Oracle Marketing Cloud –

Transforming Businesses

Through Enhanced

Customer Experiences

An Exclusive Company Overview for

5 4

Table of Contents

Section 1: Brand Alignment and

Mutual Customer Vision . . . . . . . . . . . . . . . . . . . . . . . . . 8

Two Organizations Tied By One Tried and True Passion

Section 2: Our Solutions . . . . . . . . . . . . . . . . . . . . . . . . . 14

A Marketing Cloud Designed for Insurance

Section 3: White Papers . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Knowledge is Power

Section 4: Why Oracle Marketing Cloud . . . . . . . . . . . . 28

Simple and Better Customer Experiences Delivered

by the Most Trusted Platform Available

Connecting with your customers . Understanding their unique needs . Protecting them from life’s uncertainties .

Connecting customers with the best solutions . Making their lives easier . Introducing new technologies that enable customers to simply and seamlessly accomplish their goals – at work, online or on the move.

7 6

9 8

Section 1: Brand Alignment and Mutual Customer Vision

Two Organizations Tied By One Tried and True Passion

As a leading global provider of insurance, annuities and employee benefit programs, you understand the importance of creating amazing and ever-evolving interconnected experiences for your customers. Through your extensive line of quality insurance products and services, MetLife is helping millions of customers create their own personal safety net and providing peace of mind at a time when consumers are feeling a greater financial burden than ever before. Your deep experience and broad spectrum of insurance offerings allow you to deliver comprehensive solutions few companies can even aspire. You have a clear and unwavering purpose. Helping people, families and communities around the world get the most out of life. You’re much more than an insurance provider. You’re one of the world’s most trusted brands with eye on improving your customers’ lives through financial security, enabling people to achieve more of what they want. Guided by the vision of building lifelong relationships and putting your customers’ needs at the center of everything you do. Every day. Every interaction. Achieved by establishing a borderless definition of success with an eye on creating valuable, insightful partnerships with equally innovative companies. All, while remaining keenly focused on the customer. Listening, anticipating and whole-heartedly responding to their needs.

We understand and share the same passion.

In today’s insurance marketplace, the urgency to optimize the customer experience and transform marketing has never been higher. Staying top of mind with your sales channel and satisfying your loyal customers is more important than ever. Pressure to deliver business results is mounting. Consumer technology adoption is accelerating changes in buying behavior and increasing the desire for personalized experiences. Experiences that are simple, customer-centric and from a trusted solution. Easily said but much difficult to perform. That’s where Oracle Marketing Cloud can help – to transform how you use data, technology, and content to deliver more meaningful customer experiences at every touch point. In the end, it’s all about creating a culture of customer obsession. Simplifying the customer experience across all channels. Engaging customers through meaningful connections.

Oracle would welcome the opportunity to partner with MetLife to help fulfill our shared vision.

Sincerely

Christopher Gangloff Application Sales Manager

Helping people pursue more from life. Listening deeply to their concerns, understand their needs and ever-striving to improve their customer experience.

We share the same promise.

11 10 Brand Alignment and Mutual Customer Vision Brand Alignment and Mutual Customer Vision

Putting customers first. Enabling them to achieve more of what they want.Every business talks about focusing on the customer but few actually deliver. Why? Because digital

marketing technology can’t tell a compelling story. It lacks engaging dialogue with no connection beyond

the transaction. It’s lost in translation because marketers don’t speak code. And it’s confusing to the

customer because marketing and IT can’t connect process and data.

Take a look at your digital marketing picture. From a distance it may look fine. But look up close. It’s

fragmented and dots are not connected. You need much higher resolution. Step back and see the big

picture. Zoom in on the individual customer. But you’ll need modern marketing technology engineered

with enterprise grade data management and proven cloud performance.

It’s time to personalize your brand narrative in every chapter of the story – to create ideal

customers who buy consistently, drive revenue and advocate your brand.

Personalize the MetLife CX

13 12

Cross-Channel MarketingDeliver personalized experiences, messages, and promotions across all channels .

Content MarketingTurn content into a strategic asset that accelerates purchase cycles and improves retention .

Social MarketingListen to and engage ideal customers that advocate for your products and services .

Data ManagementAggregate, activate, enrich, and analyze marketing data to drive better business outcomes .

Delivering personalcustomer experiences.Creating ideal customers.

Brand Alignment and Mutual Customer Vision Brand Alignment and Mutual Customer Vision

15 14

Section 2: Our Solutions

A Marketing Cloud Designed for InsuranceA personalized customer experience in every channel. Delivered through a dynamic self-directed customer path.

