January 4, 2010

Oracle Buys Silver Creek Systems Adds Leading Product Data Quality Solution

Oracle is currently reviewing the existing Silver Creek Systems’ product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of Silver Creek Systems’ product roadmap are at the sole discretion of Oracle.

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All product roadmap information, whether communicated by Silver Creek Systems or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making a purchasing decision. It is intended for information purposes only, and may not be incorporated into any contract.

What We Are Announcing

• Oracle buys Silver Creek Systems • Adds leading product data quality solution to Oracle Data Integration Offering

• Transaction closed in December 2009

• About Silver Creek Systems (Silver Creek)• A private company, based in Denver, CO metro area

• Recognized by top industry analysts as a leading provider of product data quality solutions with patented semantic-based technology

• Marquee customer base across multiple industries including Healthcare, Manufacturing, Retail and Distribution

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Manufacturing, Retail and Distribution

• Combination is expected to more accurately manage complex product data to enhance wide variety of Supply Chain, Manufacturing and CRM processes

• Silver Creek’s technology will be unified with Oracle’s Data Integration Product Suite

• Silver Creek’s technology will also be integrated to improve product data quality management in Oracle’s Applications – Product Hub, Agile PLM, Supply Chain and e-Commerce

• Adds extensive capabilities to improve product accuracy and service delivery by standardizing and correcting product information from disparate systems

Strategic Importance to Oracle

• Product data quality management has become essential to enterprises• Enterprises depend on accurate and consistent product data for uses in sales,

design, procurement, fulfillment, billing and other business operations

• Product data is inherently complex, unstructured and highly variable across the many sources and repositories

• Product data accuracy spans a variety of business processes: Product Lifecycle Management, Supply Chain Management & Manufacturing, and CRM/e-Commerce

• Silver Creek is a best-in-class leader in product data quality solutions• Ability to understand structured, unstructured, non-standard types of data, and

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• Ability to understand structured, unstructured, non-standard types of data, and recognize the meaning of words and phrases

• Standardizing product information provides the foundation for accuracy in integratedenterprise systems and processes

• Reliable, scalable and proven to effectively deliver value across many industries

• Silver Creek’s complementary products are expected to accelerate Oracle’s Data Integration, Supply Chain Management and e-Commerce strategy to:• Deliver more accurate, standardized, enriched product data across the enterprise

• Integrate product data quality into business applications e.g. Product Master, Lifecycle Management, Supply Chain and e-Commerce

Silver Creek SystemsSolutions for Product Data Quality

DataLens™ Application Studio

DataLens™ Governance Studio• Oversight and exception management for

Data Stewards

Apply business rules

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DataLens™ Knowledge Studio• Build and maintain semantic models for

recognition, standardization, validation, matching, translation and transformation

DataLens™ Application Studio• Apply business rules and workflow • Manage interaction with other systems

DataLens™

Apply semantic rules

Unique Qualities of Silver Creek Solutions

• Self-tuning for rapid deployment and time to value• Accommodates constantly changing data inputs

and standardsAutoAuto--LearningLearning

• Semantic-based recognition technology• Targets meaning in context to handle extreme

variability of product data SemanticSemantic--RulesRules

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• Integrated dashboards and data remediation • Improved oversight and exception management

Governance Governance

• IT does not have to write rules• Improves process across all lines of business

Maintained by Maintained by Business User Business User

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Advantages of Accurate Product Data Quality

• Increases accurate search capabilities for online shopping

• Improves order processing and management

Retail & Distribution

• Decreases costs by optimizing part reuse through standardized component data

• Improves strategic sourcing with more accurate procurement data

Manufacturing & CPG

• Provides for improved contract management in healthcare supply chain

• Enable BI/Informatics review of treatment efficacy

Healthcare

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• Improves cross-company efficiency with one definitive service catalog

• Delivers a more comprehensive partner catalog data and value added services

Services

Oil & Gas• Enhances asset management and optimizes inventory levels

• Reduces order time with improved analytics

Public Sector• Provides more accurate spend data across different systems and divisions

