Oracle Communications Cloud Delivery Solution · Netflix vs. BlockBuster Source: Fortune Magazine, June 2011 . ... Oracle Communications Cloud Delivery Solution Create, …

1 Copyright © 2011, Oracle and/or its affiliates. All rights

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Oracle Communications Cloud Delivery Solution

Powering The Public Cloud Through Cloud Service Creation, Delivery

and Monetization


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Program Agenda

• Service Provider Cloud Opportunity

• Oracle Cloud Strategy

• Customer Successes

• Q&A


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Defining Cloud National Institute of Standards and Technology (NIST)

Cloud computing is a model for enabling convenient, on-demand

network access to a shared pool of configurable computing resources

that can be rapidly provisioned and released with minimal

management effort or service provider interaction.

This cloud model promotes availability and is composed of:

3 Service Models

• SaaS

• PaaS

• IaaS

4 Deployment Models

• Public cloud

• Private cloud

• Hybrid cloud

• Community cloud

5 Essential Characteristics

• On-demand self-service

• Resource pooling

• Rapid elasticity

• Broad network access

• Measured service


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Consumers Have Moved To The Cloud Bytes Beat Bricks

Netflix vs. BlockBuster

Source: Fortune Magazine, June 2011


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Amazon vs. Borders


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iTunes vs. CDs


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Businesses Are Moving To The Cloud

• Starbucks: With My Starbucks Idea, we’re extending the Starbucks

community online and creating a dynamic forum that lets us capture

and act on our customers’ best ideas.

• FreshBooks: "By moving to The Rackspace Cloud, we can

continue to deliver more value to our customers at lower costs“

• Modevity: With their future dependant on a scalable IT

infrastructure that could efficiently and securely distribute

confidential and proprietary content to its clients, Modevity looked to

Verizon for a cloud-based solution that could meet new demands

with on-demand.

From Startups to Fortune 500


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Businesses Are Moving To The Cloud

• The Scooter Store: "Rackspace allows us to focus as much time as

possible on our mission, which is providing freedom and

independence to people with limited mobility, rather than on

managing and administering our web site servers.

• Grupo Posadas S.A.B. de C.V. Implements Hosted IT

Infrastructure and Saves 30% on IT Maintenance.

• Taconic Replaces More Than 25 Disparate Systems with One

Integrated Application Platform

• ABA SEGUROS Unifies Information, Improves Management and

Support of Insurance Agents

From Startups to Fortune 500


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Public IT Cloud Services Forecast Opportunity For CSPs

Source: IDC, March 2010

* Includes revenue from delivery of Applications, Application Development & Deployment Software, Systems Infrastructure Software,

Server capacity and Disk Storage capacity via both traditional product model and the Cloud Services model; AD&D excludes online B2B messaging providers/exchanges

Worldwide IT Revenue* by Consumption Model

2009, 2013 ($B)

$376B $461B

Traditional

IT Product

Spend

Public Cloud

Spend

($17B)

Traditional IT

Product Spend

CAGR: 4%

Public Cloud

Spend ($45B)

CAGR: 26%


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Service Provider Cloud Expectations

Amazon - Cloud computing has the potential to be as big

as our retail business

ZTE - $2B Cloud Revenue in 2011

KT – Half revenue to come from Cloud by 2015

Apple – Operate through iCloud


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Businesses Are Moving To The Cloud Private Clouds and Public Clouds

Private Cloud

I N T E R N E T

Public Cloud

I N T R A N E T

PaaS

Apps

IaaS

PaaS

SaaS

IaaS

• Used by multiple tenants on a shared basis

• Hosted and managed by cloud service provider

• Exclusively used by a single organization

• Controlled and managed by in-house IT

Lower upfront costs

Outsourced management

OpEx

Lower total costs

Greater control: security, compliance, QoS

CapEx & OpEx

Trade-offs

Enterprises will adopt a mix of private and public clouds

SME will account for just under half of revenues


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Communication SPs evolving into Cloud SPs You have the assets to do it successfully

Comprehensive network assets

Ability to integrate and

securely deliver a diverse portfolio

Large enterprise customer base

(inc. SMEs)

Track record of large scale, reliable and

secure service delivery

Own end to end delivery chain

TRUST!


