Operations Strategy Outline 2016 Revised

PGDM (2014-2016)PGP2 Ops Specialization SPJIMR

OPERATIONS STRATEGY

Credit: 1.0 Faculty: Prof.Rahul Pandey Sessions: 18

Course Objectives:

To understand the strategic role of operations To appreciate the linkages between different decision areas in operations, and between operations and other

functions To explore the process of formulating and implementing operations policies consistent with objectives To understand the importance and methods of building operations capabilities

Main Text Book: “Operations, Strategy, and Technology: Pursuing the Competitive Edge” by Hayes, Pisano, Upton, and Wheelwright, reprinted by Wiley-India in 2011.Secondary reference book: "Operations Strategy (Second Edition) by Nigel Slack and Michael Lewis, Pearson Education, Published by Dorling Kindersley (India) Pvt. Ltd.

Pedagogy: Classroom Sessions, Case Presentations, Discussions, Assignments/Project

Evaluation Rules: Class presentation and participation 10% Assignments & Quizzes 30% Final Exam: 40%

Project (submissions): 20%

Session Wise Plan:

Session Topics to becovered in the course

Readings and Book Chapter

Learning tools; Assessment Criteria

Concept of Operations Strategy1 What is Operations Strategy? How

does it differ from Operations Management and Corporate Strategy?

Chapters 1, 2 Lecture, concepts, discussion

2 Operational Performance Dimensions and Trade-offs & Operations Strategy Framework

Chapters 1, 2 Lecture, concepts, examples, discussion

3 Fit, Focus, Learning;Structure vs. Infrastructure

Chapter 2 Case: ACC vs. DJC1;Lecture, concepts, examples, discussion

Capacity and Facilities Strategies4 Capacity-Location Decisions and

Trade-offsChapters 3, 9 Lecture, concepts,

examples, discussion5 Capacity-Location Expansion under

Uncertainty;Capacity Expansion issues for global

Chapters 3, 9 Case: Genentech: Capacity Planning1;Lecture, concepts,

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OPERATIONS STRATEGY

Credit: 1.0 Faculty:

Dr.Umesh Bahadur/Prof..Rahul Pandey

Sessions: 18

organizations examples, discussion6 Capacity-Location Expansion under

Dynamic Technology, Regulatory and Market Environments;Vertical Integration issues

Chapters 3, 4 Case: NTPC1;Lecture, concepts, examples, discussion

7 Capacity-Location Expansion under Working capital Constraints;Issues for SMEs

Chapter 3 Case: Pagoda Enterprises: Challenges of a Small Engineering Firm1;Lecture, concepts, examples, discussion

8 BPR, Intra-Facility Layout, Systems, ERP, and Organization

Chapters 6, 10, 11 Case: National Automobiles Co.1;Lecture, concepts, examples, discussionQuiz-1

Vertical integration, Sourcing & Supply Chain Network Strategies9 Vertical integration and outsourcing;

Determining organizational boundaries;Strategic implications of supply chain operations management systems

Chapter 4 Lecture, concepts, examples, discussionFlextronics International, Ltd1

10 Make vs. Buy;Sourcing and Vendor Relations Strategy; JIT-II;Designing supply chain network footprint;Strategic implications of supply chain operations management systems

Chapters 4, 5 Lecture, concepts, examples, discussion;FMC Biscuits2

Group Projects: Interim review

11 Modeling for designing & managing operating networks; Network design, expansion and consolidation

Chapter 5 Model demonstration, examples, analysis, discussionQuiz-2

Product-Process Design, Technology Development and Innovation Strategies12 Strategic Product Designing for Cost

ReductionChapter 7 Lecture, concepts,

examples, discussion13 Strategic Product Design & Chapter 7 Cases: BMW: The 7-

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OPERATIONS STRATEGY



Sessions: 18

Development: Prototyping and Quality Series Project(A)1;BMW: The 7-Series Project(B);Lecture, concepts, examples, discussion

14 Sustaining Innovations and Commercialization

Chapter 7, 10 Case: Delta Electronics Hybrid Power Train1;Lecture, concepts, examples, discussion

15 Process Technology Innovations;Design Thinking;Disruptive Innovations

TBD Cases: Apple (in 2013): How to Sustain a Competitive Advantage1;Lecture, concepts, examples, discussion

Service Operations Strategies16 Process Design and Improvement in

Services;Service Profit Chain

Chapter 7 Case: Southwest Airlines: In a Different World1;Lecture, concepts, examples, discussion

17 Process standardization, control and improvement; Six sigma and its strategic implications

Chapter 7 TBD;Lecture, concepts, examples, discussionQuiz-3

Sustaining Improvement and Building Operations Capability18 Capability led Strategic Change;

Sustaining improvements and innovations

Chapters 10, 11 Lecture, concepts, examples, discussion

Group Projects: Final reviewExam

Note:1 These cases are to be presented by one group each.2 This case is to be presented (separately) by two groups.

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OPERATIONS STRATEGY



Sessions: 18

The chapters mentioned are from the book “Operations, Strategy, and Technology: Pursuing

the Competitive Edge” by Hayes, Pisano, Upton, and Wheelwright, reprinted by Wiley-India in

2011.

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Documents

Operations Strategy Outline 2016 Revised