Orange Institute 14Spring 2015

San Francisco • Silicon Valley • Los Angeles • Hollywood

Seeing theUnseenDigital

Letter from the CEO

What’s next for the Valley

at Orange Silicon Valley

CIO talk

at AT&T Park

Digital communities

at Github

Digital worldview

at Airware

Orange Fab demo day

at Orange Silicon Valley

New models of trust

at WeWork

Augmented humanity

at Intel

Life in the stream

at BuzzFeed

The house of Laureates

at Caltech

Hollywood and tech

at WME

Havas night

at Craft

The digital audience

at Google

Speakers

Participants

Acknowledgements

+Orange Institute:

going forward

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AboutOrange InstituteOrange Institute is your guide to the rapidly expanding Digital Economy, a force for positive change in the workplace, our daily life, and society. Our member companies have been collaboratively learning how to adapt and prosper, both as enterprises and as citizens, by immersing ourselves in the world’s creative capitals since 2009.

The format for this learning and connecting has been evolving with each new session, typically two-four days long, convening inside tech hubs from Silicon Valley to Seoul, hosted by global giants and animated by entrepreneurs across a broad spectrum of discplines and focus. Our topics range from neuroscience to navigation, from big data to e-health, from designing new consumer experiences to cutting-edge data centers.

Learning dynamically in a non-linear world is not a luxury, it is a necessity for survival and growth. As the corporate sponsor of this activity, Orange as a company is committed to the principle of pragmatic altruism - by helping others to understand, we see more clearly. Our commitment is to curate insightful conversations with the entrepreneurs, disruptive companies, researchers, and investors who are passionate about change. Please join us on the journey.

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Letter from the CEO

What’s next for the Valley

at Orange Silicon Valley

CIO talk

at AT&T Park

Digital communities

at Github

Digital worldview

at Airware

Orange Fab demo day

at Orange Silicon Valley

New models of trust

at WeWork

Augmented humanity

at Intel

Life in the stream

at BuzzFeed

The house of Laureates

at Caltech

Hollywood and tech

at WME

Havas night

at Craft

The digital audience

at Google

Speakers

Participants

Acknowledgements

+Orange Institute:

going forward

4

6

8

9

10

11

14

17

20

21

23

24

26

30

32

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Orange Institute 14 took us from San Francisco and Silicon Valley to Los Angeles, Hollywood, Santa Monica, and Venice; pictured here in front of Google HQ in Venice

Whenever Orange Institute comes to Silicon Valley and Cali-fornia, we expect to see the New and the Next. In this latest visit, we are even more struck by the Now — the space that is directly in front of us, unfolding in disruptive patterns. One of our constant aspirations for Institute is to expose the unseen, and to make visible the invisible and parallel worlds that are in motion. Examples of this could be seen throughout our visits in San Francisco, Silicon Valley, and Hollywood. Whether it is the new global Blockchain protocol for transferring anything of value, or the reaction of users responding to virtual worlds strapped to their heads, this appreciation of the unseen powers at work within the Digital Economy was, I am happy to say, very present in our latest immersion.

With the powerful advances in machine intelligence and 3D reality capture, this unseen world is not just about devic-es and software. It is also about human behavior. As USC Professor Jeetendr Sehdev’s survey of Millennial celebrity preferences showed, there are entire castes of celebrity that are unknown to us and other generations of viewers who were present when YouTube was created but didn’t grow up with the medium.

I hope you agree that these often unseen aspects of the Now make it even more imperative for us to scan the horizon fervently and to look deeply for investment opportunities, competitive threats, and new behaviors. There is a growing array for lenses to do this, and we should use them all.

I am proud to add Orange Institute and its unique method of collaborative learning to the ways of seeing the unseen. The utility and precision of this method is driven by your atten-tion and participation, for which we are, as always, deeply grateful.

I look forward to seeing you all again in New York for Orange Institute 15. Stay tuned for more info...

Georges Nahon,PresidentOrange Silicon Valley

Seeing the unseen, togetherOrangeInstitute 14

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We design what we like, and we hope you like what we have designed.

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Pascale Diaine, Orange, Pascale Vieljeuf, Sofrecom, Valérie Girault, Criteo

Jerôme Filippini, Cours des Comptes ,SGMAP

Jean-Bernard Orsoni, Orange

Ludovic Cinquin, Octo

Jacques Moulin, Sofrecom, Pierre Assure, Ivy Search

Anne-Marie le Bevillon, Jacques Benloulou, RTL

Raphaël de Andréis, Havas Media Group

Optimize the product for the customers you don’t have yet.

Orange Institute’s Georges Nahon opened the session at Orange Silicon Valley with a special edition of his Silicon Valley Overview and Trends presentation, a sweeping and up-to-the-minute summary of how new technology and behaviors are cutting across all sectors.Georges showed us the waves of investment capital that is driving it all. We see consumer-ization of enterprise tecnology, the underlying SMAC (Social/Mobile/Analytics/Cloud) con-vergence, the virtualization of everything, and the constant restructuring of existing markets by full-stack distruptors who build instead of buy from vendors. The dramatic changes are pushing incumbent vendors into both splitting themselves up, as well as mega-consolida-tions.

