Upload
trinhlien
View
214
Download
0
Embed Size (px)
Citation preview
Copyright HDC 2012
Presentation to:
Potential Business Partners, New Zealand
Opportunities in Halal Economy
13.07.2012
Content
1. Understanding the Concept of Halal and Thoyyib
2. Why Halal Industry?
3. Food Security Issues as a Driver of the Global Halal Market
4. Business Opportunities
2
Understanding the Concept of Halal and Thoyyib
3
The Underlying Principle for a Muslim diet Food has to be :- halal (permissible – Syariah compliant) , and thoyyiban (wholesome: healthy, safe, nutritious, quality)
HALAL =
Permissible + Good + Universal Value
NUTRITIOUS & WHOLESOME HERBIVOROUS ANIMAL ECO-FRIENDLY
Diverse Sector in Halal Industry
Halal Product and Services
Food
Ingredient & Additives
Cosmetics
Animal Feed
Drugs and vaccines
Islamic finance
Pharmaceuticals
Logistics
Halal is a
Value Proposition
that exists within key
elements of the supply
chain of the intersecting
industry sectors
4
Integrated Agri-Food Supply Chain
5
R&D
Certification services
Financing
Production and Trading
Logistic
Branding and promotion
• New halal IPs
Farming input
Farming Manufacturing Processed products
Retail
Food service
• Breeders • Animal feed
• Livestock • Poultry • Abattoirs
• Gelatin, emulsifiers, enzymes, shortenings
• Confectionery, canned food
• Cosmetics, toiletries
• Supermarkets, groceries, restaurants, hotels
• Halal, ISO, HACCP, GHP, GMP, GAP, BRC, GMO-Free
• Islamic banking, venture capital, grants
• Cold chain facilities, freighters, containers, ground transporters
• Local and international promotion i.e. Halal Week
• Halal parks
Knowing Your Supply Chain
6
Don’t associate your products with these!
Poor hygiene practices
Animal cruelty
Excessive / unpermitted
chemicals
Knowing Your Supply Chain
7
Associate your products with being Halal and more ….
Good hygiene practices
Proper meat processing
Permitted chemicals / ingredients
A Complete Halal Ecosystem
8
DISTRIBUTION PRODUCTION PLANT SUPPLIER CONSUMER
SECURITY SERVICES
PACKAGING
EXPORTERS IMPORTERS HALAL ANIMAL FEED COLD ROOM MAINTENANCE
ISLAMIC BANKING, FINANCE & INSURANCE
GOVERNMENT AGENCY & MINISTRY
CONTAINER CLEARINGS
ENTERPRENEUR DEVELOPMENT
R&D
HALAL REFERENCE CENTRE CERTIFICATION AND QUALITY CONTROL • JAKIM • MINISTRY OF HEALTH • MARDI • DSM • MOA
Global Market for Potentially Halal Products
9
35
129
5
6
23
10
FMCG sector
Nutraceutical
Confectionery
Cosmetics & personal care
Bakery products
Processed food*** & beverages****
Primary meat Approximately 67% of
potentially Halal products are categorized as fast moving consumer goods (FMCG)
Food FMCG and primary
meat together account for
62% of the market.
Hence, Halal certification at post harvest needs to be stepped up
Does not include Islamic Financial Services. Services involved in final product e.g. certification, logistics, R&D are included in
sectoral values ** Based on sales revenue *** Halal processed food is taken as 66% of the total based on world halal meat consumption **** Only non-alcoholic beverages Source: Euromonitor reports; FAOSTAT
Pharmaceutical
100% = USD2 trillion
Halal Key Drivers of Growth
USD 2 trillion
Sizeable and growing Muslim
population
Growing economic
development in Muslim
countries
Emergence of potential Halal markets (China
& India)
10
Sizeable and Growing Muslim Population
Source: Pew Research Center's Forum on Religion & Public Life • Mapping the Global Muslim Population, October 2009
Muslim population worldwide (2010)
1.8 billion Forecasted to grow at twice the rate by
2030 representing
27% of global population 11
Growing Economic Development of Muslims
“Muslim GDP per capita has grown faster annually than its global counterparts over the period from 1990 to 2010.”
Source: PWC Analysis
“Between 1990 and 2010, GDP per capita for Muslims worldwide has grown at a Cumulative Annual Growth Rate (CAGR) of 6.8% (Global CAGR: 5.0%).”
