Oracle Master Data Management Strategy.pdf

8/17/2019 Oracle Master Data Management Strategy.pdf

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Oracle Master Data Management Strategy

Name

Title


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The following is intended to outline our general

product direction. It is intended for information

purposes only, and may not be incorporated into anycontract. It is not a commitment to deliver any

material, code, or functionality, and should not be

relied upon in making purchasing decisions.The development, release, and timing of any

features or functionality described for Oracle’s

products remains at the sole discretion of Oracle.


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MDM: Definitions & Architecture fit

Implementation challenges

MDM ROI Impact

Agenda

Oracle solutions & investments


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Ever proliferating islands of information

…in disparate applications coveringmultiple channels, divisions & functions

…duplicated, incomplete, inaccurate,

Operational inefficiencies

Questionable Analytics

Error prone integration

Slow enterprise agility and innovation

Fragmented data in typical enterprise topology

Website

CallCenter

SFA Partner Fusion App

Fusion App

CallSCM

ERP2 LegacyERP 1


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Consolidate/Federate sharedinformation into one place

Cleanse data centrally

Share data as a single pointof truth as a service

MDM: The source of clean data for the enterpriseNurture one of your most valuable asset

Consistency in siloed environment(Integrated Best of Breed)

ETL

ETL

Middleware

Application Integration ArchitectureBI/

DW

Website

CallCenter


Fusion App

CallSCM

ERP2 LegacyERP 1

MDM


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MDM: The source of clean data for the enterprisePush Mode

ETL

ETL

Middleware


DW

Website

CallCenter


Fusion App

CallSCM

ERP2 LegacyERP 1

MDM

Event in operational apps

(e.g. new address)

Match

Cleanse &

Enrich Consolidate

(Dedup &

build golden

record)

X-reference

MDM Th f l d f h i


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MDM: The source of clean data for the enterprisePush Mode

ETL

ETL

Middleware


DW

Website

CallCenter


Fusion App

CallSCM

ERP2 LegacyERP 1

MDM

Distribution of clean, consolidated, completemaster object to all subscribing applications

Update BI Dashboard maps and

DW cross reference

MDM Th f l d t f th t i


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MDM: The source of clean data for the enterprisePull Mode

Consistency siloed environments

(Integrated Best of Breed) Lower data management costs Better reporting Enterprise foundation for agility& innovation

ETL

ETL

Middleware


DW

Website

CallCenter


Fusion App

CallSCM

ERP2 LegacyERP 1

MDM

Need clean & up to date info to support

specific business process

MDM

provides realtime web

services to access

master data

(match / request

entire profile /request selected

info)


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Categories of MDM Benefits we have benchmarkedfrom our customers implementations

GROWTH

Improve CRM

performance to

increase revenue

and market share

EFFICIENCY

Operational

efficiency across

multi-functions of anenterprise

IT AGILITY

Increase IT

resiliency in a

changing businesslandscape

COMPLIANCE

Reduce operational

risk and improve

regulatorycompliance

CUSTOMERS ON AVERAGEGENERATED 2%-5% INCREASED

REVENUE FROM SALES WITHMDM

EFFICIENCY OF OPERATIONSINCREASE WITH IMPROVED

PROCESSES AND DATAGOVERNANCE

EFFICIENCY OF ITOPERATIONS RESULTING IN

GREATER AGILITY OFBUSINESS MODELS

EFFICIENCY OF IT OPERATIONSRESULTING IN GREATER

AGILITY OF BUSINESS MODELS


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Growth

Why:Why:Why:

What:What:What:

So what:So what:So what:

Single view of customers

across 100+ life and non-life

insurance policies, pension

funds and employee pension

schemes

Customer Hub with about 1.5

million customer golden records

2 % increase in amount of

insurance premium collected

12 % reduction in marketing

reach costs

5% increase in cross-sell/up-

sell

Customer hub along with Siebel

CRM

A large US retail grocery

chain

Enable loyalty program, drive up-

sell and empower self service

Improved marketing responseresulting in increased gift card

order sales by 5%

Increased sales from loyalty

cards customers by 1%

* Expected benefits

A large global insurance

company


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Efficiency

Why:Why:Why:

What:What:What:


Streamline GGB Globalsupply chain and providean acquisition platform

Live on Oracle Customer andProduct Hub integrated withERP systems with no disruption

Improved inventory levels by 5%

Reduced order lead times by 2%

Increased order returns by 15%

11

Streamline complex marketing &

account management processes

Provide single view of its

customers to every store

Oracle Customer Hub feeding to

marketing applications, SAP ERP &

CRM

Improved marketing campaign

response rate by 15%

Reduced sales order errors by 20%

A major big boxretailer


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IT Agility

Why:Why:Why:

What:What:What:


Support KPN’s business

transformation from product

to customer centric

enterprise

Live on Oracle MDM with

Informatica Power Center &

Data Quality

Foundation to CRM & BRM

$1.8 mil lion savings in IT

project costs

12

Support total customer satisfactiongoals with single view of customerdata for company’s mobile devicesdivision

