Orange Co. Business Watch

tHe orANGe CoUNtY CHAMber

A CoMMUN ItY AND bUs INess PersPeCt IVeJUNe/JULY 2016

BUSINESS INSIDER

GROW /EXPAND

TREND/ INNOVATE

INORANGEThe ThayerHotel - Historyin the MakingPage 5

Business Watch is now onFacebook & Twitter

Congratulations to Chamber Members Celebrating Milestones 3

Write Your Book with ‘Dr. Doug’ 4

The Thayer Hotel - History in the Making 5

Dealing With Diffi cult Employees 6

Making it in OC 10Awards & Recognition 12Notable People 12New Chamber Members 14

Want More Website Traffi c? 16

Chamber Names New Director of Events 18Seminar To Feature Crystal Run Healthcare IT Director 18Events Calendar 19Committee Meetings 19

PRSRT STDU.S. Postage

PaiDNewburgh, NY

12550PERMIT NO. 335

Buy orange. Build orange. Give orange. Grow orange.HELPING ORANGE PROSPER

THIS JUST IN!NETWORK IT

Who said anything about slowing down for the summer? Check out Page 19 for info on some great events.

MAKING IT IN O.C.Get fabulous window treatments from Newburgh Window Shop. Read all about this member and a host of other great local businesses on pages 10 and 11.

Continued on page 8

ORANGE PULSE

GOVTAFFAIRSMaking The Case For Paid Federal Family Leave 9

EXPO Grows UpBy ellen daley

We’re celebrating 25 years of EXPO in a big way, taking it to a brand new, bigger-than-ever location.

The date is Wednesday, September 14 and the place is the Galleria at Crystal Run in Middletown.

Now, in addition to being the biggest and best business-to-business trade show in the Hudson Valley, EXPO will include an extensive business-to-consumer component – making it truly a something-for-everyone experience.

Nearly 200 exhibitor spaces will be available for Chamber members to display, demonstrate, show and sell their products and services. Zones will be created throughout the mall to accommodate the incredible diversity of the Chamber member base. A Bridal Zone will run the length of the AMC Theatre hallway on the lower level. Think caterers, conference centers, fl orists, photographers, fashions and businesses that have anything to do with weddings.

The Target Tunnel will house the Made in Orange section, promoting locally created goods and showcasing products that celebrate Orange County’s “Pride of Place.” This will include: a farmers market (purchases can be made), wineries, breweries, distilleries, traditional and artisan manufacturing, art, history, culture and more. And yes, when it comes to food and drink, samples will be available.

Representatives from Legoland will be guest speakers at July 14 Breakfast at West Hills.

T H E O R A N G E CO U N T Y C H A M B ER Bus i n e s s watcH | J u n e /J u ly 20162

oFFicersralph martucci, chairman of the BoardDirector of Business Development, M&R Energy Resources Corp.

mike turturro, chair-electPartner, Vanacore, DeBenedictus, DiGovanni & Weddell, LLP, CPAs

Josh sommers, First Vice chairmanPresident, Focus Media, Inc.

linda muller, second Vice chairmanPresident & CEO, Cornerstone Family Healthcare

sharon B. warantz, secretaryPresident, Jellybean Promotions

Frank Giordano, iii, treasurerPartner, Judelson, Giordano & Siegel, CPA, PC

tom sullivan, immediate Past chairmanSmith, Seaman & Quackenbush, Inc., Funeral Homes

eric maldonado, at largePartner,Verizon Wireless Zone

Jean sexton, at largeBranch Manager, Hudson Valley Federal Credit Union

John J. mcDermott, iii, to rest is to rust representativePresident, 17k Property Group

lynn allen cione, PresidentOrange County Chamber of Commerce

BoarD oF DirectorsPeter BermanCEO, The Ruby Group

Bob BrismanOwner, West Point Tours

renee BullaVice President, Client ServicesMomentum Advertising and Design

Paul campanellaPresident, Action Plus Project Management

tony costaRetired, Empire State Bank

Bob DeFeliceGeneral Manager, Fox Radio

Gianna FrancoRegional Account Executive, Time Warner Cable

lisa GubernickBusiness Banking Team Leader, M&T Bank

ed HarrisonGeneral Manager, Stewart International Airport

Johann HuleattOutreach Director, Community Products, LLC

Dr. michelle KouryChief Operating Offi cer, Crystal Run Healthcare

marcel martinoPresident, Inspire

melissa mccoyChief Advancement Offi cer, Abilities First, Inc.

Joann menendezVice President of MarketingWalden Savings Bank

charlie milichPresident, The RAL Supply Group

charles mitchellOrange County Commissioner of Con-sumer Affairs

Deborah PattersonEconomic Development Director, Orange & Rockland Utilities

chris PenningsVice President, knapp Consultants

Vanessa PrimusCertifi ed Advisor, NYS Small Business De-velopment Corp.

antonio VinciguerraVice President, TD Bank

Dr. Kristine youngPresident, SUNY Orange

cHamBer counselGlen l. Heller, Drake, loeb, Pllc,attorneys at law

emeritus BoarD memBersDr. arthur c. anthonisen

thomas c. DeBenedictus

F. edward Devitt

Katharine Fitzgerald

thomas F. Gibney

Patricia Gilchrest

stewart P. Glenn

robert Heiferman

louis Heimbach

Donna Johnson-Klonsky

woody levitan

anthony martine

carole s. mcDermott

marsh H. merrill

ralph l. mills

Dr. Kunwar nagpal

Peter Polhamus

Dreena Pross

milton ritter

robert w. scherreik

a. alan seidman

James P. smith, Jr.

william F. Vacca

Jill m. Varricchio

BUSINESS INSIDER

Member OrientationChamber Ambassador Nancy Wolff (Independent Legal Shield Associate), left, speaks with new member P. Shaye Allen (Sophisticated Designs Graphics & Promotions) at a recent Member Orientation at the Chamber.

3T H E O R A N G E CO U N T Y C H A M B ER Bus i n e s s watcH | J u n e /J u ly 2016

cHamBer staFF

lynn allen cione, President [email protected]

adrianna andrade, Director of [email protected]

cheryl cohen Director of Membership [email protected]

ellen Daley, Vice President, [email protected]

wendy melick Director of Information [email protected]

erin Pasquale, Director of [email protected]

will PeirceMembership Services Coordinator [email protected]

scott wohlDirector of [email protected]

arlean VeveExecutive Administrative [email protected]

Publication of the orange county chamber of commerce © Copyright 2016The Orange County Chamber Business Watch is not responsible for typographical errors, mistakes or misprints. All advertising, including photographs are the property of Niki Jones Agency, Inc and not that of the advertiser. The advertiser has purchased rights of reproduction in the Or-ange County Chamber Business Watch and does not have the right to reproduce ads in any other place or publication without written permission from the publisher. The Orange County Chamber Business Watch reserves the rights to exercise its discretion in the selection of advertisement.

PublisherNiki Jones Agency, Inc.845.856.1266 • [email protected] Front Street • Port Jervis, New York 12771

editorEllen Daley845.457.9700 • [email protected] Scott’s Corners DriveMontgomery, NY 12549

advertising [email protected] Front StreetPort Jervis, New York 12771

occc logo DesignAJ Ross Creative Media

Congratulations to Chamber Members Celebrating Milestones(clockwise from top left): Kennedy & Charlton, LLC, Warwick; Reporting Live 845, Middletown; Fisch Solutions, Fishkill; Rapid Tire, Montgomery; Isla Bella (JP’s Catering), Middletown; Nancy Wolff Independent Legal Shield Associate, Port Jervis.