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Network

Access &

Data Plan

Service Provider Competition Over The Top Providers are taking away customers

Voice/Data

Services & Bundles

Value Added

Services & Applications

Over The Top

Providers


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Business Models for Service Providers

5

1

2

3

4

Infrastructure Specialist • Provides specific Infrastructure services to all markets

• Focus on economies of scale & cost

• Low margin, low differentiation, high competition

SME Service Provider • Offers a broad range of app, IT & Infra services to SMEs

• Own & deliver 3rd party offerings

• Focus on simple access, lower cost and bundling

Enterprise Service Provider with Network • Provide HW, MW, Apps to establish enterprise-level Clouds (private or

public)

• Provide business apps or host customers

• Cloud platform bundled with network services

Industry Service Provider • Offers own Cloud and federates 3rd party Clouds for specific Industry

ecosystems e.g. G-Cloud

• Aggregates industry services, process and data

• Enables 3rd party to use the ‘Industry Cloud’

Business Process Provider • Highly specialized – provides end-to-end mgmt of key business process

for enterprise customers or pubic orgs

• Process could be outsourced to BP Provider but managed/run on 3rd party

Cloud platforms Source : Adapted from Boston Consulting Group


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Confidential – Oracle Internal

Melbourne IT Public Cloud IaaS Web Hosting Offer Summary


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Rackspace Public Cloud IaaS Computing Offer Summary


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Internal Customer Cloud

App Loads

vSphere

Management

vCloud Service Provider

vSphere

Colt Enterprise Cloud Service

App Loads

Your “extended” private cloud - ready to use, highly secure and flexible

with “no application rework” providing application portability

Management


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Service Provider Business Requirements

• Services Time to Revenue

– Get new digital solutions to market quickly

• Revenue Growth

– Flexible ordering, delivery and revenue management

– Support multiple business models

• Operational Efficiency

– Low OPEX, high visibility, appropriate SLAs

– Automated processes reduce costs and errors

New Requirements And New Thinking


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Service Provider Technical Requirements

• Scalable Cloud Infrastructure

– Cloud resources: systems, storage, operating systems and virtualization

• Service Elasticity

– Systems scale up/scale down services based on demands

• Secure Multi-tenancy

– Multiple users leveraging the same resources

• Secure Access

– Robust self-service channel & APIs

• Flexible Pricing Metrics for Simple and Complex offerings

– Create and deliver complex pricing models

• Order Automation

– Orchestration, Mapping, Fulfillment and Decomposition of customer orders

• Cloud Analytics

– 360O view of customer and infrastructure

Addressing Infrastructure and Delivery Needs for Cloud


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Logical Cloud Architecture

Software as a Service

Infrastructure as a Service

Platform as a Service

Cloud Enablement

Access Points and Security

Business

Management

Service

Management

Resource

Management


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Support Your

How can Oracle

Cloud Strategy?


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Topics




• Q&A


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Oracle Cloud Strategy

• Oracle’s Cloud Delivery Solution

– Powering The Public Cloud

• Oracle’s On-Demand Cloud Services

– Leveraging Oracle On-Demand


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Logical Cloud View

Software as a Service Cloud Enablement

Acce

ss

Po

ints

Resource

Management

Business

Management

Service

Management

Platform as a Service

Infrastructure as a Service

Clo

ud

Se

rvic

es

Access and Security

Operating System Virtualization

Reso

urc

e

Exa

mp

les

Applications

Database Middleware

Servers Storage

Network


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Oracle’s Cloud Delivery Solution Functional Mapping


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Oracle’s Cloud Delivery Solution Product Mapping


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Oracle Communications Cloud Delivery Solution Create, Deliver, Monetize

Service Provider Benefits

Revenue Growth

Fast Market Entry

Lower TCO

Scalable and Flexible Platform


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Collaboration Apps

• #1 Platform for Service Providers

• Installed Base (IB) of 189M mailboxes.

