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Optimizing Your Listings to Maximize
Reservations
Optimizing Your Listings to Maximize Reservations
Listings are the foundation of the SpareFoot marketplace and what storage seekers look at to make their booking decisions. Poor quality photos, missing amenities, inconsistency in pricing or inventory, and many other reasons cause listings to suffer. Keeping information up-to-date is critical to customer satisfaction, and should be a frequent practice as you maintain your listings.
As your marketing partner, we pulled together the following guide to walk you through a typical customer shopping experience. Our goal is to share a new perspective putting your facility listing in the context of how storage seekers use the details you provide to make decisions on where they will store. This should give you all the tools needed to gain more attention and increase reservations to your facility listing.
Optimizing Your Listings to Maximize Reservations
A storage seeker will enter a location search and move-in date, which allows SpareFoot to surface the most relevant results.
Note: Move-in date at this level is optional.
PAID ADVERTISING
ORAGNIC SEARCH
DIRECT TRAFFIC
YOUTUBE ADS
FACEBOOK ADS
Optimizing Your Listings to Maximize Reservations
How you can impact ImpressionsRanking
5 factors go into the unique algorithm which powers our search results:
• Move-in rate• Reservation rate
• Bid rate • Availability
• Distance from the storage seeker’s location.
Reservation WindowThe number of days in advance you allow SpareFoot
customers to reserve a unit at your facility.
Unit/Size InventoryThe availability and variety of unit size options
available to reserve.
When a facility shows up in search results, it’s called an Impression. The top 5 facilities in search results enjoy more
visibility and win 70% of reservations.
Optimizing Your Listings to Maximize Reservations
Storage seekers then scan and compare listings of facilities. Here they can view details of a single facility listing within the
search results page and compare to other facilities.
Desired action: Click
How you can impact Click thru RateClick Thru Rate is how often your listing is clicked on when it
appears in the search results.
Promotions & Discounts
Partnerships
Competitive Price
Review Count & Overall Rating
Feature Photo
Optimizing Your Listings to Maximize Reservations
After clicking on your facility listing in search results, storage seekers look for more information about your facility to help
them make a decision to book.
Desired action: Submit reservation
How you can impact Reservation Submit Rate
Reservation Submit Rate is the rate at which users submit a reservation after clicking on your listing.
Positive Reviews5 – 10 Quality PhotosSelection of Inventory
Availability Reservation Window
AmenitiesComplete Listing Details
Optimizing Your Listings to Maximize Reservations
After a customer completes a reservation, an email is sent letting them know their unit is confirmed and reserved. At the same time, an email is triggered to you to let you know a new
customer is coming.
Desired action: Move In
How you can impact Move In RateMove-in Rate is the percentage of customers who make a
booking and later move into the facility.
Accurate & up-to-date listings Customer follow-up
Honor price & promotionsAvailability (holding unit)
Optimizing Your Listings to Maximize Reservations
After a customer’s scheduled move-in date, we send them an email asking if they moved into your facility. If the customer
confirms they moved-in, they are asked to submit a review. If they did not move-in, we will try to figure out why and save the
customer for you.
Questions? We’re always here.Contact [email protected] or call 855-427-8193.