BUSINESS INSIDER

Dr. Douglas Winslow Cooper works with author-to-be and retired teacher, Janet Johnson Schliff, in a conference room at the Chamber.

“Eighty percent of adults hope to write a book.” If you are reading this, you may be one of those would-be authors, just as I was in 2011, when I wrote my memoir, Ting and I, and joined the Orange County Chamber, partly to promote it. I stayed with the Chamber because of the useful contacts I’ve made and the value of their seminars and of being able to use their meeting rooms.

Five years later, I am writing to cajole a few of you to become among the 1% who actually write and publish their books. You are unlikely to get rich doing it, as fewer than 5% of these authors sell more than 500 books, averaging about a buck a book, but you will get some satisfaction, and there are often side benefi ts of publishing. For example, I became a coach for those who want to publish.

wHy write your BooK?

As management expert Stephen R. Covey advised in his classic book The Seven Habits of Highly Eff ective People, we “begin with the end in mind.” Why write a book? There is a sense of accomplishment, along with a certain amount of esteem given to a book’s author, a feeling of having created something that will endure. Authors are authorities. Memoirs mold memories.

Fellow Chamber member and my co-author of Solved! Curing Your Medical Insurance Problems, Adria Goldman Gross has gotten speaking and writing opportunities and extra clients for her MedWise Insurance Advocacy business, which has saved patients an average of over a million dollars per year by correcting billing and insurance reimbursement errors.

Getting something off your chest, getting relief from feelings you have suppressed, telling the world how

Write Your Book with ‘Dr. Doug’ H e lPinG te ll your s tory

By dOuglas winslOw COOPer, Ph.d.

things should be…all are good reasons to write and publish your book. Writing can be therapeutic.

Getting published will take commitment. To fi nish a book, you need to be more than merely involved; you need to be committed. The diff erence? In a ham-and-egg sandwich, the chicken is involved, but the pig is committed.

wHat Kin D oF BooK?

What kind of book do you want to write? Sometimes, the answer is obvious, but not always. The choices are: fi ction, memoir, nonfi ction.

Chamber members are likely to write about their businesses, but even then, some introductory biographical information is useful to capture the attention and aff ection of the reader. One Chamber member, Myles Vincent Mezzetti, of Myles Wealth Management, is following up his recent, well-received memoir, Crossing the Bar, with a business book, Private Family Banking, describing how his fi rm can help its clients manage wealth, risks and debts through the life phases of learning, earning, and giving.

Adria Gross’s book explained how to ensure that medical bills are correct and that insurance companies are providing appropriate reimbursements, all based on her experience as a patient’s advocate for these matters.

outlin e n e e De D

Get started by writing down a half-dozen or so basics, then do some free-association thinking, some brainstorming.

Here is a very simple outline for your memoir:

Crisis: catch the reader’s attention with something dramatic.

Background: what led up to it?

Outcome: what followed, immediately and in the long run.

Lessons learned: what did you learn and what can others take away?

How to write it?

It was said half-jokingly by the late sportswriter Red Smith, “Writing is easy: you just open a vein and bleed.” Hopefully, you’ll have an easier time.

My authors-to-be have given me their work in various forms: handwritten, typed, in computer fi les, and even over the phone as I interviewed them. As Nike urges, “Just do it.” Put pen to paper, fi ngers to keyboard, or even dictate it.

Prom otinG your BooK

Once you’ve written and published your book, your job isn’t over. Next, you have to promote and market it. I’ve been fortunate to have the help of Chamber member and SCORE Chapter President Edison Guzman (A&E Advertising and Web Design) in learning how to do that. But that’s a story for another day.

Dr. Cooper doesn’t refer to himself as “Dr. Doug,” but some Chamber staff ers do. He holds a Ph.D. in engineering from Harvard, where he also served on the faculty. He left there to marry his Asian-American sweetheart, Tina Su, 20 years after they were separated by the opposition of their parents, a story he tells in Ting and I: A Memoir of Love, Courage, and Devotion, which he emerged from retirement to write. Find out more at http://WriteYourBookWithMe.com. He has helped publish nearly a dozen books so far. Reach him at [email protected] or 845.778.4204.

Hello, neighbor!

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Please stop by and say, “Hi!”Mike Cordero, Agent11 West Avenue, Suite 2Chester, NY 10918Bus: 845-469-MIKEwww.mikecordero.com

5T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | J U N E /J U LY 2016

Orange PulseThanks TO 2016 COrPOraTe ParTners D iam on D Par tn e rCrystal Run Healthcare

Pl atinu m Par tn e rsCornerstone Family HealthcareDrake, Loeb, PLLC, Attorneys at LawFrontier CommunicationsVanacore, DeBenedictus, DiGovanni & Weddell, LLP, CPAsWalden Savings Bank

GolD Par tn e rsAccess: Supports for LivingCommunity Products, LLCDocuWareHudson Valley Federal Credit UnionM&T Bank

Orange County Trust CompanyOrange & Rockland Utilities, Inc.Orange Regional Medical CenterStewart Airport/The PANYNJ

PRESIDENT’S CIRCLEMedia Vision AdvertisingNiki Jones Agency, Inc.Sugar Loaf Performing Arts Center

m e D ia Par tn e rsFox Radio GroupHudson Valley WeatherMidHudsonNews.ComND Pro MediaThunder 102Town Square MediaWDLC/WYNY/Wall RadioWSUL/WVOS FMWTBQ Radio

The Thayer Hotel - History in the Making

Celebrating 90 years of hospitality to leisure travelers, dignitaries, military members, celebrities, along with corporate and government leaders, the doors of the now historic Thayer Hotel at West Point opened to the public at the entrance of the United States Military Academy grounds on May 27, 1926. That hotel would replace the original West Point Hotel (est. 1829) located nearly a mile down the road at what is now known as Trophy Point. The West Point Hotel served the Academy for over a century before the Thayer Hotel was built, hosting a long list of dignitaries including Robert E. Lee, Ulysses S. Grant, Stonewall Jackson, William Tecumseh Sherman, Washington Irving and Edgar Allan Poe. The original hotel is famously tied to one of West Point’s most famous graduates, General Douglas MacArthur, whose mother lived in the West Point Hotel during his time as a cadet.

Today, the original lantern from the West Point Hotel hangs in the grand foyer of The Thayer. Still open to the public today, the hotel tells the story of West Point and our nation through the museum pieces hanging throughout the hotel, as well as with guest rooms that are dedicated to inspirational West Point graduates. Weaving the impact of West Point into America’s story is a broad cross-section of contributions in the hotel’s actual guest rooms dedicated to the likes of Medal of Honor recipients, an astronaut, the first woman West Point grad to achieve the rank of general officer, the first African American graduate of West Point, ground-breaking physicians, captains of industry and great military leaders. Honorees, or their heirs, select pictures and memorabilia that represent his or her life and legacy to be displayed in the room.

