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ASTRI Proprietary Opportunities and Challenges of Pico Projection Technologies Kenny Chan ASTRI 14 Mar, 2014

Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

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Page 1: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

ASTRI Proprietary

Opportunities and Challenges

of Pico Projection Technologies

Kenny Chan

ASTRI

14 Mar, 2014

Page 2: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

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Outline

• Overview & Market Update

• Part 1 – 3D Projection

• Part 2 – Interactive Projection

• Part 3 – Wearable Display (HMD)

• Part 4 – Others (HUD, Vein Enhancer, 3DMV)

• Q&A

2

Page 3: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

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Pico Engine

3D

Pico Projector

Mobile Interactive

I/O

3D

Machine Vision

Wearable Display

Interactive HUD

Pico Projection & Its Applications

Page 4: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

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DisplaySearch:

Y2009: 0.5M units

Y2018: 142M units

Sales: 14B USD

PMA :

Y2014: ~24M units

Embedded: ~ 70% (17M units)

Pocket Projector Technology and Market Forecast Report (DisplaySearch) Projection Submit 2010 (PMA)

2013 driving force

25lm@1W embedded?

Major barrier – cost?

Market Update (1/4)

Page 5: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

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2010 2011 2012 2013 2014

Year C/F LCoS DLP

DLP (Brightness lm/W)

LCoS (Cost & Resolution 720P/1080P??)

C/F LCoS DLP (Brightness & Contrast)

DLP C/S LCoS (Cost & Resolution)

C/F LCoS DLP (Brightness lm/W)

LCoS (Cost & Res)

Accessory (MHL/HDMI)

Cost down 30%

60”@1m

DLP DLP (Brightness lm/W)

LCoS (Cost & Resolution 1080P??)

Market Update (2/4)

Page 6: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

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3D and Interactive will be the basic functions for next

generation portable devices

Pico Projection is in focus NOW!

Human & Machine Interaction

+

Display: 2D 3D

+

Market Update (3/4)

Page 7: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

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Part 1 - 3D

Single Lens Dual LCoS Pico Projector

Page 8: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

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2D to 3D

SETTOPBOX

PS3 X-BOX ? PC

3NDS

PSP 3D

Potential Applications for 3D Pico Projector

Function & Connectivity

Page 9: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

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Market Position and Pricing Strategy

3D Portable Devices

Price (USD)

3D Monitor

3D LCD TV

3D home

theatre projector

Screen

Size

2.8”~7” 12”~26” 32”~55” 60”~150”

3D Mini Projector

Ultra Portable

Super Resolution

Big Screen Size

Low Power Con.

499

3D Notebook

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Dual LCoS Pico Projection System Design

10

Projection lens PBS cubes

LCoS 1

LCoS 2

R LED

G LED

B LED

X-cube

Lens array

Condenser

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R G B

T Heat Sink T Junction T Heat Sink T Junction T Heat Sink T Junction

Naked Engine 50.3 ~68 51.6 ~88 46.3 ~60

Covered, on desk 58.8 ~76 60.2 ~96 51.3 ~65

Covered, Stand 52.4 ~70 54.4 ~90 47.7 ~61

Naked Engine Covered, on desk Covered, Stand

Better

Dual LCoS Pico Projection System Design

Page 13: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

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Cost vs. Performance Analysis

.22" .24" .26" .3" .37" .45" .55" .74" LCoS Himax

Syndiant Micron OV WSOT

DLP TI

Category Major Different

Parts Qty

LCoS (2P) DLP

0.44” 0.37” 0.45”

Cost

Engine

PBS cube 1 8 8 0

Panel & ASIC 2 30x2 25x2 75

Sub-Total (USD) 68 58 75

System

Glasses 1 2 2 30

Screen (60") 1 30 30 0

Sub-Total (USD) 32 32 30

Total (USD) 100 90 105

Performance

Brightness 2D mode 160lm 130lm 200lm

3D mode 70lm 58lm 32lm

Resolution 1080P ** 720P WXGA

Contrast 300:1 300:1 1000:1

Power 35W 30W 35W

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Part 2 – Interactive

Single Camera Base Depth Sensing

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Next Generation Projection + Sensing Smart Device

Interactive Projection Technology Platform

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Technology & IP Analysis (1/4)

