Embed Size (px)
Citation preview
Optimizing Public Relations with Social
Media
Jana BaxterInstructional Media Services Coordinator
Allegheny Intermediate [email protected]
Questions to Ponder
what constitutes an effective media relations program?
What are its components? What are the characteristics of a well-
managed media relations program these days?
http://lespotter001.wordpress.com/2009/03/24/media-relations-in-a-web-20-world/
Emergence of Social Media
In 2006, the use of Blogs had grown 100 times in just three years 50 million Blogs
57% of teens who use the Internet are considered content producers
55% of 12 – 17 year olds use social networking sites
35,000 new videos were posted daily to YouTube
Evolution of Media
Two centuries ago, media was used in reference to newspapers Medium between the political sphere and the individual
citizen Editor framed political issues and provided citizens with
information needed to make decisions In the 20th century, mass media emerged
Radio, television and film Messages still controlled by a small group of distributors
Evolution of Media continued
Over the past several years we have seen Blogs Podcasts Wikis Social Network sites Others
Common traits User-driven Organic content Community oriented Easy to use
Blogs
Weblog A website that displays in chronological order the postings
by one or more individuals and usually has links to comments on specific postings. http://www.dictionary.com
RSS Really Simple Syndication Distribute Internet Content
Examples B’s Blog Allegheny ConnectedED
Podcasts
A very new word, for a recent phenomenon, and a great example of how technological change, especially that relating to the Internet and the media, can be a driving force not only in generating new words, but in determining whether they survive and succeed. In this case the rapid adoption of podcasting (the technology) as a means of making audio material available has seen podcasting (the word) move quickly from its first tentative steps in 2004, as only one of a number of suggested names for the process, to near-ubiquity in 2008. The current OED quarterly release also includes other members of the same family: podcast as a noun and a verb, podcaster, and even the somewhat ungainly adjective podcasted.
Diamond, Graeme (2008, December). December 2008 New Words. Retrieved February 5, 2009, from Oxford English Dictionary Web site: http://www.oed.com/news/updates/newwords0812.html
Don’t need an iPod Not platform specific Began in September 2004
Google search for podcasts ~ 24 hits Lack interactive nature of blogs Only a podcast if you can subscribe
Sources for K-12 Podcasts
iTunes Middle School Matters School Leaders Review
Education Podcast Network iTunes U
Wikis
Fosters collaboration Wikispaces PB Wiki Examples
Don’t Block our Future Twittering Journalists Wiki
Social Networking Sites
MySpace Personal profile Represents you on the Internet Extend your personal network Over 150 million users Most popular form of social media
Facebook Blocked at most districts Why should I have access
Other Sources
Twitter Skype
Face to Face Collaboration Free Video, audio and text Saves text transcripts Let’s make a call
Welcome Kevin!
Advantages of Social Media
Sticky Attracts and holds the attention of a vast demographic of
people Viral Nature
Reaches a wide audience in a short amount of time Opportunity and threat
Interactive Can communicate and get immediate feedback
High Visibility
Questions to Ponder
What constitutes an effective media relations program?
What are its components? What are the characteristics of a well-
managed media relations program these days?
http://lespotter001.wordpress.com/2009/03/24/media-relations-in-a-web-20-world/
Questions / Comments