These trends come to the fore in a primer on Fintech by Orange Silicon Valley developer, Brian Meckler. Brian showed us how the post-crash environment for incumbent financial institutions has left them distracted by regu-latory pressures, unable to respond to a new generation of startups who speak to Millennial demands for mobile-centric consumer expe-riences. By picking specific pain points and scaling quickly, these “disaggregators” of the one-size-fits-all traditional approach means the incumbent players are vulnerable to death by a thousand cuts.

— Adrian Cockcroft

What’s next for the Valleyat Orange Silicon Valley

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DAY1:SF

— Adrian Cockcroft

Adrian Cockcroft, Battery Ventures

Babak Hodjat, Sentient Technologies

Our first keynoter Adrian Cockcroft is quite comfortable in his current role as Battery Ventures resident CIO-whisperer, advising a cross-section of industries based on his experience as the lead Cloud architect at Netflix. His journey taking Netflix from a serv-er-based commerce site to a global streaming cloud leviathan is also a journey in changing the paradigm for how developers and ops work together to ship code in new ways. The answer turns out to be “ship constantly”, in a “continuous release” pattern. “Release smaller and smaller chunks of work... as you speed up, you cut the risk”. Understanding this leads organically to the next major revolution in IT, Microservices, a paradigm “where things can be released in seconds.” This in turn helps us understand the other major revolution: Containers, exemplified by Docker, offer a way to easily virtualize and instantiate software components.

Babak Hodjat is the co-founder of a mas-sively-funded machine learning startup called Sentient.ai. His quest is to attach complicated problems by breaking them into small chunks, distritubed across heterogeneous devices and networks, each with an agent competing for the best answer. This evolutionary approach is core to our understanding of machine intelligence, which relies on a succession of understanding “chunks” of a problem, rather than a single, best answer.

The morning’s discussion of computation finished with a look at the massive commute engine we all carry around — no, not your smartphone but your actual brain. Daniel Chao is a veteran neuroscientist with a clear view on how to move from invasive neural im-plants to a more user-friendly and casual form of neuronal therapies that, quite simply, make us smarter. His company, Halo Neuroscienc-es, is only one of two in the world with this approach. The other one is Y-Brain in South Korea, with whom we met on our 2014 visit to Seoul.

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Daniel Chao, Halo Neuroscience

In front of Orange Silicon Valley office

CIO Talkat AT&T park

We broke up the morning with a sunny visit to AT&T Park, home of World Series Champions, the San Francisco Giants. Bill Schlough was the first CIO appointed by a baseball team. He divides his IT stack into three customer sets: the Fans, the Players, and the Business. He credits software advances in dynamic pricing, as well as a superior e-commerce online ticketing web experience, as the reasons that Fans are so loyal - that, plus a robust free WiFi and mobile data experience when they are at the game.

Those back-office operations are critical to the business stakeholders: the combination means the Giants hold the record for success-fully selling out their 41,503 seats, a feat they have accomplished 355 times in a row!For the players, the Giants organization uses sensing infrastructure to captures the velocity and spin of a pitch thrown and the placement of players on the field. The result is a series of Big Data analytics that Schlough, in a refer-ence to the Michael Lewis’ book on baseball and statistics, calls “Moneyball 2.0”.

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Bill Schlough, SF Giants

From lunch it was a short stroll over to the HQ of GitHub, where we walked into a replica of the White House Oval Office. We were instantly and incongruously so close to President Obama that we lingered, secretly hoping he would open that door and walk in.

Instead, we sat down on plush leather sofas inside a lofty common room to meet Bri-an Doll, the Strategy Officer for GitHub. A certified Unicorn, GitHub is one of the web’s top 100 sites, thanks to 32M monthly visitors, most of whom are developers who use it to share open source code they’ve written. There are 23 million buckets of code on GitHub, the inventor and winner-take-all of what we call social coding. “Do things, tell people” — such a simple, powerful idea. By magnifying the accomplishments of its members — the URL of each repository features the developer’s name — GitHub has taught us all a lesson in how to satisfy the geeks’ fundamental goal of achieving fame. What’s really impressive is how it has stepped into the enterprise itself — companies such as Walmart, Intel, and the US government are using it to motivate their coders. Indeed, GitHub has started a Govern-ment division, promising “Government like you never imagined”. One platform, one workflow, everybody in.

Next up, Andrea Mangini, Head of User Experience for Cloud at Autodesk, talked with Orange Institute curator Ken Yeung. Autodesk makes software that helps makers make — it has one of the world’s richest suites of design tools for architecture and manfacturing. By moving everything to the cloud, Autodesk has disrupted itself, and has adopted an even more progressive commitment to being both member and servant. Andrea eloquently explained this two-sided goal to democratized digital production around the world: “We want to ignite the movement not dominate it, by be-ing a member of the community and a servant that is bringing scale and funding”.

