Orange County Convention Center District Long-Range Strategic Plan Phase I February 5, 2008

S T R A T E G I C

A D V I S O R Y G R O U POrange County Convention Orange County Convention

Center DistrictCenter DistrictLong-Range StrategicLong-Range Strategic Plan Plan

Phase IPhase I

February 5, 2008

Marc ReicherMarc ReicherRida Development CorporationRida Development Corporation

Strategic Planning LeaderStrategic Planning Leader

Long-RangeDistrict

Strategic Plan

S T R A T E G I C

A D V I S O R Y G R O U P3

To Focus Efforts and Resources in a Common Direction That Enables

Orange County to be the Leading Convention Center

District in the World

GoalGoal

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


ApproachApproach

Property Owners Association Marc Reicher, Strategic Plan Leader

Property Owners Association Marc Reicher, Strategic Plan Leader

A Public-Private Partnership is Leading the Strategic Planning

Rosen Hotels and Resorts

Garritt Toohey

Rosen Hotels and Resorts

Garritt Toohey

Orange County Convention Center

Orange County Convention Center

Thomas EnterprisesMarc Watson

Thomas EnterprisesMarc Watson

Peabody Hotel GroupMarty Belz

Peabody Hotel GroupMarty Belz

Rida Development Corporation

Ira Mitzner

Rida Development Corporation

Ira MitznerOrange County Orange County

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Discussion TopicsDiscussion Topics

• Approach

• OCCC 1998 Strategic Plan Look-Back

• Industry Factors

• Client Input

• Preliminary Strategic Initiatives

• Potential Impact

• Next Steps

Jeff SachsJeff SachsStrategic Advisory GroupStrategic Advisory Group

Experience

Atlanta Baltimore BostonChicago Detroit Houston

Jacksonville Miami New OrleansSan Antonio San Juan St. Louis

Seattle Tampa Washington, DC

Orange County OPACPhase V

Long-RangeDistrict

Strategic Plan

S T R A T E G I C



• Approach



• Client Input



• Next Steps

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


ApproachApproach

Preliminary Strategic Initiatives


Preliminary Leadership Feedback &

Support


Support

ImplementImplement

Client TestingClient

Testing

Refine Initiatives

Refine Initiatives

District Stakeholder

Testing


Testing

Refine Initiatives

Refine Initiatives

Obtain Leadership

Support

Obtain Leadership

Support

Document Strategic

Plan

Document Strategic

Plan

Private and Public Roles


Economic Impact

Economic Impact

FundingFunding

CostCost

PrioritizePrioritize

Phase I Phase II

Phase III

Phase IV

Long-RangeDistrict

Strategic Plan

S T R A T E G I C



• Approach



• Client Input



• Next Steps

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


1998 OCCC Strategic Plan Look-back1998 OCCC Strategic Plan Look-back

Recommendation Accomplishments

Plan Primarily Focused on the Center, but Also Some Addressed External Issues

TransportationImprove road network (Westwood connector, Universal Blvd, Convention Way, etc.)

Mostly Completed• Kirkman extension pending• Canadian Court under

construction

HotelsDevelop 2 to 4 1,000±-rm full service convention hotels attached/adjacent to the center

Not Completed• 1,400-rm Hilton Under

Construction• 437-room Westin Under

Construction

District Parking/Circulator

Develop parking at the edge of the District connecting to the center and hotels via light rail

Did not occur

Convention Center

Add 2m square feet of prime exhibit space over next 30 years

Underway• Phase V 1m sf added • Acquired sufficient land to

meet 30 yr plan of 3m sf

Long-RangeDistrict

Strategic Plan

S T R A T E G I C



• Approach



• Client Input



• Next Steps

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


100

150

200

250

300

350

1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005

Supply: Venue Exhibit Space Demand: Net Square Feet RentedGross Domestic Product

Industry FactorsIndustry Factors

Growth Index: Base year = 1985

Net SF Rented3.5% Average Growth

Exhibit Supply4.1% Average Growth

24% Vacanc

y

38% Vacan

cy

Source: TradeShow Week

Competition for Meetings Has Never Been Greater

24% Vacanc

y

38% Vacan

cy

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Convention Center Building TrendsConvention Center Building Trends

49

65

57

77

8794 96

87

68

5762

65

0

20

40

60

80

100

120

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

Num

ber of

Fac

ilitie

s

In-Process New Venues and Expansions

* Expansions to existing facilities.Source: TradeShow Week

Large Facilities Exhibit SF

• Las Vegas ExpoCenter 650k

• Las Vegas (Sands/Palazzo)+450k

• Phoenix CC* +438k

• New York City Javits CC* +276k

• Pennsylvania CC* +260k

Medium Facilities

• Raleigh CC 150k

• Ocean Center* 100k

• VA Beach CC* 94k

• Anchorage CC 75k

• Tulsa CC* 70k

As Competition Continues to Grow – “Destination” Becomes Deciding Factor

Long-RangeDistrict

Strategic Plan

S T R A T E G I C



• Approach



• Client Input



• Next Steps

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Client Input - Understanding the Deciding Client Input - Understanding the Deciding FactorsFactors

