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Operation Plan 2013
The Operation Plan 2013 is split into several components:
a) Departments or areas of work; Development, Events & Competitions, Talent & Performance and Business Support
b) Commitments which are: contractual and funding related or British Orienteering
The Plan is an overview of the projects and work that will be delivered during 2013 and includes milestone but does not include day-to-day business.
Resources
British Orienteering funding is contained within the agreed 2013 budget but in broad terms delivers £243,000 of which £156,000 goes towards non-discretionary services (Nat Office, Governance, Membership, Insurance) leaving £87,000 discretionary spend including communications, event support, some aspects of development, supporting volunteers and the performance programme to send a squad to WOC 2013.
Partnership funding decisions are now confirmed and consist of:
Sport England funding 2009/13, last quarter of the 48 month period, £144,000
Increasing participation funding approx. £180,000
Improving the talent pathway approx. £130,000
Supporting the development of local events approx. £30,000
Support for the National Office & staff approx. £97,000
In human resource terms, assuming the Sport England funding is forthcoming:
National Office staff in FTE (Administration, Accounts Manager, Exec Officer (governance & workforce), Chief Executive, Marketing Manager; a total of 6.0 FTE
Increasing participation staff (Development Manager, Participation Managers); total of 3.0 FTE with a number of others working in the programme at a local level
Talent & performance (Talent & Performance Manager, Performance Lead, Talent Coach, Elite Development Coach); total of 2.9 FTE with a number of consults also used by the
programme
Events & competitions (Local Events Officer, Events Manager); total 1.0 FTE
Costings
Programme costs are included where they clearly exist. Costs are for programme only and do not include employed staff time.
Many programme are resourced by staff or volunteer time alone and therefore are not presented in a costed fashion.
During preparation of the plan several factors became obvious that required Board discussion and it was agreed to use volunteers as workforce where it was appropriate. Outstanding decisions required are:
1. Major Events:
With Event Managers time focused on WOC 2015, JKs, UK Orienteering League and developing local events there is a significant issue raised regarding the feasibility of the Event Managers coordinating BOCs. We do not believe it will be feasible to substantively support the BOCs and JKs. In any one year there are 4x JKs (2012, 2013, 2014 and 2015) and 4x two BOC weekends (across the same 4 year cycle); to coordinate the JKs we believe it will take at least 1 day per week on average across the year. Put that together with the work supporting WOC 2015, UKOL and the remaining staff time is used. The BOCs are two weekends plus each year and will take considerably more than 1 day per week to coordinate substantively. In this context we are suggesting that the JKs remain the priority as the most significant major event each year with the BOCs being put back to associations and clubs to deliver as ‘normal’ events, which is on a levy basis with the risks covered at delivery level rather than by British Orienteering. There is additional information from the auditors to be discussed at the next Board meeting.
2. Marketing
Resources limit the amount of work that can be delivered by the Marketing Manager which means:
Work in this area needs prioritising and then communicating to stakeholders and members.
The work being completed with 4 Communications regarding commercial sponsorship etc is likely to have significant impact across many areas of the sport; this will be a
substantive commitment if we go ahead with the recommendations (awaited).
Most areas of work within British Orienteering rely on input from the Marketing Manager, this has the potential to be a bottleneck.
In the draft Operation Plan below the tasks/functions that we believe will probably require volunteers to drive them are indicated with a (Vol) signified.
