THE 16TH MALAYSIA INTERNATIONAL HALAL SHOWCASE 3-6 APRIL 2019, MITEC KUALA LUMPUR

OPPORTUNITIES IN THE HALAL INDUSTRY

a USD 3.081 Trillion global market by 2022

outpacing world growth by >1.6%

Asia Pacific represents >48% of halal spending

By 2050, 1/3 of world population will be Muslims

>600 million ASEAN marketplace with GDP >2.5 Trillion

Source: Thomson Reuters, Pew Centre and World Bank

HALAL : a phenomenal growth sector

MALAYSIA : a global hub for halal trade

world’s leading halal economy for 5th consecutive year

JAKIM leading halal accreditor and certifier

A gateway to CHINA & ASEAN

Malaysia is China’s biggest trading partner in ASEAN

HALAL SILK ROUTE North Port – Weifang Sime Darby Port

North Port – Port of Liege MOU on collaboration to provide halal logistical support for products entering europe

Halal industry’s leading trading platform

21,000

72

28

3972

778 exhibitors

33 countries

+35% Increase in exhibitors

92% met their goals

Morning coffee session

Country focus

Halal master class

Product spotlight

Halal market insights

Expert panel sessions

who exhibited at MIHAS 2018 BREAKDOWN BY INDUSTRY

Food & Beverage 66%

Pharmaceuticals 17% / Cosmetics

Tourism 8%

Halal Hub & Logistics 2%

Finance 4%

Digital/E-commerce 3%

TOP BRANDS AT MIHAS

SME’s 82% MNC/GLC/Mid-Tier 15% Others 3%

COMPANY SIZE

Malaysia 63% International 37%

DOMESTIC VS INTERNATIONAL PARTICIPATION

who visits MIHAS

ASEAN 43% Europe 5% North Asia 28% Africa 5% South Asia 8% USA 1% Middle East 8% Oceania 2%

79% OF VISITORS ARE FROM THE ASIA PACIFIC

TOP 10 VISITING COUNTRIES

TRADE DELEGATIONS

TRADE BUYERS/VISITORS

CERTIFYING BODIES/

EDUCATION/ RESEARCH

PUBLIC

MIHAS ACTIVELY ENGAGES BUYER ASSOCIATIONS AND CHAMBERS OF COMMERCE TO ATTRACT VISITORS

2018 BUYER INSIGHTS

50% of visitors looking for halal ingredients

1 Halal ingredients 2 Frozen Foods 3 Convenience Meals 4 Coffee 5 Meat/Poultry 6 Dairy Products 7 Packaging 8 Bakery Products

Top

8 sought products MIHAS 2018

VISITORS BY BUSINESS ACTIVITY

70% involved in procurement

100% of visitors are looking for Halal products

TRADE DELEGATIONS

COUNTRY DELEGATION

CHINA CHINA Council for the Promotion of International Trade

Bureau of Commerce of Hui Autonomous Prefecture of Linxia and

Gangsu Province

Ningxia Chamber of Commerce for Importers & Exporters

Department of Commerce of Qinghai Province

China Council for the Promotion of International Trade, Qinghai,

Provincial Committee

THE

PHILIPPINES

Philippines Trade & Investment Center

Department of Agriculture

Bureau of Fisheries and Aquatic Resources

Department of Tourism

Department of Trade & Industry

Mindanao Development Authority

INDONESIA Ministry of Trade and Commerce

The Ministry of Commerce and SME’s

OTHERS Thailand, Taiwan, South Korea, Japan, Australia, Turkey, South

Africa

Helping you to reach buyers at MIHAS

MIHASCONNECT

>5,000 pre-registered visitors >3,200 meetings

INTERNATIONAL SOURCING

PROGRAM

>200 specially selected buyers from MATRADE’s worldwide offices

HOSTED BUYER PROGRAM

Taking your brand global

STRONG SOCIAL MEDIA PRESENCE

STRONG MEDIA ATTENDANCE & COVERAGE

>160% YOY increase in total PR VALUE

What can you expect at MIHAS 2019

900 companies, 40 countries

Turkey, South Korea, Indonesia, Taiwan, China & Thailand

More quality buyers from INSP and Hosted Buyer Program

Dedicated and separate Industry Zone, Demonstration Area and Business Lounge

Country and Association desks

Gain insights from our knowledge sharing programmes

Trade Talks by MATRADE

Halal Innovation Forum

Global Discourse on Ethical & Sustainable Economy

HALAL Forgotten Food Conference

The World Islamic Tourism Conference

Morning coffee session

Halal market insights by

by

some more points before you rush to participate in MIHAS

100% of visitors are looking for halal products and services

One of the most price competitive international trade exhibitions in the region

Join today and enjoy FREE:

a. 1 x social media posting in MIHAS

2019 Twitter, Instagram, Facebook

and LinkedIn

b. Access to all conferences and

talks

contact us today

PROJECT DIRECTOR

INTERNATIONAL SALES

MARKETING

DOMESTIC SALES

terima kasih thank you