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I. Table of Contents I. Table of Contents ................................................................................................... 2 II. Executive Summary ............................................................................................... 3 III. Product Description .............................................................................................. 5 IV. Market Analysis..................................................................................................... 8 V. Competition Analysis .......................................................................................... 16 VI. Business Model .................................................................................................... 19

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II. Executive Summary

Is Conversation Dead? Online user surveys, academic bibliography and our personal user experience of existing social media have led us to conclude that people are growing tired of excessive self-promotion mechanics, photos, and popularity metrics. Furthermore, they are currently missing those digital tools that will allow them to experience meaningful conversations on topics that interest them. Perhaps most importantly, social scientists have underlined the lack of basic conversation skills in younger generations, especially in Millennials. People born after 1990 are considered to be digitally native. This means that the entirety of their basic social skills was developed through online networks alone, rather than via physical interpersonal relationships. These people possess no conversation skills, in the traditional sense of the term. Their discourse exists only in digital forms of communication, like chatrooms or instant messaging apps. Yes, Conversation is Dead. (But it doesnt have to be) Existing social networks have created conditions that seem to have permanently altered the nature of conversation as we know it. Elements like the predominance of photographic communication, the social approval mechanisms, the confines of 140 characters in written communication, the replacement of phrases with emoticons, the binary yes/no questionnaires of social media polls, and our implicit assumption that everything we write is public and accessible to thousands, have created a new, vastly different mode of communication. This mode, while ideal for existing social networks, (nurturing as it does huge amounts of short interactions between users), is at best problematic for the development of meaningful conversations. Social media users spend more time online hunting for likes and retweets than engaging in the exchange of insightful ideas. We have reached a point where we shape our ideas and craft our opinions based on what we think others will enjoy reading. Contemporary thought formation is now determined by the number of views and likes any position taken is likely to attract.

Now, What do you Want to Talk About? Opinebox wants to fill this huge void and restore the art of conversation to its proper place in todays digitized society. Imagine a social network where you are visible only by: Your first name Your age Your location, and The stuff youd like to talk about. We intend to prove that digital environments can nurture and inspire meaningful discourse and connect people based solely on their common interests and diverse backgrounds, not on dubious metrics that evaluate influence and looks. We also think brands and corporations will greatly benefit from a social platform that offers tremendous branded content opportunities. For the first time in human history huge numbers of people care about the same things and share the same level of information exposure. Opinebox will leverage that social phenomenon both on a global and a local level. Following the success of twitter trending topics, Opinebox users will be able to choose

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their conversation content from a range of global and local affairs. Brands will have the ability advertise at their chosen locations and offer up their own branded conversation pieces as topics of potential interest. Opinebox users will engage in meaningful conversations at any given time, choosing from a universe of choices concerning both the topic and their conversational partners. Moreover, users will be able to read conversations of others searching for any topic they want but without being able to see the identities of the specific Opinebox users that had this specifically chosen conversation.

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III. Product Description Sign Up The user signs up, providing a valid email address and password. The user can also sign up logging in with his or her Facebook or Twitter profile. To create a profile, users need to insert the info below:

first name, age, location (up to city limits)

There will be no pictures, likes, shares, retweets or any other kind of quantified metrics. So for example, the only information that will be visible on your profile will be {Michalis, 27, Athens} After they fill in these info, they will be asked to write an Opinebox card that characterizes them the most, working exactly like a bio note, and finally declare their interests that they would enjoy discussing with other people. Interests are general discussion areas such as Movies, Books, Games, Science, Technology, Business, Current Affairs, etc. These Interests are subdivided into more specific groups that are essentially branches of the main area of discussion (e.g. Math as a branch of Science). Any further specification is determined between the users once they begin their discussion. So for example, a user can pick: sports->football, basketball -> real madrid arts-> museums, painting, modern art -> Pompidou science->physics, mathematics culture-> music, poetry -> kavafis

HOW TO FIND YOUR OPINEBOX FRIENDS:

a) Based on Interests Once a user picks his favorite Interests, he will be asked to write an Opinebox card for each one of them. It is required to write an opinebox card for a specific Interest in order to be able to see all the users around the world who have picked the same Interest. For example, a user can choose to see only the users who have picked Kavafis, or Kavafis AND Pompidou or all of his interests together. It is easily assumed, that the narrower the selection of filtering interests, the less users will appear on screen. Once a user writes an Opinebox card about this specific Interest, he will be able to navigate through other users Opinebox cards on that specific interest in a Tinder style format. Swiping left, he will reject the Opinebox card and moving to the next one. Swiping right, he will declare his interest in this card and will be driven to the profile of the specific user. He will be able to see his name, age, location, his bio Opinebox card and the other

