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OPENING TIPS Light with Content Less than 10 words per page is ideal Graphics, charts and screenshots Single word bullets
In person, tell a story around this framework with conversation, not on the slides
TITLELOGO
<2-5 word tagline or mission>
<“Quote from credible investor, customer or thought leader about your business”>
VISION<Bold, concise statement>
<Ambitious. Big statement>
<What’s your core mission for what you’re hoping to solve/enable/build>
SIZE OF MARKET (MASSIVE)<Data/stats on market size, existing proof points, etc.>
<Graphs>
INDUSTRY Competition Market share <pie chart> Revenue flows and charts Existing product/services options
*Be able to speak to each bullet point in depth
CURRENT PAIN<Current frustration>
What is broken? Why is it broken? Why should your product or service exist? What is the opportunity?
YOUR PRODUCT OR SERVICE<Description of your product>
Key differentiators (Screen shots)
< Showcase a product demonstration if available, highlighting value proposition/core competency>
WHY THERE IS A NEED <List out why the time is right for your business to succeed>
<Why Now?>
< Explain macro trends, new enabling technologies, new laws, etc. give you a chance to succeed while others who have tried have failed>
TRACTION<Explain market viability>
Current stats on usage, traction, etc. Plan for getting initial users/customers Speak to roadmap & near term plans
BUSINESS MODEL<List the ways you will make money>
Short term or just one simple approach List alternate monetization possibilities
CUSTOMER ACQUISITION<List approaches/tactics you’re going to use to get customers>
Initial set, plus over time
WHO WE ARE <List pictures plus short bio on each founder/team member>
Highlight relevant previous experience List areas of ownership/responsibility in current venture
SUMMARY<List 3-5 key takeaways from deck>
Recommendations to include: Market size Core insight on product/market Highlight any traction
FUNDRAISING<List amount raising as well as investors that are currently in the round>
CLOSING SLIDE<Logo>
<Company tagline>
<Contact Information: ____ @yourcompany.com>
<Quote from 1st slide>
ADDITIONAL ADVICE Be yourself Let the true colors of your team show Give the presentation a bit of your own personality Have FUN
*This is a deck for B2B companies that should only serve as a suggested guideline.