17 16

Seamless, personalized and integrated customer-centric experiences across all your marketing channels.

Cross Channel MarketingCreate consistent yet personalized experiences, messages and promotions across web,

social, mobile, email, display or any digital channel. Attract and retain ideal customers who

drive revenue, remain loyal and become brand advocates.

WEB Personalize every customer experience by ready Digital Body Language. Capture

and track behaviors while personalizing the experience.

EMAIL Rely on a proven enterprise marketing platform. Power increased revenue and

higher customer engagement.

MOBILE Engage your on-the-go customers wherever they are. Deliver your content and

notifications in context.

SOCIAL Start turning Likes and Tweets into advocacy and revenue. Connect social

interaction data to campaigns and analytics.

DISPLAY Give display ads personal relevance for increased engagement. Transform display

from transactions to relationships.

Our Solutions Our Solutions

78% Report a Fragmented ExperienceNearly 8 of every 10 customers are not having the coherent and cohesive conversations they want to have … and this keeps them from buying .

Content Marketing

Deliver Behavioral Content that Increases Engagement and Improves LoyaltyPlan, produce and publish marketing content across the customer life cycle, aligning

compelling content with customer behavior at each stage. Deliver content in context to

increased engagement, accelerate conversion, improve loyalty and promote advocacy.

PLAN Put content planning into one calendar-based tool to reduce the steps it takes

to plan content lineups.

PRODUCE Create compelling content and refine existing content to better engage your

customers.

PUBLISH Publish content to your website, blog, email, landing page or where your

customers need to view it in one simple step.

PROMOTE Get the word out quickly once you’ve got something to say. Accelerate the

process and your success.

PROVE Prove your content marketing success with reporting and tracking features

that show ROI.

Transform your content to better engage your customer. When they want it. Where they want it.

19 18 Our Solutions Our Solutions

Social Marketing Made Simple. Listen, analyze and personally engage customers across conversations, discussions and connections on

social networks. Give MetLife advocates a platform to amplify your message and promote MetLife. Take

advantage of a unified social platform across the listening, engagement, content creation, community

management and analysis of social media efforts.

ENGAGE AND RETAIN Engage with fans and followers on social networks to drive brand awareness, advocacy,

loyalty and sales. Retain ideal customers and make them MetLife advocates.

LISTEN AND LEARN Listen to what people are saying about MetLife, analyze campaign results and get

engagement metrics. Learn about attitudes and preferences you can use.

EXTEND AND CONNECT Integrate social information to marketing automation. Extend social data across marketing,

service and sales. Eliminate dashboard overload and silos with an enterprise solution.

21 20

Listening and connecting when they need you most.

Our Solutions Our Solutions

Data Management Platform

Transform Your Data Into Actionable Audiences and Activate It Across Paid Media. Aggregate, manage and activate marketing data for a comprehensive view of

each MetLife customer to personalize programs and experience with look-alike

models. Create a single source of customer data to guide campaigns, develop

personas and predict behaviors across web and mobile audiences

DATA AGGREGATION Data is aggregated from any source and ingested into a centralized

data management platform. Whether it’s online data, offline data,

mobile data or anywhere else you can bring it into a single location.

DATA MANAGEMENT Once inside the data management platform, marketers can analyze,

optimize and augment data with the world’s largest aggregation of

authorized third party providers.

DATA ACTIVATION Activation occurs when the audience segments are pushed out to

any of the hundreds of partners available across multiple channels

and devices, and personalized to the audience.

23 22

Targeting your customers at the right time. Delivering the very best in value when they need it most.

Our Solutions Our Solutions

25 24

Section 3: White Papers

Knowledge is Power We’ve got you covered with insurance insights to transform your marketing and customer experience.

27 26

www.eloqua.com

2

tHe fiVe tenets of

MoDern Marketing

what do they mean for your marketing strategy?

You know you want to do things differently.

Your potential customers are approaching

the buying process in new ways, and

you need fresh strategies that will help

you keep up. You want to be a Modern

Marketer, taking advantage of new tools

and potential customer insight to determine

your conversion strategy. But how do you

go about it? How do you convert a potential

customer into a new business relationship in

today’s marketing environment?

Looking to find out exactly that,

BtoB research services and Crain

Communications surveyed hundreds of

marketers to define the Modern Marketer

and find out what new capabilities they

need to succeed in today’s digital setting.

their findings, outlined in the paper Defining

the Modern Marketer: from real to ideal,

identified five tenets of Modern Marketing:

targeting, engagement, conversion, analytics,

and marketing technology.