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cards this user has written for any kind of topics in his Opinebox history. He will then be able to invite him to a conversation.

b) Based on Current Affairs Apart from the Interests, users will be able to indicate an interest in Current Affairs. According to their geographic location, each user will be presented with a list of trending topics. Therefore, on any day, ones local trending topics as well as some global hashtags are part of the Current Affairs list and the User is given the option to click on as many Current Affairs issues as he is interested in discussing with other users. Once a user taps into a Current Affair, he will be asked to write his card for that specific issue and he will be able to navigate through the Opinebox cards of all users who have written a card regarding this topic in a Tinder style format, exactly like before.

c) Based on Location The third filter, after the Interests and the Current Affairs, that a user will be able to use will be by location first and then a Current Affair. So, if at any time a user wants to check what people in New York are discussing, he will be able to see the Current Affairs that are trending in New York at that given time, write his Opinebox card and/or flick through all the cards written for this subject.

What is an Opinebox Discussion

An Opinebox allows only 1-to-1 conversations with users texting each other only via written messages. Users cannot share pictures, videos, locations or emoticons. Every time an Opinebox opens, there is a red button that allows a users to instantly close the box in case of harassment or otherwise inappropriate content. If a user clicks on the red button, he is given the option to report the other user. Users who enjoy each others conversation can add their counterparts in their Opinebox contact list for future conversations. The contact list will work very much like a speed dial feature. Instead of having to go through all the filtering and trying to find the contact you want in a pile of names, you can invite your contact to an Opinebox conversation with the click of a button. A user needs to agree before he or she gets added to your list. Conversations cannot be continued at a later time and users cannot engage in more than one conversation at at time. What differentiates Opinebox from any given online chatroom is the users intent. Opinebox has been created to promote and support the art of meaningful conversation. By entering Opinebox, the user is meant to have an in-depth discussion on topics and issues that interest him, not to vent spleen or blindly propagate ideas without accepting counter arguments. Engaging discussions are governed by certain rules and these rules are to be upheld by all who enter. There is a Report Abuse option, to discourage misuse of the app.

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After the end of a conversation, 2 buttons will be presented to both users. The first will ask the users to review/rate their counterpart exactly like it happens in Airbnb. The second will save the conversation into users Opinebox history.

The World Talks Indicator On the homepage, we find the World Talks Indicator. This feature will prominently display how many conversations are taking place in real time, and on which topics. The World Talks Indicator is an amazing way to check out the highest trending discussions at any given time in the Opinebox network, discover topics a user may have missed and, of course, jump into conversations on the fly.

The Great Conversations Archive

The next feature of the homepage is called The Great Conversations Archive and it will work exactly like a standard search bar for the conversations that a user has conducted. So if a user has been involved in 150 discussions for 150 different topics, he will be able to search his history based on keywords.

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IV. Market Analysis

Total Market By the end of 2015, there will be 2bn consumers who own at least one smartphone and have access to the internet. Since Opinebox will be a mobile app-based business, we might consider these 2 billion consumers the total available market. The latest reports show that the total amount of MAU in all messaging apps is 3,5bn users. These 3,5bn mobile messaging users are not unique users but they are a very indicative example of the dynamic of the social mobile messaging industry. Mobile Usage grew 115% in 2014 led mostly by messaging apps. The messaging apps usage growth was 316% vs PY while the same for total mobile apps was 115% vs PY.

For the first time, the top four messaging apps combined have just as many users as the top four social networks.

Geographic Target Market The first phase of our geographic segmentation will be based in European countries with high mobile messaging apps adoption rates like Spain, Netherlands, Germany and Italy.

