Oracle's Business Strategy: Maximizing Your Sales Leverageopnpublic/documents/webcon… · Private Cloud Users ... Offer customers a growing number of applications as SaaS services

<Insert Picture Here>

Cloud Computing

Jean-Claude HaupfleischSales Consultant

© 2009 Oracle – Proprietary and Confidential 2

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle.


Cloud Computing

Often characterized by:

• Virtualized computing resources• Seemingly limitless capacity/scalability• Dynamic provisioning

* Source: Wikipedia.org

*

• Multi-tenancy• Self-service• Pay-for-use pricing


Cloud = SaaS, PaaS, IaaS

Applications delivered as a service to end-users over the Internet

Infrastructure as a Service

Platform as a Service

Software as a Service

App development & deployment platform delivered as a service

Server, storage and network hardware and associated software delivered as a service


Oracle Cloud Computing Strategy

IaaS

PaaS

SaaS INTERNET

Public Clouds

IaaS

PaaS

SaaSINTRANET

Private Cloud

Users

Our objectives:• Ensure that cloud computing is fully enterprise grade• Support both public and private cloud computing – give customers choice

Offer customers a growing number of applications as SaaSservices

12 Provide enabling technology to other cloud providers

3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds

Oracle is a PaaS/IaaSenabler not provider



Why Oracle

Technology Leadership


Oracle Grid InfrastructureVirtualization, Clustering and Dynamic Provisioning

• Shared pools of resources for high efficiency/utilization

• Dynamic resource provisioning on demand

• Unlimited, incremental scale-out

• High availability

• Predictable performance

• Automated monitoring & management

Storage Grid

Database Grid

Middleware Application Grid

CustomApplication

ERPApplication

SalesApplication

DataWarehouse

Management

Virtualization and clusteringthroughout the stack


Automatic Storage Management Real Application Clusters

Application Grid

CustomApplication

ERPApplication

SalesApplication

Oracle Enterprise ManagementTop-Down Management and Monitoring

Enterprise Manager

• Top-down management of applications running in virtualized/grid environment

• Centralized end-to-end policy-driven management - Discovery, monitoring & management of virtual resources- Wider Oracle ecosystem

• Dynamically grow & shrink resources to meet SLA objectives• Integration with 3rd party management tools


250+ Partners Have Adopted Oracle’s SaaS Platform

“8 out of 10 SaaS vendors delivering business-critical applications run on Oracle.” – Nucleus Research



Why Oracle

Deployment Choice


Oracle On DemandFlexible Deployment Options

RemoteManagement

Hosted &Managed

Multi-TenantSaaS

Single-TenantSaaS On-Premise

Pay-per-use Licensed

OpEx CapEx & OpEx

Off-premise On-premise

Managed by vendor Managed byCustomer

Vendor scheduledmaintenance Customer scheduled maintenance



Why Oracle

Superior SaaS Applications


Oracle CRM On Demand

• Fast time-to-value

• Easy customization managed by CRM users

• High user adoption

• Low risk, predictable costs

• More frequent updates managed by Oracle

• Agility to adapt and change as conditions dictate


Web 2.0 Applikationen für CRM On Demand

Oracle Sales Library Oracle Deal Management

Oracle Sales CampaignsOracle Sales Prospector


Oracle Beehive

Oracle Beehive On DemandEnterprise Collaboration

Central Repository

Presence Content Search

Notification

AuditDirectory Policy Events

Enterprise Services

Security

Communicate Coordinate

Linking

TagsTime MgmtContacts

TaskConferencing

Chat

Wiki

Discussions

Email

VoiceMail

Categories

Administration

Workspace

• Complete, open and integrated

• Enterprise-grade management, security, availability

• Robust security and compliance

• Process-based collaboration


Oracle Sourcing On DemandOptimized Strategic Sourcing Programs

Source more spend in less

time

Go live rapidly

Build end-user expertise

Ensure proper application

usageMeet stringent audit

requirements

Outsource ongoing maintenance

Avoid Infrastructure Selection &

Configuration Source for lowest total cost

Create immediate & long term

savings

Identify Opportunities & Suppliers

ConductOn-Line

Negotiations

Analyze & Award

Approve & Issue

Define Strategies & Negotiations

Accelerate Time to Value Eliminate IT InhibitorsIncrease Negotiation

Efficiency & Effectiveness



Why Oracle

Integrates End-to-End Business Processes


ORACLECRM OnDemand

JD EdwardsINTEGRATION

End-to-End Business ProcessesExample: Lead to Order

CRM ON DEMAND TO

JD EDWARDS

CRM ON DEMAND TO SIEBEL CRM

CRM ON DEMAND TOE-BUSINESS


Oracle Cloud Computing Strategy

IaaS

PaaS

SaaS INTERNET

Public Clouds

IaaS

PaaS

SaaSINTRANET

Private Cloud

Users

Offer customers a growing number of applications as SaaSservices

12 Provide enabling technology to other cloud providers

3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds

Oracle is a PaaS/IaaSenabler, not provider

Our objectives:• Ensure that cloud computing is fully enterprise grade• Support both public and private cloud computing – give customers choice


Documents

Oracle's Business Strategy: Maximizing Your Sales Leverageopnpublic/documents/webcon… · Private Cloud Users ... Offer customers a growing number of applications as SaaS services