• 1 in 13 email mailboxes worldwide served by OCUCS

• Proven Cloud Readiness

• 60+ Service Providers, 600+ Enterprises

• Multi-tenancy and delegated administration

• Anytime, anywhere access: Browser, Mobile and Desktop

• Cost Effective

• Simple Licensing

• Low TCO

• Increase Differentiation

• Built on Open Standards

• Customizable and Extensible

Oracle Comms Unified Communications Suite

Oracle Communications Unified Communications Suite

Messaging Calendaring IM and

Presence

Indexing and Search Service

Web

Access

Desktop

Access

Adm

inis

tration T

ools

Mobile

Access

Address Book

Oracle Communications

Unified Communications Suite


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Growing Customer Base

• #1 commercial messaging provider for Service

Providers

• Enterprise and Education

• 0 – 50,000 Seats


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Oracle Comms Unified Communications Suite Web Access: Convergence

• Web 2.0/Ajax

• Full Featured

and Attractive

• Themes and

Customization

• Banner Ads

• Extensible


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Verizon Online Delivering Exceptional Customer Experience

COMPANY OVERVIEW

• US based company that delivers broadband and other communication innovations to wireline and wireless customers

• Verizon Online provides Message Center to all Verizon Data customers with their access service

CHALLENGES

• Need a messaging and communications platform that is scalable, reliable and extensible

• Churn: Subscribers prefer OTT provider’s solution, and not using verizon.net deployment

• Not able to offer consumer grade services on multiple screens

SOLUTION

• Products: OCUCS, Oracle Database 11g

• Implementation: Oracle Consulting provided on-site deployment support

CUSTOMER PERSPECTIVE

“Messaging Server 6.3 upgrade was complete at the beginning of this year (2010) and the reliability of the system has [been] great.”

“With the multi-site DR environment in place we ensure a 99.9% availability for our customers”

“Consistently performed all operations in sub second”,

Anil Soletti, Verizon Online

RESULTS

• Increased usage of Verizon branded solution

• 99.9% service availability

• Multi-screen access: PC/Desktop, Mobile and TV

KEY METRICS

• 8M+ total users - 3.8M active daily users

• 100K+ Daily mobile users

• 500K+ Message Center users on FiOS TV


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Army Online Delivering Exceptional Customer Experience

COMPANY OVERVIEW

• Army Knowledge Online (AKO) provides corporate intranet services and single web portal to the United States Army

• AKO provides the US Army with email, directory services, portal, single sign on, blogs, file storage, instant messenger, and chat

CHALLENGES

• Need to handle millions of logins per day with greater than 99% reliability

• Difficult to manage a mixed-security infrastructure based on user’s identity

• Need to bring communications at sites with limited network access and infrastructure

SOLUTION

• Products: OCUCS, IdM

• Implementation: Oracle Comms Consulting on site, Northrop Grumman as the SI


“The Army Knowledge Online (AKO) is the World's largest intranet. It supports nearly two and a half million active email users, with content going from public to classified, using Sun Java Communications Suite (JCS). AKO chose Sun Java Communications Suite because it is based on Open Standards, has rock-solid messaging and superior cost of ownership.”

AKO Executive Leadership

RESULTS

• AKO reaches more than 2.5 million users from diverse locations with 99% reliability with built-in resiliency features

• Convergence provides AKO with a zero footprint client suitable for low bandwidth access

• Built in S/MIME support enables AKO users to digitally sign and encrypt all communication, providing a secure environment


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Chunghwa Telecom Consumers and Enterprises

COMPANY OVERVIEW

• Taiwan based Chunghwa Telecom operates both domestic and international telecom businesses. An integrated communications company with

• Fixed-Line for Residential & Business Customers

• Mobile 2G and 3G

• Internet access (HiNet) 4.1M subs

CHALLENGES

• Provide a consumer and business solution with a low TCO

• Need to offer localized and customized solution suitable for business and consumers users.

• Need to bring solution to market quickly

SOLUTION

• Products: OCCUS, Directory, Access Manager

RESULTS

• With OCUCS CHT reaches more than 1.1M users

• 1M consumers

• 100K business

• Single infrastructure for both business and consumer offerings and each with different set of capabilities and skins, reducing TCO.

• Built-in localizations and extensibility of the product allowed them to provide native language access to their subscribers quickly.