Exhibit SF AttendanceHealthcare Information & Management Systems Society (HIMSS) 1,099,500 25,000National Automobile Dealers Assn 1,099,500 25,700Reed Exposition Company/PGA Merchandise Show 1,099,500 43,000Pittsburgh Conference on Analytical Chemistry and Applied Spectroscopy (PITTCON)984,900 23,000American Rental Association 950,300 10,600Intl Assn of Amusement Parks & Attractions/IAAPA 950,300 28,000National Trade Productions, Inc./Coverings 950,300 30,000Performance Racing Industry 950,300 45,000The Florida Restaurant Show/National Hardware Show/SHOT/PGA 826,200 15,000DMG World Media (USA) Inc./Surf Expo 762,600 18,000Premiere Beauty Show 640,500 41,000National School Boards Association 475,200 14,000Exposition Management, Inc./National School Supply & Equipment Association475,100 5,000International Sign Association 475,100 19,800Orgill Dealers Market 475,100 25,000I/ITSEC 456,900 10,000ASI Show, Inc 367,200 7,000InfoComm International, Inc. 356,100 26,500Florida Nursery, Growers & Landscape Association 348,800 9,500EH Events & Education 299,400 9,500Risk and Insurance Management Society 200,000 10,000Nielsen Business Media/MEDTRADE/Kitchen & Bath/Globalshop/Imprinted Sportswear Show 187,600

6,000American Heart Association 178,900 30,000CM Services, Inc. 150,000 7,000Pet Industry Distributors Assn/Global Pet Expo 108,000 5,000Cygnus Business Media/Aviation Industry Week 103,300 4,000

OCCC Client Advisory Board

Long-RangeDistrict

Strategic Plan

S T R A T E G I C



• Approach



• Client Input



• Next Steps

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Transportation

Preliminary Strategic InitiativesPreliminary Strategic Initiatives

Clients Want an URBANIZED District

5. Parking

6. Pedestrian

7. Intra-District Connector

8. District To Airport

9. Ground Transportation

10. Way Finding

1. Attached/Adjacent Hotels

2. Attached Ballroom/ Meeting Space

3. Attached Restaurants

4. Adjacent Entertainment

Guest Amenities

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Urbanized Approach Urbanized Approach

North Building to Hilton

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Urbanizing ChallengeUrbanizing Challenge

North Building to Westin

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Urbanizing Reduces Perceived DistancesUrbanizing Reduces Perceived Distances

Ora

ng

e A

ve.

Rosalin

d A

ve.

North Building to Westin

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Strategic Initiative #1/2 – Nearby Hotels & Meeting Strategic Initiative #1/2 – Nearby Hotels & Meeting SpaceSpace

Cur

rent

Hot

el In

fras

truc

ture

Challenges• Attached/adjacent hotels added

since expansion

• 1,400 room (Hilton) Attached

• 470 room Westin Nearby

• Nearby hotels are long walks from the Center

• Once Nearby hotels booked, guests must drive or be bussed

• Creates traffic and parking challenges

Challenges• Attached/adjacent hotels added

since expansion

• 1,400 room (Hilton) Attached

• 470 room Westin Nearby

• Nearby hotels are long walks from the Center

• Once Nearby hotels booked, guests must drive or be bussed

• Creates traffic and parking challenges

Hilton

Westin

Ro

sen

C

ente

r

Rosen Shingle Creek

Peabody

Rosen Plaza

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Strategic Initiative #1/2 – Add Urbanized Strategic Initiative #1/2 – Add Urbanized HotelsHotels

Str

ateg

ic H

otel

Dev

elop

men

t

Convention Center

Expansion Area

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Strategic Initiative #3/4 – Strategic Initiative #3/4 – Restaurants/EntertainmentRestaurants/Entertainment

Str

ateg

ic D

evel

opm

ent

Convention Center

Expansion Area

Restaurant / Entertainment District

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Strategic Initiative #5 – District ParkingStrategic Initiative #5 – District Parking

Convention Center

Expansion Area

Future Parking

Deck

Future Parking

Deck

Parking Beneath

Restaurants/Entertainment/Hotels

• Supply

• Coordination

• Policy

• Short/Long-Term

• Pricing

• Enforcement

• Way Finding

• Circulation

• Security

• Supply

• Coordination

• Policy

• Short/Long-Term

• Pricing

• Enforcement

• Way Finding

• Circulation

• Security

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Strategic Initiative #6 – Pedestrian Strategic Initiative #6 – Pedestrian ConnectionsConnections

Ped

estr

ian

Saf

ety

Convention Center

Expansion Area

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Strategic Initiative #7/8 – Intra-District Strategic Initiative #7/8 – Intra-District CirculatorCirculator

Ass

ets

Nee

ding

Con

nect

ion Existing Hotels

New Hotels

Restaurants/Entertainment

Existing Parking

New Parking

Existing Hotels

New Hotels

Restaurants/Entertainment

Existing Parking

New Parking

Plus parking beneathhotels/restaurants/entertainment

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Strategic Initiative #7/8 – Intra-District Strategic Initiative #7/8 – Intra-District CirculatorCirculator

Con

nect

ing

the

Ass

ets

Routes depicted for illustrative purposes only.

Additional study required to refine routes.

Routes depicted for illustrative purposes only.

Additional study required to refine routes.