• Delivers comprehensive view on services offered

Oracle Data Integration SolutionsBest-in-class Platform Across Major Data Integratio n Requirements

Oracle Data QualityOracle Data Integrator EE

MDMApplications

SOAPlatforms

OracleApplications

BusinessIntelligence

Activity Monitoring

Custom Applications

Oracle GoldenGate

SOA Abstraction Layer

Enterprise Service BusBPEL Process Manager Virtualization

Oracle Data Integration Solution

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Oracle Data QualityOracle Data Integrator EE

Data Cleansing

Data Profiling

ELT/ETL

Oracle GoldenGate

Zero Downtime Migration

Data Replication

Real-time CDC

Data Transformation

Bulk Data Movement Match and Merge

OLTPSystem

Flat FilesData Warehouse/Data Mart

OLAP Cube Web 2.0 Web and Event

Services, SOA

Storage

Transaction Verification

Oracle Product Hub with Silver Creek Systems

Agile PLMAgile PLM

EBSEBS

SAPSAP

OthersOthers

GDSNGDSN

UsersUsers

SiebelSiebel

EBSEBS

SAPSAP

BIBI

Example: Semantic Recognition Further Improves Data Quality

Trusted Product

Data

Trusted Product

Data

Share

Share

Con

solid

ate

Con

solid

ate

GovernGovern

CleanseCleanse

GDSNGDSN

Custom Apps

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Silver Creek Systems Solution:

Integrated capability to recognize, cleanse, match, govern, validate, correct and repurpose product data from any source to any target

Quality Governance – Data Steward Dashboard

Standardize - from any format, structured or unstructured

Match & Merge –business and semantic rules Repurpose – transform

to meet external system requirements

Exception Management – Validation & Remediation

Enrich – from internal or external data

Semantic Recognition – Contextual understanding & le arning

Expanded Use of Silver Creek Solutions

• Oracle Agile Product Lifecycle Management

• Oracle Sourcing

• Oracle EBS and Oracle JDE

• Oracle Value Chain Planning

• Oracle Retail Solutions (Retail Merchandising System)

Cleanse product data directly in transaction systems

• 3rd Party PLM - Siemens PLM, Dassault

• 3rd Party Sourcing - Ariba

• 3rd Party ERP - SAP, Infor

• 3rd Party Planning - i2

• 3rd Party Retail Solutions - JDA, Lawson

Cleanse product data for Data Integration and BI systems

Applicability beyond Oracle Product Hub

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• Oracle Data Integration

• Oracle Business Intelligence

• Oracle Enterprise Performance Management

Cleanse product data for Data Integration and BI systems

• 3rd Party integration – Informatica, IBM

• 3rd Party BI – SAP BO, IBM Cognos

• Asset data for Oracle Asset Lifecycle Management

• Supplier data for Oracle Supplier Hub and Oracle Sourcing

• Extend to other business objects

Cleanse other product-like business objects

Oracle Customer Benefits

Silver Creek brings unique and complementary advantages to many Oracle solutions

• Expected to integrate product data quality into business applications e.g. Product Master, Lifecycle Management, Supply Chain and e-Commerce

• Silver Creek product data quality cleansing and matching capabilities are integrated with Oracle Product Hub

• Built on standards-based technology offerings with focus on Java and SOA application deployment

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Silver Creek’s products help solve complex product data issues with innovative technology and domain expertise

• Experienced development team with specialized R&D staff

• Recognized as a leader for its unique approach with semantic-based technology

• Strong product capabilities and ability to work with a vast variety of data formats

• Successful deployments with large enterprises in Healthcare, Manufacturing, Retail and Distribution

