Structured” Data
Organic = Naturally EvolvesBased On Culture, History &
Relationships
Structured =It Makes Logical Sense
To An Outsider
By Dannielle Blumenthal 2014 – public domain.