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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Next Gen. BI,Data Warehouse & Big DataBusiness and Technology Overview
Oracle Confidential – Internal/Restricted/Highly Restricted
Jonathan Basse Head of Solutions and MarketingJuly 2014
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Next Gen. BI, Data Warehouse and Big Data
Oracle Confidential – Internal/Restricted/Highly Restricted 3
Oracle BI – The Divine Path
Introduction to Oracle BI Foundation Suite
Introduction to Oracle Big Data
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Next Gen. BI, Data Warehouse and Big Data
Oracle Confidential – Internal/Restricted/Highly Restricted 4
Oracle BI – The Divine Path
Introduction to Oracle BI Foundation Suite
Introduction to Oracle Big Data
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Data-Driven Decisions#1 for execs1
Analyticskey to growth,competitive advantage2
Firms that adopt DDD perform better thanfirms that don’t
1Gartner 2014 CEO Study, CIO Magazine Study5
2MIT Study “Strength in Numbers”
6
What winning looks like
• Banking that reinventsthe customer experience
• Merchant services in real time
• Industry’s highest rankingsin online services
Decisions
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Personalizedbanking based onbig data, analytics
7
Location-based services, advanced analytics finds patterns and correlations
Better customer knowledge = better customer service
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
• Cloud• Big Data• Changing User Demands
8
IT is in a timeof transition Lead, or Follow
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Businesses
• 90% created in last two years• 50 billion devices by 2020• Governance, risk and
complexity
9
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Businesses
10
• Oracle offers complete solutions for complex data management and governance
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Speed over consistency
Visual data discovery
Embedded analytics
11
Business user demands are changing
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 12
Business user demands are changingGartner MQ – Race is on for Governed Data Discovery
Oracle delivers with Endeca
Users get what they want; IT gets what it needs
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
IT leaders
• Must embrace changing processes
• Balance business user needs with enterprise demands
• Put mobile first
• A technology roadmapthat supports continuous innovation
13
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 14
Technology musts
• Scalable but agile
• Consistent answers, but also discovery
• Put mobile first
• Safeguard information
• Unify analytic investments, without more complexity
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 15
Insight into every decisionThe right choice for IT leaders
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 16
5 Design Goals
1 2 3 4 5
17
1
• Beyond basic visualization –numbers and words
• Governed sandbox
• Consumer-driven and predictive modeling
• Personal, Departmental and Enterprise
Solutions
Today
R integration
Endeca info discovery
Interactive dashboard
18
1
• Voice and word recognition
• Data mash-ups
• Direct data interaction
Solutions
Tomorrow
19
• Rapid technology adoption
• Non-disruptive
• Data scientist sandbox
Solutions
Tomorrow
Big Data Discovery
1
20
2
• Both packaged app and development environment
• Any device, any form factor
• Integrated with mobile device management platforms
• Make idle time productive with insights on the move
Most secure
Today
21
2
• Mass personalization
• Exploration templates
• Content specific visualization
• Integrated mapping
• Voice recognition and authoring
Most secure
Tomorrow
22
3
• Embedded into everybusiness process
• What happened, what’s happening right now,and what will happen next
• Strategic , operational, real-time
More Answers
Today Transactional BI – Standard Edition
Endeca Extensions
BI Applications
23
3
• Cloud replicators for unifying analytic investments across on-premises and cloud applications
• Support for Fusion HCM, Fusion Sales, Taleo, RightNow
More Answers
Tomorrow
Transactional BI – Enterprise Edition
24
4
• 10 billion transactions
• 20 million users
• 19 data centers
• Infrastructure, Platform and Application Services
Most Complete
Today
Planning & Budgeting Cloud Service
25
4
• Built for cloud with enterprise class software
• Business driven self-service
• Advanced visualizations including mobile
• Fast cloud based data loading & metadata modelling
Most Complete
Tomorrow
BI Cloud Service
26
5
• First family of Engineered Systems optimized for analytics
• Fast to deploy, simple to scale
• Best total cost of ownership
• T5-8 makes application consolidation fast and easy
Engineered
Today
27
5
• Massive improvement in scaling through Oracle Database 12c In-Memory Option certification
• Further Essbase In-Memory Query Enhancements
• Capacity on-demand for expanding smaller configurations
• Hyperion Financial Management certified on Exalytics
Engineered
Tomorrow
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Next Gen. BI, Data Warehouse and Big Data
Oracle Confidential – Internal/Restricted/Highly Restricted 28
Oracle BI – The Divine Path
Introduction to Oracle BI Foundation Suite
Introduction to Oracle Big Data
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Unnecessary Complexity Interrupts Analytic ProcessesDisparate Data Sources and Analytic Silos are not the Answer
When LOBs operate from different data sources, they
LOSE THE ABILITY TO
WORK TOGETHER
to achieve a common objective
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 30
Of projects developed without IT fail…
81% in enterprise organizations
66%
Ask yourself what are the consequences if we continue to
create silos?2014 State of the CIO Survey – CIO Magazine
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
What if You Could…
ALIGN ACROSS THE ENTERPRISE and gain consistency throughout
all lines of business
Forecast and model various scenarios to ensure you are optimizing on potential and
PREVIOUSLY UNDETERMINED REVENUE opportunities
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle BI Foundation SuiteSingle Enterprise-Scale Business Analytics Platform
Unique Features
Single analytic view across all data sources.