Mobile Social Accounts Compared to Population North America 50% - 280m Central America 32% - 14m South America 38% - 146m Europe 35% - 260m (mainly WE) Middle East 15% - 45m Africa 7% - 77m Asia 34% - 1,3bn Oceania 39% - 15m

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Active Mobile Subscriptions

Smartphone Users

FB Users

% of smartphone users with

social media apps

Average time spent on social

media/day

France 72m 49m 28m 41% - 20m 90min Germany 107m 72m 28m 46% - 33m 85min

Italy 98m 69m 20m 47% - 32m 145min Spain 55m 35m 18m 83% - 28m 140min

Netherlands 14m 12m 10m 67% - 7,2 101min Poland 50m 22m 11m 27% - 7m 97min Russia 261m 156m 46m 46% - 70m 130min Turkey 68m 42m 36m 51% - 22m 150min

UK 82m 61m 36m 45% - 28m 110min US 327m 187m 148m 54% - 100m 140min

% of Smartphone Users

% Of Smartphone Users with social media apps

Men 45% 39% Women 55% 41% 18-29 32% 67% 30-49 43% 50% 50-64 25% 18% White 70% 36% Black 20% 48% Hispanic 10% 50% 75k 40% 45% No High School 10% 33% High School 25% 37% Some College degree

25% 42%

College 40% 43% The total available market for our geographic target is the 400 million consumers in Europe who own a smartphone (55% penetration as % of total population).

The strategic available market is 260 million consumers who have at least one social media app installed on their smartphone.

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Target Available Market From the Total Available Market

More than 260m have at least one college degree, of which more than 40% already have a social app on their smartphone - 110m

240m of them belong to the top 2 household income tiers and at least 50% of them already have an installed social app - 120m

We target both genders but with a little bit more focus on women 260m of them are over 25years old with more than 50% of them already having a

social media app on their phones - 130m Therefore, it is safe to assume that the exact size of our Target Available Market is 130m European smartphone users, starting from 25 years old with at least one college degree and ranked on the top 2 of household income tiers. On a more specific note, the psychographic profile of our user is affluent urban professionals that have or belong to young commuter families, building stable careers and living in European cities with top universities like Milan, Paris, London, Madrid, Berlin, Moscow, Amsterdam and Istanbul.

Size of Mobile Messaging Market By the end of this year, total mobile messaging revenues will be 240bn but instant messaging mobile apps revenues represent just 2% of the total pie, reaching the amount of 4,8bn.

Behavior of Mobile Messaging Market

On average, we only focus on about eight apps at a time. And we use these apps more than you might think: The average smartphone user spends two hours a day with apps, more than double the time spent two years earlier, according to Flurry Analytics. Messaging apps are the second most frequently used way of communication between US smartphone users and with amazing engagement rates, such as46% of users using them more than 10 times/day. An average US consumer downloads approximately 8 apps per month

US Consumers App Download Distribution Less than 4 20% 5-8 34% 9-16 26% 17+ 20%

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On messaging apps retention: Mobile users are in constant communication with others, so it makes sense that mobile messaging apps were also used far more frequentlynearly nine times on an average day. This was 4.7 times the average for all mobile apps, used 1.9 times each day.

US Smartphone Users Messaging Apps Retention

Once/day Twice/day 10times/day Total Voice Calls 11 35 29 75 Messaging apps 8 18 46 72 SMS 6 21 44 71 E-mail 13 27 29 69

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PEST ANALYSIS

POLITICAL Greece is famous for its bureaucratic procedures regarding new business ventures but it is true that during the last years there is a healthy, solid and growing start up scene in the country. High tax rates are a problem. Greece is considered to be politically unstable but any changes are unlikely to dramatically affect our venture. Labor legislation is considered favorable for new ventures.

ECONOMICAL Opinebox targets consumers on a global scale, meaning that the challenging economic situation of Greece affects Opinebox only in terms of seed and funding resources. On a global level, people spend more and more money every year on digital goods, appstores and e-commerce.

SOCIAL We have a reached a level where we spend half of our day online, or looking on digital screens. At the same time, we feel overwhelmed by the plethora of available social media out there and their insatiable hunger for more private personal data, pictures and locations. We have spotted a great gap in the digital ecosystem that could bring back to people the magic of conversation and meaningful discussions with peers around the world.

TECHNOLOGICAL The last years, the digital consumer ecosystem is focused on the rise of messaging services. It is easier than ever both from a technology and a consumer offering standpoint to develop an app that will enable 2 users to interact with each other via text communication. Greece has a large pool of engineering talent.

