OPPORTUNITY DAY @ SET 31 August 2007 Industry Overview Financial Highlights

OPPORTUNITY DAY @ SET 31 August 2007

Industry Overview

Financial Highlights

2

TV Advertising Trend:TV Advertising Trend:

0

10,000

20,000

30,000

40,000

50,000

60,000Bt m

High Growth Rate – Recovers FastSource: AGB Nielsen Media Research

YoY '93 '94 '95 '96 '97 '98 '99 2000 '01 '02 '03 '04 '05 '06Growth 34% 25% 14% 19% 10% -15% 11% 18% 8% 14% 13% 12% 6% 7%

3

TV ADEX-2003-2006

TV Adex Ch.3 Ch.5 Ch.7 Ch.9 Ch.11 iTV Industry2006 11,392 8,549 14,627 7,684 1,505 9,239 53,475

2005 10,392 8,238 14,010 6,956 1,171 9,244 50,011

2004 10,806 7,866 13,734 6,443 970 7,351 47,170

2003 10,857 7,923 12,030 4,554 996 5,928 42,288

’06 YoY 14.2% 3.8% 4.4% 10.5% 28.5% 17.3% 6.9% '05 YoY -3.8% 4.7% 2.0% 8.0% 20.7% 25.8% 6.0% '04 YoY -0.5% -0.7% 14.2% 41.5% -2.6% 24.0% 11.5%

Source: AGB Nielsen Media Research

4

Advertising Expenditure Trends:Advertising Expenditure Trends:


ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM2Q (APRIL - JUNE) 07 VS 06

BAHT MILLIONS

MEDIA 2Q 07 SOV% 2Q 06 SOV% DIFF % Change TV 12,694 57.25 13,936 60.85 (1,242) - 8.91 RADIO 1,662 7.50 1,730 7.55 (68) - 3.93 NEWSPAPERS 3,761 16.96 3,760 16.42 1 0.03 MAGAZINES 1,393 6.28 1,550 6.77 (157) -10.13 CINEMA 1,161 5.24 419 1.83 742 177.09 OUTDOOR 1,115 5.03 1,173 5.12 (58) - 4.94 TRANSIT 244 1.10 252 1.10 (8) - 3.17 IN STORE 144 0.65 84 0.37 60 71.43

TOTAL 22,174 100.00 22,904 100.00 (730) - 3.19

5

Advertising Spends on TV Advertising Spends on TV 2Q’07 vs 2Q’062Q’07 vs 2Q’06


-400

100

600

1,100

1,600

2,100

2,600

3,100

3,600

CHANNEL 3 CHANNEL 5 CHANNEL 7 CHANNEL 9 TITV CHANNEL 11

2Q'07 2Q'06+6.3%

+0.9%

-8.2%

-19.3%-26.5%

-27.2%

Baht:Millions

6

Advertising Expenditure Trends:Advertising Expenditure Trends:


ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM1H 07 VS 06

BAHT MILLIONS

MEDIA 1H 07 SOV% 1H 06 SOV% DIFF % Change TV 25,452 56.76 26,299 60.17 (847) (3.22) RADIO 3,046 7.61 3,217 7.81 (171) (5.32) NEWSPAPERS 7,354 17.10 7,756 16.36 (402) (5.18) MAGAZINES 2,855 6.54 2,960 6.96 (105) (3.55) CINEMA 1,978 5.36 679 2.20 1,299 191.31 OUTDOOR 2,236 4.97 2,315 5.04 (79) (3.41) TRANSIT 417 1.01 468 1.12 (51) (10.90) IN STORE 266 0.65 118 0.35 148 125.42

TOTAL 43,604 100.00 43,812 100.00 (208) (0.47)

7


0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

CHANNEL3

CHANNEL5

CHANNEL7

CHANNEL9

TITV CHANNEL11

1H'07 1H'06

Advertising Spends on TV Advertising Spends on TV 1H’07 vs 1H’061H’07 vs 1H’06

Baht : Millions

+8.4%

+2.5%

-2.9%

-16.5%-12.0%

-12.7%

8

Top 20 Advertisers on Television 1H07:Top 20 Advertisers on Television 1H07:


1H/07 1H/06 %CHG 3 5 7 9 ITVADVERTISER (000 BAHT) %CHG %CHG %CHG %CHG %CHGUNILEVER (THAI) 2,451,516 2,302,717 6.5% 18.8% -6.7% -0.6% 13.1% 8.4%

PROCTER & GAMBLE 698,114 717,175 -2.7% -8.1% -40.3% 19.8% -46.0% -53.5%

BEIERSDORF (THAILAND) 491,927 453,248 8.5% 22.2% 26.9% 0.1% 114.0% -22.9%

COLGATE-PALMOLIVE 478,252 386,540 23.7% 40.7% 223.4% -4.0% 218.3% 30.7%

L'OREAL (THAILAND) 449,513 260,483 72.6% 71.7% 578.4% 38.1% 78.9% 54.1%

NESTLE(THAI) LTD. 445,914 469,689 -5.1% 25.6% -34.7% 3.5% -38.6% -55.9%

KAO COMMERCIAL 375,565 333,709 12.5% 19.5% 54.5% 16.7% -19.9% -15.6%

ADVANCE INFO SERVICE 352,588 364,440 -3.3% 39.2% 73.0% 1.6% 55.0% -53.7%

JOHNSON&JOHNSON 343,660 272100 26.3% 19.6% 44.8% 23.7% 22.2% 56.0%

LION (THAILAND) 315,838 235607 34.1% 29.9% 128.8% 18.9% 10.4% 5.3%

OSOTSPA- TECK HENG YOO 315,011 366,180 -14.0% -18.1% 23.0% -27.1% 22.6% -16.2%

AJINOMOTO SALES 280,667 287,053 -2.2% 9.6% 14.4% 2.5% -15.4% -17.8%

TOTAL ACCESS COMM. 271,940 271,563 0.1% 47.7% -14.1% 3.7% -29.9% -51.1%

TRI PETCH ISUZU 270,971 219,248 23.6% 2.2% 22.2% 20.1% 49.2% 29.3%

TOYOTA MOTOR 269,030 385,692 -30.2% -29.4% 88.3% -46.1% -36.2% -53.6%

PTT PUBLIC CO.,LTD. 235,117 334,679 -29.7% -39.5% 5.9% -72.5% -42.5% -21.7%

SIAM CEMENT GROUP 194,198 157,731 23.1% 53.7% 134.6% 0.1% -16.8% 37.2%

UNICHARM (THAILAND). 193,437 133,947 44.4% 70.8% -4.5% 81.4% 63.3% -4.8%

CEREBOS(THAILAND) 191,394 139,466 37.2% 86.0% 71.7% 48.3% 15.3% -64.2%

SIAM COMMERCIAL BANK 187,683 24312 672.0% 708.0% 971.0% 1028.2% 718.2% 229.5%

Exclude Government and Music Spending:

9

Top 20 Advertisers on Television 1H07:Top 20 Advertisers on Television 1H07:

Source: AGB Nielsen Media ResearchExclude Government and Music Spending:

Grand Total

3 5 7 9 TITVADVERTISER (000 BAHT) % % % % % UNILEVER (THAI) 2,451,516 22.4% 8.2% 32.4% 11.3% 25.6%

PROCTER & GAMBLE 698,114 40.9% 5.2% 50.1% 1.5% 2.3%

BEIERSDORF (THAILAND) 491,927 40.1% 4.6% 32.8% 7.6% 14.9%

COLGATE-PALMOLIVE 478,252 48.2% 2.4% 35.4% 4.0% 10.1%

L'OREAL (THAILAND) 449,513 28.1% 12.5% 29.4% 11.4% 18.5%

NESTLE(THAI) LTD. 445,914 38.5% 4.7% 44.5% 5.3% 7.0%

KAO COMMERCIAL 375,565 29.8% 11.8% 40.4% 6.0% 11.8%

ADVANCE INFO SERVICE 352,588 24.3% 11.8% 39.4% 9.1% 15.4%

JOHNSON&JOHNSON 343,660 37.6% 13.4% 30.4% 11.2% 7.4%

LION (THAILAND) CO.,LTD. 315,838 20.3% 28.1% 17.3% 10.3% 24.1%

OSOTSPA (TECK HENG YOO) 315,011 28.3% 14.0% 24.7% 15.8% 15.1%

AJINOMOTO SALES 280,667 25.2% 12.9% 35.3% 7.5% 19.2%

TOTAL ACCESS COMM. 271,940 35.7% 11.8% 37.2% 10.0% 5.2%

TRI PETCH ISUZU SALES 270,971 23.0% 16.8% 14.8% 24.8% 20.4%

TOYOTA MOTOR THAILAND 269,030 25.7% 22.3% 23.9% 16.9% 10.6%

PTT PUBLIC CO.,LTD. 235,117 16.9% 21.6% 7.6% 19.5% 15.8%

SIAM CEMENT GROUP 194,198 28.7% 10.2% 32.2% 10.1% 18.7%

UNICHARM (THAILAND) 193,437 27.3% 10.3% 38.6% 8.7% 15.1%

CEREBOS(THAILAND) 191,394 43.8% 7.6% 32.0% 12.7% 3.9%

SIAM COMMERCIAL BANK 187,683 32.0% 16.4% 26.0% 13.4% 11.6%

10

Top Gainers 1H’07Top Gainers 1H’07Rank (Bahtx1,000)

FIRST HALF 2007

Changes 1H07-06

No.

PRODUCT SECTION Amt. % Amt. %

1 SKIN CARE PREP

ARATION

2,553,057

10.0%

445,568

21.1%

2 TOILETRIES

1,448,190

5.7%

168,457

13.2%

3 SUNDRIES

233,514

0.9%

156,320

202.5%

4 BANKS

370,046

1.5%

110,281

42.5%

5 FOODSTUFFS

1,062,335

4.2%

103,463

10.8%

6 VITAMIN & SUPP.

FOOD

449,591

1.8%

99,544

28.4%

7 HOUSEHOLD CLE

ANER…

934,905

3.7%

95,207

11.3%

8 REAL ESTATE

268,321

1.1%

93,261

53.3%

9 ORAL PRODUCT

641,393

2.5%

66,930

11.7%

10

EDUCATIONAL INSTITU…

195,618

0.8%

66,415

51.4%


11

Top Losers 1H’07Top Losers 1H’07Rank (Bahtx1,000)

FIRST HALF 2007

Changes 1H07-06

No.

PRODUCT SECTION Amt. % Amt. %

45 PETROL

21131

5

0.8%

-82,751

-28.1%

46 DAIRY PRODUCT

83283,

2

3.3%

-92,370

-10.0%

47 SNACK FOOD

39377,

4

1.5%

-96,556

-19.7%

48

NON ALCHOHOLICBEVER..

16,601,

19

6.5%

-1263,90

-7.1%

49

CERDIT/DEBIT CARDS

16433,

9

0.6%

-1438,08

-46.7%

50

GOVERNMENT & COMMU…

12,502,

63

4.9%

-2402,57

-16.1%

51

CD/VDO & MUSIC PRO…

89949,

4

3.5%

-2422,15

-21.2%

52

COMMUNICATIONS

12,220,

48

4.8%

-3692,72

-23.2%

53

ALCOHOLIC BEVERAGES

36510,

3

1.4%

-4839,56

-57.0%

54 LEISURE

10,604,

96

4.2%

-4943,98

-31.8%


12

STATION SHARE OF AUDIENCE 2006 - 2007WHOLE KINGDOM : ALL AGED 4+

06.00 - 24.00

POTENTIAL 2005 : 2006 : 59,400,000 ; 2007 :60,107,000


12 12 1213

14

12 12 12 1213 13 13

12

TITV

CH11

CH9

CH7

CH5

CH3

TVRTITV 11.8 12 13.8 15.2 13.9 13.7 13.2 11.9 10.5 10.5 9.6 10.2 11.1CH11 3.8 2.6 2.5 2.7 2.3 2.3 5.9 2.3 2.3 2.1 2.2 2.2 2.5CH9 11.7 10.5 11 9.5 8.6 8.8 9.5 9.1 9.4 9 8.4 8.3 8.8CH7 38.7 41.2 39.8 42.9 43.4 41.5 36.9 38.7 40.8 43.2 46.3 46.2 43CH5 8.1 7.1 7.5 7.4 6.9 7.6 7.6 7.7 6.6 6.7 6.3 5.6 6.4CH3 25.9 26.6 25.4 22.2 24.8 26.1 26.9 30.4 30.3 28.6 27.2 27.7 28.2TVR 12 12 12 13 14 12 12 12 12 13 13 13 12