Communities of all shapes and sizes — even within a company — are changing the nature of work. This was vividly illustrated by our next guest, Bill Macaitis, the Chief Marketing Officer of Slack. Slack is a big deal: it’s the fastest-growing unicorn ever, from beta to a billion-dollar valuation in just eight months. Slack takes the pain out of team collaboration by removing the emails and SaaS platform sign-ons, and gives teams one place to start from — the same uniform work-flow experi-ence as GitHub. Great UI and aggressive in-tergration with over 100 SaaS services drives an average reduction in email volume of 58%. Now who doesn’t want that?

We are in service of the democratization of production.— Andrea Mangini, Autodesk

Digital communitiesat Github

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Brian Doll, GitHub

Andrea Mangini, Autodesk

Bill Macaitis, Slack

Airware is a garage for Drone technology, funded by Andreessen Horowitz and home for our last set of talks on Day 1. Jesse Kallman runs regulatory affairs, which is a critical function for a company seeking to harmonize standards, protocols and compliance for in-dustrial drones on a global basis. In the highly fragmented world of drones, much pain can be eliminated by such a platform approach. We learn that insurance companies are more rigorous when it comes to drone technology than the actual national regulatory offices, confirming what many are saying: for the Internet of Things, insurance is the business model.

But drones are just one of the technologies giving us new ways to see the world. Virtual Reality (VR) is another. How we adapt to the new visual environment is the topic for Jody Medich, an experience designer who has formulated some of the best practices for nav-igating these virtual worlds. Our next speaker, Scott Broock, and his company JauntVR are out to make content creation for VR much easier using unique 360-degree cameras that computationally stitch together what their many-faceted lenses are showing us. The re-sult is a new cinematic experience that we will hear about again when we get to Hollywood.

How we transform pixels from cameras with data from everywhere is explored in the next tranche of presentations. Laura Schewel, the founder of Streetlight Data, shows us how Big Data techniques can help us plan commuter infrastructure, select best sites for retail stores, and understand who is shopping there. Amit Vij from GIS Federal shows how in-memory processing can generate real-time visualizations of everything from jet planes to oil tankers across the world with stunning speed. And finally, Pierre Vaujour of Spark takes it even higher, deploying orbital satvel-lites to watch global logistics.

The Virtual Reality landscape is like the Wild West.

— Jodi Medich

Digital worldviewat Airware

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Jesse Kalman, Airware

Jodi Medich, Designer

Scott Broock, JauntVR

We closed Day 1 where we began — at the offices of OSV. Now, they’re flooded with entrepreneurs who are current or past or potentially future members of our corporate accelerator Orange Fab, as well as mentors and investors who want to connect with hot startups. Some are members of the Fab Force, the corporate partnership arm of Orange Fab. We’re all here to check out the latest season’s startups, who offer a series of 12 two-minute pitches by the current class.

Along the way we were treated to an inside view of how to manage that most precious resource, Attention, as codified by veteran Silicon Valley journalist, mentor, and investor, Ben Parr, in his new book, Capitvology. Interviewed by Re/code editor Kurt Wagner, the talk and book-signing are a great example of how Fab is assisting its startups in getting access to the best talent around to help them succeed.

In journalism, great journalists build great relationships and get scoops. Venture capitalists have to do the same thing.

— Ben Parr

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OrangeFabdemodayat Orange Silicon Valley

Orange Fab Demo Day capped a long first day of sessions with 12 startup pitches

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Lance Smith, Primary Data

Kurt Wagner, Recode, Ben Parr, author

Philippe Dewost, Caisse des Dépôts

In the Oval Office of GitHub

Ben Parr captures our attention

A break at GitHub

Day 2 started at WeWork, a co-working space in the heart of the evolving mid-Market neigh-borhood near Twitter. Our host, Silicon Valley Bank (SVB), was formed around a poker table in the ‘80s because traditional banks were not willing to lend to startups with no history or audited books or profits. By the early 1990’s SVB went public.

SVB supports the entire entrepreneurial life-cycle of Silicon Valley, from funding to exit. And they sell them the mortgages on their multi-million dollar homes and wineries they buy with their new-found wealth. We’re talking about the founders of companies such as Twitter, Pinterest, BuzzFeed, and Zendesk.

After the global recession, big banks tightened their funding of early innovators. This opened an opportunity for companies to disrupt the banks. SVB hired Reetika Grewal away from JP Morgan Chase for her deep expertise in the US payments system. Her “Payment Solutioning” program helps FinTech startups understand payments and can offer direct access ot the Automated Clearing House pay-ment system. Her colleague Denny Boyle ex-plains how the incumbent financial institutions are now being attacked at multiple points of the market by highly specialized startups delivering an easy, user-friendly experience optimized for Millennials.