Staffing codes
Used in the Operational Plan are the following:
Ad Administrators (FTE 2.7)
AM Accounts Manager & Business Support Lead (FTE 1.0)
CE Chief Executive (FTE 1.0)
MEM Major Event Manager (FTE 0.6)
EO Executive Officer (Governance & Workforce) (FTE 0.6)
MM Marketing Manager (FTE 0.6)
Vol Volunteer, task/function
DM Development Manager (FTE 1.0)
PM Participation Managers (FTE 2.0)
LEM Local Events Manager (FTE 0.4)
TM Talent Manager (FTE 1.0)
TC Talent Coach (FTE 1.0)
EDC Elite Development Coach (FTE 0.5)
British Orienteering Operational Plan 2013
Development – Sport England
1. Major Programme – Increasing Participation (Sport England Funded)
Initiative
(DM)
Objectives
Strategies
Output Performance Measures/Output Indicators
Major Tasks & Targets by Quarter
First Quarter
Jan/Mar
Second Quarter
Apr/Jun
Third Quarter
Jul/Sep
Fourth Quarter
Oct/Dec
Community O+
(DM)
Introduce & retain participants to orienteering
Using the following strategies Participant runs
Participant runs
£30,000
20,000
£80,000
20,050
£20,000
£5,000
Deliver & further develop Xplorer for the family with young children market
Participant runs
Participant runs Training deliverers
Finalise products
5,000 5,000 Review progress
Deliver & further develop RunChallenge for 14-30 age group
Participant runs
Participant runs Training deliverers
Finalise products
10,000 11,600 Review progress
Deliver ‘Student Starter’ a version of RunChallenge targeted as students
Participant runs
Participant runs Training deliverers
Finalise products
5,000 4,000 Review progress
Deliver & further develop How to O an introduction to map reading for orienteering
Attendances Number of attendees Training deliverers
Finalise products
180 180 360
Review progress
A mobilisation plan leading to the roll out from 1 April is available.
British Orienteering Operational Plan 2013
Development
2. Programme – Increasing Participation
Initiative
(Lead)
Objectives
Strategies
Output Performance Measures/Output Indicators
Major Tasks & Targets by Quarter
First Quarter
Jan/Mar
Second Quarter
Apr/Jun
Third Quarter
Jul/Sep
Fourth Quarter
Oct/Dec
England Coverage
Areas not covered by Community O+
(DM)
Support clubs and volunteers to deliver increasing participation
Community O; activity nights
Gather and share good practice from across the development programmes
Participant runs in club activities.
Good practice dissemination
Number of participant runs:
Continued delivery of Community O & activity nights
Target 7,200
£23,500
Continue to promote
Target 7,200
£0
Disseminate learning from Community O+ Target 2,400
£0
Continue delivery Target 7,200
£6,000
Schools Orienteering
(0.1 PM)
Increase participation in orienteering in schools
Orienteering offer to schools (Ad)
Orienteering at the School Games (PM)
Increase the schools involved in delivering O
Promote school games to schools linked to O clubs
Number of schools registered to British Orienteering Current 452
Number of schools and competitors current 525 Level 1 208 Level 2 5 Level 3 (LOCs)
Increase by 25 Increase by 25
Increase by 25
School Games
Increase by 100 @Level 1 50 @Level 2 5 Level @3
Increase by 25
Orienteering in HE/FE
(DM)
Increase participation in O in HE/FE
Only in relation to RunChallenge (PM)
Develop HE/FE clubs (Vol)
Liaise with British Universities Orienteering and
Participant runs: 8,500
Number of participant runs
Number of clubs/groups
Current 9/17
Increase by 1/1
Participant Runs
4,250
Prepare for new intake in autumn
Increase by
Increase by 1/1
Participant Runs
4,250
Promote O to new intake
Increase by
BUCS Orienteering to promote and support orienteering (Vol)
1/1
1/1
Club Development (DM)
Developing & Support clubs
Provide general guidance and support (Vol)
Guidance to clubs
Responses to queries
Level of satisfaction amongst clubs
Develop Club Development Good Practise
Development Conference (inc. Club Development)
Clubmark (Vol) Currently 42 clubs (of 60) accredited:
Increase by 4
Reaccredit clubs as their 4 year accreditation lapses
Enabled Volunteer to deliver Clubmark Programme
Increase by 1
13 clubs to re-accredit
Handover to Volunteer
Increase by 1
6 clubs to re-accredit
Increase by 1 Increase by 1
2 clubs to re-accredit
Incentive Schemes
(DM)
Increase participation & satisfaction
Administer the various incentive schemes (Ad)
Number of people taking part in the schemes and the level of satisfaction with the schemes
Provide service to meet the needs
Handover to Admin team to deliver
Review
British Orienteering Operational Plan 2013
Virtual Orienteering – Sport England
3. Major Programme – Increasing Participation (Sport England Funded)
Initiative
(Lead)
Objectives
Strategies
Output Performance Measures/Output Indicators
Major Tasks & Targets by Quarter
First Quarter
Jan/Mar
Second Quarter
Apr/Jun
Third Quarter
Jul/Sep
Fourth Quarter
Oct/Dec
Virtual Orienteering
(??)
