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Oracle’s Strategy for Communications Industry
Bulent Unsal – ECEMEA Comms & Media Industry Leader
Mar 2012
Once upon a time…
• Commodore 64
• 1Mhz
• 64 kB RAM
Today
• 1GHz dual core Phone • 8 GB/16GB storage, 512 MB RAM, 2GB ROM
+ Computer
+ Camera
+ Clock
+ ……
Once upon a
time…
Today
Once upon a
time…
Today
Consumers demand….
• Pervasive, convergent access to
communication,
information and
always-on services at home or on the road
Rethinking IT strategy…Can it enable a step change
in Communications Service Provider performance?
Rethinking IT strategy…Can it enable a step change
in Communications Service Provider performance?
Operators have to deal with...
All our life today is about margin !
EMEA Telecom Market by IDC – June 2010
Operators need to transform Business transformation across multiple dimensions
Streamlined processes to minimize operational costs
Integrated BSS/OSS architecture to support business
Optimized organization leveraged across multiple products
Oracle’s vision and strategy
Business Challenges
IT Challenges
Deliver best-in-class applications
built on a common, open, standards-
based technology platform
Provide a complete suite with
productized integrations and
industry-specific business processes
Facilitate business transformation
with predictable total cost of
ownership
ISV Partners
Oracle
Corporate Administration
Financial Mgmt Asset Mgmt Security Mgmt Knowledge Mgmt HR Help Desk
Business Applications
Campaign Mgmt PLM EBPP Call Center
Mgmt Self-Care
Partner Mgmt
Sales Advanced
CRM
Infrastructure
Carrier Grade Framework (e.g. Application Server, RAC, Times Ten)
Middleware (e.g. BPEL)
Universal Data Hubs (Customer, Product, Asset)
Service Delivery Platform
Service Delivery Enterprise
Analytics
Operations Analytics
CRM Analytics
ERP Analytics
Analytics
Oracle Comms Footprint (2004)
Business Operations
Reconciliation
Service Fulfillment Billing & Revenue Management Assurance
Service Assurance
Revenue Assurance
Provisioning
Pricing Balance Mgmt
Billing
Invoicing
Mediation
Payments Vouchers
Revenue Control
Interconnect
Settlements A/R & Collections
Inventory Mgmt
ServiceActivation
Discovery
Rating
Service Creation
Environment
Design
Investment in Industry Leaders and R&D
~$19B Invested in R&D in the past 7 years Actual CAGR = 19.8%
ISV Partners
Oracle
Corporate Administration
Financial Mgmt Asset Mgmt Security Mgmt Knowledge Mgmt HR Help Desk
Business Applications
Campaign Mgmt PLM EBPP Call Center
Mgmt Self-Care
Partner Mgmt
Sales Advanced
CRM
Infrastructure
Carrier Grade Framework (e.g. Application Server, RAC, Times Ten)
Middleware (e.g. BPEL)
Universal Data Hubs (Customer, Product, Asset)
Service Delivery Platform
Service Delivery Enterprise
Analytics
Operations Analytics
CRM Analytics
ERP Analytics
Analytics
Oracle Communications Footprint
Business Operations
Reconciliation
Service Fulfillment Billing & Revenue Management Assurance
Service Assurance
Revenue Assurance
Provisioning
Pricing Balance Mgmt
Billing
Invoicing
Mediation
Payments Vouchers
Revenue Control
Interconnect
Settlements A/R & Collections
Inventory Mgmt
Service Activation
Discovery
Rating
Service Creation
Environment
Design
Time to Value
Months
Days
Evolution of Oracle Communications
Build
2006-8
Carrier Grade Appliance
Carrier Grade & Integrated
Best in Class Suite
Today
Best in Class Apps & Tech
1977 Tomorrow
Oracle’s Industry Strategy
More Value
Less Complexity
More Flexibility Less Cost
More Choice
Less Risk
Comprehensive Industry Portfolio
Standards-Based Architecture
Engineered to Work Together
Complete Open Integrated
Oracle Communications Footprint
Oracle Communications Solutions Approach to industrialize OSS/BSS Transformation
• OSS/BSS Application Products
are broadly aligned with Frameworx
• Productized Solutions
integrate several products to cover significant
slices of Business Process Framework and
ITIL
• Rapid Offer Design and Order Delivery
Solution(RODOD)
is Certified by TM Forum
• Oracle Communications Data Model (OCDM)
is Certified by TM Forum
• Oracle Unified Billing & CRM
is Certified by TM Forum
© 2011 Oracle Corporation – Proprietary and Confidential
Thank You