Having undergone extensive renovations since the new ownership group of West Point graduates began running the Thayer in 2009, the hotel couples modern amenities, like the Zulu Time Rooftop Bar and Lounge and state-of-the-art technology in conference and guest rooms, with the old-world charm of the famous Sunday Champagne Brunch in MacArthur’s Riverview Restaurant. MacArthur’s is the original restaurant in the hotel. One of the most famous meals eaten there was on January 25, 1981, when the 52 American hostages who had been held for 444 days in Iran arrived back in the United States. The hostages signed the menu from their meal, and that menu is still on display at the hotel. The hostages flew from Iran to Germany and then directly to Stewart Airport and took buses to West Point, as thousands of cheering Americans lined the route through Highland Falls (now called “Freedom Road”).

The hostages arrived at the Historic Thayer Hotel and stayed for three nights with their families and watched the Super Bowl from Patton’s Tavern. The hostages and their families returned to watch the Super Bowl and celebrated the 30th anniversary of their return in January 2011. They visited again in 2016 in honor of the hotel’s 90th anniversary.

Visitors from the local region, across the country and across the world can still feel, see and hear about the history of our nation in the hotel that is home to 151 beautiful guestrooms and suites, 10 elegant event venues that are perfect for meetings, weddings and special events, and three superb on-premises dining options. Each guest, patron and visitor becomes a part of the story, echoing the hotel’s motto of “Make History,” encouraging everyone who visits to make their own memories while becoming a part of the hotel’s history.

By Carlys O. lemler, esq.

Carlys O. Lemler, Esq., is Director of Hotel Operations and General

Manager of The Historic Hotel Thayer Hotel at West Point. She is a

member of the USMA Class of 2001. More information is available at

www.TheThayerHotel.com.

T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | J U N E /J U LY 20166

BUSINESS INSIDERProvide a precise accounting of events, even when a considerable amount of time has lapsed, or when some of the pertinent parties might no longer be with the company.

Demonstrate to involved parties that the company acted appropriately and within the guidelines of its fair and equitable policies. Serve as a performance evaluation of company supervisors while providing a checks and balance to insure compliance with established company policies.

Although most states, including New York, are Employment-At-Will states, it is always beneficial to have clear, concise documentation of an employee’s successes and problems. This not only assures that an employee is being treated fairly during counseling and termination procedures, but is a definite benefit for performance reviews and when considering promotions and raises. It can also be beneficial in problematic unemployment situations and unfair discharge lawsuits.

Each supervisor should keep an “employee file” for each person who reports to him. This is different from the personnel file that is kept with the Human Resources Department. This file

Dealing with Difficult EmployeesBy edward kOwalski

should be kept in a locked cabinet in the supervisor’s office for the supervisor’s eyes only.

Documentation for discipline must be specific, descriptive and consist of substantive points. These points must be made in respect to the employee’s violation, expectations for corrective action and consequences. Never should your documentation represent your personal or any negative opinions, but should address the behaviors and violations alone. The employee is being disciplined for these violations, not because he or she is a bad person.

always:

Be specific with dates, words, and actions.

Make sure your notes are unbiased and without generalities, like “she has a bad temper,” or, “he is always late.” Make sure dates of violations are included, and there is no verbiage that could be mistaken for an attack on the employee’s character.

Make sure your documentation is consistent with company policy.

Describe the incident causing this action.

What do you do when you have a frustrating employee who is constantly late for work, has a bad attitude, has difficulty working with others and knowingly violates company policy? Do you want to terminate this employee or work with them by offering opportunities for improvement? Either way, you need supporting documentation.

Documentation is not just a justification for terminating an employee. In fact, it is ultimately best to try to avoid termination if possible and address performance problems and company expectations with your employees before termination becomes an issue.

Docu m e ntation can :

Reaffirm your position when the facts are called into question.

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Describe what will happen if the employee violates the rules.

Be clear with expectations, objectives and timetables.

Discipline and document in a timely manner while details are fresh.

Consistent discipline with appropriate documentation improves productivity and morale in the workplace. It is necessary to insist on high standards of conduct and productivity with all of your employees. If your employees view you as fair, firm, consistent and competent, they will take pride in their own accomplishments. If not, you will lose good employees and could be plagued with constant disciplinary problems

Edward Kowalski is Human Resources Director for Ethan Allen Workforce Solutions. He has 23+ years of HR experience. More information is available at 845-204-6017 or [email protected].


4 5 ye ars a s a m e m Be r• Ball Corporation

3 5 ye ars • 17K Property Group, LLC

3 0 ye ars• Foam & Wash Car Washes

HAPPY ANNIVersArY!

Congratulations and thank you to the following Chamber

members who celebrated major anniversaries in April:

20 ye ars• Child Care Council of Orange County, Inc.• Jewish Family Service of Orange County

15 ye ars• DJ Consulting Services, Inc.

KEEPING YOU HEALTHYfor life’s littlemoments ... since 1967

The Greater Hudson Valley Family Health Center has a new name;

CORNERSTONE FAMILY HEALTHCARE Same great service. Same great care. Same friendly faces.

Although our name has changed our mission remains the same. We are the same community health center that believes heatlhcare is a right and not a privilege.

You know us, we are the same …

www.cornerstonefamilyheatlhcare.org

Newburgh • New Windsor • Highland Falls • Goshen • Binghamton

845.563.8000

Avi Silber, MD, FAAPChief Medical Officer

Patient Centered Medical Home Level 3, delivering patient care of the highest standardsTrusted Medical Home providing quality,comprehensive primary health and dental care services with caring, respect and dignity, regardless of your ability to payPanel of board certified physicians and practitioners specializing in Internal Medicine, Pediatrics, Obstetrics, Gynecology and an array of subspecialtiesJoint Commission Accredited practice focused on patient safety, quality and performance

•

•

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Opening a new site in Plattekill in 2016!

10 ye ars• Allstate Insurance - Lori Buhagiar Agency• Equine Rescue, Inc.• Hudson Valley Vacuum Outlet• Patricia S. Lane, L. -C.S.W.-R

5 ye ars• Hudson Valley Conservatory• Liberty Environmental Management• T.W.G. Consulting

Galleria Unveils New Look, New ExperiencesBy eThan weBer

If you’ve visited the Galleria at Crystal Run since summer 2015, you’ve probably noticed a new look and feel to the mall. That’s because the center has undergone extensive renovations to bring consumers a bright, modern shopping experience.

The transformation includes all-new common-area tile, a fresh interior and exterior paint scheme, decorative lighting, comfortable soft seating areas, food court enhancements (i.e., new seating and new tenants) and elevator upgrades. Exterior entrance renovations are on the way, as well.

Perhaps the most popular renovations have been the AMC Theater enhancements. In addition to sight and sound upgrades, the theater is now equipped with plush power recliners and has extra isle width. What’s more, the concession area has been outfi tted with digital menu boards and touchscreen Coca-Cola machines. When purchasing tickets, moviegoers can now select their seats, as well.

Everything looks new, but in many cases, everything is new. In the last year, tenants including Francesca’s, Loft, Sleep Number and Billy Beez have moved in. Other, existing retailers, such as H&M, Victoria’s Secret, Kay Jewelers and Pandora, have expanded or remodeled their storefronts.

“This is a period of growth for the Galleria at Crystal Run,” said General Manager Eric Price. “Our tenants are growing, our variety is growing, and most important, our role in the community is growing.”

(Ethan Weber is Director of Marketing at the Galleria at Crystal Run. He can be reached at 845-692-5757 or [email protected].)


Looking for a job? Or maybe you’re hiring? Our Classifi ed Ad/Job Hub will be the place for you. Employment and personnel agencies, companies with jobs to fi ll, as well as agencies providing career and workplace information, will populate this section on the upper level near Dick’s Sporting Goods and the Food Court.