Airport

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Strategic Initiative #9 – Ground Strategic Initiative #9 – Ground TransportationTransportation

• District Focused

• More Vehicles

• Vehicle Standards

• Better coordination

• Metered Pricing

• District Regulations

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Strategic Initiative #10 – Way FindingStrategic Initiative #10 – Way Finding

• CRA Efforts a Good Start

• Event Traffic Flows

• Guidance to Parking

• Flexible

• District Controlled

Long-RangeDistrict

Strategic Plan

S T R A T E G I C



• Approach



• Client Input



• Next Steps

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Potential Impact of Strategic PlanPotential Impact of Strategic Plan

1. Attached/Adjacent Hotels

2. Attached Ballroom/Meeting Space

3. Attached Restaurants

4. Adjacent Entertainment

Guest Amenities Private Investment

Property Taxes

TDT

More Conventions

More Delegates

More Delegate Spending

Sustainable Jobs

Realize Phase V ROI

Transportation

5. Parking

6. Pedestrian

7. Intra-district

8. District To Airport

9. Ground Transportation

10. Way Finding

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


OCCCs Targeted AccountsOCCCs Targeted AccountsAARPAbbey Carpet CompanyAcademy of General DentistryAcademy of Managed Care PharmacyAcademy of ManagementAcademy of OsseointegrationAce Hardware CorporationAdvanstar CommunicationsAir & Waste Management Assn.Airborne Law Enforcement Assn.Aircraft Owners and Pilots Assn.Alcoholics AnonymousAlliance of Black Telecommunications EmployeesAllied Social Science Assn.AllMetal IncorporatedAlpha Kappa Alpha SororityAlternative Fuel Vehicle InstituteAmbulatory Pediatric Assn.American Academy of Allergy, Asthma and

ImmunologyAmerican Academy of AudiologyAmerican Academy of Cosmetic DentistryAmerican Academy of DermatologyAmerican Academy of Family PhysiciansAmerican Academy of NeurologyAmerican Academy of Nurse PractitionersAmerican Academy of Ophthalmology, TheAmerican Academy of OptometryAmerican Academy of Orthopaedic SurgeonsAmerican Academy of OtolaryngologyAmerican Academy of PediatricsAmerican Academy of PeriodontologyAmerican Academy of Physician AssistantsAmerican Academy of ReligionAmerican Alliance for Health, Phys. Ed, Rec &

DanceAmerican Animal Hospital Assn.American Assn. for Cancer ResearchAmerican Assn. for Clinical ChemistryAmerican Assn. for Laboratory Animal Science

American Assn. for Respiratory CareAmerican Assn. for the Advancement of

ScienceAmerican Assn. of Airport ExecutivesAmerican Assn. of Blood BanksAmerican Assn. of Critical Care NursesAmerican Assn. of Diabetes EducatorsAmerican Assn. of Homes & Services for the

AgingAmerican Assn. of Law LibrariesAmerican Assn. of MuseumsAmerican Assn. of Neurological SurgeonsAmerican Assn. of Nurse AnesthetistsAmerican Assn. of Occupational Health

Nurses, Inc.American Assn. of Oral & Maxillofacial

SurgeonsAmerican Assn. of OrthodontistsAmerican Assn. of Petroleum GeologistsAmerican Assn. of Pharmaceutical ScientistsAmerican Assn. of Physicists in MedicineAmerican Assn. of School AdministratorsAmerican Assn. of School LibrariansAmerican Baptist Churches USAAmerican Bar Assn.American Bus Assn.American Chemical SocietyAmerican College of Allergy, Asthma &

ImmunologyAmerican College of CardiologyAmerican College of Chest PhysiciansAmerican College of Emergency PhysiciansAmerican College of GastroenterologyAmerican College of Obstetricians and

GynecologistsAmerican College of PhysiciansAmerican College of RheumatologyAmerican College of Sports MedicineAmerican College of SurgeonsAmerican Composites Manufacturers Assn.American Contract Bridge LeagueAmerican Contract Manufacturers ShowAmerican Correctional Assn.American Council on the Teaching of Foreign

Languages

American Counseling Assn.American Culinary FederationAmerican Dental Assn.American Dental Education Assn.American Diabetes Assn.American Dietetic Assn.American Economic Assn.American Educational Research Assn.American Farm Bureau FederationAmerican Federation for Medical ResearchAmerican Federation of State, Co. & Muni.

EmployeesAmerican Fence Assn.American Football Coaches Assn.American Foundry SocietyAmerican Geophysical UnionAmerican Geriatrics SocietyAmerican Health Care Assn.American Healthcare Radiology

AdministratorsAmerican Heart Assn.American Immigration Lawyers Assn.American Industrial Hygiene Assn.American Institute of Aeronautics and

AstronauticsAmerican Institute of ArchitectsAmerican Jail Assn.American LegionAmerican Library Assn.American Logistics Assn.American Mathematical SocietyAmerican Meat InstituteAmerican Meteorological SocietyAmerican Numismatic Assn.American Nurses Assn.American Occupational Therapy Assn.American Oil Chemists SocietyAmerican Optometric Assn.American Osteopathic Assn.American Payroll Assn.American Pet Products Manufacturers Assn.