JUN 2006

JUL 2006

AUG 2006

SEP 2006

OCT 2006

NOV 2006

DEC 2006

JAN 2007

FEB 2007

MAR 2007

APR 2007

MAY 2007

JUN 2007

13


POTENTIAL 2005 : 2006 : 59,400,000 ; 2007 :60,107,000

STATION SHARE OF AUDIENCE 2006 - 2007WHOLE KINGDOM : ALL AGED 4+

18.00 - 22.30

23 23 24 26 27 26 25 26 26 2523

2523

TITV

CH11

CH9

CH7

CH5

CH3

TVR

TITV 12 12.2 15.3 16.7 15.2 13.8 12.5 10.2 8.3 8 7.4 7.5 9.2CH11 3 1.7 1.6 1.7 1.6 1.7 4.6 1.7 2.1 1.6 1.7 1.6 1.7CH9 11.6 10 10.7 9.3 8.3 8.1 9.3 8.7 9.2 9.2 9 8.5 8.8CH7 41.9 44.2 41.6 45.5 44.5 44.6 38.1 40.3 43.1 44.7 47 49.1 46.9CH5 7 6.1 7 6.2 6 7.3 7.9 8.2 6.2 6.7 6.5 4.9 6.4CH3 24.6 25.8 23.7 20.6 24.3 24.5 27.5 30.9 31.2 29.7 28.5 28.4 27TVR 23 23 24 26 27 26 25 26 26 25 23 25 23

JUN 2006

JUL 2006

AUG 2006

SEP 2006

OCT 2006

NOV 2006

DEC 2006

JAN 2007

FEB 2007

MAR 2007

APR 2007

MAY 2007

JUN 2007

14

Baht:Millions 2Q07 +/-

QoQ +/- YoY Advertising 1,711 6.2% 7.3% Copyright & Services 54 11.8% -38.0% Concerts & Shows 32 -67.5% -26.2% Total Sales

Revenue 1,797 1.5% 4.1%

2nd Quarter of 2007 Highlights:2nd Quarter of 2007 Highlights:

Net Earnings 588 8.7% 26.5%

15

BEC WorldBEC World2Q07 Operating Results2Q07 Operating Results

BEC World Second Quarter of 2007Operating Results ฿ Million % +/- YoY +/- QoQTotal Sales Revenues 1,797 100% 72 4% 26 2%Operating Costs Cost of Services 687 39% -41 -6% 33 5% Cost of Shows 28 87% -19 -41% -51 -65%Cost of Sales & Services 715 40% -60 -8% -18 -2%Selling & Admin. Expenses 313 17% 1 - 23 8%Total Operating Costs 1,028 57% -59 -6% 5 1%Operating Profit 769 43% 131 21% 21 3%Share of Associates' Results -10 -1% 1 -7% 6 -36%Other Income 67 4% 42 172% 31 87%Profit Before Tax 826 46% 174 27% 57 8%Corporate Income Tax 229 13% 36 18% 12 5%Profit After Tax 596 33% 138 30% 46 8%Profit of Minority's Interest 8 - 15 -213% -1 -14%NET PROFIT 588 33% 123 27% 47 9%

16

High Operating Leverage:High Operating Leverage:

As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage.

Our profitability will improve greater than the growth rate of our revenue growth.

0.60

0.80

1.00

1.20

1.40

1.60

1.80

2.00

2.20

2.40

2.60

2.80

3.00

Revenue Profit

Revenue and Profit Growth

(1Q99 is BASE)

Documents

OPPORTUNITY DAY @ SET 31 August 2007 Industry Overview Financial Highlights