Introduce & retain participants
Promote orienteering on demand
Work with local authorities and other partners to deliver O on demand in a variety of places/areas
Number of participant runs
Identify partner to develop VOC! with
Pilot Commence delivery
This programme of work will be further developed when Sport England decisions regarding funding and management are known.
British Orienteering Operational Plan 2013
Events & Competitions – Local Events (Sport England)
4. Major Programme – Developing local events (Sport England Funded)
Initiative
(Lead)
Objectives
Strategies
Output Performance Measures/Output Indicators
Major Tasks & Targets by Quarter
First Quarter
Jan/Mar
Second Quarter
Apr/Jun
Third Quarter
Jul/Sep
Fourth Quarter
Oct/Dec
Develop local events
(LEM)
To increase & retain participation
Audit current practice
Identify clubs to work with
Increase in participant runs in local events (Baseline 93,906 in 2011)
4,695 (5% of 2011 baseline for local events)
Commence audit
Identify new participants to consult with
Analyse data and inputs
Develop plans with clubs
£3,000
Develop training workshops
Commence piloting of workshops
Commence delivery of modified local events
£3,000
Delivery continues
£3,000
British Orienteering Operational Plan 2013
Events & Competitions – Major Events
5. Programme – Developing and supporting events & competitions
Initiative
(Lead)
Objectives
Strategies
Output Performance Measures/Output Indicators
Major Tasks & Targets by Quarter
First Quarter
Jan/Mar
Second Quarter
Apr/Jun
Third Quarter
Jul/Sep
Fourth Quarter
Oct/Dec
JK
(EM)/(JK Coordinator)
Increase revenue, participation and satisfaction
To lead & coordinate delivery of the JK
JK 2013:
Participation
Profit
Finalise preparations
Stage
Review
Deliver profit of £15,000
Accounts
JK 2014 Organogram
Budget
populate and update web site
promote
agree budget
fill key volunteer roles
agree areas
JK 2015 Partner agreement identify areas
preliminary web site
promote
BOCs
(Vol?)
Increase revenue, participation and satisfaction
2013: Participation
Profits
Finalise preparations
Stage
Reviews Accounts
Deliver profit of £10,000
2014 Budgets
2015 Partner agreements
UK Orienteering League
(EM)
Increase participation and satisfaction
To develop the league and establish it as the premier orienteering competition
Successful league
Competitor satisfaction
Establish support system inc. website
Promote
Promote & monitor
Monitor progress
Schedule 2014
Review
‘Clean-up’ the fixture priorities & list
IOF Workshop
(EM)
Stage the Events Seminar in Edinburgh
Organise and host the Seminar
Well organised workshop
Participant satisfaction
IOF satisfaction
Administer
Review staging of workshop
Accounts, to run at net £0
Rules documentation (EM)
Review and update presentation
Published documentation
Participant satisfaction
Maintenance of standards
Final draft
Promote & consult
Review post consultation & finalise
Publish & promote
Agree process for updating
Monitor roll out
Handover lead to a volunteer
Identify volunteer
Handover of responsibility
Drafting any changes
Adoption of changes
Publish 2014 Rules
British Orienteering Operational Plan 2013
World Orienteering Championships 2015
Mission – to prepare to deliver a successful WOC 2015
6. Major Programme – Staging WOC 2015 (Partner funded)
Initiative
(Lead)
Objectives
Strategies
Output Performance Measures/Output Indicators
Major Tasks & Targets by Quarter
First Quarter
Jan/Mar
Second Quarter
Apr/Jun
Third Quarter
Jul/Sep
Fourth Quarter
Oct/Dec
WOC 2015
(??)
To stage a successful WOC
Sign all partner agreements
Successful TV coverage of Euromeeting
Host IOF visit
Detailed budget produced
WOC Training Camp 1
Bulletin 1 published
E-marketing campaign started
WOC-Highland 2015 flyer/newsletter 1 published
Produce 1st draft O maps for all WOC areas
Carry out GPS coverage test
Volunteer recruitment: Fill all team leader roles
Receive expressions of interest for 80% of all volunteer requirements
Project plan, budget and cash flow available separately.
British Orienteering Operational Plan 2013
Talent & Performance – Talent (Sport England)
Mission – To improve the depth and quality of the talent pool to create a long term improvement in international success measured through the position of GBR in the ranks of Orienteering nations (currently 11
th overall, with men being 11
th and women being 8
th).