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


OCCCs Targeted AccountsOCCCs Targeted AccountsAmerican Pharmacists Assn.American Physical SocietyAmerican Physical Therapy Assn.American Planning Assn.American Postal Workers UnionAmerican Psychiatric Assn.American Psychological Assn.American Public Health Assn.American Public Transportation Assn.American Public Works Assn.American Railway Engineering and Maint.-of-Way

Assn.American Rental Assn.American Resort Development Assn.American Society for Bariatric SurgeryAmerican Society for Bone and Mineral ResearchAmerican Society for Cell BiologyAmerican Society for Industrial SecurityAmerican Society for Laser Medicine and SurgeryAmerican Society for MicrobiologyAmerican Society for Quality IncorporatedAmerican Society for Reproductive MedicineAmerican Society for Ther. Radiology and OncologyAmerican Society for Training and DevelopmentAmerican Society of AgronomyAmerican Society of AnesthesiologistsAmerican Society of Assn. ExecutivesAmerican Society of Cataract & Refractive SurgeryAmerican Society of Clinical OncologyAmerican Society of Consultant PharmacistsAmerican Society of Health-System PharmacistsAmerican Society of Heating, Refrig. & A-C

EngineersAmerican Society of HematologyAmerican Society of Human GeneticsAmerican Society of Landscape ArchitectsAmerican Society of Limnology & OceanographyAmerican Society of Mechanical EngineersAmerican Society of NephrologyAmerican Society of Plastic Surgeons

American Society of Plumbing EngineersAmerican Society of Safety EngineersAmerican Society of Transplant PhysciansAmerican Society of TransplantationAmerican Society of Travel AgentsAmerican Speech Language Hearing Assn.American Sportfishing Assn.American Supply Assn.American Suzuki Motor CorporationAmerican Telemedicine Assn.American Thoracic SocietyAmerican Traffic Safety Services Assn.American Trucking Assn.sAmerican Urological Assn.American Vacuum SocietyAmerican Veterinary Medical Assn.American Water Works Assn.American Welding SocietyAmerican Wind Energy Assn.America's Health Insurance PlansAmericas SAP Users GroupAmusement & Music Operators Assn.Amway (Florence)Ancient Egypt. Arabic Order Nobles of the Mystic

ShrineAnheuser-Busch Companies, IncorporatedAnnual Conference on Peritoneal DialysisAPICS The Assn. for Operations ManagementArbonne International, Inc.Armed Forces Communications and Electronics

Assn.Army Aviation Assn. of AmericaASI Show, IncorporatedAsian American Hotel Owners Assn.ASM International (American Society for Metals)Assisted Living Federation of AmericaAssociated Equipment DistributorsAssociated General Contractors of AmericaAssociated Locksmiths of AmericaAssn. for Career & Technical Education

Assn. for Computing MachineryAssn. for Financial ProfessionalsAssn. for Information & Image

Management/AIIM ExpoAssn. for Iron & Steel TechnologyAssn. for Profess. in Infection Control and

EpidemiologyAssn. for Research in Vision and

OphthalmologyAssn. for Supervision and Curriculum

DevelopmentAssn. for the Advancement of Wound CareAssn. for Unmanned Vehicle Systems

InternationalAssn. of Air Medical ServicesAssn. of American Medical CollegesAssn. of British Travel AgentsAssn. of Fundraising ProfessionalsAssn. of Legal AdministratorsAssn. of Military Surgeons of the U.S.Assn. of Millwork DistributorsAssn. of Peri-Operative Registered NursesAssn. of Progressive Rental OrganizationsAssn. of Public Safety Comm. Officials

InternationalAssn. of Records Managers and

AdministratorsAssn. of School Business Officials

InternationalAssn. of the US ArmyAssn. of Women's Health Obstetric &

Neonatal NursesATeam CentralAthletic Business PublicationsAudio Engineering SocietyAutodesk Inc.Automotive Engine Rebuilders Assn.Automotive Oil Change Assn.Aviation Industry WeekAvon CompanyBank Administration InstituteBaptist World AllianceBEA Systems, IncorporatedBehavioral Science TechnologyBenevolent and Protective Order of the ElksBest Buy Company, Inc.Best Western International

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


OCCCs Targeted AccountsOCCCs Targeted AccountsBICSI Telecommunications Assn.Billiard Congress Of AmericaBiophysical Society of America , TheBlacks In GovernmentBMC SoftwareBook Expo AmericaBorders Group Inc.Bowling Proprietors Assn. of AmericaBroadVisionBronner Brothers Beauty ShowBTE Performance GroupBuilding Owners and Managers Assn.Building Service Contractors Assn. InternationalBurnLoungeBusiness Professionals of AmericaBuyers Market of American CraftsCannex & FillexCardtech/SecurtechCase - New Holland CorporationCase Management Society of AmericaCatersource, IncorporatedCatholic Campus MinistriesCCA Global PartnersCellular Telecommunications & Internet Assn.Cendant CorporationCenters for Disease Control and PreventionCentury 21 InternationalCerner CorporationCharles Schwab CompanyCheney Brothers IncorporatedChevronTexacoChoice Hotels InternationalChristian & Missionary AllianceChristian Booksellers Assn.Christian Church Disciples of ChristChurch of God (Cleveland, Tennessee)Church of God in Christ, Inc.Church of God Ministries, Inc.