Our next speaker, Renaud Laplanche, started Lending Club after noticing an 18% APR on his credit card. He thought there was a more cost-efficient way to service capital, and he turned out to be massively correct. Banks charge 7% to originate loans but at Lending Club he built a machine that costs 2% to orig-inate the credit. The result? Lending Club has been the most successful tech IPO of 2015.

From disruptions in banking process to the disruption of currency itself, Adam Ludwin founded Chain.com, a Bitcoin startup. For Ludwin, it’s not about hackers or currency speculation. It’s about sending stuff. Tradition-ally, sending things over the internet involves duplicating the thing sent. This is a problem when it comes to money. Bitcoin solves this by transferring rather than copying.

Adam explained the architectural idea behind Blockchain in six lucid steps. Essentially, it involves a distributed validation of a transaction across a network of “miners”. There is no central authority — it is all held by a distributed “blockchain”. Although difficult to grasp technically, the idea is so architecturally simple that Ludwin reduces it to haiku:

Peer-to-peer network Transactions in a chain Internet money

New models of trustat WeWork

DAY2:SV

Bitcoin is the first viable way to transfer something of value over the internet...it’s just a protocol,”

Ludwin tells us, comparing it to VoIP, HTTP, or SMTP.

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DAY2:SV We want to transform the entire banking system into this massive online marketplace, where banks

become participants.— Renaud Laplanche, Lending Club

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Denny Boyle and Reetika Grewal, SiliconValley Bank

David Barroux, Les Echos, Renaud Laplanche, Lending Club

Adam Ludwin, Chain.com

Claire Mai Fulda, BNP Paribas, Olivier Fécherolle, Viadeo

Jacques Marzin, DISIC

We simply can’t keep analyzing this data. There are not enough data scientists in the world.

— Donna Dubinsky, Numenta

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On Tuesday after lunch, we visited Intel’s Santa Clara offices. In a plush and darkened audi-torium Mark Yahiro, Intel’s Managing Director of New Business and Perceptual Computing, and Rajiv Mongja, Director of Perceptual Computing User Experiences, shocked our perceptions with RealSense, a new way of seeing the world. Five years in the making, Intel has delivered on Yahiro’s quest to “bring 3D to the masses”. So, we don computerized suits of armor and fly around in 3D. We see the next way of seeing. Intel is betting that it will be huge, and they have invested heavily in building the RealSense ecosystem to support content creators for this exciting combination of vision, motion, and sensation.

The theme of Augmented Humanity includes three speakers who take us into the world of machine intelligence. For Donna Dubinsky, a co-founder of Palm, it rests in our heads: her classical neural network platform, Numenta, is modeled after the human brain. It is an ongo-ing journey in the co-evolution of neuroscience and cognitive computing.

Joshua Bloom, the founder and CTO of Wise.io, is taking a more pragmatic approach. Bloom wants to solve business problems and his sweet spot is what he calls “repetitive knowledge work that needs scaling” — like customer support, retention, monetization and upsell. His evolution of data is simple but bril-liant: the first stage was Analytics, the second Prediciton (where we are now), and the next one is Prescription. He’s relentlessly pragmatic, and asserts that even small data sets can be the start of valuable automation. Bloom ends with an important question of how to find the balance between human and automated work flows.

Richard Socher, co-founder and CTO of Metamind and just one year out of Stanford with a Ph.D. in Computer Science, describes deep learning as “pushing facts into entity vectors”. This means it can take raw data and identify sentiment, do image classification, and answer questions: one demo is typing “birds on water” and getting only those images. Socher observes that “you can earn a million dollar salary” in Silicon Valley working on ma-chine learning for Google. But what makes his service so powerful is that with a simple code snippet of Python any developer can access Metamind’s powerful deep learning platform. That’s deep learning for everyone, and the lat-est signal in how machine intelligence is being commoditized as fast as it is evolving.

Augmented Humanityat Intel

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Donna Dubinsky, Numenta

Richard Socher, Metamind

Joshua Bloom, Wise.io

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SVB startup Gone presents its idea for selling unwanted household stuff

Cristina de Villeneuve, BNP Paribas, Orianne Duprat-Briou, Caisse des Dépôts

Laurence Hontarrede, BNP Paribas Cardif

Mark Yahiro, Intel, with Jacques Melki, PubliAddict

Denny Boyle, SVB, with Patrice Solaro, Exane BNP Paribas

Georges Nahon, Orange Institute, withHenri Verdier, Etalab

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Renaud Laplanche, Lending Club, with Georges Nahon

Pierre Assure, with Rajiv Mongia, Intel, Maxime Picat, PSA, Valérie Girault

Life in the streamat BuzzFeed

DAY3:LA

When Ze Frank met Jonah Peretti both had al-ready achieved some notoriety. In 2001, Nike launched Nike ID, a shoe that allowed buyers to customize their order. Peretti ordered one and asked for the name “Sweatshop”on the shoe. Two weeks later he was on national TV debating Nike’s global head of PR. Ze’s video birthday invite was viewed 40M times after he emailed it to 17 people. Soon after, they met and realized they had garnered all this atten-tion. Then they went for a lot more.