Advanced interactive analysis, regardless of data source
Common Enterprise Information Model
Benefits
Improve business performance by linking insight to action
Reusable analytic assets deliver productivity and provide consistent enterprise metrics
Manage risk with single analytic framework: model once, deploy everywhere
Delivery on any mobile device
OfficeIntegration
What-ifScenarioModeling
Mobile
ProductionReporting
GeospatialVisualization
Ad HocExploration
Scorecards
Interactive Dashboards
32
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Value of the BI Foundation Suite
Mobile Analytics for your Critical financial DataSee all of your information securely, anytime, anywhere on any device
Accelerated Management ReportingConnect planning, consolidated actuals, and operational data
Analytics for the Enterprise, Department, and IndividualIncrease productivity and provide enterprise metrics to everyone
Integrating Financial and Operational Analytics
33
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Strength of our Foundation proven with BI MobileStrong Interest for anyone considering BIFS and Exalytics
• Full power of Oracle BI 11g on iOS and Android
• Extend Oracle BI to mobile devices with no additional development
• Build once, consume anywhere, anytime
• Best Platform for BIFS and Exalytics
• Self-service capability allowing business users to create and distribute targeted mobile apps with zero-coding
• Easy to Create
• Delightful to Use
• Available on Any Device
BI Mobile HD BI Mobile App DesignerV2
Mobile Analytics
34
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 35
2014 State of the CIO Survey – CIO Magazine
Today, every store manager has mobile access to millions of sales data across 300 stores, with sub-second response times. Store managers can check inventory and close the sale in real-time.
By the way, they were up and running with Exalytics in 3 Days!
3 Days…
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Key Features:
• New Mobile Applications
• New Immersive Visualizations
• Office Integration for all Analytics
• Simple Search and Navigation
• Enterprise Reporting completeness
• Big Data Connectivity
• Workspace Integration for EPM
Analytic Foundation: Focus on End User Capabilities
Management Reporting
36
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
EPM Integration Already Delivered
Proven Value
• Oracle demos today: We demonstrate EPM and BI together via iPad, leveraging the BIFS and Exalytics. We “Drink our own champagne”
• Full Feature Essbase and Planning Analytic Reporting Functionality
• Strategic Scorecard - OSSM
• Essbase Analytic Link for HFM
• OFMA (HFM reporting direct in OBIEE)
Management Reporting
37
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 38
The Oracle BI Foundation allows Senior Management to have a single, global view of operations and other relevant data across multiple ERPs.
Integration via BI Foundation allows finance to develop metrics to re-define business accountability and monitor summary and detailed information.
More than 1,500 people in 70 legal entities rely on BI Foundation
“Now, it’s very easy to analyze data from each division. I don’t have to spend several hours running queries just to extract the data. “
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 39
• BI Foundation Suite and Exalytics empowers store managers to run self-service reports without depending on IT
• Increase insights into fluctuating inventory across 50 stores
• Exalytics provided one platform to run all of it.
• Operational reporting and forecasting in real time
Real Time Analytics
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Hardware and Software Engineered TogetherOracle Exalytics In-Memory Machine
Capabilities
In-Memory Analytics: Structured and Unstructured Data
Best TCO for Oracle Analytic Applications
Works seamlessly with Oracle Engineered Systems and Storage
Benefits
Environment Simplification
Superfast, Interactive Visual Analysis
Faster Planning & Budgeting with Richer Models
Quick to Deploy, Supports More Users
Lower Total Cost of Ownership
T5-84 TB DRAM,
3.2TB Flash, 128 cores
Planning, ERP, CRM, Profitability, Vertical-specific80+ Pre-packaged
In-memory Analytic Applications
BI Foundation SuiteExalytics In-Memory Software
Endeca TimesTen Essbase Unstructured ROLAP MOLAP
I n - M e m o r y A n a l y t i c E n g i n e s
X3-42 TB DRAM,
2.4TB Flash, 40 cores
Large Memory Hardware
Analytics For Everyone
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Next Gen. BI, Data Warehouse and Big Data
Oracle Confidential – Internal/Restricted/Highly Restricted 41
Oracle BI – The Divine Path
Introduction to Oracle BI Foundation Suite
Introduction to Oracle Big Data
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
What is Big Data?
