August, 30,2003

Prof. A.A.M.BaquerDirectorInstitute of Business StudiesDarul Ihsan University

Subject: Submission of Internship Report

Dear Sir,

It is my pleasures to enclose the internship report entitled “ Prime Bank’s Credit Card

– a comparative analysis with other cards in the market and contribution towards the

company growth.” Which is a requirement of MBA. Program. This report is completed

under your supervision and Mr. Abdul Wali, Head of Cards, Prime Bank Limited.

This report discusses about the credit card operation of Prime Bank, comparison with

others bank and financial institution and impact on organizational growth. I

acknowledge my shortcomings but I have given my best effort to gather as much

relevant information as possible and present it in more representative way.

Thank you

Yours sincerely

Roll no: Reg. No: 706Batch: 4th

ACKNOWLEDGEMENT

First I would like to acknowledge my honorable teacher Prof. A. A. M. Baquer, Director, Institute of Business Studies, Darul Ihsan University; for his endeavor approach and outstanding supervision by which I earned expecticulating particular knowledge.

I am grateful to Mr. Md. Abdul Wali, In-charge Card Division; Mr. Moyen Uddin Ahmed; Mr. Shamsul Haq, operations; Mr. Shahin Hawlader, Mrs. Sabrina Sadika, Mr. Salahuddin, Mr. Delwar Hossain, Mr. M. Morshed of Recovery and Mr. Mushfique, proposal analysis; Mr. Shamsuddouza, Mr. Mahmud, Mr. Arshad Kibria of verification.

I would like to thank Mrs. Sohely Nazneen and Mrs. Suraiya Rahman of Customer services; Md. Rezaul Haque of Operation; Mr. Belal Uddin Ahmed of Accounts; Mr. Quazi Anwarul Azim & Mr. Rabiul Islam of Merchant Marketing; Mr. Ziaul Hassan of Marketing and other officers of card division, Prime Bank Ltd, who had helped me in the time of internship and answered all types of question with patience.

Executive Summary

Prime Bank Ltd is a fast growing private bank. In Prime Bank has focused for providing high quality customer service at a very competitive price. PBL efforts are directed at diversification of product and service. . In this backdrop PBL has launched credit card business in collaboration with a global player like Master Card. Master Card is one of the top 20 brands in the world. An alliance with these as its Principal Member is definitely a big advantage from marketing point of view.

This report basically deals with “ Prime Bank’s Credit Card – a comparative analysis with other cards in the market and contribution towards the company growth.””

This report divided in to seven major chapters, where mainly focused on the different types of competitors of Prime Bank Credit Card and its impact of the credit card marker. The overviews are as follows:

Chapter-1: Introduction of research topic..Chapter-2: Overview of credit card system. History of credit card, its type

and market, advantages and limitations.Chapter-3: Fundamentals of credit card system. Its holders, issuers,

agentBanks, merchant. Operation of Master Card.

Chapter-4: Analysis of industry competitor of Prime Bank Master Card. In this chapter Master Card issuer of two other banks (National Bank Ltd & Standard Chartered Bank Ltd) are analyzed in their effort in the market that affect Prime Bank Ltd.

Chapter-5: Comparative analysis of industry competitor. In this chapter Master Card issuer of two other banks (National Bank Ltd & Standard Chartered Bank Ltd) are analyzed in strength, Weakness, market share, charges and fees.

Chapter-6: Contribution of Prime Card to the company (PBL) growth.Chapter-7: Recommendation and conclusion.

Table of ContentsParticulars Page No.Chapter: 1

Introduction:

Objectives of the study. 1 Methodology of the study. 2 Limitations of the study. 3

Chapter: 2Overview of Credit Card System:

Introduction 3 History: 3 Different types of Credit Card in the world. 4 The market 5 Credit Card in Bangladesh. 5-

Advantages & Limitations. 6Chapter: 3

Fundamentals of Credit Card Business: Card Holder 7 Issuer 7 Agent Banks 7 Acquirer 8 Merchant 8 Operation of the Master Card International.. 9 Security and Fraud. 13

Chapter: 4Analysis of industry competitor 15

National Bank Ltd 15 Standard Chartered Bank Ltd 18 Prime Bank Ltd 25

Chapter: 5 Comparative Analysis:

The market shares of the major player in the 48 Credit Card business in Bangladesh 49 Market share in terms of merchant 49 SWOT Analysis 51 Comparison on Master Card Vs Other Credit card 54 Comparative statement of Fees and Charges of 55 Facilities of Credit card in different brand Comparison PBL Vs NBL 59 Comparison PBL Vs Standard Chartered 61 Comparison PBL Vs Dhaka-Vanik 65

Chapter: 6 Contribution of Prime Card to the company (PBL) growth. 68

Chapter: 7

Recommendation and conclusion. 74

REFERENCE

1. Principles of Marketing: Seventh EditionPhilip Kotler.

2. Marketing Management: Ninth Edition Philip Kotler; Gray Armstrong.

3. Competitive strategy Techniques for analyzing industries and competitors.By Michael E. Porter

4. Annual Report 2001 Prime Bank Ltd

5. Annual Report 2002Prime Bank Ltd

6. Annual Report 2001National Bank Ltd

7. Annual Report 2001Dhaka Bank Ltd

8. Brochure of Standard Chartered Bank, VANIK and National Bank.

REPORT ON

“ Prime Bank’s Credit Card –A comparative analysis with other cards in the

marketAnd

Contribution towards the company growth.”

SUBMITTED TOProf. A. A. M. Baquer

DirectorInstitute of Business Studies

Darul Ihsan University

SUBMITTED BYImtiaz Ahmed Roll No: 4030Reg. No: 706

Batch: 4th

IBSDarul Ihsan University