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ORCA DATA COLLABORATIVE
BCSLA Conference
October 1, 2013
The Data Collaborative vision
Building a world-class data collection andreporting program for Ontario’s
– and Canada’s – growing senior living sector
And the journey begins….
NIC Map• Seniors Housing as a real estate class• Educate investors • Encourage investment• Drive transparency• Provide benchmarks
Initial timelines
• ORCA Board direction• Committee struck November 2011• RFP process unfolds• ProMatura selected• Business plan developed• Board Approval
ORCA Data Committee
John Scotland, Steeves & Rozema Christian Fisker, Chartwell Peter Mather, Healthtrust Colin Halliwell, Amica Bob Kallonen, Schlegel Villages Mike Traub, Riverstone
Diana Artuso, ChartwellSheri Annabelle, ChartwellSteve Gray, Responsive
Health, ORCA BoardCasey Ram, ReveraLaurie Johnston, ORCA
Market Analysis
Initial• Type and size of residence• Type of ownership• Property age +date & type of
last renovation• # and type of units by service
level• Annual turnover rate• Ancillary income
Annual• Rates• Major changes• Financial statementsQuarterly• Marketing incentives used• Occupancy levels• # of inquiries
Operational Data
• Wages and benefits by function• A la carte services offered with pricing by service
line• Service expense breakdowns• Operational financial information• Food costs – daily cost and number of meals
served
Founders Club
Business Plan Commitment Year to Date PledgedCommitment from Data Committee$121,505
Commitment from ORCA Membership$195,432
Sponsors (Platinum, Gold, Silver, Bronze)$110,000
Commitment from Commercial Sponsors$110,000
Total as per Business Plan$232,505
Total Pledged$305,432
Next Steps
• Finalize definitions and data points• Develop marketing plan– Branding– Reports and Subscriptions– Promotion
• First round of Collection• Broadening scope – nationwide?