Source: United Nations, IMF, PWC
4,185
11,042
1,763
6,530
-
2,000
4,000
6,000
8,000
10,000
12,000
1990 2010
GD
P (
USD
)
Gross Domestic Product (USD) Per Capita
Global
Muslims
CAGR:5%
CAGR:6.8%
12
China and India – Emerging Halal Markets
13
“India’s population is 1.1 billion; 13.4% are Muslims.”
“In 2010, India’s exports to Malaysia is USD2.6 billion; imports from Malaysia was valued at USD6.8 billion.” Source: Department of Statistics, Malaysia
“Halal exports to India excluding CPO in 2011 was USD0.5 billion” Source: Halal Products Statistic Coordination Committee, Malaysia
“China’s population is 1.3 billion; 3.0% are Muslims.”
“Chinese Halal markets is worth USD2.1 billion and growing at 10.0% annually.” Source: Islamic Association of China
“In 2010, China’s exports to Malaysia stood at USD21.4 billion; Malaysia’s exports to China worth RM26.0 billion” Source: Departments of Statistics, Malaysia
“Halal exports to China excluding CPO in 2011 was USD1.3 billion” Source: Halal Products Statistic Coordination Committee, Malaysia
Global Food Hunger Index (2009)
“Undernourishment in Sub-Saharan Africa has increased by 11.8% - highest prevalence of hunger (32%)”
“Asia and Asia Pacific has the highest number of undernourished people in the world”
(Source: FAO)
(Source: IDB)
Global Hunger Index in IDB Member Countries (2009)
15
Demand for food by 2050:
70%-100%
Over 60% of the world’s
undernourished people live in Asia, mostly Muslim-majority
countries
Extreme poverty of
44 million in low and
middle-income countries
Poverty
Food Price
Global food price continue to rise
1990 2000 2010
Agr
icu
ltu
ral p
rod
uct
ion
Percentage growth in Agricultural Production
2.6%
1.7%
Source: FAO 16
Investment Drivers in Agri-Business and Supply-Side Disruptions Drive Agricultural Investment Needs
Intra-OIC Trade for Food & Ingredient is Less Than 15%
17
Beverages & Tobacco, 0.8%
Crude materials, inedible, except fuels,
3.4% Commodities n.e.s.,
3.6%
Animal and vegetable oils, fats and waxes, 4.1%
Miscellaneous manufactured articles,
5.7%
Chemicals and related products, n.e.s., 9.7%
Food & live animals, 9.8%
Machinery and transport equipment,
13.8%
Manufactured goods classified chiefly by
material, 21.3%
Mineral fuels, lubricants and related
materials, 27.8%
Structure of the Trade among OIC Countries (SITC Rev.3), 2008*
Source: Estimates from the COMTRADE database of the United Nations. * Since not all countries have yet reported their trade statistics, mirror statistics were used to the extent possible to
obtain more accurate results.
Business Opportunities - Indonesia
18
Wheat 28%
Cotton lint 17%
Cake of Soybeans 15%
Soybeans 10%
Food Prep Nes 6%
Cattle 5%
Feed Supplements 5%
Milk Whole Dried 5%
Tobacco, unmanufactured 5%
Milk Skimmed Dry 4%
Indonesia Top 10 Imports (2009)
Over 210 million Muslim population
Cattle : USD 393 million Dairy : USD 635 million
Source: FAO
Imports (2009)
Steady Growth of Malaysia – New Zealand Trade
21
Halal Exports to New Zealand
2010
4%
2011
8%
Source: HDC, MATRADE, Custom & Statistic Department
Source: MATRADE
0
100
200
300
400
500
600
700
800
900
1,000
2009 2010 2011
Total Malaysia - New Zealand Trade (2009 - 2011)
Imports
Exports
USD’ million
More than 70% of Malaysia imports from NZ are processed food, live animal, meat and meat products
Republic of Guinea Food Import 2009 Business Opportunities – Halal Gelatin
22
• The global production of gelatin is more than 330,000 MT, However, less than 2% of the gelatin production is HALAL
Total: 330,000 MT
Source: Gelatin Manufacturers of Europe
Based on Muslim population, the market share should be about 17 – 20 % of the world
market or about 50,000 MT per year.