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PORTER 5 FORCES ANALYSIS

Industry Competitors High level of rivalry in the messaging apps industry. Many messaging apps offer similar value propositions, trying to differentiate in

value added services like payments and stickers. We are the only app that differentiates its value proposition in the core of the

product and not in added services. New Entrants

Low barriers to entry from new rivals or from existing messaging apps offering our service as value added service.

Most existing messaging apps brand identity will not easily allow them to copy our value proposition.

Buyers

The way our business model is structured, we push people to our premium package creating a financial relationship with them that increases loyalty to the app.

They can switch to other apps but we want to be established as the first app that was based on honesty and passion for meaningful human conversations.

We want to be the first conversation platform, so that brands trust Opinebox from the very first moment.

Substitute

The Messaging ecosystem is built in such a way that it allows different apps to offer different propositions at the same time on a consumers mobile phone. Its not a one wins it all industry.

Users try many different messaging apps but they are reluctant to decide to substitute the apps that serve their needs. (small life cycle)

Suppliers

On the supplier side, we will select reliable and trustworthy partners with expertise on the startup industry and at the same time not commit to long and non-flexible contracts.

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4Ps ANALYSIS Product Opinebox is a mobile app that wants to redefine how people interact online and bring back the magic of conversation while cutting out the noise of vanity metrics. It is about people that want to have meaningful conversations on mutually agreed topics with other people from any part of the world. Everything is created from users, and for users. It doesnt matter how old you are, how good you look like, or how high your klout scores. Place Opinebox will be available for all mobile users in the iOs, Android and Windows appstore. Price Our pricing structure is based on the freemium model under which we offer the basic features of Opinebox for free and a more premium package for 1,99. The premium package offers a range of value added services like the option to record audio files, to enable video chatting to your conversations and be able to see the reviews that have been left attached to user profiles. For our partnerships with brands, we will follow the Dynamic Pricing structure and more specifically the negotiation pricing. We could potentially move to an auction pricing based on the performance of Opinebox in the first 12 months. Promotion Marketing promotion will be based on the main pillars below: Facebook App Install Ads: Demographic and behavioral targeting on the customer segment described above to drive direct app installs. PR campaign: Partnership with Diffusion PR, a technology-focused PR agency, to increase awareness and features in top tier tech publications like Techcrunch and Venturebeat. Print advertising: Leverage the business profile of print magazines. Free viral mechanism: Users will be able to post their Opinebox cards on other social media leveraging the trend of users willingness to share their personal views on breaking news/trending topics while also focusing on the power of images and pictures.

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SWOT ANALYSIS Strengths

Have clearly identified a social need that is not served by the current messaging ecosystem and is amplified by the launch of more vanity based apps

There is no direct competitor on the market offering the same value proposition Clear strategic target segment Marketing expertise Freemium business model Clear monetisation strategy based on additional value services and not secondary

elements like stickers Weaknesses

Easy to be copied by more powerful organisations on the fly It is challenging to convince people to perform a totally different digital/mobile

messaging action from the ones they are used to Needs critical mass to convince brands and organisations to come on board Amount of effort needed to write long texts on a mobile phone

Opportunities Quickly build a fanbase that will work as brand advocates Jump on the messaging app frenzy bandwagon True differentiating factors Growing dissatisfaction among established social networks users

Threats

Digital users having forgotten how to converse Low engagement rates at first months after launch Digital users not being willing to pay for premium accounts Extremely niche market that prefers live conversations that digital ones

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V. Competition Analysis LINE Japans LINE is the fun messaging app, and is known for its stickersicons, images, or GIFs of playful characters that users can include in their messages. For U.S. consumers new to messaging, it may be surprising to learn that users spend money on what are essentially JPEGs, but LINE is making roughly $18 million a quarter on sticker packs, and even more on in-game purchases. As of February 2014, LINE had over 500 sticker characters globally. In April 2014, the Creators Market will begin to allow anyone to design, submit, and sell stickers on the LINE store for 50% of the profitsa shrewd move that will help penetrate new markets. Brand Campaign: Paul McCartneys LINE account, which has over 10 million followers, released a set of eight exclusive stickers showing Pauls face making various expressions. 23 Stickers were free for the first few weeks and then offered at the price of $1.99.

