Or Dip Corporativo TCgs FR - TC Group Solutions · Alvaro Angulo, through T-Cuento Solutions S.L., and 60% owned by Grupo Abantia. TC Group Solutions Pess kit 2015 2 Pje. Montserrat

Press Kit 2015

TC Group Solutions Pess kit 2015

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Pje. Montserrat Isern, 1-3. Planta 1. Local 2. | 08908 L’Hospitalet de Llobregat | Barcelona-SPAIN | T.+34 93 552 18 51 www.tcgroupsolutions.com | www.retail-intelligence.es | [email protected]

Since 2007, experts in Retail Intelligence®

Founded in 2007, today TC Group Solutions is a benchmark company in the development of all types of measuring and analysis solutions of client flow behavior both inside and outside commercial establishments.

Established group oriented towards service quality TC Group Solutions' aim is to offer a comprehensive service to its clients though a complete portfolio of adaptable and tailored Retail Intelligence® solutions for each business. Companies need to explore what is happening at their points of sale to understand the behavior of their buyers and find effective ways to increase profit and commercial efficiency, improve customers' experiences and, at the same time, identify new business opportunities. In order to help companies win this challenge, TC Group Solutions has developed a wide range of solutions in Retail Intelligence®: outside traffic counter, entrances counter in points of sale, repetition and frequency of visits, hot zones and client flows, face recognition, client satisfaction, etc. Mission and Vision TC Group Solutions' mission is to work continuously with its clients, developing for them accurate and reliable solutions to maximize the potential and increase profits of their points of sale. The vision, is to be a global benchmark company in Retail Intelligence® focusing on people counting and client flows.

History TC Group Solutions was born in Barcelona as T-Cuento Solutions in 2007, and initiated its business developing software and high-tech apps for commercial establishments, mainly monitoring systems and people counting sensors. In this first stage, the company introduced its products in the retail sector and was positioned in the market thanks to the trust of clients like Vodafone, Vanity Fair, Camper and Custo Barcelona, amongst the most important. Three years later, T-Cuento joined Abantia, an international applied engineering group with more than 60 years of experience in the market. Abantia brought into T-Cuento the technical capabilities and necessary resources T-Cuento needed to supply services to new and greater clients, like the mobile telephony chain Orange and Vodafone with more than 2,000 points of sale. Also, Abantia's international presence allowed T-Cuento to supply international coverage to all its clients. In 2010, T-Cuento Solutions started to be called Abantia T-Cuento, a partnership 40% owned by its founder, Alvaro Angulo, through T-Cuento Solutions S.L., and 60% owned by Grupo Abantia.


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“In 2012, with more than 4,000 points of sale installed, T-Cuento is already the leader of its sector in Spain and wants to continue growing internationally.” That same year, with internationalization as a goal, the company enters the French market through distributors and, after 15 months from its first entrance in the country, it opens its own branch in Paris to be closer to local clients. It is also in 2012 when T-Cuento begins its process of consolidation, through four routes: 1) technological innovation,

incorporating new functionalities to its management software and applying new hardware solutions,

2) increasing the quality of customer

service, through the development of new system-control tools and hiring more staff for phone support.,

3) growth and fragmentation of client

portfolio, introducing itself in new brands and sectors,

4) international expansion, opening up

new markets like France, Latin America and Morocco.

In November 2014, to face its new stage of growth and internationalization, T-Cuento reorganizes its shareholding structure, selling Abantia Group's stock option to new investing partners. The new T-Cuento, oriented at growth through entering new international markets, changes its name to TC Group Solutions and inaugurates its new phase with 23 people in staff and a forecast to

hire more commercial and technical staff hire more commercial and technical staff for its branch in France. It also plans to expand its new International Development Department in its central office of Barcelona. “The Group hopes to close 2015 with sales of 3.6 million Euros, staying focused on its international bet”. Clear international vocation Within the plans of growth and expansion of the company, TC Group Solutions bets by the entrance in new international markets, which it will carry out by means of the global distribution of its products through a network of logistic centers that work as Hubs of distribution providing service at a world-wide level. At present TC Group Solutions already owns a branch in Paris from where it provides service to all Europe. Now the company is aiming at building up the workforce there and moving all of its commercial activity to the capital of France. TC Group Solutions' headquarters will stay in Barcelona where all R&D and management of international sales will continue to be done. Also, working with exclusive distributors from Bogota and Buenos Aires TC Group Solutions services the north and the south of Latin America and from Morocco it provides service to North Africa. At present TC Group Solutions is closing deals for the distribution in Asia and the Middle East. Side by side with its process of internationalization, TC Group Solutions follows the international expansion of its