Centralized B2B customer masterin a single instance

Retired 6 legacy applications,saving on maintenance costs

Reduced integration costs by20%

A large telecommanufacturer

http://www.nokiausa.com/index


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Compliance

Why:Why:Why:

What:What:What:


13

Customer Hub as a foundation to

CRM , Supply Chain Mgmt

Improve relationships and service to

its customers in an ever changingorganizational environment

2% reduction in credit risk costs

75% reduction in annual

compliance costs

A leader in electricity

transportation & distribution

CIS legacy inf lexible and tooexpensive to maintain & evolve

Live on Customer Hub with

14,000 users and 400k tx /daypeak operations

Anti money launderingcompliance

A large bank in Asia-

Pacific region


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MDM Implementation challengesWhat we hear loud and clear

• Achieve material & sustainable data

quality improvements• Effort grows exponentially with source

systems / domains covered

• Clean the data (Initial load) vs. keep it clean (on-going operations)

• Raising / evolving data quality criteria

• Effort involved in integration• Intrusive to consuming applications

• Legacy applications

• Hub web services too granular

• Implement true enterprise datagovernance

• Agree on an enterprise model & data rules

• Communicate & enforce enterprise data policies

• Easily operate and monitor the hub

O l MDM I t t & diff ti ti t t


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© 2009 Oracle Corporation

Unclean to clean data(Init ial & Delta load)

Operational exchangesHub / Apps

End-to-EndIntegration

SiebelSiebel

EBSEBS

SAPSAP

JDEJDE

CustomCustom

MDM Aware Apps

End-to-End Data Governance

Trusted

Master Data

Oracle MDM Investment & differentiation strategyPushing the limits of MDM to achieve faster time to value

End-to-End

Data Quality

SourceSystems

SiebelSiebel

EBSEBS

SAPSAP

JDEJDE

CustomCustom


http://www.nokiausa.com/indexhttp://www.nokiausa.com/indexhttp://www.nokiausa.com/index


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ApplicationIntegration

Architecture

SiebelSiebel

EBSEBS

SAPSAP

JDEJDE

CustomCustom

MDM Aware Apps

Data Governance Manager Source

Systems

SiebelSiebel

EBSEBS

SAPSAP

JDEJDE

CustomCustom

Trusted

Master Data

Oracle

Data

Quality

New

Oracle MDM Investment & differentiation strategyThe Product Offering




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SourceSystems

SiebelSiebel

EBSEBS

SAPSAP

JDEJDE

CustomCustom

P r o f i l e

S t a n d a r d i z e

D e - D u p

V a

l i d a t e A d d r e s s

Trusted

Master Data

Oracle MDM Investment & differentiation strategyThe Product Offering – End to End Data Quality

E d t E d D t Q lit F k



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End to End Data Quality FrameworkThe Data Quality “ Machine”


Rules Execution Engine(Workbench)

Rules Manager

‐

Design, Develop

&

Validation

(IDQ)

Relational

and Flat Files

Loans

Legacy

ERP

Other

CRM / MDM

Objective:

Zero rejectsCandidates

Error

Report

Correction

Files

Credit Card

Exception Management Process (Data Quality Assistant)

ETL

MergedSinglesManual

Rêviez

Scorecards & Reporting

(Report Viewer)

Corrective

Actions

Analyze /Profile

EnrichMatch &

De-duplicateStandardize& Cleanse

Oracle

Data

Quality

Oracle MDM Investment & differentiation strategy


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SiebelSiebel

EBSEBS

SAPSAP

JDEJDE

CustomCustom

MDM Aware Apps

Match

Sync

Merge

FetchTrusted

Master Data

Oracle MDM Investment & differentiation strategyThe Product Offering – End to End Pre-build Integration

P h M d MDM f C t D t



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Push Mode – MDM for Customer Data

• Consolidate• Cleanse &

Enrich

• Deut & buildgolden record

• Publish toparticipating

applications

• Asynchronous or Batch

• Non intrusive• Fast Implementation (


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Fetch Process: Once candidate selected, returns the entire profile of the customer / prospect

Match Process: returns the list of candidates to a list of selection criteria

Pull Mode – MDM for Customer Data

Sync Process: Data is entered in the application and synchronized back to the customer hub

• Real time interaction with the hub

• The right data at the time of entry

• Out of the box integration with Siebel CRM and Oracle EBS

1

CustomerCustomerHubHub

AIA

CustomerParty EBO

SiebelSiebel

PFSTPFST JDEJDE LegacyLegacyilexilex

RetekRetek

EBSEBS

ODSODS

SAPSAP

2

3

AIA

What about legacy applications?


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What about legacy applications?