7. Major Programme – Develop the talent pathway (Sport England Funded)
Initiative
(Lead)
Objectives
Strategies
Output Performance Measures/Output Indicators
Major Tasks & Targets by Quarter
First Quarter
Jan/Mar
Second Quarter
Apr/Jun
Third Quarter
Jul/Sep
Fourth Quarter
Oct/Dec
Talent Identification & development
(TM)
Improve performance of the identified, talented athletes
Competition Result Tracking, required to inform timely selections as per the selection policy
Develop Athlete Accountability
Number of top 10 & 20 places at JWOCs:
Relay races inc or not??
Number of top 10 and top 20 results at the Junior World Orienteering Championships per year
Top 10 = 1 to 2
Top 20 = 5 to 6
Establish personal targets with athletes
£40,000
Preparation
Selection for JWOC
Organise event reporting
£40,000
Provide clear leadership for the competitive programme
Monitor performances
Review
£35,000
Athlete reviews and planning
£10,000
Increase the number of athlete being identified as potential podium athletes in 5 to 10 years
Talent Identification
Aim – to increase the pool of athletes who are of a standard to be selected to the Talent Development Squad
10 clubs per year (proactive approach using BOF database to identify numbers of juniors per club)
Use of Association squads to identify potential talent
Coaching and guidance offered to
Athlete Numbers
Number of athletes selected for the Talent Development Squad
28 to 36 athletes
Establishing performance & fitness baselines
Targeting podium potential athletes
Domestic selection phase
Camps and competitive opportunities
Review squads
Athlete development plans
athletes and coaches
Athlete progress through the pathway
Delivery of Coaching Weekends and Camps and Competitions including: 8 Coaching Weekends; 5 Coaching Camps; 6 Competitions
Number of athletes achieving the required standards to progress into the Elite Development Squad
2 to 6 athletes
Preparation & organisation of camps
Preparation & organisation of camps
Preparation & organisation of camps
Review programme
Preparation & organisation of camps
Improve the quality of the pathway
Increase the number of deliberate coaching and contact hours
Improving Communication: Monthly Operational Newsletter
Number of coaching/ contact hours (per athlete) delivered by British orienteering employed, and/ or contracted staff across Offer 2 (Talent Development) and Offer 3 (Elite Development)
Offer 2 = 372 hrs Offer 3 = 491 hrs
Produce monthly newsletter
Develop a ‘contact’ database
Finalise staffing of the programme
Produce strategy to improve quality of coaching
Establish ‘performance culture’
Plan for increased contact time in 2014
Use of winter period to develop coaches
British Orienteering Operational Plan 2013
Talent & Performance – WOC Performance Programme
Mission – To improve the position of GBR in the ranks of Orienteering nations (On the IOF rankings GBR are currently 11th
overall, with men being 11th
and women being 8th
)
8. Programme – Podium Performance
Initiative
(Lead)
Objectives
Strategies
Output Performance Measures/Output Indicators
Major Tasks & Targets by Quarter
First Quarter
Jan/Mar
Second Quarter
Apr/Jun
Third Quarter
Jul/Sep
Fourth Quarter
Oct/Dec
Podium Performance
(TM)
To achieve podium success
Athlete support
WOC Selection & Preparation
Develop an improved performance culture
Improve communications around the programme
WOC performance
Performance at the WOC:
Top 10 = 2
Top 20 = 3
Relay to be inc or not?
Staff programme
Audit performance culture
Athlete tracking system reviewed & updated
Develop the monthly newsletter
Establish performance culture & standards expected
WOC selection
Deliver preparation camps
Organise WOC reporting
£8,000
WOC
£20,000
Review programme & performances
1:1s with all athletes to review performance & set winter targets
Develop personal development plans
British Orienteering Operational Plan 2013
Business Support – National Office & Administration
Business Support consists of a number of discrete areas of work that underpin British Orienteering and provide support to the other departments to deliver their partner funded and British Orienteering funded programmes. In many instances the services provided are delivered on behalf of other programmes of work. For instance Finance will provide support to funded programmes and marketing will work on behalf of other programmes requiring marketing expertise. Mission: To liaise as one department & develop a full support structure fit for purpose to meet the needs of British Orienteering.