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Spanish clients, mainly in countries like Spanish clients, mainly in countries like the U.S.A., Germany, UK, Holland, Belgium and Italy. With its central office in L'Hospitalet de Llobregat (Barcelona) and an owned branch in Paris,

“today, TC Group Solutions is present in more than 20 countries around 4 continents, with more than 4,500 points of sale installed, directly or through exclusive trusted distributors.”


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TC Analytics, the Big Data tool for the retailer

TC Analytics is a software for Big Data management where data coming from the hardware solutions installed at the points of sale (readers of outer traffic, In&Out sensors, face recognition cameras, wi-fi receivers, beacons,…) are combined with other data coming from the business (tickets, sales, assortment, stock, staff, marketing campaigns and special sales…), in order to offer a comprehensive dashboard.

The Retail Intelligence® apps of TC Group Solutions makes it possible to relate the internal variables of each business (assortment, space, prices, staff, promotions, sales) to different parameters from the behavior of their clients, such as outside pedestrian flow, customer entrance, repetition and frequency of visits, dwell time, customers inside, visitor conversion and sales conversion rates, hot zones, etc., to identify opportunities for improvement and to increase their profit. “All these solutions converge in a unique space, the TC Analytics, the Big Data tool that works as a comprehensive dashboard for the retailer.” New modules and KPIs This comprehensive tool adaptable and tailored to each client's needs, and in constant evolution, allows retailers to manage new and more specific KPIs, thanks to the following modules and variables: 1) Outside Pedestrian Traffic

Potential clients who pass by the points of sale, noted by time slots.

This KPI is very important because it helps to select the best location for an establishment, as well as knowing the Cost by Potential Client (CPC).

2) Cost by Potential Client (CPC) Results from contrasting the number of potential clients who pass by the location monthly with the rental cost of the premises.

3) Visitors

Visits that the point of sale has daily, distributed by time slots.

4) Repetition and frequency of visits

Visitors who have already entered this or any other point of sale of the chain, and frequency of repetition.

5) Visitor Conversion Rate

Percentage of potential clients who have entered the point of sale.

6) Sales Conversion Rate

Percentage of visitors who have made a purchase.

7) Loyalty Rate

Percentage of repeat visitors versus new visitors.


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8) Satisfaction Rate Client satisfaction rate of the point of sale, calculated by assessing clients' purchase experiences.

9) Occupancy and Dwell Time Visitors who are within the point of sale and their average time of stay at all times. These KPIs are of vital importance to plan the manning tables and to calculate the optimal staff.

10) Optimal Staff

Indicated for the stores with complex and/or flexible manning tables, TC Analytics calculates the optimal staff that each point of sale needs at any given time.

11) Face Recognition

Percentage of men and women, age groups and exact length of stay of the people facing towards showcases, shelves and special

showcases, shelves and special sales at the points of sale.

12) Hot Spots Very used in large commercial outlets, it's useful to analyze the behavior of client flows within the point of sale, to detect route tendencies, cold and hot spots

13) Ranking Indicated for chain stores and franchises, it compares all the points of sale according to the KPIs selected in a global ranking, to know the potential.

14) Forecasts Forecasts Offer the managers of points of sale a foresight of costumers entrances, by combining the historical data of the store, the development of pedestrian flows (Traffic Index) and weather forecasts.


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TC Street, the key tool for expansion

TC Street is a solution for pedestrian traffic count that helps to know and analyze the seasonal statistics of passers-by at a specific location accurately, 24h a day, and by time slots.