• Easily “embeddable” i n

legacy / web

applications

• Enables Match / Fetch /Sync processes for org

and person

• Makes legacy

applications “MDMaware”

• Customer still needs to

build Enterprise

Business Object toLegacy application

AIA AIACustomerCustomer

PartyParty

EBOEBO

MDMMDM

HubHub

LegacyLegacy

Composite ApplicationUser Interface

url pointer

AIA

Oracle MDM Investment & differentiation strategy


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Oracle MDM Investment & differentiation strategyThe Product Offering – End to End Data Governance

Define Operate Monitor Fix

Trusted

Master Data

End to End Data Governance



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• Execute day to day hub operations(Consolidate, Cleanse, Share, Master functions)

• Manage Escalations

• Perform data steward tasks (e.g. Merge/Unmerge)

Define(and Communicate &

Enforce)

Fix data issuesMonitor huboperations

• Define enterprise Master Data (Metadata mgt)• Define enterprise data policiesData accountability, Escalation process,…

• Administer hub

EasilyOperate hub

• Analyze Hub DQ metrics

• Track sources of bad data

• Monitor hub transaction load

• Fix import error and manage re-submission

• Proactively conduct data watch & repair tasks

• Tune Data Quality rules

Data Governance Tools Functions

Oracle New Data Governance Manager


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Oracle New Data Governance Manager

1- Operate and Monitor hub Consolidate, Master, Cleanse and Share functions

2 – Define enterprise master data policies and fix data issues: Govern

Oracle MDM: Committed to Industry specialization


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Oracle MDM: Committed to Industry specialization

Telecom

SchemaWeb Services

User Interface

Processes

Trusted

Master

Data

Financial

Services

Retail Health

Sciences

Hi-Tech

Mfg

Public

Sector

Higher

Education

Telecom

SchemaWeb Services

User Interface

Processes

Trusted

Master

Data

Financial

Services

Retail Health

Sciences

Hi-Tech

Mfg

Public

Sector

Higher

Education

Oracle Enterprise Master Data Management


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Oracle Enterprise Master Data ManagementThe most complete MDM offering in the market today

Data Governance Manager

AnalyticalMDM

Analyt icalMDM

Operational MDM AppsOperational MDM Apps

OracleProduct

Hub

OracleProduct

Hub

F i n a n c i a l

F i n a n c i a l

Oracle / HyperionData Relationship

Management

Oracle / HyperionData Relationship

Management

P r o d u c t

P r o d u c t

A n a l y t i c a l

A n a l y t i c a l

Oracle Fusion Middleware

Application Integration Architecture

OracleSiteHub

OracleSiteHub

S i t e

S i t e

OperationalSystems

EBSEBS

SiebelSiebel

SAPSAP

Custom AppsCustom Apps

External Apps

External Apps

PeopleSoftPeopleSoft

JDEJDE

BudgetingBudgeting

Analyt icalSystems

DWDW

BI &DatamartsBI &Datamarts

PlanningPlanning

FinancialConsolidation

FinancialConsolidation

DashboardsDashboards

OracleSupplier

Hub

OracleSupplier

Hub

OracleCustomer

Hub

OracleCustomer

Hub

C u s t o m e r

C u s t o m e r

S u p p l i e r

S u p p l i e r

Learning from our customers

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g900+ customers have chosen Oracle MDM

Public Sector Communications,Media & Util ities Financial Services High TechnologyManufacturing &Distribution Retail & CPG

Belgium Post

MDM Partner Program – Strategic Priority #1

http://en.wikipedia.org/wiki/File:Zebra.pnghttp://en.wikipedia.org/wiki/File:Sberbank_logo.svghttp://www.asic.gov.au/asic/asic.nsfhttp://www.scottrade.com/index.asphttp://www.brandsoftheworld.com/download/brand/39677.htmlhttp://www.post.be/http://www.hellmann.net/en/http://www.brandsoftheworld.com/download/brand/1770.htmlhttp://www.allianz.com/en/index.htmlhttp://en.wikipedia.org/wiki/Image:Autodesk_logo.svghttp://www.toshiba.com/tai/index.jsphttp://www.symantec.com/index.jsphttp://www.hanjin.com/en/index.jsphttp://www.nokiausa.com/indexhttp://inovar.telecom.pt/http://www.kpn.com/http://www.westpac.com.au/internet/publish.nsf/Content/PB+HomePagehttp://www.brandsoftheworld.com/download/brand/35121.htmlhttp://www.brandsoftheworld.com/download/brand/163643.htmlhttp://www.windriver.com/


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g g y

• Skilled and experiencedin priming Oracle MDMprojects

• Co-Developmentpartnerships deliver

deep expertise• Augmentation from

Oracle Consulting

• Global & Regionalspecialists

Critical to your success

F M I f ti


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For More Information

search.oracle.com

or go to

www.oracle.com/master-data-management

Master Data Management


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The preceding is intended to outline our general

product direction. It is intended for information

purposes only, and may not be incorporated into anycontract. It is not a commitment to deliver any

material, code, or functionality, and should not be

relied upon in making purchasing decisions.The development, release, and timing of any

features or functionality described for Oracle’s

products remains at the sole discretion of Oracle.


32/32

Documents

Oracle Master Data Management Strategy.pdf