9. Programme – National Office & Administration
Initiative
(Lead)
Objectives
Strategies
Output Performance Measures/Output Indicators
Major Tasks & Targets by Quarter
First Quarter
Jan/Mar
Second Quarter
Apr/Jun
Third Quarter
Jul/Sep
Fourth Quarter
Oct/Dec
National Office
(AM)
Maintain an efficient and cost effective office & service
Administrative support Programmes and services are successfully delivered in a cost effective manner
Satisfaction level of users
£15,500
£15,500
£15,500
Review
£15,500
(Ad) Deliver a timely and effective membership system
Day to day delivery, gathering feedback
Reviewing feedback & determining changes required
Membership income
Members/clubs are satisfied with the service they receive
Membership statistics
Level of Membership satisfaction
Review membership system
£4,000
£3,000
Update system as required
£3,000
£4,000
(Ad) Deliver a timely and effective levy system
Day to day delivery
Monthly analysis & chase up of outstanding
Gathering & reviewing feedback & determining changes required
Levy income
Event statistics
Activities statistics
Community O+ statistics
Engage with the users of the above systems; determine user confidence and feedback
Monitor Monitor Review & update
(AM) Review & update the Office Manual
British Orienteering Operational Plan 2013
Business Support – Finance
Mission – Provide financial management that meets the needs of British Orienteering
10. Programme – Financial Management
Initiative
(Lead)
Objectives
Strategies
Output Performance Measures/Output Indicators
Major Tasks & Targets by Quarter
First Quarter
Jan/Mar
Second Quarter
Apr/Jun
Third Quarter
Jul/Sep
Fourth Quarter
Oct/Dec
Annual Accounts
(AM)
Produce audited year end accounts
Finalise year end 2012
Close down 2009/13 funding accounts
Open 2013/17 funding accounts
Annual accounts
Financial statement
Audited successfully
48 month financial statement accepted
Audit
Publish
Q3 Sport England accounts submitted
Prepare for 2013/17 roll out
48 month Sport England accounts finalised
Q1 Sport England accounts
Q2 Sport England accounts
£8,000
Financial management
(AM)
Monthly management accounts for the Board
Frequent reports for budget managers
Produce management accounts as required by Treasurer, CEO and Board
Produce management accounts for budget holders
Management accounts frequency as agreed
Management accounts as required/agreed
Board satisfaction with accounts produced
Board agreement that the accounts are ‘fit for purpose’
Budget holders needs are met
Review implementation of IRIS; ensure it meets the needs
Review & update the Financial Regulations (with CEO & Treasurer)
Review and update the Finance Manual
Commence budget 2014 preparation
Draft budget 2014 presented & approved
Yearend preparation
(AM) Implement HMR&C real time taxation on salaries
Preparation for roll out from 1 April
Real time delivered
(AM) Provide effective financial management service to the major events
Produce accounts information for the major events
Management accounts for each event
Final accounts produce for each event
User satisfaction
British Orienteering Operational Plan 2013
Business Support – Governance
11. Programme – Governance
Initiative
(Lead)
Objectives
Strategies
Output Performance Measures/Output Indicators
Major Tasks & Targets by Quarter
First Quarter
Jan/Mar
Second Quarter
Apr/Jun
Third Quarter
Jul/Sep
Fourth Quarter
Oct/Dec
General Meetings
(Chair, CE, EO)
To achieve a successful AGM
Organise and provide support
AGM Level of satisfaction & feedback
Final preparations
‘On-day’ organisation
Review
£1,500
Update Articles
(Chair)
To update Articles in line with good practice
(Independent Directors & Gender equity)
Board to agree way forward
Promote to membership
Approval at AGM
Modified Articles Articles approved Proposed Article changes
Promotion of changes
Presentation to AGM
Review situation in preparation for AGM 2014
Board meetings & activities
(Chair, CE, EO)
To facilitate effective Board meeting & working practices
To improve Board effectiveness through establishing an effectiveness baseline and improving performance
Board meeting Annual review of effectiveness
Schedule meeting
Support as agreed
Arrange meetings for year
Support as agreed
£5,500
Support as agreed
£5,500
Support as agreed
£5,500
Support as agreed
Review effectiveness
£5,500
Committee/Group restructuring
(Board)
To establish the modified structure
Board decision
Clarity of purpose
Modified Committee/Group structure
Review satisfaction of members
Review of
New structure commences operation
Support as agreed
Support as agreed
Support as agreed
effectiveness
Committee / Group Support
(EO)
Provide support to help effectiveness
Determine level of support required/needed
Deliver support
Provide logistical support as required/agreed
Review satisfaction of service
Organise schedule
Provide support
Support as agreed
Support as agreed
Support as agreed
BOF Policies
(EO)
To update in line with agreed schedule
Review current policies
Update
Updated Policies Update Policies in line with schedule
Safeguarding
(CE, EO)
To improve communications related to safeguarding matters
Establish web forum for welfare officers
Improve communications system to disseminate information
Managed Web site
Newsletters
Review user response
To review and update BOF assessment based on post standards framework
Review
Analyse
Update action plan
Action Plan
Commence work as determined by Action Plan
tbd
Equality & Diversity
(EO)
Review the BOF position & update the action plan
Review
Analyse
Update Action Plan
Action Plan Diversity statistics published
?