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Key Characteristics of Big Data
• Volume – Typically large
• Velocity – Fast rate of change
• Variety – Multiple sources, structured and unstructured
• Veracity – Data related uncertainty
• Value – Potential ROI in processing data
* Diagram courtesy Bernard Marr, Advanced Performance Institute (via slideshare.net)
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Big Data Use Cases in Financial Services Industry
1. Customer segmentation
2. Customer sentiment analysis & targeted marketing
3. Personalized product/service offering
4. Fraud detection
5. Compliance monitoring
6. Risk management
• 1-4 are being commonly pursued by commercial institutions• 4-6 are directly relevant to FSI controlling authorities like the central banks
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Cost of Poor Data Management
* Oracle survey of 300+ executives
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
The Path Forward for Data Management/Analytics
* Oracle survey of 300+ executives
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Big Data = Hadoop + RelationalKen Rudin, Director of Analytics at Facebook
Relational Hadoop
“The genius of AND vs the tyranny of OR”
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle’s Big Data Strategy
“Oracle's strategy is to unify the access to ALL data leveraging Oracle engineered systems and leveraging a common analytics API over those systems. That API will enable languages like SQL, R and graph languages to be applied to all data.
We believe that customers should build a Big Data Management System based on the combined data reservoir and data warehouse. It is not an either/or approach to data management, but a complementary approach that will be successful in the market. It is Oracle's strategy to build the best Big Data Management System in the market.”
- Jean-Pierre Dijcks, Oracle Big Data PM
Unified Analytics APISQL R …
Big Data Management System
Hadoop RDBMS
IB
Management Framework and Tools
Security, Compliance and Access Management
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Big Data Technology Stack
Business Analytics
Big Data Management System
Data WarehouseData Reservoir +
Discovery Biz Intelligence+
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Business Intelligence and Data DiscoveryDistinct but Complementary Capabilities
Run the Business
Change theBusiness
Data Discovery
Proven Answers to Known Questions
Business Intelligence
Drives need for
Creates new KPIs for
Fast Answers to New Questions
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Endeca Information Discovery
Understand the complete picture with context from any source
Transactions
TxnID ProductID Content Amount
12324 506 SNL 1.99
12325 507 Crossing Jordan 3.99
BI Star Schemas
Metrics: Margin = Sales - Cost, …
Dimensions: Customer, Product, …
“Spend by retailer
and product
category….”
Websites & Consumer Data Providers
Axiom, Credit Rating, Niche websites
“@hangdog: binging on
The Office Season 5…”
Social Media
Customer CommentsWeblogs
Omniture, Ad Servers, eFlyers
“Segment 13: start and
stop times. Click-away
during ad bundle…”
Nielsen C3 and NVC
books…
Enterprise Content System
MS Office Documents, Internal Notes
“How can I raise the value of my
property for on-line revenue?
New segmentation of customer
behaviors? Viewers retail spend
patterns different than national
average? Which viewers consume
click-through content?
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Customer DNA
Dynamically created Sets defined by your own rules
More effective Alertsbased on real-time customer metrics
Models available, or easily and dynamically add new models from all available metricsManage Big Data -
Breaking down data silos to gain insights on all customer interactions in one place
With Lily’s Customer DNA and Machine Learning Engine, individual product Preferences are available each moment
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
?
?
?
Determine offer eligibility from:• Joe’s product preferences• Joe’s DNA (Interests, lifecycle, activity,...)
Calls to Lilly with content:• Customer info.• Context info.• Session data
Website Real Time Offer Personalization
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
?
?
?
Website Real Time Offer Personalization
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Mobile Customer Experience
Location-Based Real Time Offer Personalization
Mobile Information Mobile Wallet Mobile Redemption
Joe can view and look up favorite shops, restaurants,...
Joe receives merchant offers in his Bank’s Mobile wallet
Joe can redeem coupons through his mobile wallet
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
“ Introducing Big Data and Machine Learning not only resulted in higher performance, but it
allows us to introduce disruptive business concepts and opportunities.”
—Bipin Sahni, Senior Vice President, Wells Fargo
What Customers Are Saying…
“NGDATA is critical in the way we capture, analyze and generate actionable intelligence from Big Data. NGDATA
makes it easier for us to connect with our customers across all of our channels, learn from their behavior and
create personalized, unique offers to foster loyalty.”
—Luc Verbist, CIO, De Persgroep
“With the local manpower and international expertise of NGDATA, our CRM department now exists at the center of
all our inbound and outbound customer interactions, sharing real, actionable business intelligence and insights to
other departments, executing hundreds of targeted campaigns on a yearly basis in support of our marketing
vision.”—Bert Van Driessche, Director of CRM and Consumer Intelligence, Telenet