Select Silver Creek Customers

Leading Healthcare GPO• Eliminated $5MM per year of manual effort• Improve information quality, timeliness and

customer service levels

Office Supply Company• Reduced manual effort while scaling operations • Increased revenues through better customer

experience and merchandising of high margin items

Global Manufacturer• Enforced corporate-wide data standards to

accelerate systems migration• Eliminated large amounts of manual effort and

workarounds

Global Retailer • Increased online conversions and search usability • Go-live with 1,000 product categories in 10 weeks• Empowered merchandisers with 40x faster rule

changes

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Industry Leading Food Distributor • Saved at-risk MDM project • Automated a manual process to scale

operations

Global Healthcare Company • Automating product data quality – as an enterprise-

wide service• Key component of integrated MDM strategy

Customer Case StudyHigh Volume Matching for Contract Management in Hea lthcare

COMPANY OVERVIEW• Premier Healthcare Alliance is one of

the largest group purchasing organizations, responsible for evaluating products and services and then selecting the most cost-effective solutions for their membership of over 2,200 hospitals and 63,000-plus other healthcare sites

SILVER CREEK SYSTEMS PROVIDES• Automated matching process – significant

increase in match rate with combination of pattern-based and semantic matching

• PIM repository cleanup – automated enforcement of PIM data standards on existing data

• Governance process to enforce standards for new item introduction

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RESULTS• Cost savings – several millions of dollars

per year in hard costs for manual match augmentation

• Increased customer satisfaction – more detailed information available more quickly

• New and differentiated services – based on rapid availability of detailed spend data

CHALLENGES• Matching millions of hospital procurement

records against purchasing contracts on a weekly basis

• Incoming data is highly variable resulting in poor match rates and expensive and slow processing

Customer Case StudyDistributed Enforcement of Centralized Data Standard s

COMPANY OVERVIEW• Emerson Network Power is one of the

largest divisions of Emerson Corporation, a $20 billion diversified global manufacturer

SILVER CREEK SYSTEMS PROVIDES• Standards enforcement – automated

enforcement of product data standards on existing data in existing systems

• Data transformation – deliver data in multiple standard formats as required by downstream systems

• Governance process to enforce standards for new item introduction

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RESULTS• PLM clean-up – enrich, standardize, identify

duplicates • Cost and time savings – in migrating data to

new systems • Exception management – broad automation

allows focus on exceptions

CHALLENGES• Hundreds of operating systems (ERP,

inventory, PLM) with little or no data consistency

• Migrating hundreds of back-office systems to Oracle applications

• Need to improve data quality and consistency to enable improved data integration and cross-system and cross-division interoperability

Customer Case Study

COMPANY OVERVIEW• Market America is a product brokerage

and Internet marketing company that specializes in One-to-One marketing. Over 3 million Preferred Customers and over 180,000 Distributors and UnFranchise® Business Owners worldwide

SILVER CREEK SYSTEMS PROVIDES• Automation of classification, extraction and

standardization of attributes across over 4,000 distinct product categories

• Transformation of data optimized for web search as well as for several comparison shopping engines

• Highly scalable process from on-boarding new data sources

Massive Scaling and Search for Online Retailing

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RESULTS• 80x ramp-up in SKU-count without additional

resources• Improved user satisfaction – strong positive

customer feedback on new search capabilities• Key enabler of:

• Customized feeds for shopping engines• On-boarding of new data sources • International expansion• Ability to launch several new websites

CHALLENGES• Customer dissatisfaction with (previous)

online search experience• Rich item data loaded from multiple

sources but highly inconsistent in quality and structure and not immediately useable for search and navigation

• Desired scalability to require significantautomation

A Compelling Combination

� Silver Creek and Oracle have a shared vision to enable customers to create and run agile intelligent business applications and maximize IT efficiency by:

• Improving data quality, consistency and usability across enterprise applications through a foundation of accurate and well-managed product information

• Enterprise-wide enforcement of centralized data quality and business rules through integrated capabilities that promote automated processes

� Silver Creek is already an OEM partner with Oracle and its products are complementary to Oracle’s Information Management offerings

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• Further enables customers improve accuracy, completeness and integrity of their data to optimize their business operations

� The combination is expected to further extend Oracle’s Data Integration and Supply Chain Management offerings

• The combination is expected to further extend Oracle’s offering to address data quality with semantic-based technology to manage complex product data across multiple industries

• Public announcement

• January 4, 2010

• Communications with stakeholders

• Analyst briefings

• Customer and partner briefings

• Ongoing communications with customers, partners and employees

Next Steps

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• More information can be found at

• www.oracle.com/silvercreeksystems

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