WECHAT WeChat may be the most multi-faceted player in the space, supporting all kinds of multimedia sharing, gaming, and commerce. Leveraging their partnership with Chinese mobile payments provider Tenpay, users can make purchases within the WeChat app. Approved official accounts are able to support purchases via Tenpay. WeChat is connecting offline and online commerce, which could prove to be very attractive for brick-and-mortar retail. That said, mobile payments are still an emerging technology, so their effectiveness in the messaging space is largely unproven. Brand Campaign: McDonalds was the first account to support payments and offered a discount on tea, provided users purchased the tea upfront via Tenpay in the app. After buying it, users were sent a message with a QR code, which they could scan at a register as proof of purchase. TANGO Tango is perhaps the blingiest of the messaging apps, with a penchant for wildly animated stickers that dance across the screen during video and text chats. Its notably brand-friendly, has partnered with companies like Spotify, and boasts close to 200 million users, with a strong contingent of casual and social gamers. Its also a demographic anomaly in the messaging space, with 70% of its users in the 18-44 age.

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In late 2013, Tango launched native mobile ads which appear in the news feed and chat tab in the same card format as original content, but with a sponsored icon. Ads mostly drive app downloads for mobile games and other entertainment apps. Mobile ad network MoPub manages the ads, but advertisers can buy directly through (?) Brand Campaign: Video game company Supercell bought app install ads for Clash of Clans directly from Tango. Tangos model is one of the most traditional in terms of brand campaigns. Given their existing marketplace of games and music, entertainment app install banners are a natural fit: they have scale and match Tangos look and feel. Brands like Dunkin Donuts have run similar campaigns on the platform to drive app installs. KAKAO Kakaotalk allows users to easily send photos, contact info, voice notes and their location. Users have also the option to create chatrooms where users of the same group can vote for an event, best time, place etc. PERISCOPE Just over a year ago, we became fascinated by the idea of discovering the world through someone elses eyes. What if you could see through the eyes of a protester in Ukraine? Or watch the sunrise from a hot air balloon in Cappadocia? It may sound crazy, but we wanted to build the closest thing to teleportation. While there are many ways to discover events and places, we realized there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around.

KIK Kik positions itself as a mobile web browser with a messaging layer, competing with messaging services as well as browsers like Firefox and Chrome. The platform has most of the features of multimedia messengers like LINE, but it also lets you open any website within its URL browser and easily share those pages. For brands, this means experiences built for the platform will actually be HTML5 web apps, rather than native content. In fact, Kik would assert that your brand is already on Kik because unlike other messengers, users can already pull up your content from the web. That said, brands serious about connecting with the Kik community will want to build Kik-optimized web apps around shareable content that leverages the platforms API. Its important to note that Kik is less interested in actively building those experiences, so brands will have to do customized work. Brand Campaign: The Lab witnessed the power brands have to elevate messaging apps and brought on Kik as a strategic business partner to launch a One Direction experience we created for Syco/Columbia Records. The band actively encouraged fans on Facebook and Twitter to download Kik to access and share exclusive content. Collaborative purchase behavior is

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encouraged by rewarding fans with even more exclusives. It is a place where fans can chat and make friends with other fans from around the world and its clear theyre doing that: there have been over 956,800 installs of the 1D experience, over 2.4M visits, and the massive 1D Kik chat room is always crowded with people joining the community.

Yik-Yak Get a live feed of what everyone's saying around you. SNAPCHAT Like LINE, Snapchat is entirely open to brands creating pages, with no differentiation from regular users. Its unique offering photos that disappear after a few secondsmakes it ideal for brands that want to give their fans a feeling of exclusivity. The private nature of Snapchat makes it challenging for fans to discover, but increases its secret appeal. Tracking is limited, as there are no analytics beyond seeing the number of followers, but this may change as more brands seek to engage with fans. Brand Campaign: The Philadelphia Eagles send out behind-the-scenes photos and videos to promote upcoming games or events, as well as tease announcements or break news to drive traffic. With over 7,000 fans within the first week, its one of the most successful brands on Snapchat.24 TELEGRAM

Telegram is a messaging app with a focus on speed and security, its super fast, simple and free. You can use Telegram on all your devices at the same time your messages sync seamlessly across any of your phones, tablets or computers.

With Telegram, you can send messages, photos, videos and files of any type (doc, zip, mp3, etc), as well as create groups for up to 200 people. You can write to your phone contacts and find people by their usernames. As a result, Telegram is like SMS and email combined and can take care of all your personal or business messaging needs.