1

2

3

4

5

the five tenets:

targeting

engagement

Conversion

analytics

Marketing technology

TargetingEngagement

ConversionAnalytics Marketing Technology

Powering Marketing transforMation

The Five Tenets of Modern Marketing

in Financial Services and Insurance

www.eloqua.com

2

Introducing marketing automation into

your organization means initiating

change.

Sometimes that change is small, nothing but

a natural progression in an evolution that’s

already underway. other times, though, it

can mean a complete shift for your sales and

marketing teams. that may be welcome, or

it may not: team members could be looking

for new solutions with proven results, or may

be rooted in past processes, caught up in the

way things have always been done. In either

case, in order to create a smooth transition,

that change needs to be ushered in with

finesse, using well-proven methodology to

create true transformation success.

Financial services and insurance sector

organizations have their own unique

challenges as they face this change

continuum, often with very structured roles

and processes already in place, and security

and compliance needs to consider. Moving

to a fully automated marketing solution,

while ensuring strict compliance and aligning

the sales and marketing teams, can take

patience and time – often more time than in

other sectors.

to do it successfully, financial services and

insurance organizations need to rely on

lessons learned from other groups that have

covered the same ground before them.

MarketIng autoMatIon MeanS cHange

and change can be

a good thing.

Targeting

Engagement

ConversionAnalytics

Marketing Technology

IntroducIng MarketIng autoMatIonBest Practices for Financial Services and Insurance Organizations

To view pdfs of the following, please reference the flash drive accompanying this book. We also encourage you to visit Oracle.com/MarketingCloud for additional industry insights and more information about our products, services and resources.

White Papers White Papers

29 28

Section 4: Why Oracle Marketing Cloud

Simple and Better Customer Experiences Delivered by the Most Trusted Platform Available

We Have One Focus – Your Customer

Marketing SimplicityWhen it comes down to it, customers just want a simple experience.

MetLife understands this more than most companies. It’s part of your

mission. Oracle Marketing Cloud will provide you the ability to gain a

comprehensive view of your customer data and simplify any marketing

complexity with the most powerful cross-channel platform available.

What’s that mean to MetLife and your customers? Personalized, simplified

and relevant content at each step of the customer journey. Most

importantly to you, the simplicity includes more productivity and increased

revenue with the ability to calculate ROI across your marketing channels.

Customer CentricityWe fully understand that MetLife’s customer is your greatest asset. To

better serve them, Oracle Marketing Cloud can provide you the ability

to capture data and use a single profile for every marketing process.

Recognize every MetLife customer as an individual. Engage them

intelligently with relevant content in context to deepen your relationship.

31 30 Why Oracle Marketing Cloud Why Oracle Marketing Cloud

80% of CMOs Are Unable to Track ROI Across InvestmentsYou read that correctly . Only 2 out of 10 Chief Marketing Officers can fully calculate their ROI across different investments . It’s nearly impossible to be confident implementing new customer initiatives when you are unable to quantify and defend your efforts .

Enterprise ReadyConsider the advantage of a single unified solution that marketers

love and IT trusts. Connect all marketing technology on one platform.

Unify your data and execute programs across all digital channels.

With millions of variables in customers, content, and touch points,

you need to drive precise orchestration of your marketing strategies.

Listen and learn with enterprise grade social applications. Connect to

hundreds of integrated marketing apps in the cloud. Tear down the

silos. Do it all on a single system of record.

33 32

The Power of One Enterprise Ready Platform

Why Oracle Marketing Cloud Why Oracle Marketing Cloud

50X Explosion in Data Growth by 2020Understanding that nearly 80% of customers are not satisfied with the consistency of their experience and most marketing leaders are unable to track investment-based ROI, a 50 times growth in data can be daunting . It’s hard enough to manage today’s marketing and customer data, but it’s going to be even more difficult in the very near future .

That’s why we’re here to help .

Oracle understands the challenges of being a leading insurance provider and one of the world’s most

trusted brands. We also understand what it takes to be a leading Customer Experience provider. To

create a culture of customer obsession and to simplify the customer experience across all channels.

To turn casual prospects into passionate MetLife advocates and engage ideal customers with

meaningful, rewarding experiences.

Delivered through one singular focus – to embed customer centricity in all that we do.

We share the same promise to you and your customers.

35 34

Experience the Power of Modern Marketing

Why Oracle Marketing Cloud

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+ 1 856 278 1555 | Oracle.com/MarketingCloud