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Oracle’s Cloud Delivery Solution Engineered Systems: Exadata and Exalogic

• Building blocks for Public and Private Cloud

– Database and middleware machines

• Improved TCO:

– Shrink data center costs, increase system utilization

and promote application integration

• Fast Time to Market:

– Deploy in Days, Not Months

– Standardized and simple to deploy

– Highly optimized, top-to-bottom


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SoftBank Mobile Delivering Effective Personal Communications

COMPANY OVERVIEW

• Leading mobile telecommunications service provider based in Tokyo, Japan. It offers a range of mobile services that run on Wideband Code Division Multiple Access (W-CDMA) and Universal Mobile Telecommunications System (UMTS) 3G networks

CHALLENGES

• Huge growth rate attracting more than 200,000 subscribers per month putting pressure on storage capacity and other systems

• Bottlenecks in processing call detail records

• Provide first class “customer experience” on multiple screens: desktop/web, mobile and set-top

SOLUTION

• Products: Oracle Exadata Database Machine, Oracle Database

• 3 month implementation, 150TB of Storage

• Replaced 36 Teradata racks with 3 Exadata racks


“Oracle Exadata Database Machine has enabled SoftBank Mobile to create a data warehouse with up to eight times the processing capacity of our previous data warehouse while reducing our overall database running costs by 50%.”

Keiichiro Shimizu, Senior General Manager, Planning Management Department

RESULTS

The new data warehouse running on is connected to the company's customer care and billing system and has resulted in these benefits:

• 150% increase in storage capacity

• Replaced 36 Teradata racks with 3 Exadata racks

• Reduced database running costs by 50%

• Reduced operational costs by more than half

• Accelerated analysis of billions of call records by more than 300%


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Full Oracle Software Stack Certified and

Supported on Oracle VM on Amazon EC2

• Amazon EC2 now

supports Oracle VM

• Fully certified and supported:

Oracle Database, Oracle Fusion Middleware,

Oracle Applications

(EBS, PeopleSoft, Siebel),

Oracle Enterprise Manager

• Oracle license portability

• Oracle Unbreakable Linux support

and Amazon Premium Support

• Amazon Machine Images (AMIs)

based on Oracle VM Templates

Certified &

supported


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Expose & Monetize Network Services

• Increase revenue • Expose network services to drive new use based

revenue streams

• Facilitate new & increased data usage revenue

through network enabled apps

• Effectively manage 3rd parties • Low cost, automated on-boarding & management of

partners

• Control access & usage of network services base on

SLAs

• Provide business agility & differentiation • Protect the security & stability of the network

• Increase the pace of new application & service

creation

• Create competitive advantage over other service

providers by leveraging assets


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Communications Application Platform

• Cross industry, open, standards-based platform

• SIP Servlet 1.1 API (JSR 289)

• Java EE 5 / Java 6

• 3GPP IMS (ISC, Sh, Ro, Rf)

• OASIS Web Services

• IETF (SIP, Diameter, XCAP, SCTP)

• Web/SOA Convergence • Web & Telecom app deployment into a single converged

container

• Converged Internet-IMS services using Java EE & SOA principles

• High availability & performance • Geographically distributed session replication &

clustering

• High throughput & low latency

Oracle Communications Converged

Application Server

B2B Partners

Apps

Enterprises Apps

3rd Party Developers

Apps

Data Center

EJB Container

HTTP Servlet

Container

SIP Servlet

Container


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Aircel Service Exposure Platform

COMPANY OVERVIEW

• Privately held, GSM mobile operator with coverage in 18 telecom circles in India

• Joint venture between Maxis Communications Berhad (Malaysia), Sindya Securities & Investments (India)

CHALLENGES

• Unattractive partner to 3rd party developers and content partners

• Limited access to network services including SMS, WAP Push, MMS, PC, and interactive voice portals

• Limited capabilities to support content ingestion and management

SOLUTION

• Products: OCSG

• Implementation: Wipro and Volantis

• Delivered service exposure layer and a self-service multi-partner ecosystem + app store


“After evaluating various solutions in the market, we chose Oracle as it offers best-of- breed communications software and has a proven track record for delivering business value in the communications industry. Oracle offers us the competitive advantage of reaching the market faster with integrated solutions.”