A Small Business/Buy Local/Tabletop area will occupy the space near Sears on the lower level. Members of smaller, local chambers are invited to participate in this section, providing the opportunity for them to reach larger audiences than normally possible. To accommodate the Orange Chamber’s many small businesses, a Premium Tabletop area will be available near Center Court.

A variety of Premier Booths will be located throughout the Galleria at high-traffi c areas including at the top

EXPO Grows UpCOnTinued FrOm Page 1

arranged for a variety of attractions, entertainment, informational and educational presentations (like child fi ngerprinting by the Town of Wallkill police) and other great reasons to spend the whole day at EXPO.

The Chamber is very grateful to the Galleria management (General Manager Eric Price and Marketing Director Ethan Weber) for making their beautiful (and newly renovated

EXPO 2016 FEE SCHEDULE Booths: A single booth includes 7’ x 10’ booth, pipe/drape, 6’ table with skirted tablecloth• Single Booth: $400 • Double Booth: $700 • Premier Single Booth: $550* • Double Premier Booth: $900*• Workforce Hub: Contact Erin for Special Rates and additional information!

Table Tops: A single table top includes 6’ table with skirted tablecloth• Premier Single Tabletop: $325*• Local Chamber Tabletop: Contact your local Chamber!• Wedding Zone, Made in Orange, Wifi /Business Hub: Contact Erin for special rates and additional information!

*Premier denotes position in prime location and in the highest traffi c areas.

Checks and VISA, MasterCard, American Express credit cards are accepted.

of the center stairway as well as near J.C. Penney on the lower level.

Because of the many choices available for businesses and organizations to participate in EXPO, the diff erent types of booths/tables and the variety of locations in the mall, there is a sliding scale of fees (see sidebar to right).

Electric is available for most locations (although vendors must indicate whether or not their booth/table requires electricity). In order to accommodate vendors’ and visitors’ WiFi needs, there will be two well-positioned offi ce hub/WiFi hot spots at center court. MiFi will be available for those vendors requiring wireless connections at their booths or tables.

September 14 – from 11:00 a.m. to 7:00 p.m. – won’t be all business. As always, the Chamber has

– see sidebar) facility available to us. “We’re confi dent that this will be the most incredible EXPO ever,” said Chamber President Lynn Allen Cione, “and I’m sure our members will agree.”

To reserve a vendor spot at EXPO, contact Erin Pascual, Director of Events, at 845-457-9700 or [email protected]. Information is also available at www.orangeny.com.


GOVTAFFAIRS

The following information is from the offi ce of US Sen. Kirsten E. Gillibrand

Nearly every American, at some point in their lives, will have to take time away from work to recover from an illness, nurse a sick loved one, or care for a new child. However, despite the inevitable need for time off from work, almost 90 percent of workers do not have access to paid family leave, and over half of the American workforce does not have access to employer-provided personal leave.

The Family and Medical Leave Act, passed in 1993, provides unpaid, job-protected leave for serious health-related events, but only about half of the workforce qualifi es for it, and many more simply cannot aff ord to take it because it is unpaid. Twenty years have passed and it is clear that this program needs to be updated to meet the current needs of a growing and aging population.

Currently, the United States is the only industrialized nation in the world that does not provide some sort of paid leave to its workers. As a result, workers withdraw from the workforce for family and medical reasons, leaving them with less income in the short run, lower chances to achieve raises and promotions, a greater reliance on social welfare programs, a reduction in Social Security benefi ts, and a lower accumulation of lifetime earnings.

This is particularly devastating for women who, more often than not, continue to be the primary caregivers of infants, children and elderly parents in this country. We need to make it easier for working women to go in and out of the workforce so they can meet those family needs without fear of losing their paycheck.

As a result of a lack of paid leave, over the course of their careers, men lose $284,000 in lifetime wages and

Social Security benefi ts, and women end up losing $324,000 when they leave the labor force early due to care-giving responsibilities. This is not only bad for our families; it’s bad for our economy.

It’s imperative that we make paid family and medical leave available to every worker in our country. To make this a reality, I introduced the Family and Medical Insurance Leave Act or the Family Act, which:

Establishes a self-sustaining national insurance fund paid for through employee and employer contributions of two-tenths of one percent of a worker’s wages – about $2 per week for a typical worker.

Provides eligible employees with up to 12 weeks of paid leave with 66 percent wage replacement for a person or family member’s medical emergency, including those arising from service members’ deployment or to care for a newborn or adopted baby.

Is gender and age-neutral and covers workers -- young and elderly, single and married, men and women, working part-time or full-time in all companies, no matter their size.

For example, the average woman worker earning the median weekly wage would only need to contribute $1.38 per week (a total of $72.04 per year) into the program, and even the highest wage earners would have a maximum contribution of $4.36 per week, or $227.40 per year. This means that for around the cost of one cup of coff ee per week on average, we could create a program that will be so benefi cial for our families. The average full-time working woman earning the median weekly wage would receive a total of $5,514.48 if she took the full 12 weeks of paid leave.

Susan Spear, Regional Director of the Hudson Valley Offi ce of Sen. kirsten E. Gillibrand, met with the Chamber’s Government Affairs Committee recently to talk about the Senator’s proposed Family and Medical Insurance Leave Act. She is pictured with Chamber President Lynn Allen Cione.

Making the Case for Paid Federal Family Leave

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Making it in OCnewBurG H winDow sHoP, marlboro

Creating and selling custom window treatments for residential and commercial uses. Owner Greg Dawes has 32 years of experience in the design field, and the shop has been in business since 1959. Simple mini-blinds to custom fabric draperies, top treatments and bedding. Design, home staging and color consultations available. 914-213-1137 / [email protected] www.newburghwindowshop.com

rocKl anD BoulDe rs, Pomona

Rockland Boulders baseball team plays at family-friendly Provident Bank Park. Group and company outings, birthday parties, fundraisers and more are available. Dollar beer nights, military appreciation night and other specials. Flex plans and season tickets available. 845-364-0009, ext. 211 [email protected] www.rocklandboulders.com

Blus te in , sHaPiro, r icH & Barone , llP, Poughkeepsie

Blustein, Shapiro, Rich & Barone have opened a third location at 3 Neptune Road in Poughkeepsie. The office joins the firm’s other locations in Goshen and Warwick. Diversified legal services with a strong focus on litigation, business law, municipal law and wealth preservation. 845-291-0011 [email protected] www.mid-hudsonlaw.com

PamPer me suite , newburgh

Affordable, beautiful, local getaway. Spectacular views of Hudson River/Bannerman’s Island. Host ensures 1000% satisfaction. One hour northwest of New York City, five minutes from I84, I87, Route 9W. 845-863-0757 / [email protected] www.airbnb.com/rooms

Je FF BanK , Por t Jer v is

Jeff Bank, headquartered in Jeffersonville, plans to open a full-service branch at 20-22 Fowler Street in Port Jervis this summer. 845-482-4000 / [email protected] www.jeffbank.com

or anG e count y re ntal s, middletown

Family-owned business since 1964. Orange County Rentals is your party and tent rental specialist. Has supported the community for more than 52 years. 845-342-5611 / [email protected] www.orangecountypartyrentals.com