Church of the BrethrenChurch of the NazareneCisco SystemsClean ShowClinical Laboratory Management Assn.Club Industry EastClub Managers Assn. of AmericaCMP Media, LLCCoalition For The Advancement Of Jewish

EducationColdwell BankerCommon a User GroupCommunications Workers of AmericaCommunity Transportation Assn. of AmericaComputer AssociatesConExpo-ConAggConfidential Automotive GroupCongress of Neurological SurgeonsConstruction Specifications InstituteConsumer Electronics Assn.Cooperative Baptist FellowshipCoors Brewing CompanyCorrigan Associates, LLCCouncil for Exceptional ChildrenCouncil of Engineering and Scientific Society

ExecutivesCouncil of Supply Chain Management

ProfessionalsCoveringsCraft and Hobby Assn.Create MagazineCustom Electronic Design & Installation Assn.Cystic Fibrosis FoundationDaimler ChryslerDavid M & Peter J Mancuso, IncorporatedDeck ExpoDeloitte & ToucheDelta Sigma Theta Sorority, Inc.Design AutomationDigestive Disease WeekDigital Equipment Computer Users Society

Direct Marketing Assn.Distribution Business Management Assn.Distributive Ed. Clubs of America & Delta

Epsilon ChiDiversified Business CommunicationsDiving Equipment & Marketing Assn.Document Management Industries Assn.Door and Hardware InstituteDrug Information Assn.eBayEcological Society of AmericaEducauseEH Publishing, IncorporatedElan VitalElectrical Apparatus Service Assn.Electrical Manufacturing & Coil Winding

Assn.Electronic Industry Show CorpElectronic Retailing Assn.Electronic Transaction Assn.EMC CorporationEmergency Nurses Assn.Endocrine Society, TheEnforcement ExpoEnvironmental Industry Assn.Epicor Software CorporationEvangelical Lutheran Church in AmericaExxon Company USAFamily, Career and Community Leaders of

AmericaFastenal CompanyFederal Express CorporationFederation of American Soc. for

Experimental BiologyFinancial Service Providers InternationalFire Protection PublicationsFirehouse ExpoFIRST OrganizationFleetwood Enterprises, IncorporatedFlexographic Technical Assn.Florida Baptist ConventionFlorida Concrete & Products Assn.

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


OCCCs Targeted AccountsOCCCs Targeted AccountsFL Educational Technology Conference, Inc.FL Fashion FocusFL Foundation for Future ScientistsFL Gift ShowFL Home Builders Assn.FL Industrial Woodworking ExpoFL Music Educators Assn.FL Nursery, Growers & Landscape Assn.FL Restaurant & Lodging Assn.FL Roofing, Sheet Metal & A/C Contractors Assn.FL RV Trade Assn.FL School Nutrition Assn.FL Swimming Pool Assn.FL United Numismatists IncorporatedFocus on the FamilyFood Marketing InstituteFord Lincoln-MercuryFoundation for Retrovirology and Human HealthFraternal Order of Police Grand LodgeFullerton Properties RealtyFun ExpoFuton Assn. InternationalGameStopGartner Group IncorporatedGeneral Council of the Assemblies of GodGeneral MotorsGeological Society of AmericaGeoSpatial Information & Technology Assn.GIE + ExpoGirl Scouts of the USAGlobalShopGold Wing Road Riders Assn.Golf Course Superintendents Assn. of AmericaGolf Gods GearGoodyear Tire & Rubber CompanyGospel Music Workshop of AmericaGourmet Products ShowGovernment Finance Officers Assn/U S & Canada

Gregg Halteman & AssociatesGroup C Communications IncorporatedGuardian Building Products GroupHandweavers Guild of AmericaHBO CompanyHealth Industry Distributors Assn.Health South IncorporatedHealthcare Information & Management Systems

SocietyHearth, Patio & Barbecue Assn.Heavy Duty Aftermarket WeekHelicopter Assn. InternationalHerbalife InternationalHewlett Packard CorporationHigher Education Users GroupHome DepotHome Interiors & GiftsHome Remodeling Industry (CLOSETS EXPO)Home Sewing Assn.Hopper Expositions, IncHospitality Financial & Technology ProfessionalsHouse-Hasson Hardware CompanyHT Hackney CompanyHyperion Solutions Corporationi2 Technologies Inc.IBM Corp. City-WideIBM In-HouseIDG World ExpoImprinted Sportswear ShowIncoming Call Center Mgmt/Questex Media

Group, IncIndoor Tanning Assn.Industrial Fabrics Assn. InternationalIndustrial Supply Assn.Infectious Diseases Society of AmericaInforINFORMEX (CMP Information)Institute of Electrical and Electronics EngineersInstitute of Food TechnologistsInstitute of Navigation, The

Institute of Scrap Recycling IndustriesInsurance Accounting & Systems Assn.Intel CorporationIntelligent Transportation Society of AmericaIntercontinental Hotels GroupInterior Lifestyle USAIntermodal Assn. of North AmericaInternal Revenue ServiceInt'l Air Conditioning, Heating, Refrigerating

ExpositionInt'l Assn. for Dental ResearchInt'l Assn. of Exhibitions & EventsInt'l Assn. of Airport Duty Free StoresInt'l Assn. of Amusement Parks and

AttractionsInt'l Assn. of Assembly ManagersInt'l Assn. of Chiefs of PoliceInt'l Assn. of Fire ChiefsInt'l Assn. of Fire FightersInt'l Assn. of Food Industry SuppliersInt'l Assn. of Jazz EducationInt'l Assn. Of Operative MillersInt'l Baking Industry ExpositionInt'l Bottled Water Assn.Int'l Carwash Assn.Int'l Cat Assn., TheInt'l City/County Management Assn.Int'l Communications Industries Assn.Int'l Conf. on Signal Processing Applications

& Tech.Int'l Construction & Utility Equipment

ExpositionInt'l Council of Shopping CentersInt'l Dairy Foods Assn.Int'l Dairy-Deli-Bakery Assn.Int'l Definity Users GroupInt'l Door Assn.Int'l Esthetics, Cosmetics & Spa ConferenceInt'l Facility Management Assn.Int'l Foundation for TelemeteringInt'l Foundation of Employee Benefit PlansInt'l Franchise Assn.

