opinion of clients in ad agency

8/6/2019 opinion of clients in ad agency

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STUDY OF PRESENT AND POTENTIAL CLIENT OPINION OF

EYEADS & 360 DEGREE ADVERTISING IN EYEADS

By

YASWANTH REDDY.K

Reg. No. 21109631114

A PROJECT REPORT

submitted to the

DEPARTMENT OF MANAGEMENT STUDIES

in partial fulfillment for the award of the degree

of

MASTER OF BUSINESS ADMINISTRATION

DEPARTMENT OF MANAGEMENT STUDIES

RAJALAKSHMI ENGINEERING COLLEGE

CHENNAI- 602105

JUNE 2011


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BONAFIDE CERTIFICATE

Certified that the project report titled A STUDY ON OPINION OF PRESENT

AND POTENTIAL CLIENTS OF EYEADS PRIVATE LTD & 360 DEGREE

ADVERTISING IN EYEADS is the bonafide work of Mr. YASWANTH

REDDY.K (Reg. no. 21109631114) who carried out the work under my supervision.

Certified further that to the best of my knowledge, the work reported herein does not

form part of any other project report or dissertation on the basis of which a degree or

award was conferred on an earlier occasion on this or any other candidate.

Signature of the student Signature of the Guide

Name :K.YASWANTH REDDY Name : Dr. SHANKAR.S

Roll No.: 200911116 Designation : DEAN

Reg.No. : 21109631114 Address : Rajalakshmi

Engineering College

Signature of the HOD

Name :Prof. T.C.Thomas Signature of the

Designation: Head of the Department External Examiner


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ACKNOWLEDGEMENT

It is a great pleasure for me to acknowledge all those who have helped and supported

me to lead my project to success. First of all, I would like to thank God Almighty forblessing me with his grace and taking my endeavor to a successful culmination. I am

thankful to our directorMr. P. S. PANDYAN, B.Tech., B.L., M.B.A., IAS (Retd.),

Dean Mr. S. SANKAR, Head of the Department Mr. T. C. THOMAS and all faculty

members of the Department of Management Studies for their guidance.

I acknowledge with thanks for the support and encouragement ofDr. S.SANKHAR,

my Academic Guide without whose help this project would not have been

accomplished.

I express my sincere gratitude to Mr. RAVI BABU, Senior branch Manager of

EYEADS PVT. LTD. for giving me a great opportunity to do my project in their

esteemed organization.

I am very grateful to Ms. GAUTHAMY., and all the staff and employees of

EYEADS PVT. LTD., for guiding me in a proper way to achieve my goal.

I am very glad to thank Dr. S. RENGANARAYANAN, Principal, Rajalakshmi

Engineering College for giving me this opportunity to do this project work

I thank my parents and friends for their moral support.

K.YASWANTH REDDY


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ABSTRACT

To overview the functions of EYEADS and to have detail study of working of

the advertising agency , departmental overview and to have real time work

experience.

The objective is to Study the opinion of Present clients in EYEADS to know

the expectations of present clients and their amount of their satisfaction , with

suggesting appropriate steps to increase amount of satisfaction.

To study the opinion of potential clients requirements and suggest the steps to

be followed and to obtain them in their client list with minimum steps. To have a over

view about how the interest viewers and followers of advertisements vary from

person to person and to have a this in mind while designing ads.


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TABLE OF CONTENTS

CHAPTER TITLE PAGE NO

1.

1.1.

1.2.

Advertising

Introduction

Introduction to advertising agency

1

1

1

2.

2.1

2.2

2.3

2.4

2.5

2.6

2.7

2.8

2.9

Introduction To EYEADS

About

History

Company statements

Capability

Brand Matrix Recommendation

360 degrees

Perception

Types of advertisements

Departments

6

6

6

6

7

7

8

8

9

10

3.

3.1

3.2

3.3

3.4

Purpose of the study

Objectives

Functions of agency

Limitations,

Review of literature.