HuDson Valley PuBlic re l ations, Beacon

Specializing in content marketing, creating appealing, engaging content. HVPR are experts in media planning and buying and proficient in all media channels, especially digital. Conducts data-driven research, ensuring high levels of engagement. Optimizes connections and builds relationships. 845-702-6226 [email protected] www.hudsonvalleypublicrelations.com

GolDl anD Jewe le rs, middletown

Family-owned. They do repairs onsite, have same day availability, and are an engagement ring and diamond source. Have an idea? Visit them and their team will draw up designs and get your custom piece started. They also work with your old pieces. 845-343-9971 / [email protected] www.goldlandjewelers.com

e mPire s tate BanK , Hudson Val ley

Since opening in 2004, Empire State Bank has grown to more than $200 million in assets, with branches in the Hudson Valley, Staten Island and Brooklyn. The bank is at the forefront of specialized banking by providing digital services using the latest automated innovations. 845-451-7836 / [email protected] www.esbna.com

turtle creeK GolF course at GarDen catHay, Plattekill

Golfers say: The best golf value in the area. Challenging, par 35, nine-hole golf course. Beautifully well-maintained greens that are fun to putt. 845-564-3220 / [email protected] www.turtlecreekgolf.net

1 1T H E O R A N G E CO U N T Y C H A M B ER Bus i n e s s watcH | J u n e /J u ly 2016

to aDVertise : [email protected]

or call

845 -754 -2356

corne rs tone Family He altHcare , Hudson Val ley

The Greater Hudson Valley Family Health Center is now known as Cornerstone Family Healthcare. The new name is “a refl ection of our past and the guide for our future,” says President Linda Muller. The staff , locations, programs and care remain the same. 845-563-8000 / [email protected] www.cornerstonefamilyhealthcare.org

Ke Dur a sol awninGs, chester

One of America’s best-selling brands of quality retractable and stationary shading solutions for residential and commercial customers. Also off ers waterproof retractable roof systems, interior and exterior solar shades, privacy shades, tension systems, cabanas, pergola and gazebo awnings. 845-988-6643 / [email protected]

or anG e reG ional me Dical ce nte r , middletown

Orange Regional Medical Center has launched a new program to promote healing through arts activities. The Art Cart, a mobile activity center, was designed as a creative resource to bring recreational enrichment to patients at their bedsides.845-333-1000 / [email protected]

me ntal He altH a ssociation in or anG e count y, middletown

Family Support, a program of the Mental Health Association, has created a new social group for families and their adult loved ones experiencing mental and/or emotional disabilities. The group meets on the last Wednesday of each month from 6:30-8:30 p.m.845-342-2400 / [email protected]

G iF t Ba sKets Galore anD more , walden

Off ering gift baskets, balloon decorating and wedding planning. For all your decorating and party needs. Located at 3 Main Street in Walden.845-863-6580 / [email protected]

me Dia Vis ion aDVe rtis inG , Goshen

Media Vision Advertising has moved to the Flatiron Building at 25 Main Street, Suite 2-2 in Goshen. The phone number remains the same. 845-294-3228jamesd@mediavisionadvertising.comwww.mediavisionadvertising.com

JoHn J . le a se re altors, newburgh

John J. Lease Realtors has sold 1161 Little Britain Road in New Windsor. The building was owned by the Builders Association of the Hudson Valley, which will remain in the 7,488 SF building. Lease was represented by Arthur Fowler and Richard [email protected] www.johnjleaserealtors.com

sHaPiro’s Furniture Barn , newburgh

In business 100+ years at the same location. Originally started as a horse auction mart before cars were invented. Began to carry used furniture in 1938. In 1952, featured a wide selection of bedroom, living room and dining room furniture displayed in a beautiful 30,000 SF showroom. “A little out of the way…a lot less to pay.”845-562-8400 / [email protected]

Joe taylor ’s cate rinG , rock Hi l l

In business 20+ years (formerly Hollow Belly). House caterer for the River Rose. Full-service off-premise catering. Private and corporate. Any size event. Barbecues to formal affairs. Weddings, picnics, box lunches. Serving the entire tri-state area.845-798-3712 / [email protected] www.joetaylorscatering.com

isl a Be ll a , middletown

New, authentic Puerto Rican seafood and steakhouse. Will host numerous live bands and music, as well as dancing and comedy. The restaurant is fun and exciting, warm and inviting. Perfect place to host parties of all types. Also off ers an extensive kids’ menu, with dishes tailored to their taste and palate.845-775-4807 / [email protected]


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NOTABLE PEOPLE&awards

reCOgniTiOn

GROW / EXPAND

Local design and public relations fi rm, The Niki Jones Agency, Inc. has received three prestigious Hermes Creative Awards: a Gold Award for design of packaging for a vaping product; a Gold Award for design of the Helen Hayes Hospital website; and an Honorable Mention for design of the logo for the Port Jervis Police Department.

Original research by Colleen kirk, Mount Saint Mary College Assistant Marketing Professor, was awarded “Best Paper in Track - Consumer Behavior” at the American Marketing Association Winter Educators’ Conference in Las Vegas. Mount Saint Mary’s seventh Relay for Life raised more than $34,000 for the American Cancer Society. The recent Prom Fest at MSMC raised more than $600 for the St. Luke’s Cornwall Hospital Scholarship Fund.

Mount Saint Mary College Associate Professor of Education, Jane Gangi, Ph.D., recently received the 2016 Educational Leadership Award from the Mid-Hudson School Study Council.

The 22nd annual Love Gently Dinner, held at Painter’s in Cornwall, raised $7,510 for Safe Homes of Orange County, which provides services for survivors of domestic violence.

Pets Alive, a no kill animal sanctuary in Middletown, recently received a generous donation of cat food from the American Society for the Prevention of Cruelty to Animals®.

Mental Health Association in Orange County recently received a $1,600 donation from the Crystal Run Healthcare Classic 10k Road

Race.

emPire state BanK845-451-7836WWW.ESBNA.COM Empire State Bank announces the following: Philip Guarnieri has been promoted to Chief Executive Offi cer; Thomas Sperzel is President and Chief Operating Offi cer; David Freer is new Chairman of the Board; Walter Daszkowski is the new Vice Chairman of the Board.

eric Haslam845-486-1465WWW.CHAZENCOMPANIES.COM The Chazen Companies has opened a new branch offi ce in central New York and Eric Haslam, a licensed professional engineer, has joined the company as Director of Engineering Services and Central New York Offi ce Manager.

Denise lease845-567-9000WWW.VDDW.COMDenise Lease has joined Vanacore, DeBenedictus, DiGovanni & Weddell as an Associate Accountant in the Client Service Department in the Newburgh offi ce. VDDW also has an offi ce in Wappingers Falls.

amy Beretta & Dr. HarVinDer K. cHauDHry914-850-075WWW.MIDDLETOWNMEDICAL.COM Family Nurse Practitioner Amy Beretta has joined Middletown Medical and will see patients at the Middletown Urgent Care location, while also treating patients at Orange Regional Medical Center. Dr. Harvinder k. Chaudhry has joined the staff of Primary Care physicians and will see patients in her Montgomery offi ce.

Frances sPielHaGen845-569-3222WWW.MSMC.EDUMount Saint Mary College Education Professor Frances Spielhagen co-edited “Homeschooling in New View (second edition), recently released by Information Age Publishing. She also wrote the Afterward entitled “Back to the Future? Homeschooling and the Evolution of Education.”