The evaluation of pedestrian traffic helps identify the advantages and/or the risks of a specific location based on the amount of potential clients who pass-by, as well as to evaluate new criteria for the appraisal. This information allows to bring together advertising efforts, to decide the location where the business will be placed, the most suitable hours or days of the week for the business to be open, etc., increasing therefore the success of the business. TC Street was created wishing to make quantitative data on the behavior of pedestrian traffic on the streets and commercial zones available for retailers, premise owners, commercial real estate agents, tourist and/or retailer associations, public administration offices, city councils and users in general. TC Street offers an uninterrupted counting service 24/7, identifying the amount of potential clients who pass-by each location or monitored premises, facilitating the decision-making process on product launching, one-time promotional campaigns and opening of new businesses. The sensors are made using a cell that counts the pedestrians who circulate along the sidewalk up to an adjustable distance of as far as 5m. of amplitude, without being affected by solar light, the

without being affected by solar light, the increase or diminution of outer illumination, changes in temperature or weather conditions. This count can be made continuously (fixed sensors) or at a given moment (sensorial moving bodies), according to the client's need. Using the data compiled by these sensors, “TC Group Solutions developed the only reference rate on the evolution of the pedestrian traffic of commercial streets, the Traffic Índex.” This new measurement tool, available to the general public through the e-Commerce platform www.tc-street.com, makes it possible to debunk false myths about the busiest streets. It also sets a new standard to consider in the appraisal of commercial premises, the Cost by Potencial Client (CPC), understanding as Potential Clients people who pass by the premises, whose attentions are caught by the point of sale's showcase. ”www.tc-street.com was released in Spain in May 2012 with a database of 300 commercial areas, and meant to the company an investment of more than 400,000 euros.”


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“At present there are more than 2,000 fixed sensors installed around the streets and Commercial Centers of the main Spanish cities, as well as in other countries like Andorra, France, Belgium, Holland, Germany, Italy, Portugal, Bulgaria, the U.S.A., and Morocco.”

Aiming at 2016, TC Group Solutions forecasts an increase in the number of counting sensors in countries where it is already present, besides continue to spread into new international countries.

Pedestrians passing by a TC Street Sensor


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Clients and success cases

Since their foundation in 2007, TC Group Solutions has evolved and became a reference company in its sector, obtaining the trust of world-wide known clients in the most varied sectors of retail. TC Group Solutions was built upon providing their clients with trustworthy and reliable solutions, needed for the decision making which are tailored and adapted to each business. Thanks to that, over almost one decade, the company has gained the trust of its renowned clients in industries such as fashion, (Diesel, Miss Sixty, Prénatal, Nice Things, Adidas, G-Star, Folli-Follie, Superdry, Jack&Jones, Lotusse, Agatha Paris, Custo Barcelona, Scalpers, El Ganso, Unode50, Munich), telecommunications (Vodafone, France Telecom, Portugal Telecom), restoration (Danone, Dunkin’ Coffee, Nespresso, Costa Coffee), perfume and cosmetics (Rituals, Yves Rocher, Gala), decoration (Tiger, Casa Viva, Muy Mucho), optics and eyewear (L´Òptica Universitària, Cottet, Alain Afflelou), electronics (Sony), large DIY and gardening chains (Brico Depôt, Fronda, Forum Sport, Trek, Crozatier), public institutions (Municipal Markets, City councils, Museums), etc. The ambitious international project of TC Group Solutions is being carried out successfully. Various international store chains have already incorporated the client flow counting and analysis solutions of TC Group Solutions in the daily management of their points of sale to optimise the profitability of their chains.

These store chains include Brico Dépôt and Jardiland, large DIY and gardening chains which distribute to their clients through an extensive network of stores located around the French territory, La Chaise Longue, with around fifty points of sale that sell decoration products, gifts ideas, etc. or Padd, a chain dedicated to the world of equestrianism, among others.

In the luxury retail sector, TC Group Solutions offers its services to the brand of lingerie Simone Pérèle, and in the institutions and public sector , TC Group has installed its foot traffic technology solutions in the center of Paris for one of their City councils, and in the media library of the French city of Taverny. On the other hand, TC Group Solutions is also accompanying the internationalization of its Spanish clients, like the fashion company El Ganso or Uno de 50, the decoration chain Muy Mucho and the toy store Eurekakids, all immersed in an expansion process in countries like the U.S.A., Germany, UK, Holland, Belgium and Italy.


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Documents

Or Dip Corporativo TCgs FR - TC Group Solutions · Alvaro Angulo, through T-Cuento Solutions S.L., and 60% owned by Grupo Abantia. TC Group Solutions Pess kit 2015 2 Pje. Montserrat