Commence work as determined by Action Plan
tbd
British Orienteering Operational Plan 2013
Business Support – Workforce Development (Sport England)
Mission – To provide a trained and well support workforce, both paid and unpaid, to meet the needs of British Orienteering and the members.
12. Programme – Workforce development (Funded by Sport England)
Initiative
(Lead)
Objectives
Strategies
Output Performance Measures/Output Indicators
Major Tasks & Targets by Quarter
First Quarter
Jan/Mar
Second Quarter
Apr/Jun
Third Quarter
Jul/Sep
Fourth Quarter
Oct/Dec
Train & support the workforce required by the funded programmes
(EO)
Provide Activators to facilitate Community O+
Work with the Development team to provide a workforce that meets the needs of the programme
Trained activators
50+ Training developed and delivered
£7,500
Training continues
£5,000
Review
£2,000
Provide Coaches & Leaders to facilitate Community O+
Work with the Development team to identify the coach/leader workforce required to meet the needs of the programme
Trained coaches & leaders
Identified number to be trained
Review delivery and Identify requirements
Provide coaches to facilitate the talent pathway
Work with the Talent & performance team to identify the needs of the
Coaches able to meet the needs of the programme
Number/level/competencies to be identified
Needs identified Training developed and delivered
Training continues
Review
programme
Provide training & support for local event organisers
Work with the Event Managers to identify the competencies & knowledge required by the workforce
To deliver the programme of support
Trained & supported local events organisers
Number to be identified
Satisfaction level of those people receiving training/support
Project plan developed
Research and consultation
Needs identified
Good practice identified
£2,000
Training developed
£2,000
Delivery commences
Review
£5,400
British Orienteering Operational Plan 2013
Business Support – Volunteer Development
Mission – To meet the wider needs of British Orienteering, clubs, associations and members in providing a volunteer workforce able to coordinate and deliver events and competitions in the quantity and quality required. There remains work to do in detailing the operational plan in this area of work.
13. Programme – Volunteer development for British Orienteering, associations & clubs
Initiative
(Lead)
Objectives
Strategies
Output Performance Measures/Output Indicators
Major Tasks & Targets by Quarter
First Quarter
Jan/Mar
Second Quarter
Apr/Jun
Third Quarter
Jul/Sep
Fourth Quarter
Oct/Dec
Volunteer Strategy
(Board, CE, EO)
To create a strategic plan to support the development of volunteers & volunteering across the sport
Needs analysis
Consultation
Drafting of plan
Obtaining approval & ratification of the plan
Volunteering Strategic Plan
Organise & support Vol Needs Group
Agree recommendations & present to Board
Turn recommendations into an action plan
Consult & promote Action Plan
Continue consultation
Finalise Plan
Gain agreement for Plan
Implement Action Plan
Continue to deliver Action Plan
Review progress
Coaching Plan
(Board, CE, EO)
To create a strategic plan to support & develop coaches & coaching across the sport
Needs analysis
Consultation
Drafting of plan
Obtaining approval &
Coaching Strategic Plan
Coaching Plan
Training of coaches & their satisfaction
Support coaches & baseline the level of satisfaction
Organise & support Vol Needs Group
Identify level of satisfaction amongst participants & coaches
Agree recommendations & present to Board
Turn recommendations into an action plan
Continue consultation
Finalise Plan
Gain agreement for Plan
Implement Action Plan
Continue to deliver Action Plan
Review progress
ratification of the plan
Consult & promote Action Plan
Coordinate training & support across BOF and the programmes
(EO)
To provide training & support for Coaches and Leaders
Determined by the needs work group
To provide training & support for teachers delivering orienteering
Determined by the needs work group
To provide training & support for Young Leaders
Determined by the needs work group
To provide training & support for Event Officials
To provide training & support for club administrators & Welfare Officers
Determined by needs work group
Consider using ‘Club Leaders’ & ‘Talking Sport’ programmes
Provide support to the work force be they volunteer or paid Newsletters: coordinate the production of newsletter for coaches, event officials and club administrators Web site: coordinate the delivery of news items, articles and information to volunteers ‘Awards’ coordinate and manage the awards delivered by British Orienteering (Club of the Year, Silva, etc) (?)