Ulster Savings Bank’s Charitable Foundation recently made several awards: $5,000 to the Rosendale Theatre Collective; $5,000 to the Harriet Tubman Academic Skills Center in Poughkeepsie; $5,000 to the United Way of the Dutchess-Orange Region; $5,000 to Wild Earth Wilderness School in New Paltz; $4,910 to Family Services, Inc., Poughkeepsie; $6,600 to Girl Scouts Heart of the Hudson; $2,500 to American Red Cross- Mid-Hudson Valley Chapter.

The Orange County Land Trust was recently awarded a $14,000 NYS Conservation Partnership Program Grant to assist in a land acquisition in Monroe. This grant program is

administered by the Land Trust Alliance in coordination with the Department of Environmental Conservation.

Orange Regional Medical Center’s Palliative Care Patient Navigator Eileen Schmidt received the 2016 Award for Excellence in Clinical Practice in Palliative Care at the Social Work Hospice and Palliative Care Network Annual Assembly.

Richard Guertin, Adjunct Assistant Professor in the SUNY Orange Business Department, is among 46 SUNY instructors to receive the Chancellor’s Award for Excellence in Adjunct Teaching.

Mary Liegey and Dominick Tufano have received the Darren k. McCarey “Spirit of RE/MAX Benchmark Realty Award” for 2015. Liegey and Tufano both have been with RE/MAX Benchmark since 1995.


CONTINUED

NOTABLE PEOPLEJillian Ferro845-651-1000WWW.ORANGECOUNTYSPORTSCLUB.COMJillian Ferro has joined Orange County Sports Club as Outdoor Sports Park Coordinator. The club is located at 1743 Route 17A in Florida and offers a wide range of indoor and outdoor activities.

ricHarD m. strucK845-735-7040WWW.REDC.ORGRichard M. Struck is the new President and CEO of Rockland Economic Development Corporation. He has served as Interim President since October 2015 and previously served for nearly 30 years as Director of Economic Development for Orange & Rockland Utilities.

JeFF BanK845-482-4000WWW.JEFFBANNk.COMJohn Russell and Tanya Hahn have been promoted to Executive Vice Presidents at Jeff Bank and Linda Fisk has been promoted to Vice President. Amber Benson, Meg Blaut and Leanne Stuhlmiller have been promoted to Assistant Vice Presidents.

Two staff members of TEG Federal Credit Union have been selected for the Dutchess County Regional Chamber of Commerce Forty Under 40 award: keith kurman, Vice President of Sales, Service & Branch Operations, and James Lentz, Beekman Branch Manager.

The Regional Economic Community Action Program (RECAP) has been awarded $380,000 for the rehabilitation of homes in Port Jervis. The funds are part of a $17 million state grant awarded to nonprofi t organizations and municipalities to create more than 700 affordable homes throughout the state. RECAP recently partnered with Sweet Onion Brewhouse for a guest bartending event which raised more than $700 in tips.

KE Durasol Awnings recently received an “Outstanding Achievement Award” from the International Fabrics Association for a waterproof retractable roof installed at a penthouse restaurant overlooking New York City.

Catholic Charities recently raised $142,000 at its Celebration of Charity and Caritas Awards Dinner. The funds will support the organization’s emergency food and shelter case management programs. They also announced that the agency is changing its name to Catholic Charities Community Services of Orange and Sullivan, refl ecting its expansion of services into Sullivan County over the past year.

The Arc of Orange County has been selected to receive the 2016 Moving Mountains Best Practice Award given by the National Association of Director Support Professionals and the University of Minnesota’s Research and Training Center. The award will be presented in July at the 2016 Reinventing Quality Conference in Baltimore.

BBG&G Advertising in Campbell Hall recently received a Gold Service Industry Advertising Award (SIA Award) for their 2015 integrated

FROM REFILLSTO FULFILLMENT

It’s not about how many prescriptions you receive or how many appointments you have. It’s about the health you achieve.

At Crystal Run Health we measure ourselves not by the quantity of services we provide, but by the health quality

that you and your family are able to achieve.

HealthTransformed.com

CR HEALTH_HT-Refills_OCBusinessWatch_June2016.indd 1 5/4/16 1:16 PM

marketing campaign for Dutchess Tourism, Inc. This is BBG&G’s 11th SIA win, three of which were for their work with Dutchess Tourism.

Access: Supports for Living will honor three Hudson Valley county executives at its Gala and “Vision of Hope” Award Dinner to be held on November 19 at Anthony’s Pier 9, New Windsor: Steve Neuhaus (Orange County), Michael Hein (Ulster County) and Marcus Molinaro (Dutchess County).

Eleven attorneys from Finkelstein & Partners have been named 2016 Super Lawyers. This is the 10th year in a row that the fi rm has had several attorneys earn this recognition. Managing Partner Andrew G. Finkelstein is on the list for the 10th consecutive year.


NEW CHAMBER MEMBERS

WELCOMENOTABLE PEOPLE

alianZ a se rVice s, llc(845) 675-7337 - Nyack, NYwww.alianzacorp.com

anG ry orcHarD(845) 713-5180 - Walden, NYwww.angryorchard.com

BaDG e r DayliG HtinG corP.(202) 603-4067 - Brownsburg, INhttp://badgerinc.com/

Be lFor ProPe rt y re s tor ation(914) 798-1440North White Plains, NYwww.belforny.com

comPute r aiDe , inc .(845) 913-6570 - Newburgh, NYwww.computeraide.com

eVe rcare(845) 725-1101 - Newburgh, NYwww.evercare.org

e XoDus tr ansitional com munit y(845) 565-2700 - Newburgh, NYhttp://www.etcny.org

Firs t Data(570) 904-7482 - Eynon, PAwww.fi rstdata.com

GolDl anD Jewe le rs(845) 343-9971 - Middletown, NYhttp://www.goldlandjewelers.com

G re at Value s tor aG e(845) 568-0598 - Wothington, OHwww.greatvaluestorage.com

He altH For a liFetime(845) 430-9590 - New Windsor, NYwww.whatistsfl martino.gr8.com/

Home 2 suite s By Hilton(740) 312-5005 - Middletown, NYwww.home2suites.com

Hurricane oF newBurG H , llc(845) 562-8200 - Newburgh, NYwww.hurricanewings.com

J . P.’s cate rinG , inc . DBa isl a Be ll a re s taur ant(845) 775-4807 - Middletown, NYwww.islabellahv.com

J im cre eGan , ce rtiF ie D cHimney swe e P(800) 347-9337 - Milford, PA

Joe taylor ’s cate rinG(845) 798-3712 - Rock Hill, NYwww.joetaylorscatering.com

metro - nortH r ailroaD(212) 340-3024 - New York, NY

metroPolitan tr ansPortation autHorit y(646) 252-1391 - New York, NYwww.mta.info

nut t y money r acinG(917) 969-3317 - Salisbury Mills, NY

nyse D, acce s -Vr(845) 452-5589 - Poughkeepsie, NYwww.acces.nysed.gov/vr

lynn eZoVsKi & Garry micHel845-457-7700WWW.WALDENSAVINGSBANk.COMLynn Ezovski has been promoted to Branch Manager of Walden Savings Bank’s Walden location. She had served as Assistant Branch Manager for the bank’s Gardiner location. Certifi ed Financial Planner Garry Michel has been appointed Assistant VP for Walden Savings’ Investment Services program.

micHael JanasiewicZ, KatHryn HoFweBer & steVe GaDaleto845-338-6322WWW.ULSTERSAVINGS.COM Michael Janasiewicz has been promoted to Assistant Vice President/Bank Operations at the kingston headquarters of Ulster Savings Bank. kathryn Hofweber has been promoted to Assistant Vice President/Loan and Deposit Operations, also at the kingston headquarters. Steve Gadaleto has been promoted to Assistant Vice President of the bank’s subsidiary, Ulster Insurance Services, Inc.

