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TheAttitudesTowards
OrganicFood
-------Josie
GlasgowInternationalCollege
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Introduction
Research Aim:To explore the current public attitudes (of people
in Glasgow)
and the variables that influence these attitudes.
Definition of organic food:Less synthetic pesticides and
chemical fertilizers free (Winter
and Davis, 2006)
Classification:Milk&Dairy, Bread&Cereal, Eggs,
Vegetables, Fruit and Meat
(Torjusen, Lieblein and et al, 2012)
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LitertureReview
Organic food marketincreased rapidly in recent 10years,the
consumer sales in the European market rose
from $11bns in 2002 to $12bns in 2004 (Winter and Davis,
2006).
Public awareness of organic foodthe relationship between organic
food and its market Hughner, McDonagh and et l,2007)
Public attitudes towards organic
foodpostiveattitudesandnegativeattitudes(Stobbelaar, Casimir and et
l, 2006)
Factors driving organic food
choiceenvironmentalfriendlyisthemainfactordrivingpeopletobuyorganicfoodornot
(Michaelidou and Hassan,2008)
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Research Question
1
2
3
4
How much knowledge do consumers have regardingorganic food and
how does this influence opinion?
What are some of the positive attitudes towards organic
foods?
What are some of the negative attitudes towards
organicfoods?
What other variables affect these attitudes?
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Methodology
Exploratory survey; QuestionnaireNon-probability sampling
The threat of reliability in this researchmay be from
participants
Ensure that protect the privacy, theconfidentiality and avoided
harm
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Findings & Discussion
Organic FoodPublic attitudes
Public awareness
Other Factors
Age
Gender Group
Educational level
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Recommendation
Spread the information about organic food byadvertising
Use some promotion actions such as free-taste or adjust
price
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Reference
Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J. and
Stanton, J. (2007).Who areorganic food consumers? A compilation and
review of why people purchase organic food.Journal of Consumer
Behaviour, 6, 117
Michaelidou, N. and Hassan, L. M. (2008). The role of health
consciousness, food safetyconcern and ethical identity on attitudes
and intentions towards organic food .InternationalJournal of
Consumer Studies.32(2), 163170.
Stobbelaar, D. J, Casimir,G., Borghuis, J., Marks, I. Meijer, L.
and Zebeda, S. (2006).Adolescents attitudes towards organic food: a
survey of 15 to 16 years old school children.
International Journal of Consumer Studies, 111(10),1470-6431,
1-8.
Torjusen, H., Lieblein, G., Nas, T., Haugen, M., Meltzer, H. M.
and Brantsater, A. L. (2012). Food
patterns and dietary quality associated with organic food
consumption during pregnancy; datafrom a large cohort of pregnant
women in Norway. BMC Public Health, 12(612), 1-13
Winter, C. K. and Davis, S. F. (2006). Organic Food. Journal of
Food Science, 71, 117-124
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