OPPORTUNITIES IN THE HOSPITALITY MARKET

A vertical focus for approaching new clients

2015

Companies you know

The Market Defined

The Hospitality industry comprises establishments

that provide lodging or short-term accommodations

for travelers, vacationers, and others. The industry is

organized into three groups: Traveler

Accommodations, RV Parks and Camps, and

Rooming and Boarding Houses.

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Source: InfoTrends 2011

Top Trends For This Market

• Partnering with branded spas to offer onsite services

• New hire training is important

• Looking to make more sustainable choices

• Conferences and convention centers are looking for personalized

content packages

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Source: InfoTrends 2011

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Time:Explain the short turnaround for digital

Understanding:Educate them on marketing channels

Did you know that the average annual external

print spend in the hospitality segment is

$33,000?

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According to InfoTrends…

Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009

Hospitality organizations have a

wide variety of marketing

communications needs. All of

these needs provide a tangible

opportunity for your company’s

services.

So, what are they producing?

• Print directories

• E-Mail marketing

• Signage

• Point of sale advertising

• Newspaper advertising

• Printed direct mail

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Bringing More Value

One way to differentiate your

company is to provide unique

materials that enable higher value

printed products to be created.

Mohawk Specialty Digital

Substrates can help you provide

this value to your hospitality

customers.

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Pinehurst Golf Academy:“Driving” response rates. Pun intended.

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Campaign Results

• Attracted 50+ more attendees for golf school than the year before

• Direct mail response

•11.3% visit rate – recipients went to Personalized URL’s

• 9.9% of visitors completed golf self assessment survey

• Social media response

• 2,500 visitors to campaign landing page

• 26% of visitors completed golf self assessment survey

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Source: PODi.org

The hospitality market provides

many revenue opportunities for

you as a print service provider.

The opportunities include these

key products and services:

Why You Should Consider Pursuing this Market

• Campaign management

• Database management

• Data-driven personalization

• Cross media services

• High-quality digital print

• Mailing & Fulfillment

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Mohawk MakeReady provides practical tools and actionable information for digital printers like you.

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We can help…

Visit: www.MohawkMakeReady.com for more tools, to request a meeting, or to join the community.