Gary cassiello, craiG irwin & corinne molinaro845-485-9803WWW.ABILITIESFIRSTNY.ORG New members of the Abilities First Board of Directors include: Gary Cassiello (Judelson, Giordano & Siegel, CPAs), Craig Irwin (Merrill Lynch) and Corinne Molinaro (Tinkelman Architecture).

micHelle HatHaway845-769-9393WWW.CFOSNY.ORGMichelle Hathaway is the new Director of Development at the Community Foundation of Orange and Sullivan. She has 27 years of experience.

reBecca ann FrieD & stePHanie Feely845-562-7878 & 845-427-0884WWW.HORIZONFAMILYMEDICAL.COMFamily Nurse Practitioners Rebecca Ann Fried and Stephanie Feely have joined the 120 providers at Horizon Family Medical Group.

CONTINUED

53 & 59 Academy St. Poughkeepsie, NY 12601 845.471.966721 Old Main St. Fishkill, NY 12524 845.869.7766

31 South Plank Rd. Newburgh, NY 12550 845.220.1102

www.eaworkforce.com

Ethan Allen Recruitment Direct Hire Placement

Ethan Allen Staffing Temporary Staffing

Ethan Allen RPO Recruitment Process Outsourcing

Ethan Allen HR Services Professional Employer Organization (PEO)

The Hudson Valley’s Most Complete Employment Service

EAWS_5 x5.5 ad.indd 1 5/26/16 4:32 PM


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71 Ten Broeck AvenueKingston, NY 12401

845-331-7581www.ColorPageOnline.com

NOTABLE PEOPLE reBecca JoHnson 845-291-0011 WWW.MID-HUDSONLAW.COM Hudson Valley law firm Blustein, Shapiro, Rich & Barone, LLP has expanded its litigation team with the addition of Associate Attorney Rebecca Johnson. She will focus her practice on civil litigation and family law.

Juliana o’GraDy & aaron c. FitcH 845-561-0550 WWW.DRAkELOEB.COM Local attorneys Juliana O’Grady and Aaron C. Fitch recently joined Drake Loeb, LLC as associate attorneys. O’Grady will represent clients in a broad range of litigation including personal injury. Fitch will represent companies, banks and individuals in areas including mergers and acquisitions, commercial lending, commercial agreements, and commercial and residential real estate.

misty DecKer, JosePH e. ePPicH & marianne collins 845-463-3011 WWW.HVFCU.ORG The following are new members of the Board of Hudson Valley Federal Credit Union: Misty Decker, Joseph E. Eppich and Marianne Collins. They will serve three-year terms on the Board.

stuart turner & aDrian GoDDarD 845-469-0951 WWW.OCLT.ORG Stuart Turner has been named Board President of the Orange County Land Trust. Adrian Goddard has joined the OCLT Board.

or anG e count y GoVe rnme nt (845) 291-2700 - Goshen, NY www.orangecountygov.com

PamPe r me suite (914) 299-8740 - Newburgh, NY

r aPiD t ire se rVice oF newBurG H , inc . (845) 564-9644 - Montgomery, NY www.rapidtireservice.com

re PortinG liVe 8 4 5 (845) 313-9212 - Middletown, NY www.reportinglive845.com

salon luce re (845) 610-5370 - Chester, NY www.salonlucere.com

sHaPiro’s Furniture Barn (845) 562-8400 - Newburgh, NY www.shapirosfurniturebarn.com

soPHis ticate D De siG ns G r aPHic s & Promotions (845) 235-7536 - Newburgh, NY

turtle cre e K GolF at GarDe n catHay (845) 564-3220 - Plattekill, NY www.turtlecreekgolf.net

wHitecliFF VineyarD (845) 255-4613 - Gardiner, NY www.whitecliffwine.com

you’re tHe Boss we DDinG anD eVe nts (845) 551-5760 - Goshen, NY www.ytbevents.com

Investment, Tax, Payroll and Insurance products and services available through Ulster Insurance Services, Inc. and Ulster Financial Group, Inc., subsidiaries of Ulster Savings Bank, are NOT FDIC INSURED.

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Unleashing The Combined Power of Google AdWords with Google AnalyticsWant More Website Traffi c?TREND / INNOVATE

By eriC nelsOnEric Nelson is Creative Director at the Niki Jones Agency, a public relations and media fi rm located in the Hudson Valley. For more information, call 845-856-1266, email [email protected] or visit www.nikijones.com.

Google AdWords, the formidable online advertising service, can be a powerful tool to help bring valuable traffi c to your website. The construction of just a simple ad, with a limited amount of copy, has the potential to produce considerable results and to gain you that all so critical exposure. As such, the AdWords site-targeting advertising tool is very popular and has been proven to be Google’s main source of revenue, which means that it is being utilized by a great deal of people.

As it has become ubiquitous to utilize the Google AdWords tool, and competition doesn’t look to be lessening any time soon, the question soon becomes how to gain an advantage and make the most from an investment in your own Google AdWords campaigns. The answer may be obtained through use of the insights found in data reportage found within Google Analytics and using these two Google products in tandem.

Any one of us is capable of setting up and running a modest AdWords campaign and, depending on what market you are in, the chances are good that there will be a resultant spike in interest for your site. Since 2003, in order to refi ne parameters of a campaign, the AdWords control panel has allowed keywords, domain names, topics and demographics to be entered to yield better results. This practice is defi ned by the Google AdWords team as “placement targeting” and should certainly be your fi rst consideration when launching your campaign.

It is with the concept of “remarketing,” however, that we fi nd the melding of Google AdWords with

Google Analytics can deliver some truly dynamic results. To unlock this potential, the fi rst step is to link your Google Analytics and AdWords accounts, thus creating the addition of an analytics column within your AdWords reports. You will now soon be able to determine how much website traffi c comes directly from your AdWords campaign. The linking of accounts also enables you to import Google Analytics “Goals,” to add Google Analytics data into your Google AdWords reports and to import valuable remarketing audiences along with it. AdWords data, conversely, will be available in

all Google Analytics reportage going forward.

Now, through your creation of a remarketing “tag,” you can reach people who have previously visited your website or who have already used your app. The tag functions to save a visitor’s cookies and add them to your “remarketing list,” which can then be included within the ad group targeting in your next AdWords campaign. This audience constitutes visitors who represent your ideal audience …determined by rankings of pages viewed, location, onsite activity and goal completions.

BARRY SUTTONMHV Business Loan Officer

Barry has over 11 years of experience in commercial lending for all types of businesses in the Hudson Valley.

845.336.4444 • MHVFCU.com

Schedule an appointment with Barry today by Calling: 845.336.4444, ext. 5005, or 845.750.7340 or by Emailing: [email protected] in Newburgh and Middletown

There is a limit of 2,000 remarketing audiences per Analytics account, but that is still a considerable segment of past visitors that you may be able to direct back with similar search criteria. These visitors are also those already aware of your services and products and are more likely to make conversions.

As Google Analytic is free, it makes perfect sense to utilize its power to enhance results when investing in an AdWords campaign. The data is already there, it is just waiting for you to put it to use. Unleash the power …get results!