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


OCCCs Targeted AccountsOCCCs Targeted AccountsInt'l Health, Racquet and Sportsclubs Assn.Int'l Housewares Manufacturers Assn.Int'l Lutheran Womens Missionary LeagueInt'l Microelectronics and Packaging SocietyInt'l Nortel Networks Users Assn.Int'l Oil Spill ConferenceInt'l Parking InstituteInt'l Pentecostal Young Peoples UnionInt'l Pool & Spa ExpoInt'l Reading Assn.Int'l Sanitary Supply Assn.Int'l Sign Assn.Int'l Sleep Products Assn.Int'l Society for Magnetic Resonance In MedicineInt'l Society for Technology in EducationInt'l Society of Music EducationInt'l Trademark Assn.Int'l TS for Kitchen, Bath, Plumbing, PVF, Heating &

A/CInt'l Window Coverings ExpoInt'l Wireless Communications ExpoInterVarsity Christian FellowshipIrrigation Assn., TheJayco, Inc.Jazzercise IncorporatedJDA Software GroupJEM Communications, IncJems CommunicationsJohn Deere & CompanyJP Morgan Chase & CompanyJuvenile Products Manufacturers Assn.Kabbalah Centre, TheKawasaki Motors CorporationKeller WilliamsKforce.comKinko's, Inc.Kiwanis InternationalLa Cumbre, Inc.Lawson Software

Lennox Industries, Inc.LifeWay Christian ResourcesLightFair InternationalLigonier MinistriesLions Clubs InternationalLive Design International aka Lighting

Dimensions Int’lLumbermens Merchandising CorporationLutheran Church Missouri SynodMacromediaMagic GlobalMark Chironna MinistriesMary Kay, IncorporatedMatco ToolsMaterial Handling Industry of AmericaMcDonalds CorporationMcKesson CorporationMcLane Suneast, Inc.Medical Case Management ConventionMedical Design & Manufacturing ShowMedical Group Management Assn.Medical Records InstituteMedtradeMeeting Professionals InternationalMega Group USAMelaleucaMennonite Church USAMesse Frankfurt Inc.Microscopy Society of AmericaMicrosoftMidwest Manufactured Housing FederationMiller Brewing CompanyMillion Dollar Round TableMinerals, Metals & Materials Society, TheMinor League BaseballMisys Healthcare SystemsMobile Electronics ShowModern Language Assn. Of AmericaMonarch Pharmaceuticals

Moose InternationalMothers of PreschoolersMulti-Housing WorldMusic Educators National ConferenceMy Events, IncorporatedNACE InternationalNAFSA: Assn. of International EducatorsNarcotics AnonymousNational ActeensNational Agricultural Aviation Assn.National Alliance of Black School EducatorsNational Apartment Assn.National Art Materials Trade Assn.National Assn. for Bilingual EducationNational Assn. for Campus ActivitiesNational Assn. for College Admission

CounselingNational Assn. for Gifted ChildrenNational Assn. for Home Care and HospiceNational Assn. for Pupil TransportationNational Assn. for the Advancement of

Colored PeopleNational Assn. for the Education of Young

ChildrenNational Assn. of Basketball Coaches/USANational Assn. of Black JournalistsNational Assn. of BroadcastersNational Assn. of Chain Drug StoresNational Assn. of College & University Food

ServicesNational Assn. of College and Univ. Business

OfficersNational Assn. of College StoresNational Assn. of Convenience StoresNational Assn. of CountiesNational Assn. of Elementary School

PrincipalsNational Assn. of Elevator ContractorsNational Assn. of Fleet AdministratorsNational Assn. of Home BuildersNational Assn. of Independent SchoolsNational Assn. of Letter Carriers of the USANational Assn. of Music MerchantsNational Assn. of Pastoral Musicians

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


OCCCs Targeted AccountsOCCCs Targeted AccountsNational Assn. of Photoshop ProfessionalsNational Assn. of Pizza OperatorsNational Assn. of Professional Baseball LeaguesNational Assn. of Professional Surplus LinesNational Assn. of RealtorsNational Assn. of Secondary School PrincipalsNational Assn. of Social WorkersNational Assn. of Sporting Goods WholesalersNational Assn. of Stock Plan ProfessionalsNational Assn. of Television Program ExecutivesNational Assn. of Watch & Clock Collectors, Inc.National Athletic Trainers Assn.National Automated Clearing House Assn.National Automatic Merchandising Assn.National Automobile Dealers Assn.National Baptist Convention of America, Inc.National Baptist Convention of the USANational Baptist Sunday SchoolNational Black MBA Assn.National Business Aviation Assn.National Business MediaNational Business Travel Assn.National Cable & Telecommunications Assn.National Cattlemen's Beef Assn.National Center for State CourtsNational Cheerleaders Assn.National Coalition of Black Meeting PlannersNational Community Pharmacists Assn.National Concrete Masonry Assn.National Conference of State LegislaturesNational Corn Growers Assn.National Council for the Social StudiesNational Council of Teachers of EnglishNational Council of Teachers of MathematicsNational Education Assn.National Electrical Contractors Assn.National Emergency Number Assn.National Facilities Mgmt and Tech. Conference &

Expo

National Federation for Catholic Youth MinistryNational Fire Protection Assn.National Frame Builders Assn.National Funeral Directors & Morticians Assn.National Funeral Directors Assn.National Future Farmers Of America

