SEO Optimize Your Online Profile

Only You Can Tell Your Story

the Way You Want It ToldChris Morton

isntthatwrite@gmail.com

Old School Business Network

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What is LinkedIn?Best database of business people. ever!Entirely searchable

LinkedIn Advanced Search Google, Bing, et al.

Updated by its members Mostly up-to-date

Keywords drive search3

Boolean Logic

And, Or, Not

PEMDAS ~ order of operations

editor OR author AND freelance

(editor OR author) AND freelance

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Does It Work?

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Who is Interested?

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Reaching the Right Audience

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Passive Participation?

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LinkedIn ProFinder

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Learn about it:

goo.gl/ENjxoB

Cant You Hear Me Knockin?

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Head Em Off at the Pass

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Business Plus plan Unlimited InMails See all who have

viewed profile Yelling rights Tax deductible

Your Profile

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Above the Fold

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Your Banner (Billboard)

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Your Banner (Billboard)

1400 px

300 px

20 px

664 px132 px

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Your Headshot

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Your Headshot

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Your Headshot

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Your Title ~ First 74 Characters

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Branded Updates ~ LinkedIn Daily Feed

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Crediting Others (More Mileage)

@

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Title Padding

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Four Ws

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Searchable Location

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Your Custom URL

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More About You

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Crosslinking Enhances SEO

Clips site

Facebook, YouTube LinkedIn company website

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Summary2,000 characters total

Make each one count

How do you roll?

Readability Short paragraphs Negative space With a bullet!

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The Pain PointHow do you solve it?

Whats in it for the profile viewer? Why are you different? Can you prove it?

Call to action (CTA) Use several times

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15 ReasonsWhy LinkedIn IsntHelping You Hit YourSales Quota

Wayne Breitbarthpowerformula.net

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About KeywordsUse active form

Indexer, not indexed

Use throughout Headline, Summary,

Experience Job Titles, Experience, Skills, Recommendations

Variations? Consultant = Adviser 31

About Keywords

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About Keywords

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About Keywords

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Not KeywordsMotivated, Passionate, Creative, Extensive

Experience, Responsible, Strategic, Track

Record, Driven, Organized/Organizational,

Effective, Expert, Innovative

More tips: goo.gl/DFXQTt35

Rich Media

Technicolor!

Adds interest

Show n Tell

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Rich Media

Be descriptive

Searchable keywords

Lead the horse to water Homer Simpson factor

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Experience2,000 more characters per gig!

Jewelry clerk

More searchable keywords, rich media, crosslinking

More ways to tell your whole story What about ageism?

Min. two recommendations per gig38

RecommendationsSeek out client testimonials

Suggest content

Repurpose recommendationsThe multimedia

recommendation

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Protect Your Interests

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Hear Ye, Hear Ye!

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No Stalking

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Add Sections

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Reorganize SectionsWhats above the fold?

Elevator pitch Other grabbers

SEO stuffing below Endorsements Education, etc.

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EndorsementsLinkedIn Internal SEO

Dont use default choices Same as keywords

Rearrange skills Most pertinent skills 1st Click , and then

drag skills to reorder

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Making It Work For You

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Good CaramelFreely endorse others

recommendation

Boosts your own activity ranking

Your 1st-degree contacts are appreciative Reminds them of your existence

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Grow Your Network

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Billions and Billions

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Who? Former schoolmates, business connections, associates Group members Those suggested by LinkedIn

Always customize invitations Visit invitees profile

Invite New Connections 1

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Send note through LinkedIn Boosts your weekly activity ranking

Endorse them Boosts your weekly activity ranking

Thank Your New Connections

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Hunter.io

goo.gl/Tf4A1r

Invite New Connections 2

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Are they legit? No photo = no consideration, period Recruiters

Carefully vet Could person actually

lead to viable relationship? Is their own LI profile nearly complete?

Accepting New Connections

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Youve Got Mail

Messages Notifications Invitations55

Leveraging Likes & Messages, thanks for acknowledging the anniversary of Isn't That Write, my freelance business. As you likely already know, I'm an editor, author, proofreader, graphic artist, and mentor helping B2B/B2C firms fine-tune high-tech outbound messaging for numerous business topics.

Should you come across someone, or an entity, that might be in need of contract editorial services, I still have room on my client roster should you care to refer me.

Best,

Chris Morton Isn't That Write

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Keeping In Touch

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More about LikesYour recent activity

(a.k.a., Your Updates)

Keeping Up With the Feed

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Keeping Up With the Feed

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Publish On LinkedIn

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Blog = Pull marketingPlease, please read my post

Pulse = Push marketingHey, everyone!

Publish to Pulse first,repurpose on blog

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1x per month (public)

Another way to remindyour network about you

Update Your Profile

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LinkedIn Advanced Search

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SEO Optimize Your Online Profile

Only You Can Tell Your Story

the Way You Want It ToldChris Morton

isntthatwrite@gmail.com

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SEO Optimize Your Online Profile Old School Business NetworkWhat is LinkedIn?Boolean LogicDoes It Work?Who is Interested?Reaching the Right AudiencePassive Participation?LinkedIn ProFinderCant You Hear Me Knockin?Head Em Off at the PassYour ProfileAbove the FoldYour Banner (Billboard)Your Banner (Billboard)Your HeadshotYour HeadshotYour HeadshotYour Title ~ First 74 CharactersBranded Updates ~ LinkedIn Daily FeedCrediting Others (More Mileage)Title PaddingFour WsSearchable LocationYour Custom URLMore About YouCrosslinking Enhances SEOSummaryThe Pain Point15 ReasonsAbout KeywordsAbout KeywordsAbout KeywordsAbout KeywordsNot KeywordsRich MediaRich MediaExperienceRecommendationsSlide Number 40Protect Your InterestsHear Ye, Hear Ye!No StalkingAdd SectionsReorganize SectionsEndorsementsMaking It Work For YouGood CaramelGrow Your NetworkBillions and BillionsInvite New Connections 1Thank Your New ConnectionsInvite New Connections 2Accepting New ConnectionsYouve Got MailLeveraging Likes & MessagesKeeping In TouchKeeping Up With the FeedKeeping Up With the FeedPublish On LinkedInSlide Number 61Update Your ProfileLinkedIn Advanced SearchSEO Optimize Your Online Profile Slide Number 65