Listening to Ze talk for an hour, without pausing for breath, we were struck by the possibility he has figured out the Science of Virality. Generic, post-literate, momentary: these are Ze’s design principles for global sharable media.

Understanding virality is not about the con-tent, as Ze tells us. “If you focus on content, you are stuck in a hindsight problem that leads you down a path of madness”. Instead he focuses on the transcation — in other words, sharing. Thus, the work is to increase the likelihood that a piece of content will be shared.

At Buzzfeed, Ze’s employer, they understand the psychology and physics of sharing. Ze sees three components: who I am or who i think you are (Identity); I felt this and I want you to feel this (Emotional Gift); and, proof the sender was right (Social Information). All con-tent produced at BuzzFeed Motion Pictures, and the social platforms it is shared on, are viewed through this lens.

Ze has also defined the economics of content creators in a post-studio world. Modern tal-ents in touch with their YouTube audiences are not interested in the traditional studio system that can take years to reach the market. It’s now possible to makes movies very cheaply, so the old system’s specialized processes are less valuable or necessary. The new studio is a bunch of people sitting in front of laptops, every one of them a producer with a staff of one: themselves. Their budgets are measured in the hundreds of dollars, not millions. This is the start of something very new, and it has huge implications for traditional media houses.

If you focus on content, you are stuck in a hindsight

problem that leads you down a path of madness.

— Ze Frank, Buzzfeed

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Ze Frank, BuzzFeed Motion Pictures

The house of Laureatesat Caltech

The new frontier in engineering is small.

— Professor Michael Dickinson, Caltech

The bus glided through the verdant precincts of the Caltech campus and dropped us off in front of an elegant structure, the Athenaeum. Among dark, rich wood panels and arched ceilings, Fred Farina welcomed us to one of the greatest universities in the world — and did so in impeccable French. We then met Professor Michael Dickinson, a bespectacled MacArthur Genius Grant winner with a passion for flies. We are shown how the humble fly is a marvelous bundle of cognitive, motor, and visual processing skills. With so few neurons to work with, they repurpose them for a ballet of feats, captured on an array of ingenious imaging systems that reveal the information that flows within their brains. The wing hinge of the fly turns out ot be “among Nature’s most complicated machines”, and even changes physical state in ways that surpass any fabrication system that the human mind has ever devised.

Next is Professor John O’Doherty, who seeks to understand the human mind with an fMRI visualization of the brain as it makes decisions. This is the world of decision neuroscience. O’Doherty shows us the rules that kick in when engaging in habitual behaviors, and those for more challenging new situations. His work helps us trace how the brain translates stimuli into actions. We are reminded of Donna Dubinsky’s (Numenta) talk referring to similar algorithmic simulations.

The lab tours that follow cover a gamut of topics: Seismol-ogy, Microbial populations inside our bodies, Computer Vision, neural circuits in the brain, and the neurobiolog-ical basis of decision-making. The passion of the young graduate students and post-docs is inspirational, leaving us hungry for more. Fortunately, a three-course lunch in the Atehnaeum’s leafy outdoor patio leaves us sated.

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Professor John O’Doherty, Caltech

Frederic Farina, Caltech Professor Michael Dickinson, Caltech

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Inside the ultra-cool theater at WME

Molly Mattieson, WME Liesl Copland, WME

What could be more Hollywood than super-agent Ari Emanuel’s William Morris Endeavor? From the sleek white lobby with curving walls, to the hot-red mini-theater we sink into that makes you wonder what famous stars have sat in this seat... From this view we watch as Molly Mattieson and Liesl Copland take the stage. Molly runs digital innovation investments and Liesl is a partner inthe Global Finance and Distribution Group.

Tech companies like Pinterest and Uber see WME as a strategic investor who is brought in by in-the-know VC’s. Four years ago, at the instigation of Ari Emmaneul, WME – a sports and entertainment business — launched a program for investing in early stage startups. “It’s not necessarily natural for an agency that is a service business to turn around and work with startups,” says Mattieson. They are investing “opportunistically” by doing equity for services, and are moving toward straight cash funding.

Coming to WME from Netflix, Liesl’s core business is content distribution. As an agent, she can connect investors in motion pic-tures to new channels like Netflix, TV, OTT, and digital. She is an advisory partner who joined Ari Emmanuel when he was running Endeavor, before it merged with the venera-ble talent agency William Morris. Literature, music, theater, TV, advertising, sports, fashion, broadcast sales, motion pictures, live events — it’s now all under one roof containing 4,000 agents, most of whom came over in the merger with IMG.