OrganizationNational Glass Assn.National Grocers Assn.National Ground Water Assn.National Hardware Show & Lawn and Garden

WorldNational Head Start Assn.National Home Infusion Assn.National Industrial Fastener ShowNational Industrial Transportation LeagueNational Inspirational Youth ConventionNational Institute of Governmental PurchasingNational Intramural-Recreational Sports Assn.National Kitchen & Bath Assn.National League of CitiesNational Marine Manufactures Assn.National Medical Assn.National Middle School Assn.National Minority Supplier Development CouncilNational Nutritional Foods Assn.National Pavement ExpoNational Pest Management Assn.National Petrochemical & Refiners Assn.National Plastics ExpoNational Postal ForumNational Precast Concrete Assn.National Propane Gas Assn.National Recreation and Park Assn.National Recycling CoalitionNational Religious Broadcasters Assn.National Residential HVAC Seminar &

ConferenceNational Restaurant Assn.National Retail FederationNational Rifle Assn. of America

National Roofing Contractors Assn.National Rural Electric Cooperative Assn.National Rural Water Assn.National Safety CouncilNational School Boards Assn.National School Supply & Equipment Assn.National Science Teachers Assn.National Sheriffs' Assn.National Soccer Coaches Assn. of AmericaNational Society of Black EngineersNational Society of Hispanic MBASNational Sports CollectorsNational Systems Contractors Assn.National Technical Investigators' Assn.National Technical Preparation NetworkNational Tour Assn.National Training and Simulation Assn.National Truck Equipment Assn.National Urban League Assn.National Wood Flooring Assn.Nationwide TV & Appliance Assn.NATO - North Atlantic Treaty OrganizationNatural Products ExpoNew Age and Gift VenturesNew Birth Missionary Baptist ChurchNewest Way to WealthNewspaper Assn. of AmericaNielsen Business MediaNobel BiocareNoria CorporationNortel NetworksNorth American Assn. of Food Equipment

ManufacturersNorth American Baptist FellowshipNorth American Bridal Assn.North American Christian ConventionNorth American Div. of Seventh-Day

Adventist ChurchesNorth American Renewal Service CommitteeNorth American Spine Society

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


OCCCs Targeted AccountsOCCCs Targeted AccountsNth DegreeNu Skin InternationalOildom Publishing Company of TexasOmega Psi Phi Fraternity, Inc.Oncology Nursing SocietyOptical Laboratories Assn.Optical Society of AmericaOracle Application Users GroupOrder of the Eastern StarOrgill IncorporatedOrlando Church, TheOrlando Furniture & Decorative Accessory MarketOrlando Gift ShowOrlando Variety Merchandise ShowOxford Publishing, Inc.PACCAR Inc.Packaging Containers & Materials ExpoPackaging Machinery Manufacturers InstitutePanera BreadPennwell PublishingPenton MediaPenton Media IncorporatedPep BoysPeregrine SystemsPerformance Racing IndustryPersonal Communications Industry Assn.Pet Industry Distributors Assn.Photo Marketing Assn. InternationalPittsburgh Conf. on Analytical ChemistryPlumbing-Heating-Cooling Contractors National

Assn.Points of Light FoundationPop Warner Athletic Assn.Post Newsweek Tech Media GroupPowder Coating InstitutePower GenPrecision Metalforming Assn.Premiere Show GroupPresbyterian Church U.S.A.

Presbyterian WomenPri-Med TradeshowProduce Marketing Assn.Professional Beauty Assn.Professional Convention Management Assn.Professional Golfers Assn.Professional Photographers of America, Inc.Progressive National Baptist ConventionProject Management InstitutePromax & BDAPromotional Products Assn. InternationalPromotional Products Assn. of FloridaProphet 21Prudential Real Estate Affiliates IncorporatedPSS World MedicalPublic Library Assn.Publicis Meetings USAPumper & Cleaner Environmental ExpoQAD IncorporatedR.J. Reynolds Tobacco CompanyRadio ShackRadio TV News Directors Assn.Radiological Society of North AmericaRadTech InternationalRailway Engineering Maintenance Suppliers

Assn.Randstad North AmericaRCG Productions, LLCRe/Max International, Inc.Recreation Vehicle Industry Assn.Renaissance Learning, Inc.Research in MotionRetail Systems Alert Group, Inc.Richard Robbins InternationalRisk & Insurance Management Society, Inc.Rita's Water IceRite Aid CorporationRockwell Automation, Inc.Rotary International

RSA Data Security IncSage SoftwareSam's ClubSAP Global Marketing, Inc.Satellite Broadcasting & Communication

Assn.SBC Communications, IncorporatedSchool Nutrition Assn.School, Home & Office Products Assn.Science ServiceSewn Products Equipment Suppliers of

AmericaShell Chemical Company/Equilon EnterprisesSherwin WilliamsShoe Show, TheShooting, Hunting & Outdoor Trade ShowSiebel SystemsSilicon GraphicsSnowSports Industries of AmericaSoc. For Clinical Vascular SurgerySoc. for Human Resource ManagementSoc. for Information DisplaySoc. For Mining, Metallurgy & Exploration,

Inc.Soc. for NeuroscienceSoc. for Protective CoatingsSoc. for Technical CommunicationSoc. for the Advance. of Materials & Process

Engin.Soc. for the Preserv. of Barbershop Quartet

SingingSoc. of Biomolecular ScreeningSoc. of Cable Telecommunications EngineersSoc. of Critical Care MedicineSoc. of Decorative PaintersSoc. of Environmental Toxicology and

ChemistrySoc. of Exploration GeophysicistsSoc. of Hispanic Professional Engineers, Inc.Soc. of Interventional RadiologySoc. of Manufacturing EngineersSoc. of Nuclear MedicineSoc. of Petroleum EngineersSoc. of State Dir. of Health, Phys. Ed. and

Rec.

