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Operations and integration plan

ANALYST & INVESTOR DAYBIC Advertising & Promotional Products

2

Agenda

Manufacturing and logistic footprintManufacturing and logistic footprint

Integration plan agenda & financial impactIntegration plan agenda & financial impact

EuropeEurope

North AmericaNorth America

Asian sourcingAsian sourcing

3

Manufacturing and logistic footprint

BIC APP operates 18 product categories over the world

orders processed per day4,200

units shippedper day4,000,000

items managed5,500

4

Manufacturing and logistic footprint

Screen printing Hot stampingPad printing Laser engraving Digital printing

Offset printing Dye sublimationFlexographic Heat transfer Vinyl panel

Label printing DebossingEmbroidery Debossing foil fill

Glue paper

Foil stamping EtchingCustom-Crafted Medallion

Image 3 Domed emblems

Expertise on 20 decorating methods

5

BIC Graphic operations in 2008

Tarragona

Tampa Atchison

(Kansas) Mexico

Factory

Manufacturing and logistic footprint

6

Manufacturing and logistic footprint

Tarragona

March 2009: Acquisition of Antalis Promotional Products in Europe

Tampa Atchison

(Kansas) Mexico

Dordrecht La Granada BergamoNetherlands

Italy

Spain

Factory

Warehouse

7

Manufacturing and logistic footprint

Redwing San Antonio Sleepy Eye Janesville Auburn

July 2009: Acquisition of Norwood Promotional Products in North America

Factory

Warehouse

Tampa Mexico

Tarragona

Dordrecht La Granada BergamoNetherlands

Italy

Spain

8

2010: Consolidation of Operations to leverage synergies

► Reduce complexity ► Increase efficiency ► Reduce costs

Manufacturing and logistic footprint

9

Agenda

Manufacturing and logistic footprintManufacturing and logistic footprint

Integration plan agenda & financial impactIntegration plan agenda & financial impact

EuropeEurope

North AmericaNorth America

Asian sourcingAsian sourcing

10

Europe

2010: Consolidation of European Operations in Spain

A single logistic platform for European operations

Optimization of existing capacities

La Granada

Tarragona

11

Europe

La Granada An automated Warehouse to serve all our European customers

Opened in 2006 19,000 m² / 25,873 pallet places 12 m height free Strategically located:

- 45 km to Barcelona harbor- 60 km to Tarragona facilities

Automatic picking

12

Europe

La Granada Transfer of Dordrecht activities

► One warehouse to ship everywhere in Europe

► Links with Tarragona facilities

Q1 2010

Picking

Pallet

28 Corridors3,20 m wide

13

Europe

Writing Instruments Lighters Sticky notes

orders processed per day350

units shippedper day700,000

items managed250

The European centralized factoryTarragona

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► Digital expertise

► Transfer of the Norwood Europe decorating activities

► Relocation of the outsourced decorating activities

► Support of the Norwood expertise

► Service to all BIC APP product categories

► Certified ISO 9001-2008

Europe

The European centralized factoryTarragona

15

Agenda

Manufacturing and logistic footprintManufacturing and logistic footprint

Integration plan agenda & financial impactIntegration plan agenda & financial impact

EuropeEurope

North AmericaNorth America

Asian sourcingAsian sourcing

16

North America

Centers of Manufacturing Expertisein North America2010

FuneralPaper

Hard Goods

Writing

Instruments

17

North America

Center of Expertise Writing InstrumentsTampa

orders processed per day1,300

units printed per day1,800,000

items managed670

18

North America

Center of Expertise Writing InstrumentsTampa

► #1 in writing instruments

► Internally designed and fabricated machines - High speed machines- Flex machines - Change over optimization

► Certified ISO 9001-2008

► The BIC quality for the BIC service

19

North America

Center of Expertise Writing InstrumentsTampa

► Transfer of Redwing WRITING INSTRUMENTS

Q2 2010

20

North America

Center of Expertise Hard GoodsRedwing

Auto, Tools & Flashlights

Golf, Sports & Fun

Health, Wellness & Safety

Office, Magnets & Badge Holders

Meetings& Outdoors

orders processed per day680

units printed per day580,000

items managed1,400

21

North America

Center of Expertise Hard GoodsRedwing

► The widest choiceof decorating techniques

► Decorating methods expertise

Screen printing

Pad printing

Hot stamping

Laser engraving

Digital printing

Offset printing

Flexographic printing

Dye Sublimination

Heat transfer

Vinyl panel

Label printing

Laminating

Embroidery

UV coating

22

North America

Center of Expertise Hard GoodsRedwing

► Transfer of Bags and Drink ware from San Antonio and from Tampa

Q4 2010

23

North America

Center of Expertise PaperSleepy Eye

Calendars, Planners & Diaries

orders processed per day950

units printed per day500,000

items managed440

24

North America

Center of Expertise PaperSleepy Eye

► Leading supplier in the industry

► 60% of repeat orders

► 12,000 tons of paper per year

25

North America

Center of Expertise PaperSleepy Eye

► Transfer of Sticky notes and cubes from Tampa

Q1 2011

26

Agenda

Manufacturing and logistic footprintManufacturing and logistic footprint

Integration plan agenda & financial impactIntegration plan agenda & financial impact

EuropeEurope

North AmericaNorth America

Asian sourcingAsian sourcing

27

Asian sourcing

One consolidated BIC APP Sourcing platform

HQ location

BIC APP locations

Supplier area

●●●

Guangdong Fujian

Zheijang

Henan& Anhui

HONG KONGcontainersper year

3,500

28

Asian sourcing

Internal sourcing serving all BIC Advertising & Promotional Products entities around the world

InspectionTesting

Factory audit

Compliance

Quality

Speed

Differentiation

Price

29

Agenda

Manufacturing and logistic footprintManufacturing and logistic footprint

Integration plan agenda & financial impactIntegration plan agenda & financial impact

EuropeEurope

North AmericaNorth America

Asian sourcingAsian sourcing

30

Integration plan agenda & financial impact

Antalis Promotional Products Integration follow up

March 11th, 2009: Acquisition of Antalis Promotional Products

The first 100 days of the integration► New operational management team► New Financial, Sales & HR reporting► Adjustments in local organizations

Dec. 11th, 2009: European Reorganization announcement

► European Field Sales reorganization Q1 2010

► Transfer of Antalis PP French back office in Spain Q1 2010

► Integration of printing activities in Tarragona Q1 2010

► Transfer of Dordrecht Warehouse in Spain Q1 2010

► Closure of Antalis PP Spanish offices and transfer to Tarragona Q2 2010

► Centralization of some supports functions in Tarragona Q2 2010

31

Integration plan agenda & financial impact

Norwood Promotional Products Integration follow up

July 6th, 2009: Acquisition of Norwood Promotional Products

The first 100 days of the integration► Integration within the BIC APP

operational management team► Adjustments in local organizations► Consolidation of the Asian structures

Feb. 23rd, 2010: North American Reorganization announcement

►Implementation of the Center of Manufacturing Expertise Year 2010

►Consolidation of manufacturing operations Q4 2010

►Closing of San Antonio Q4 2010

►Relocation of Indianapolis office Q4 2010

32

Approximately 11 additional million euros to be accounted in 2010 accountsCosts

Savings Approximately 11 million euros annualized gains starting in 2011

P&L

Integration plan agenda & financial impact

33

Dislaimer

This document contains forward-looking statements. Although BIC believes its expectations are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties. A description of the risks borne by BIC appears in section “Risks and Opportunities” of BIC “Reference Document” filed with the French financial markets authority (AMF) on 31 March 2009.