Hollywoodandtechat WME

Up next, we met some of WME’s Startups. Victorious is a mobile platform for superfan communities, providing tools for key influenc-ers in the YouTube age. Hollywood has now grasped the trend pushing stars in digital far ahead of box office stars. His target is the creators of this new world and the superfans that propel them. The focus of Victorious is on mobile commerce: in-app purchases and mobile ad-supported brand integrations. In 2016, 50% of online video is expected to be viewed on mobile.

Another WME startup, AlphaDraft, offers a Fantasy League for eSports — a massive online video trend of people watching people play video games live. Fantasy Leagues are user-controlled teams: put them together and you have people creating their own teams of video game players in competition with each other. As with Fantasy Football, real money changes hands.

Finally, we were joined by Supergravity, “the connected studio” creating data-drive feature films sold online. They leverage the social data surrounding the talent, and use online media to drive down the costs of distribution. With low costs, even $2-3M at the digital box office is a decent return. This cost performance is making online properties the first window of release. Their goal is to build out concentric rings of engagement from core fans to a broader audience, collecting data at every point. Once they have enough data, they can start to presell a film, almost like a Kickstarter approach. Their distribution is free because it’s the fans themselves. This looks like radi-cally disruptive economics.

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Havas nightat Craft

By the time we took our seats inside for the evening’s table ronde in Century City, we were well-prepared by the outside wine bar and appetizers at Craft. At the front of the private dining suite is our very own Raphael de Andreis, looking ready for the hunt. He is flanked by the Past and Future of Hollywood in the persons of David Linde, former Chairman of Universal Pictures, and Conn Fishburn, Chief Strategy Officer and co-founder of Zealot Networks.

Raphael’s set-up is perfect: we are in California, where everybody goes to find gold - here in the form of con-tent gold – but only some will find it and many will not. David Linde found a lot of it the old-fashioned way, by making beautiful films with a succession of great tal-ents. Names Like Ang Lee and Harvey Weinstein, and companies like Good Machine, Focus, and Universal roll off his CV. But when Raphael asks David about his vision of the future, it’s simple: “My vision is I’m scared as hell.”

Conn Fishburn, a smooth operator of the new gener-ation, strings together all the right buzzwords about creators having access, a collective future with a groundswell of people, and the restructuring of the talent value chain. Raphael presses both guests about the boundaries between creators, brands, and mar-keters - even asking if either would permit a Marketing Director into a Writer’s meeting.

It’s a wonderfully contradictory result. The Digital Generation ends up sounding more conservative, while the Grey-haired Veteran allows that producers are more open-minded today. What’s clear from the hedging and qualifying pirouettes is that both Old and New are confused about the way forward, which is a good cue to have a glass of wine and tuck into a great dinner in the heart of Hollywood.

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My vision is I’m scared as hell.

— David Linde, Lava Bear

Connie Fishburn, Zealot, Raphaël de Andréis, David Linde, Lava Bear

Havas nightat Craft

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DAY4:LA

Jeetendr Sehdev did a now-famous study for Variety showing that millennials rank YouTube stars well above studio products like Tom Cruise and Justin Bieber. The challenge for Hollywood lies in integrating these new web stars with incumbent studio properties. Angie Sennet Barrick is a media veteran in a great position, working with senior execu-tives at major studios to connect them with millennials. Angie advises Hollywood to listen to their assistants and interns. A lot of studios are powered by 20-somethings working for no money. They can help us understand this millennial phenomenon. The new web celebrities derive authenticity – and attention - from being close to their audience. It’s quite the opposite of historic celebrity, and poses additional challenges for advertisers.

Pete Shukoff and Lloyd Alquist’s Epic Rap Battles of History have always turned to the audience for ideas on which battles to produce. With an average of 35M views per video and 20M subscribers watching collaborations with Snoop Dogg, Key & Peele, and Weird Al, their audience focus is clearly working. They partner with Maker Studios to manage the business end, deriving most revenue from advertising.

Jon Cody, the founder and CEO of TV4, worked at the FCC and architected the US broadband policy. He held a strong conviction that people would watch TV on the Internet. Later, he worked at Fox Digital Media under Peter Chernin and conceived of Hulu, where Cody served as the first CEO. He observes the 4th generation of TV - an online world with

3,000 channels of niche content, complete fragmentation, and untethered from the box. In such a world, discoverability is hugely important.

Ted Schilowitz has had an illustrious career in digital cinema but these days his focus is on bringing immersive media into the living room. He cites Nintendo’s Wii gaming console as an early vector for virtuality, and shows Barco Escape, a wrap-around screen on three walls of a movie house. He spends a lot of time in the virtual world, “almost more than in the real world.” He says that the technical challeng-es of VR are being solved but that there are still form-factor issues to overcome, like the bulkiness of devices and awkward controller inputs.