Projector-camera based interactive system classification

Interaction

Img Pros

based

Pattern recognition

camera

+light

source

Shape from shading

Passive stereo

Interferometry

Active Depth from focus/ defocus

Triangulation

Shape from shading

Acoustic

Structure light

Active stereo

Miore

TOF

Pulsed/Modulate

d IR or light

Not accurate

enough

Need special

Sensor

Gesture Recognition

Too many research in this area

Long time to acquire

depth info

Too many research in this

area already

Not accurate enough

Mainly for 3D

reconstruction,

not for

interaction

Possible Development Directions

Page 17: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

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Img Proc based Img Proc based

multi-optical emitter

StruLit for 3D reconstruct

based on depth sensor/scanning beam

Img Proc based

Air

interaction

Touch

Detection

IP Mapping on Interactive Projection

Technology & IP Analysis (2/4)

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Features of

Interactive Surface

Large

Screen Interaction AR

2nd

Display

Segmented

Display

1 to 1

(phone)

Multiple to 1

(Devices)

Multi

Points

Multi

Directions

Multi

Users

Paper

Base Object

Functionality and Fitness for Purpose (2)

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Functionality and Fitness for Purpose (3)

Creative Living – Projection Anywhere

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Part 3 – Wearable Display

Bi-Sensing for Virtual Touch

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Credit: IDC

Market Update (1/2)

Now (Audio) 3~5 Years: (Wearable)

Information Display

5~10 Years: (Wearable)

Video Display

0.05%

650K

0.1%

1.5M

0.5%

8.5M

1.5%

28.5M

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ASTRI Proprietary 25 A better device with ‘ultra compact’, ‘low power’, ‘interactive’ and ‘intelligent’

Anytime anywhere Unlimited display size

Human machine interface Augment reality

Market Update (2/2)

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26 Non see-through Visual see-through Semi see-through Full see-through

Full see-through

+ ext. cam (capturing) Full see-through

+ ext. cam (sensing)

HMI (Human Machine Interface) and AR (Augment Reality) are NOT AVAILABLE

Either w/ VERY LIMITED HMI functions or stay at CONCEPT level

Image Processing & Data Transmission will be too HEAVY!

Difficulties & Challenges

Page 27: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

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Novel Optical Solution

Instant Display

Instant Capturing

Private Communication

Friendly UI by Eye Tracking

Intelligent Object Tracking

Intelligent & Interactive Wearable Display (1/2)

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Full Transparent Display Optics

Optical Sensing Eye Tracking

Intelligent Object Tracking

DEV

ICE

Automobile Windshield

Intelligent Wearable Information Display

• FULL transparent Hybrid Optics Component

•‘Eye Inspiration’ Optical Sensing Structure

•Intelligent Object Tracking Methodology

ASTRI (DS/MPT)

Mobile Device

Goggle

A ‘ultra compact’, ‘low power’, ‘interactive’ and ‘intelligent’ wearable device

Intelligent & Interactive Wearable Display (2/2)

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Part 4 – Others

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Head Up Display (HUD)

BMW Pioneer

Continental Qioptiq ASTRI LCoS Base HUD System

Page 31: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

ASTRI Proprietary 31

Vein Enhancer

A medical device to enhance the visibility of the vein patterns on skin surface

31

Portable

Depth of focus ±25 mm

Brightness ~6-8 lm

Operation distance 25~30 cm

Weight ~ 400 g

Dimension ~168x92x35 mm

FOV ~64*48 mm

Applications System Schematic Diagram

IR Camera Projector

Captured image Projected image Image

Processing

Unit

Intravenous injections

Medical surgery

Field medical service

Varicose vein treatment

Blood transfusion

Technical Specifications

Demo

Under NIR illumination, the vein pattern was captured by a camera. The image was enhanced and then projected onto the same position where the vein pattern was captured. In this way, the vein pattern can be clearly distinguished from the other human tissues.

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3D Digital Fringe Projection

Customized LCoS projection engine

Tilted projection optical design

High resolution (>=720P)

Full digital pattern generation

Multi-frequency pattern modulation

Whole field, fast, accurate

3D Inspection & Measurement

SPI & AOI

Dental Digitalization

3D Scanning

Page 33: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices

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End of Presentation Thank you. Questions are welcome.

Our corporate website: www.astri.org