British Orienteering Operational Plan 2013
Business Support – Marketing & Commercial
Mission – To promote orienteering and support the delivery of the vision and Strategic Plan.
14. Programme – Marketing & Commercial
Initiative
(Lead)
Objectives
Strategies
Output Performance Measures/Output Indicators
Major Tasks & Targets by Quarter
First Quarter
Jan/Mar
Second Quarter
Apr/Jun
Third Quarter
Jul/Sep
Fourth Quarter
Oct/Dec
Promotion of orienteering
(MM)
To increase public awareness of orienteering
Use of Xplorer & RunChallenge to promote awareness
Website
Promotional resources
Market testing Develop plan to promote & market
Implement Review
Increase the ability of clubs to promote events & activities
Print portal
Good practice guides linked to local event work
Increased participation in club events and activities
Participant runs at events & activities
Promote print portal
Research good practice for local events
Develop examples of good practice
Generate good practice resources & promote
Member/participant communications
(MM)
To improve communications with members & participants
Review British Orienteering web site & determine if fit for purpose; make recommendations for change if necessary
An effective web site
User satisfaction Develop brief for Inc part websites
Engage developer
Test & deliver website
Monitor website
Determine support needs & engage
Review website
Deliver a marketing & communication strategy for members that includes the production of Focus magazine and specific newsletters
Communications between British Orienteering and members
3 or 4 editions of Focus
Newsletters
Member satisfaction with the level of communication
Focus
Newsletters
Focus
Newsletters
Focus
Newsletters
Focus
Newsletters
Create and deliver a social media strategy for Xplorer/Runchallenge & UKOL that are fit
Communications using social media
Manage Vol
User satisfaction Develop strategy
Engage Vol; commence
Deliver social media platform
Review progress
Review
for purpose delivery delivery progress
Support the increasing participation programme
(MM)
Deliver resources to support the programme
Create & manage the marketing strategy, websites, social media and resources for Run Challenge and Xplorer (VOC! ?)
Provide branded resources as required
Primary output will be participant runs
Website
Strategy
Resources
Participant runs
Delivery of…
Develop brief for Inc part websites
Engage developer
Review participant numbers
Test & deliver website
Monitor website
Determine support needs & engage
Review participant numbers
Review website
Support the Events & Competitions programmes (MM)
Deliver the resources and tools to support the programme
Support & manage the marketing of the Major Events (JK/UKOL)
User satisfaction with the support
Satisfaction of event officials
Satisfaction of participants
Support the workforce development programmes (MM)
Deliver the training resources and tools to support the programme
Deliver branded training resources as per the Volunteer Manager’s strategy
Training resources
Participant satisfaction & evaluations
Support the talent & performance programmes (MM)
Deliver a PR and social media solution
Increase promotion of the programmes
User satisfaction with the support delivered
User satisfaction survey
Social media solution delivered
Review
Commercial & Sponsorship (MM)
To increase income generation to British Orienteering
Work with 4 Comms to develop the strategy, capability and resources
Sponsorship proposals
Amount of income generated
Membership scheme
(MM)
Improve members satisfaction with the level of communication
Promote the benefits of membership
Survey
Contact interview
Establish baseline
Set level of satisfaction for 2014
Improve the efficiency of the member scheme
Review the membership database - is fit for purpose?
User satisfaction Review the 2013 delivery
Establish baseline
Make recommendation
Set 2014 targets