Republic of Guinea Food Import 2009 Business Opportunities – Halal Gelatin
23
Total: 330,000 MT
Gelatin
Bakery Products
Canned Ham
Wine and Juices
Dairy Products
Cosmetics
Marshmallow
Pharmaceuticals
Uses of Gelatin
Republic of Guinea Food Import 2009 Business Opportunities – Halal Gelatin
24
Total: 330,000 MT
Source: Gelatin Manufacturers of Europe
Malaysia
Sabah, Malaysia
Qingdao, China
Ningxia, China
Xinjiang, China
China: 1.3 billion population
(3% Muslim)
Indonesia: 250 million population
(80% Muslim)
• Ingredients • Livestock • Seafood • Animal feed • Fertilizer
• Processed food • Livestock • Rice • Corn
• Livestock • Wheat • Corn
• Corn • Sugar • Soybean
Cambodia
• Olive oil • Potatoes • Vegetables & fruits
AUSTRALIA
Tunisia
Europe: 739 million population
(7% Muslim)
Central Asia: 65 million population
(85% Muslim)
AFRICA
EUROPE
Africa: 1 billion population
(40% Muslim)
Middle East: 350 million population
(90% Muslim)
Dubai, UAE
25
Halal Superhighway Link the Global Supply Chain
Business Opportunities
New Zealand
Halal Industry in Malaysia (2011)
Ingredient34.8%
Food & Beverage
33.7%
Palm Oil Derivatives
19.8%
Industrial Chemical
5.8%
Cosmetic & P.Care
5.1%
Pharmaceutical
0.8%
Export Value 2011
Ingredient USD 3.85 bil
Food & Beverage USD 3.73 bil
Palm Oil Derivatives USD 2.19 bil
Industrial Chemical USD 0.64 bil
Cosmetic & P.Care USD 0.57 bil
Pharmaceutical USD 0.09 bil
Products and export destinations: -
Source: HDC, Department of Statistic, JAKIM, Custom Department & MATRADE (Halal Product Statistic Coordination Committee )
USD 11.1 billion
730
760
979
1,101
1,376
- 500 1,000 1,500
JAPAN
NETHERLANDS
SINGAPORE
UNITED STATES
CHINA
Export (USD mil)
26
HDC Offerings
Capacity Building
Reference Centre
Halal Parks Development
Training and Consultancy
• Halal best practices • Halal industry linkages • Halal business mentoring • Halal market access
• Knowledge management and database
• Trading portal • Customer support • Gap analysis
• Public awareness • Technical consultancy • Halal education
• Investment promotion • Incentives • Facilitate development of
value add services i.e. shared laboratory etc.
Halal Business Transformation
Global Halal Support Centre
Go! Halal
27
Halal Industrial Parks in Malaysia
28
Incentive for Halal Parks Operator
• 100% tax exemption for 10 years
• Exemption on import duty for cold room equipment
Incentive for Halal companies operating within Halal Parks
• 100% tax exemption on export revenue for 5 years
• Double deduction on expenses incurred in obtaining international certification
Incentive for Halal Logistic Operators
• 100% tax exemption for 5 years
• Exemption on import duty for cold room equipment
Major Investors
Republic of Guinea Food Import 2009 Halal Agribusiness Fund (Con’td)
Sharia-compliant Investment
Vehicle
Fund management
company
Institutional Investor
Company
a. Company; or b.Unit trust fund
Step 1: Equity
Step 4: Dividend/distribution; or Capital gains
Step 2: Equity; or Sukuk
Step 3: Dividend; or periodic payments and capital gains
• Tax incentives available
• Tax incentives available
• Tax incentives available
Institutional Investors Can Participate in the Fund
29
Republic of Guinea Food Import 2009 Halal Agribusiness Fund (Con’td)
The Fund can Focus on “Underfunded” Investment Opportunities – Those Neither Small nor Big Enough
30
US$ 2mil
US$ 10k
Republic of Guinea Food Import 2009 Halal Agribusiness Fund (Con’td)
The Final Structure of the Fund can Vary Depending on the Stakeholders Involved and Financing Facilities Provided
31
Halal Industry Development Corporation (HDC)
5.02, Level 5,
KPMG Tower, First Avenue, Persiaran Bandar Utama,
47800 Petaling Jaya, Selangor DarulEhsan,
Malaysia.
Tel : +603 - 7965 5555
Fax : +603 - 7965 5500
Hotline : 1800 - 880 - 555 (within Malaysia)
+603 7965 5400 (outside Malaysia)
www.hdcglobal.com
Thank you
Q&A