12

12

12

13

13

4

4.1

4.2

4.3

4.4

4.5

4.6

4.7

Research methodology

Research design

Data collection

Sampling

Sampling method

Statistical tools

Percentage Analysis

Chi square test

16

16

16

16

16

17

18

5

5.1

Analysis

Analysis of present clients of EYEADS and

suggestions for betterment.

22

22


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5.2

5.3

Opinion of general public regarding

advertisements.

Analysis of potential clients of EYEADS and

suggestions for betterment

42

58

6

6.1

6.2

6.3

Verdict

Findings

Suggestions

Conclusion

75

75

76

77


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LIST OF TABLES


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Sl. No. LIST OF TABLES PAGE No.

1 Types of advertisements 9

2 Table showing the observed frequency 18

3 Table showing the expected frequency 18

4 Table showing the calculation of chi square test 19

5 Inference 19

6 Table showing the observed frequency 20

7 Table showing the expected frequency 20

8 Table showing the calculation of chi square test 21

9 Inference 21

10 Business dealing with 22

11 Relationship between client and agency 23

12 Media Vehicle 24

13 Frequency of advertisement 25

14 Location of target customers 26

15 Extent of awareness created by agency 27

16 Response from client service dept 28

17 Quality of ads maintained by agency 29

18 Extent of enhancement of brand identity 30

19 Creative works 31

20 Time mgt 32

21 No. of choices 33

22 Infrastructure & website 34

23 Satisfaction 35

24 Employee response to changes 3625 Meeting held 37

26 Market info 38

27 Competitor analysis 39

28 Extent to which your ad stands out from others 40

29 Value for money 41

30 AGE Variation 42

31 Gender 4332 Daily following media vehicles 44

33 Where do you find news paper ads more attractive 45

34 Favorite programs 46

35 Ads you look interestingly 47

36 For what kind of ads you get attracted to 48

37 Based on what you Shop mostly 49

38 News papers you follow 50

39 TV channels you follow regularly 51

40 frequency of shopping 52

41 what kind of Exteriors you get attracted to 53

42 New vehicles you like 54

43 Information about new things 55

44 What are unavoidable ads according to you 56

45 Your daily TV viewing time 57

46 Personal interest 58


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LIST OF FIGURES

Sl. No. LIST OF FIGURES PAGE No.

1 Departments of EYEADS 10

2 Business dealing with 22

3 Relationship between client and agency 23

4 Media Vehicle 24

5 Frequency of advertisement 25

6 Location of target customers 26

7 Extent of awareness created by agency 27

8 Response from client service dept 28

9 Quality of ads maintained by agency 29

10 Extent of enhancement of brand identity 30

11 Creative works 31

12 Time mgt 32

13 No. of choices 33

14 Infrastructure & website 34

15 Satisfaction 35

16 Employee response to changes 36

17 Meeting held 37

18 Market info 38

19 Competitor analysis 39

20 Extent to which your ad stands out from others 40

21 Value for money 41

22 AGE Variation 42

23 Gender 43

24 Daily following media vehicles 44

25 Where do you find news paper ads more attractive 4526 Favorite programs 46

27 Ads you look interestingly 47

28 For what kind of ads you get attracted to 48

29 Based on what you Shop mostly 49

30 News papers you follow 50

31 TV channels you follow regularly 51

32 frequency of shopping 52

33 what kind of Exteriors you get attracted to 53

34 New vehicles you like 5435 Information about new things 55


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36 What are unavoidable ads according to you 56

37 Your daily TV viewing time 57

38 Personal interest 58

39 How advertisement helps an organization? 59

40 Media preferred for organization 6041 Target customers 61

42 How do you choose an agency 62

43 What is the important characteristic of agency 63

44 How does Relationship between agency-client last long 64

45 Ad budget 65

46 Ad-Campaign helps during 66

47 New ad methods 67

48 Ad Reach more for 68

49 Most attractive elements of choosing of agency 69

50 According to you what is heart of agency 70

51 Consumer density 71

52 Type of ads look for 72

53 Appeal for you ads 73

54 Benefits expected from agency 74

Documents

opinion of clients in ad agency