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


OCCCs Targeted AccountsOCCCs Targeted AccountsSociety Of Thoracic SurgeonsSociety of ToxicologySolar Electric Power Assn.Solar Energy Industries Assn.Solid Waste Assn. of North AmericaSouthConSoutheast Greenhouse ConferenceSouthern Baptist ConventionSouthern Council of OptometristsSouthern Forest Products Assn.Southern Nursery Assn.Southern States Cooperative, IncorporatedSouthern Women's ShowSouthwestern Bell CommunicationsSpecial Events Magazine, TheSpecial Libraries Assn.Specialty Coffee Assn. of AmericaSpecialty Equipment Market Assn.Specialty Graphic Imaging Assn.Specialty Sleep Assn.Specialty Tools & Fasteners Distributors Assn.SPIE The International Society for Optical

EngineeringSpirit Sports Cheer and DanceSpirit Team, TheSporting Goods Manufacturers Assn.Sprint NextelStampin' UpStarbucks CoffeeStarlight Childrens FoundationStonExpoSubway IncorporatedSun MicrosystemsSunbelt RentalsSunGard Higher EducationSunshine State ExhibitorsSuper Floral ShowSurf ExpoSurface Fabrication and Design Expo

Sweet Adelines InternationalSybase IncorporatedSysco Food Services of Central FloridaTampa Bay Juniors Volleyball Club, Inc.Teachers of English to Speakers of Other

LanguagesTeam Diamond IncorporatedTechnology Marketing CorporationTelcoTVTelecommunications Industry Assn.Telugu Assn. of North AmericaThe Log & Timber Home ShowThe National Guard Assn. of the United StatesTire Industry Assn.Toy Industry Assn., Inc.Training MagazineTravel Goods Assn.Travel Industry Assn. of AmericaTravel South USATR-International, Inc.Truck Cap Accessories Assn.True Value CompanyTurbomachinery LaboratoryU.S. Cheerleading Assn.U.S. General Services AdministrationU.S. Hispanic Chamber of CommerceU.S. Poultry & Egg Assn.U.S. Volleyball Assn.U.S. Volleyball Assn. - Florida RegionU.S.A. Table Tennis Assn.UK & International PressUltimate Sports Clinic FoundationUnfinished Furniture Assn.Unicity InternationalUnion Industry Show TheUnitarian Universalist Assn.United Auto Workers UnionUnited Food & Commercial Workers

International UnionUnited Fresh Fruit & Vegetable Assn.

United Methodist ChurchUnited Methodist Women The United

Methodist ChurchUnited Motorcoach Assn.United Paperworkers International UnionUnited Pentecostal Church InternationalUnited States & Canadian Academy of

PathologyUnited States Bowling CongressUnited States Telecom Assn.United Way of AmericaUniversal Conference and Incentive TravelUniversal Event ManagementUS Army ITS DivisionUS Department of DefenseUS Department of Defense Supply Center

PhiladelphiaUS Department of EducationUS Taekwondo UnionUSA Gymnastics FederationUSA WrestlingUth StuphVeterans of Foreign Wars of the United

StatesVHA Inc.Video Software Dealers Assn.Walgreen CompanyWalk Thru the Bible MinistriesWallace CommunicationsWalmart Stores IncorporatedWater Environment FederationWateReuse Assn.Wendys International IncorporatedWesleyan Church, TheWholesale Florist & Florist Supplier Assn.Winter Guard InternationalWire Assn. International, IncWomen of the Evangelical Lutheran Church

in AmericaWood Truss Council of AmericaWorld Airline Entertainment Assn.World Financial GroupWorld Marketing Alliance

Long-RangeDistrict

Strategic Plan

S T R A T E G I C



• Approach



• Client Input



• Next Steps

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Next StepsNext Steps

Phase I Phase II

Phase III

Phase IVPreliminary

Strategic Initiatives



Support


Support

ImplementImplement

Client TestingClient

Testing

Refine Initiatives

Refine Initiatives


Testing


Testing

Refine Initiatives

Refine Initiatives

Obtain Leadership

Support

Obtain Leadership

Support

Document Strategic

Plan

Document Strategic

Plan



Economic Impact

Economic Impact

FundingFunding

CostCost

PrioritizePrioritize

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Recommended Recommended ActionAction

Long-RangeDistrict

Strategic Plan

S T R A T E G I C


Recommended ActionRecommended Action

1. Endorse the concept of the global vision for the Convention District

2. Direct staff to continue to work with adjacent property owners to complete the Strategic Plan

3. Direct staff to work with property owners and developers to understand how the public and private sectors might partner to realize the vision and return to the Board

1. Endorse the concept of the global vision for the Convention District

2. Direct staff to continue to work with adjacent property owners to complete the Strategic Plan

3. Direct staff to work with property owners and developers to understand how the public and private sectors might partner to realize the vision and return to the Board

Documents

Orange County Convention Center District Long-Range Strategic Plan Phase I February 5, 2008