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ORGANIC GROWERS SINCE 1989 ANTON CARRA EXPORT DIRECTOR BIOFRUIT CONGRESS 2019 OCTOBER 23, FRUIT ATTRACTION, MADRID

ORGANIC GROWERS SINCE 1989 - BIOFRUIT CONGRESSbiofruitcongress.com/documentos2019/8 BRIO SPA... · 2019. 11. 6. · group agrintesa/alegra/brio who represents more than 3.000 growers

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Page 1: ORGANIC GROWERS SINCE 1989 - BIOFRUIT CONGRESSbiofruitcongress.com/documentos2019/8 BRIO SPA... · 2019. 11. 6. · group agrintesa/alegra/brio who represents more than 3.000 growers

ORGANIC GROWERS SINCE 1989

ANTON CARRA – EXPORT DIRECTOR

BIOFRUIT CONGRESS 2019 OCTOBER 23, FRUIT ATTRACTION, MADRID

Page 2: ORGANIC GROWERS SINCE 1989 - BIOFRUIT CONGRESSbiofruitcongress.com/documentos2019/8 BRIO SPA... · 2019. 11. 6. · group agrintesa/alegra/brio who represents more than 3.000 growers

WHO WE ARE

- FOUNDED 1989 BY 15 ORGANIC GROWERS IN PROVINCE OF VERONA

- TODAY WE ARE THE BUSINESS UNIT DEDICATED TO ORGANICS WITHIN THE GROUP AGRINTESA/ALEGRA/BRIO WHO REPRESENTS MORE THAN 3.000 GROWERS

- BRIO FIGURES 2018: 75 MIO EURO TURNOVER (65% ITALY / 35% EXPORT)45.000 TONS443 ORGANIC GROWERS1.690 HA

TARGET 50% EXPORT BY 2021

Page 3: ORGANIC GROWERS SINCE 1989 - BIOFRUIT CONGRESSbiofruitcongress.com/documentos2019/8 BRIO SPA... · 2019. 11. 6. · group agrintesa/alegra/brio who represents more than 3.000 growers

EXPORT

Page 4: ORGANIC GROWERS SINCE 1989 - BIOFRUIT CONGRESSbiofruitcongress.com/documentos2019/8 BRIO SPA... · 2019. 11. 6. · group agrintesa/alegra/brio who represents more than 3.000 growers

NEW PRODUCTS

KAKI ROJO BRILLANTE: 300 TON (2019) TO 750 TON (2023)

POMEGRANATE WONDERFUL: 100 TON (2019) TO 1.000 TON (2023)

AVOCADO: 110 TON (2021) TO 750 TON (2023)

MANGO: 160 TON (2021) TO 700 TON (2023)

GINGER: FIELD TESTINGS, FIRST VOLUMES AVAILABLE FROM 2021

JINGOLD KIWI: YELLOW AND RED FLESH KIWI

Page 5: ORGANIC GROWERS SINCE 1989 - BIOFRUIT CONGRESSbiofruitcongress.com/documentos2019/8 BRIO SPA... · 2019. 11. 6. · group agrintesa/alegra/brio who represents more than 3.000 growers

NEW MARKETS

EASTERN EUROPE: FAST GROWING MARKET, STILL SMALL VOLUMES BUT INCREASING YEARBY YEAR

LATIN AMERICA: INCREASING DEMAND ON ORGANIC PRODUCTS. FIRST SHIPMENTS WITHAPPLES AND KIWI TO BRAZIL. LONG DISTANCE ALLOWS TO EXPORT ONLY FEW TYPES OF PRODUCTS FOR THE MOMENT.

ASIA: VERY STRONG INTEREST. FIRST CONTACTS WITH MAJOR IMPORTERS FROM INDIA AND GULF REGION. LONG DISTANCE AND FITOSANITARYBARRIERS MAKE ACCESS TO THE MARKET DIFFICULT.

Page 6: ORGANIC GROWERS SINCE 1989 - BIOFRUIT CONGRESSbiofruitcongress.com/documentos2019/8 BRIO SPA... · 2019. 11. 6. · group agrintesa/alegra/brio who represents more than 3.000 growers

MAJOR VALUE TRENDSTHE BRAND

ORGANIC CONSUMPTION IS BASED ON A PROMISE. RELIABILITY AND TRANSPARENCY ARE FUNDAMENTAL TO OBTAIN THE CONSUMERS TRUST. FOR THIS REASON WE ARE DEVELOPING THE «ALCE NERO» BRAND WITH A LINE OF PREMIUM PRODUCTS.