Unlike WhatsApp, Telegram is cloud-based and heavily encrypted. As a result, you can access your messages from several devices at once, including tablets and computers, and share an unlimited number of photos, videos and files (doc, zip, mp3, etc) of up to 1,5 GB. Thanks to our multi-data center infrastructure and encryption, Telegram is also faster and way more secure. On top of that, Telegram is free and will stay free no ads, no subscription fees, forever.

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VI. Business Model PRICING Pricing Tiers of Appstores Free up to 1$ 1-2$ 2-3$ iOs 56% 23% 9% 4% Android 72% 6% 12% 4%

The average iOs users spends 20$/month on appstores while the android one approximately 5$/month

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Our consumer pricing structure is based on the freemium model under which we offer the basic features of Opinebox for free and a premium package for 1euro/month.

PREMIUM ACCOUNTS The premium package offers a range of value added services. Premium accounts will be given the option to enable audio recorded voice notes after 5 minutes of an Opinebox conversation. So if 2 users have an Opinebox open for at least 5 minutes, which probably means that they are having an interesting conversation, an audio button will be automatically added to their Opinebox. By pushing the audio button they will be able to record voice memos and send them to the other user. This feature adds intimacy between users and also saves them a lot of time from typing long sentences. Premium accounts will be also able to read the reviews attached to a users profile from users who already had a conversation with him. This will work exactly like the reviews section of Airbnb. Both users that open an Opinebox will be able to review each other after the end of their conversation but their reviews will be visible only to premium accounts. Last but not least, premium users will be given the option to save their Opinebox discussions and also create contact lists with the users they have interacted with.

BRANDS On the advertising platform of brands, we want to promote and encourage a content creation scheme and not a model strictly defined by traditional advertising revenues with the format of banners and posts. Brands that will partner with Opinebox will be able to build and tailor their campaigns based on their specific strategy leveraging the unprecedented chance for 1-to-1 communication with consumers. We aim to revolutionize how social media advertising works and launch a model that will work for both the users and the advertisers. Right now, digital advertising is based on the notion of attention-grabbing and interruption from the real content. We have reached a level where users are paying premium fees to avoid advertising or install adblocking software systems. We are confident that brands and users can not only harmonically co-exist, but also help each other with significant value offerings like exclusive content and insightful data.

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The way that Opinebox works is that it allows users to connect with each other based on mutual interests and at the same time helps brands research the market, segment users, and test new products in an unprecedented way. Our subscription fees will follow the Fixed Menu Pricing structure under which premium users will be charged with a list price. Our brands revenues will follow the Dynamic Pricing structure and more specifically the negotiation pricing. We could potentially move to an auction pricing based on the performance of Opinebox in the first 12 months. Opinebox will offer 5 different partnership options to advertisers:

Sponsor a specific interest that users will be able to tick and then tailor their connections based on it. A user, for example, will be able to choose Nike Running as his interest and not just Running. We will provide campaign reports every time that 2 users will open a Opinebox based on a sponsored interest. The depth of insights and market knowledge that brands can gain from a mechanism like that can be immensly useful.

Advertise on a Opinebox conversation subject: Following the logic of

Google Adwords but with a more content friendly approach. When someone opens an Opinebox after having found a user with a mutual interest, he will be given some automatically placed suggestions on whether he wants to talk about some more specific things. For example, if 2 users open an Opinebox about Pop Art they will automatically see a banner suggesting whether they want to talk about the new Jeff Koons exhibition in Pompidou, Paris. The mechanics will work exactly like Google Adwords auction products.

Sponsor a specific daily trending topic: Following the same logic of

sponsoring an interest, brands will be able to sponsor daily topics as well giving them the opportunity to market and react to topics that take place live, promote new products and create buzz, or even run real-time campaigns.

Official accounts: Following the successful business model of Line, we will

give the opportunity to brands and celebrities to create official Opinebox accounts and have meaningful 1-to-1 conversations with consumers and fans. This could also function as a powerful tool for Customer Support initiatives. So for example, as you flick through the Opinebox cards of users regarding #obamacare, you could come across the opinion of NY Times for this specific issue.

Official accounts with enabled CRM capabilities: Brands will be given the

option to create special CRM accounts. These Opineboxes will be different from regular ones since they will be given enhanced capabilities to brands

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like audio conversations, predefined questions based on most common enquiries of consumers, native questionnaires etc.