Ravinder Jain, CIO, Aircel

RESULTS

• Increased revenue capture by on-boarding new third party content providers in days instead of weeks, months

• Reduce time-to-market via self-service access and partner relationship management

• Reduced OPEX by providing a single point of Aircel network entry and distribution for all third party content


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Telecom Italia Multi-Ecosystem Service Exposure

COMPANY OVERVIEW

• Largest Italian telephone company with landline telephone services in Italy and GSM mobile phone services in Italy and Brazil under the brand TIM (Telecom Italia Mobile)

CHALLENGES

• Unattractive partner to MVNOs, Web 2.0 community and 3rd party developers

• Multiple entry-points into SDP

• High cost of access management

• Limited control of network utilization

SOLUTION

• Products: Oracle Communications Services Gatekeeper & Oracle Service Bus

• Implementation: Accenture

• Delivered centralized service exposure layer & policy enforcement mechanism to manage partners


“A single Service Delivery Platform based on SOA principles is the key to reducing time-to-market while maximizing our network capabilities. Oracle is a strategic partner in our success to-date.”

Gianni Canal, Head of Mobile Service Layer & Messaging Innovation Engineering

RESULTS

• Enforcing various policy and service level agreements for partners including MVNO, internet content, and enterprise telematics

• Monetizing existing network assets through a single services exposure for third party access

• Reducing IT operating costs through maintaining one SDP based on SOA principles


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Oracle Cloud Enablement Create, Deliver and Monetize Cloud Services

Cloud Enablement

Busin

ess

Managem

ent

Serv

ice

Managem

ent

Resourc

e

Managem

ent

Cloud Analytics:

OCDM

Order Orchestration:

OSM

Billing: BRM

Hardware Mgmt:

Ops Center

Enterprise Mgmt:

Enterprise Manager

Service Catalog:

UIM, OVAB

Service Activation:

ASAP, IPSA

Customer Mgmt:

Siebel CRM

• Complete capabilities for creating differentiated cloud

offerings

• Building blocks for cloud enablement, monitoring and management

• Deliver and monetize complex cloud offerings

• Rapidly create complex offerings/bundles

• Robust order management and provisioning for multi-service bundles

• Flexible billing and revenue management capabilities help drive service profitability

• Lower OPEX and risk

• Comprehensive SLA management for any cloud service

• Automated processes improve speed and reliability

• Increased visibility into systems and processes


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Melbourne IT Delivering New Cloud Service Offerings

COMPANY OVERVIEW

• Australian service provider, offering web hosting, email, IT Infrastructure solutions, digital marketing, and domain registration services

• Supports corporate and government customers across Australia and New Zealand

CHALLENGES

• Disparate OSS/BSS systems due to growth through acquisition

• Difficulty to offer complex service bundles

• Unable to support varying billing models to support difference customer types

• Looking for faster revenue recognition, faster time to market

SOLUTION

• Products: BRM, UCS, Siebel CRM, EBS, and OBIEE

• Implementation: Deployed in 2010


“Benefits of implementing Oracle systems would include a rise in billing process efficiency, enabling cross selling and up-selling to improve average revenue per user, eliminating duplication to save costs and increasing sales productivity.”

Theo Hnarakis, Chief Executive

RESULTS

• One billing system across all geographies

• Integrity, timeliness, consistency and transparency of financial data across company

• Hosting over 600K government users for email/messaging services

• Faster revenue realization

• Improved company’s ability to enter new markets and geographies

• Standardized processes to drive efficiency


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BT Enabling the Virtual Data Centre (VDC)

COMPANY OVERVIEW

• UK based service provider offering voice, data, and cloud services.

• Nine major data centers in Europe, offering storage, security and connectivity

CHALLENGES

• VDC key to BT’s overall private IaaS cloud strategy

• Poor internal customer experience - order cycle times more than 60 days, high order fall-outs

• Inefficient operational processes - manual, non-standard processes, no audit trail

• Fragmented tools, costly system duplication

• Slow TTM - coding, lengthy team coordination and process development

SOLUTION

• Products: OSM, UIM

• Implementation: Deployed 2009

RESULTS

• SID based data model and definitions helped reduce order cycle time from >60 days to 2.5 days

• ~100% right first time (for orders)