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Member of the Month Alaina James of Blend Smoothie and Salad Bar was our April Member of the Month. Alaina provided delicious samples of her healthful drinks for visitors to all of the events at the Chamber during April. Here, she shares samples with guests at the Member Orientation on April 7. If you’re interested in being considered for Member of the Month, just contact Scott Wohl, Director of Membership at the Chamber, at 845-457-9700 or [email protected].

MeMber NotesPlease note the following corrections to the 2016 Membership Directory:

The correct contact for Microtel Inn & Suites in Middletown is Jan W. Peirce ([email protected]).

The contact for SUNY New Paltz – Extended Learning is Helise Winters ([email protected]).

The email address for Bonacic, krahulik, Cuddeback, McMahon and Brady is [email protected].

The contact for Johnny Rocco’s Auto Repair in Newburgh is John Ashton, Jr. ([email protected]).


IN ORANGE

Chamber Names New Director of Events Erin Pascual, a local event planner, food and beverage director, and consultant, is the new Director of Events for the Orange County Chamber of Commerce.

“Erin Pascual has a remarkable amount of experience in planning and managing special events,” said Chamber President Lynn Allen Cione, “She is recognized and well-respected for the extraordinary quality of her weddings and events, as well as for her professionalism, creativity and work ethic.”

Pascual is the Owner, Chef and Designer for You’re the Boss! Weddings & Events, based in Goshen. She is also Creative Consultant for Equilibrium Brewery, set to open in summer 2016, and former: Food and Beverage Director, Executive Chef and Pub Manager at Catlin Gardens; Maitre D and Event Planner for Salute Tuscan Grill in Manhattan; General Manager of Halligan’s Public House in Warwick; and General Manager and Owner of Club Ontaroga in Goshen.

She is the planner and committee chair for the annual “Light It Up Blue Hudson Valley” event, which supports organizations that educate and supports those living with autism.

A graduate of the Cornell University School of Hotel Administration, Pascual was also a double major in management and marketing at Fairfield University. She is the recipient of numerous awards and honors including being ZAGAT rated 2008-09 “Noteworthy Newcomer.”

Trivia Networking Event A Young Professionals group once again took home first place for the latest Trivia Networking event, held at Soho Bar and Grill in Middletown. From left are: Craig Pelsue (B&B Pool and Spa Center), Susan Brooks (Myles Wealth Management), Garry Michel (rear) and his wife Alexandria, Alva Martin (Rock City Media), Ethan Weber (Galleria at Crystal Run), Chelsea Celnan (Studio 6) and Nick Nappo (Myles Wealth Management and Co-Chairman of the Young Professionals).

Seminar to Feature Crystal Run Healthcare IT Director

Miguel Hernandez, Director of Information Technology for Crystal Run Healthcare, will present

a seminar on “How to Keep My Computers and Network Safe from Viruses” on Tuesday, June 28 at the Chamber Business Center in Montgomery. This will be the third in the Chamber series of presentations on topics specifically requested by members.

To be held from 8:00-10:00 a.m., the seminar is free to Chamber members and $10 for non-members. Reservations are required (visit www.orangeny.com or call 845-457-9700).

Hernandez joined Crystal Run Healthcare in 2004. He manages and maintains the operation of all infrastructure and support technologies for this massive multi-specialty group practice, one of the fastest growing in the country.06269_OR_5x5p5_m2b.indd

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O&R JUST SAVED ME $2 ,640 ON ENERGY COSTS .

IT DOESN’T GET ANY SWEETER THAN THAT .

When it comes to saving on energy costs, O&R has a solution for every business. We’ll give you a free consultation, and work with you to help lower your overhead. Whether it’s rebates and incentives, or paying up to 70% of the cost of recommended upgrades. So get in touch with O&R today and start saving tomorrow. To begin, call 1-877-247-7140 or visit oru.com/EnergySolutions.

suPPOrT Orange CO.

shOP lOCal


‘M/WBE: The Power of Certifi cation’Becoming certifi ed as a minority- or woman-owned business can make the diff erence between getting or not getting business.

The Chamber’s Minority and Women Business Committee will host a special workshop on Wednesday, June 22 on “M/WBE: The Power of Certifi cation,” focusing on the benefi ts, pitfalls and successes of certifi cation. The session will be held from 9:00 a.m.-noon at the Chamber Business Center in Montgomery.

The roundtable format will feature several diversifi ed, industry-specifi c certifi ed business owners who are actively leveraging their certifi cations. They will discuss their personal stories, and share their experiences and advice. Each panelist is a certifi ed M/WBE and has been successful in winning contracts, sub or prime, being hired by businesses or non-profi ts due to a set-aside or goal that was attached to the work. The average years of experience of the panelists is 10.

The workshop is sponsored by the Chamber, the Small Business Development Center and the Procurement Technical Assistance Center of the Rockland Economic Development Corp.

The seminar is free to Chamber members and $10 for non-members. Reservations should be made at www.orangeny.com or by calling 845-457-9700.

UPCOMING EVENTS & MEETINGSJUNE EVENTS

JULY EVENTS

18JUNE COMMITTEE MEETINGS

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JULY COMMITTEE MEETINGS

amBa ssaDors 7:45 am (Safe Harbors, Newburgh)

Pr/marKetinG com mit te e 8:00 am (Montgomery Room)

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consultants com mit te e 7:45 am (Larkin Room)

small Busine ss re source com mit te e 8:00 am (Montgomery Room)

GoVe rnme nt aFFairs com mit te e 8:00 am (Larkin Room)

younG ProFe ssional s 8:00 am (Larkin Room)

minorit y anD wome n Busine ss com mit te e 8:30 am (Montgomery Room)

amBa ssaDors 7:45 am (American Cancer Society, New Windsor)

Pr/marKetinG com mit te e 8:00 am (Montgomery Room)

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5tH annual suiciDe aware ne ss anD PreVe ntion me morial walK10:30 a.m., Monroe-Woodbury High School Track, Central Valleywww.cfosny.org

“ m/ wBe : tHe Powe r oF ce rtiF ication ”9:00 a.m.-12:00 p.m., Chamber Business Center, Montgomery

“ you are your G re ate s t a sset ” Pre se nte D By scot t Ke nDricK6:00-8:00 p.m., Chamber Business Center, Montgomery845-695-0174

miXe r5:30-7:30 p.m., Storm king Art Center, New WindsorCo-host: Orange County Arts Council

me mBe rs on monDay luncHeon12:00-1:30 p.m., Chamber Business Center, Montgomery Topic: “Minorities and Women in Business”Sponsor: CRVI

se minar: “ How to Ke e P my comPute rs anD net worK saFe From Viruse s”8:00-10:00 a.m., Chamber Business CenterPresenter: Miguel Hernandez, Director of Information Technology, Crystal Run Healthcare

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memBersHiP BreaKFast7:30-9:00 a.m., West Hills Country Club, MiddletownSpeaker: Legoland RepresentativeSponsor: CRVI

me mBe rs on monDay luncHeon12:00-1:30 p.m., Chamber Business Center, MontgomeryTopic: Healthcare”Sponsor: Child Care Council of Orange County

se minar8:00-10:00 a.m., Chamber Business CenterPresenter: TBA

Joint miXe r witH insPire5:30-7:30 p.m., Winding Hills Golf Club, Montgomery

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Orange Co. Business Watch