AVAILABLE PRODUCTS: - EXCLUSIVE SWEET HORN PEPPER VARIETY «CORNELIO»- POMEGRANATE WONDERFUL FROM SOUTH WEST SICILY- KAKI ROJO BRILLANTE- FAIR TRADE ANANAS FROM TOGO «DOLCETTO»- YELLOW FLESH KIWI JINGOLD- SEEDLESS RED GRAPES

Page 7: ORGANIC GROWERS SINCE 1989 - BIOFRUIT CONGRESSbiofruitcongress.com/documentos2019/8 BRIO SPA... · 2019. 11. 6. · group agrintesa/alegra/brio who represents more than 3.000 growers

DEMETER: WE ARE CERTIFIED SINCE 2011, TODAY 10 PRODUCERS WITH 150 HA.OUR TARGET IS TO DOUBLE THIS NUMBERS TILL 2025. VERY STRONG REQUEST FROM GERMAN MARKET, FIRST INTEREST ALSOFROM FRANCE AND ITALY

NATURLAND: FIRST CERTIFICATION IN 2010 TODAY 9 PRODUCERS AND OVER 100 HA.THE TARGET IS TO INCREASE ALSO THIS CERTIFICATION REACHING ATLEAST 20 PRODUCERS AND 200 HA OVER THE NEXT YEARS.STANDARD REQUESTED TO HAVE A PRIVILEGED ACCESS ON THEGERMAN MARKET

MAJOR VALUE TRENDSPRIVATE STANDARDS AND CERTIFICATION

Page 8: ORGANIC GROWERS SINCE 1989 - BIOFRUIT CONGRESSbiofruitcongress.com/documentos2019/8 BRIO SPA... · 2019. 11. 6. · group agrintesa/alegra/brio who represents more than 3.000 growers

EUROPEAN PROJECTS: TWO PROJECTS PROMOTING THE CONSUMPTION OF ORGANIC FRUIT&VEG ON FRENCH, GERMAN

AND ITALIAN MARKET.- IN STORE PROMOTION ACTIVITIES- WORKSHOPS AND TRAINING FOR BUYERS AND

STORE MANAGERS TO INCREASE THEIR KNOWLEGDE ABOUT ORGANIC PRODUCTS

FAIR TRADE PROJECTS: WE HAVE STARTED A PARTNERSHIP WITH A COOPERATIVE OF SMALL ANANAS PRODUCERS IN TOGO. - 1.300 SMALL ORGANIC GROWERS INVOLVED- LOCAL ANANAS VARIETY «PAIN DE SUCRE» WITH EXCELLENT

EATING QUALITY- SHIPMENT BY PLANE TO GUARANTEE PERFECT RIPENING- MINIMUM PRICE GUARANTEED TO PRODUCER ALLOWING SOCIAL

AND ECONOMIC SUSTAINABILITY

MAJOR VALUE TRENDSINTERNATIONAL PROJECTS

Page 9: ORGANIC GROWERS SINCE 1989 - BIOFRUIT CONGRESSbiofruitcongress.com/documentos2019/8 BRIO SPA... · 2019. 11. 6. · group agrintesa/alegra/brio who represents more than 3.000 growers

SUSTAINABILITY ENGAGEMENTS

PACKAGING: TRAYS MADE BY RECYCABLE PAPER, 100% RECYCABLE AND PLASTIC FREE

ENERGY: INCREASING USEAGE OF RENEWABLE SOURCES. WE COVER ABOUT 20% OF OURCONSUMPTION USING SOLAR ENERGY PRODUCED ON THE ROOFS OF OUR PACKING SITES

ENVIRONMENTAL MANAGEMENT SYSTEM ISO 14001: CERTIFICATION OF OUR PRODUCTION SITES

WATER: REDUCTION OF WATER CONSUMPTION THROUGH INTRODUCTION OF MORE EFFICIENT IRRIGATION SYSTEMS LIKE DRIP SYSTEM AND THE TECNOLOGY (AGRICOLTURE 4.0).THIS HAS ALLOWED US TO REDUCE WATER CONSUMPTION BY 60% COMPARED TO 10 YEARSAGO.