• Increased automation through OSM reduces need for manual intervention

• New services assembled in days vs. months

• Substantial reduction in legacy systems

• Minimal coding: solution met BT’s requirement for 70% product, 20% configuration and 10% coding


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COLT Automating the Cloud Delivery Platform

COMPANY OVERVIEW

• European service provider voice, data, cloud & managed services

• 34 metropolitan area networks and 19 data centersoffering

CHALLENGES

• Need to rapidly deploy cloud services to achieve first-mover advantage in European market

• Unable to provide integrated management of network and cloud IT services

• Unable to rapidly and cost-effectively bundle custom enterprise offers

• Poor component re-usability due to hard-coded e2e processes

SOLUTION

• Products:, OSM, UIM, ASAP, IPSA, Siebel CRM, Product Hub

• Implementation: Oracle Consulting Services and Deloitte


“We made very good progress in terms of implementation. It’s a massive achievement.”

Mark Leonard, CIO

“The ability to have a concept of a solution with multiple components and then dynamically generate the provisioning plan is key to us.”

Greg Branch, Chief Architect

RESULTS

• Phase 1: 5 month deployment of BSS/OSS stack

• Product launches reduced from months to days/weeks

• Able to flexibly combine technical components into product offerings

• Able to orchestrate the delivery of complex offers using re-usable delivery workflows

• Enable multi-channel customer interaction


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• Scalable Cloud Infrastructure

• Service Elasticity

• Secure Multi-tenancy

• Cloud Analytics

• Single View of

Customer

• Flexible Pricing

Metrics for Simple

and Complex

offerings

• Order Automation

• Service Granularity

• Unmatched

Resource

Management

• Scalable Multi-tenant applications

• Full-featured, customizable and extensible

messaging and collaboration solution

• Carrier grade communications application platform

• Engineered Systems


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Security and Access Control in Public Clouds Oracle Identity Management

• User lifecycle management for both

on-premise and cloud apps

• Identity Administration, Access

Management, Directory Services

• Federated Authentication into the

Cloud Apps Eco-system

• Sustainable Compliance

IaaS PaaS SaaS

IaaS

PaaS

SaaS

Intranet

Internet


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Cloud Delivery Solution’s Benefits For CSPs Meeting the Business Requirements

Deliver and monetize complex

cloud offerings with dynamic

business models

Reduce OPEX, gain increased

visibility and reduce errors with

order automation

Complete capabilities for bringing

differentiated cloud offerings to

market quickly

Revenue Growth

Operational

Efficiency

Cloud Services

Time To Revenue

Telco Business

Drivers

How Can Cloud Delivery Solution

Enable or Enhance?


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Oracle Cloud Strategy

• Oracle’s Cloud Delivery Solution

– Powering The Public Cloud

• Oracle’s On-Demand Cloud Services

– Leveraging Oracle On-Demand


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Oracle on Demand

The Power of Oracle in the Cloud • Continuously optimized for

performance and reliability

• Built for flexibility & lower cost

• Built on the proven Oracle

technology stack

Achieve the Benefits of Cloud & Reduce Your

Risks


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Oracle On Demand Lower Risk. Faster Value. Predictable Costs. Scalable.

Thousands of

Oracle Instances Under Management

Cloud services engineered for Oracle products:

• To increase the value of your investment in Oracle products

• To achieve this value faster, with less risk, and at lower cost

• To build serviceability into Oracle products with the goal of ultimately eliminating service tasks


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Complete End-to-End Services Run and Maintain. Extended Services. Cloud.

Software

Platform

Infrastructure


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Why Oracle On Demand? Value Delivered.


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Complete End-to-End Services Run and Maintain. Extended Services. Cloud.


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Oracle On Demand Value Delivered

• Expand current business

• White label offers

• Get to market fast


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Topics




• Q&A


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Oracle Communications Experience Cloud Delivery Solution – Selected Customers

IaaS

SaaS

PaaS


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Key Takeaways

• Proven deployments with cloud leaders

• Comprehensive portfolio enabling the cloud

• Significant partnership opportunities


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Documents

Oracle Communications Cloud Delivery Solution · Netflix vs. BlockBuster Source: Fortune Magazine, June 2011 . ... Oracle Communications Cloud Delivery Solution Create, …