Like Scott Broock in the Jaunt VR talk, Ted shows videos of people responding to VR (call them ‘reaction videos’), using his own family as subjects. There is a need for ‘social view-ing,’ he says, where avatars of your friends are visible in the world.

Finally, Daniel Engelhart of Lionsgate shows how the entertainment giant is re-inventing it-self by adapting movie properties to the game world. Partnering with Samsung and their VR headset, Lionsgate is bridging film and games with a VR project around their action film, Insurgent. Savvy to the price dynamics of a young early-adopter audience, they’re dis-tributing the experience in mobile app stores, enabling anyone with Google Cardboard and an Android phone to literally dive into the world of Insurgent.

Thedigital audienceat Google

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We want curated experience, not with algorithms but

with humans.— Jon Cody, TV4

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Lloyd Ahlquist, Epic Rap Battles

Jeetendr Sehdev, USC

Angie Senner Barrick, Google

Ted Schilowitz, 20th Century Fox

Jon Cody, TV4

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Amidst the remains of CBGB at Yahoo Spaces

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Adrian CockcroftTechnology FellowBattery Ventures

Babak HodjatCo-Founder/Chief Scientist Sentient Technologies

Lance SmithCEO Primary Data

Daniel ChaoCo-Founder/CEOHalo Neuroscience

Bill SchloughSVP/CIOSan Francisco Giants

Brian DollVP of StrategyGitHub

Bill MacaitisCMOSlack

Andrea ManginiHead of User Experience Autodesk Cloud

Jesse KallmanDirector of Business Develop-ment & Regulatory Affairs Air-ware

Jody MedichPrincipal/UX Designer Consultant

Scott BroockVP of ContentJaunt VR

Laura SchewelFounder/CEOStreet Light Data

Amit VijCEOGIS Federal

Pierre-Damien VaujourBusiness DeveloperSpire

Ben ParrAuthor: Captivology,Managing Director DominateFund

Reetika GrewalHead of PaymentsStrategy & Solutions,Silicon Valley Bank

Denny BoyleDirectorSilicon Valley Bank

Renaud LaplancheFounder/CEOLending Club

Adam LudwinCo-Founder/CEOChain.com

Mark YahiroManaging Director, New Busi-ness for Perceptual Computing, Intel

Speakers

Donna DubinskyCEO and Co-FounderNumeta

Joshua BloomCo-Founder/CTOWise.io

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Richard SocherCo-Founder/CTOMetamind

Eduardo AbeliukCo-FounderTeselaGen

Ze FrankPresidentBuzzFeed Motion Pictures

Mory GharibVice ProvostCalTech

Frederic FarinaChief Innovation & Corporate Partnerships Officer CalTech

Michael DickinsonProfessor of Bio-EngineeringCalTech

John O’DohertyProfessor of PsychologyCalTech

Liesl CoplandPartnerWME

David LindeCEOLava Bear Film

Molly MattiesonDigital AgentWME

Conn FishburnChief Strategy Office& Co-FounderZealot Networks

Angie Senner BarrickHead of Industry,Media & EntertainmentGoogle

Jeetendr SehdevProfessor of MarketingUniversity of Southern California

Jon CodyFounder and CEOTV4 Entertainment

Lloyd AhlquistCreator/Executive Producer - Epic Rap Battles Of HistoryMaker Studios

Pete ShukoffComedian/Musician/PersonalityEpic Rap Battles of History

Ted SchilowitzFuturist20th Century Fox

Daniel EnglehardtDirector of InteractiveVentures & Virtual RealityLionsgate

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Myriam BocobzaDirector ofBusiness DevelopmentAmerican Entertainment Investors

Joseph CohenPresidentAmerican Entertainment Investors

Ludovic CinquinCEOOcto Technology France

Raphaël de AndréisCEOHavas Media Group France

Jacques BenloulouDirector of Partnerships& External OperationsRTL

Pierre AussureFounder & CEOIvy Search

David BarrouxEditor-in-ChiefLes Echos

Cristina de VilleneuveGlobal Head of Hello Bank!BNP Paribas

Philippe DewostDeputy Director of Digital EconomyCaisse des Dépôts et Consignations

Brigitte DumontOrange

Jean-Pierre DicostanzoOrange

Orianne Duprat-BriouMission Director, “Investments for the Future Program”Caisse des Dépôts et Consignations

Jérôme FilippiniGeneral Secretary and Former French State CIOCours des Comptes

Claire Mai FuldaHead of Prospectiveand Brand InnovationsBNP Paribas

Olivier FécherolleChief Strategy & Development OfficerViadeo

Constance GestOrange

Valérie GiraultBusiness Intelligence AnalystCriteo

Laurence HontarredeChief Products & ServicesStrategy OfficerBNP Paribas Cardif

Thomas JorionGM Innovation - Los AngelesHavas Media

Patrice Lambert-De DiesbachOrange

Anne-Marie le BevillonDirector of Marketing & Development for Teaching, Research and TrainingParis Chamber of Commerce and Industry

Jacques MarzinFrench State CIODISIC

Participants

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Chris Arkenberg

Orange Institute Team @ Orange Silicon Valley

Jack MelkiFounderPubliAddict

Jacques MoulinCEOSofrecom

Jean-Luc NeyrautDeputy CEO, in charge of HRParis Chamber of Commerce & Industry

Jean-Bernard OrsoniOrange

Georges Nahon

Alexis RichardData ScientistMFG Labs

Mark Plakias

Pierre PetillaultOrange

Pascale DiaineMaxime PicatPeugeot Brand CEOPSA Peugeot Citroën

Guillaume Payan

Patrice SolaroHead of CorporateMarketing USAExane BNP Paribas

Anca RantaHardie TankersleySenior VP of Innovation & Sponsored SolutionsFox Television

Gabriel Sidhom

Menno van DoornDirector of the Research Institute for the Analysis of New TechnologySogeti - VINT

Eric ValletVP Global Accounts& PartnershipsTCL Mobile

Ken Yeung

Henri VerdierFrench State CDOEtalab

Pascale VieljeufMarketing & Digital Strategy DirectorSofrecom

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Acknowledgements

Digital New York:FinTech, Ad Tech,Design and Media,NOV16-18, 2015

Orange Institute 14 was a great example of self-disruption. From the beginning of our journey, we focused on leveraging the combined ecosys-tem knowledge of over 40 engineers, business developers, and analysts who come to work every day at Orange Silicon Valley (OSV), and collectively engage with over 600 companies annually. This shift from a specialist curatorial team to a collective curation, based on the feedback we received during and after the event, paid off handsomely. So to all of our OSV colleagues who submitted ideas, made introductions, and helped us craft the agenda, thank you. We’d also like to thank Jacques Moulin, CEO of Sofrecom, for his energy and support in providing Coralie Muratet for her diligent and proactive support in Paris. The core team of Chris Arkenberg, Anca Ranta, Ken Yeung, Marie Achard, and Edouard Huck and our promethean designers KC Cheong and Carolyn Ma made this session the rich experience we all are able to realize under the direction of Georges Nahon and Gabriel Sidhom at Orange Silicon Valley. See you in New York!

Mark Plakias

We are already hard at work putting together a program in New York that shows the broad spectrum of digital innovation across this creative capital: from Wall Street to Madison Ave, from Broadway to Brooklyn, from Seventh Ave to Soho. In an intense 2.5-day format, you will gain insights into how quickly the industries that make New York so unique -- Finance, Media/Entertainment, Fashion, Advertising -- are adapting and ex-ploiting Digital formats, processes, and business models. Hedge funds with data scientists, retailers with the latest m-commerce innovations, media companies with VR and social platforms, fashion designers with smart materials, city agencies with incubators and VCs -- only in New York can we find all of these trends and more in one place. And the place itself is changing, as we will see in the burgeoning creative economy of next-door Brooklyn….We will learn together how and when this is going to impact our businesses and our organizations.

Topics included in this session (preliminary):• News vs Buzz: Old Media confronts New Models• FinTech, Crypto, and Digital Money• Mad Men with Big Data: AdTech and Ad Agencies• FoodTech and the Organics Market• Reinventing urban infrastructure, the story of the High Line• NYC VC: Venture Investing in the Big Apple• Makers and Bots and DIY, Oh My: Artisinal Hardware• EdTech and E-Gov: Rethinking the Urban Campus

OrangeInstitute:goingforward

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Orange Institute publications

Orange Institute 7

Innovation as Destiny

Tel Aviv October 2011

Orange Institute 8

Strategic Imperatives in a Post-IT World

Silicon ValleyMarch 2012

Orange Institute 9

Feedback Economy & Realtime Society

Boston & New YorkOctober 2012

Orange Institute 10

Six New Waves in the Digital Economy

TokyoApril 2013

Orange Institute 11

When Worlds Combine: How Creatives Meet Geeks

Silicon Valley/LASeptember 2013

Orange Institute 12

Startups & Giants

Tel Aviv May 2014

Orange Institute 13

Korea at Scale:Where Speed Meets Style

SeoulNovember 2014

Orange Institute 1

The Innovation Imperative

Silicon ValleyNovember 2009

Orange Institute 5

Sensor Networks as theNew Growth Opportunity

MadridMarch 2011

Orange Institute 6

Where Enchantment Meets Inspiration

ParisJune 2011

Orange Institute 2

Societal Remix

TokyoJune 2010

Orange Institute 3

Creativity Has a New Address

BeijingSeptember 2010

Orange Institute 4

New Age to New Edge

Silicon ValleyNovember 2010

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For more information, please contact Orange Institute team: orange.institute@orange.comInstitute Orange, SAS au capital de 16500 € - 78 rue Olivier de Serres 75015 Paris - 514 822 568 RCS Paris

@orangeinstitutewww.institute.orange.com

June 2015