Opening Doors VAM 2014 Conference

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    2014MARCH

    15-18

    ALEXANDRIA,

    VIRGINIA

    ANNUALCONFERENCE

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    But in todays ever-changing environment, how do we keep those doors

    open, both figuratively and literally? How do we open doors to new visitors,

    new partnerships, and a new generation of museum professionals? This

    conference will explore all the different ways museums already open doors,

    and help participants think about new ways to keep those doors open long

    into the future.

    THE HILTON MARK CENTER,

    ALEXANDRIA, VIRGINIA

    MARCH 15 18, 2014

    { 2014CONFERENCE THEME: }

    MUSEUMS HAVE BEEN OPENING DOORS

    TO THE PAST,TO ART,AND TO SCIENCE,

    FOR GENERATIONS.

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    9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

    Calendar of Events

    Saturday March 15th

    Historic House Symposium at Gunston Hall: How are Historic House Museums Adapting to the Future?

    Occupied Alexandria, Exploring Alexandrias Civil War Present Bus and Guided Civil War Tour

    Scholarship Fundraiser, DEA Museum

    War of 1812 Mobile Scavenger Hunt

    War of 1812 Guided Bike Tour

    Leadership Program: Opening Doors

    Reconstructing the Original Social Network: Creating Educational ProgramsUsing Archival and Primary Sources

    Planting the Roots of STEM Just About Anywhere: How Museums ofAny Type Can Use the History of Science as a Portal to STEM

    Disaster Plans Learn How to Use the dPlan Online Templateto Make Disaster Planning Approachable

    Documenting Restons History: A Unique Collaboration of Museum,Government Entity, and Filmmaker

    Get Qd Into Mobile: Mobile Trends & Tools for Successful Visitor Engagement

    Sneak Peek in the Exhibit Resource Hall; Silent Auction Opens

    Creative Collections-Based Research

    Museums: Open During Construction

    Oral Histories and Visual Culture: Arts and Diversityin the Community Museum

    Visualizing Museums and Collections: From Virtual to Tactile

    Welcome Reception in the Exhibit Resource Hall

    A Progressive Celebration and Tour ofHistoric Alexandria

    Hospitality Suite

    Sunday March 16th

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    9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

    General Session: Copyright Crash Course

    Coffee Break in the Exhibit Resource Hall

    Is Your Mission on Target?

    Five Design Ideas Every Museum Professional Should Know

    Thinking Outside the Acid Free Box: Non-Conventional Storage Solutions

    Powerful Partnerships

    The Traditional Guided Tour in the 21st Century House Museum

    Lunch with the Exhibitors

    Trends in Philanthropy

    Twitter 2.0: Not Your Grandmothers 140 Characters

    Dont Close the Door: Understanding & Utilizing the General Facility Report

    Getting Girl Scouts to Your Museum

    The Why & How of Strategic Planning or How to Ignore the Bright Shiny Object

    Coffee Break in the Exhibit Resource Hall

    The Keys to Unlocking Doors of Major Donors

    Condition Reporting Basics

    How and Where Do We Educate: The Scope & Strategiesof Museum Educators

    Staff Development: How to Train without Lecturing

    Meeting Your Museums Public Relations Goals throughVAMs Top 10 Endangered Artifacts Program

    Evening Reception in the Exhibit Resource Hall

    Silent Auction Closes

    An Evening at George WashingtonsMount Vernon

    Monday March 17th

    7:30 am Circuit Walk

    Keynote Presentation: The FBI Art Squad: On the Case

    Coffee Break

    Advocacy: You Are the Voice of Your Museum!

    Teach Your Curators Well: Museum Studies Programs in Virginia, Today and Tomorrow

    To Catch a Thief: Cultural Property Loss and Museums

    Opening Doors & Reaching Outside Walls

    Making Your Research Come to Life!

    Conference Ends

    Historic Washington, D.C. Estates Tour

    George Washingtons Distillery & Gristmill

    Blair Inc. -- Producer of Custom Exhibits and Environments

    Tuesday March 18th

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    Saturday, March 15th

    What You Ought to Know About

    Opportunities and Threats

    Max van Balgooy, President,

    Engaging Places, LLC

    Building the Future:

    Using Historic Structures in

    Educational Programming

    Jana Shafagoj, Director of

    Preservation, Morven Park

    Reinventing the Historic

    House Museum

    Ken Turino, Manager of CommunityEngagement and Exhibitions,

    Historic New England

    VAM conference registration opens at the conference hotel

    from 9:00 a.m. 11:00 a.m.and from 2:00 p.m. 5:00 p.m.

    *9:00 a.m. 3:00 p.m.

    Historic House Symposium at Gunston Hall:

    How are Historic House Museums Adapting to the Future?

    Co-Sponsored by Historic House Museum Consortium and VAM

    $15 fee includes admission to the symposium, a boxed lunch, & a special tour of Gunston Hall.

    To register, visit www.dchousemuseums.org

    Parking is free. Gunston Hall Plantation is located at 10709 Gunston Road, Lorton, VA 22079

    *symposium check-in begins at 8:00 a.m.

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    10:00 a.m. until 2:00 p.m.

    Occupied Alexandria, Exploring

    Alexandrias Civil War Present Bus

    and Guided Civil War Tour

    Many of Alexandrias most significant Civil War sites still

    exist and offer a rich and compelling narrative about what

    the conflict meant to residents of this occupied city. Tour

    a variety of these sites with the curators and directors

    of Alexandrias museums. The tour includes visits to the

    Fort Ward Museum and Park, Alexandria Archaeologyslab and exhibit area in the Torpedo Factory Art Center,

    The Lyceum, and drive-by visits to Freedom House, a

    statue commemorating the Edmunson sisters, who

    attempted to escape slavery on the Pearl, and the

    Alexandria African-American Heritage Park. The tour

    will conclude at Freedmens Cemetery Memorial Park.

    $30 fee includes transportation, guides, admission to all sites,

    a box lunch, and a Lyceum shop discount.

    Tour begins and ends at the conference hotel.

    *5:30 p.m. 7:30 p.m.

    Scholarship Fundraiser, DEA Museum

    Join us at the Drug Enforcement Administration (DEA)Museum in Arlington to see their newly renovated exhibit

    space. Well have lots of networking and fun, all while

    supporting the future of the museum field through VAMconference scholarships.

    $50 fee goes towards supporting VAMs ability to offer conference

    scholarships each year. First-time scholarship reception attendees

    will receive two free tickets to the International Spy Museum (while

    supplies last). Heavy hors doeuvres and drinks provided.

    *If you would like to carpool, meet in the lobby at the Hilton Mark

    Center at 5:00 p.m.

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    Conference registration opens 10:00 a.m. 5:30 p.m.

    Sunday, March 16th

    1:00 p.m. 4:30 p.m.

    Leadership Program

    This years leadership program will look at innovative ways

    that museums can open their doors to new partnerships

    and new roles in their communities. The format will include

    a lot of open discussion, so come and enjoy the company of

    your fellow senior managers, and end the afternoon with a

    wine and cheese networking reception.

    Sponsored by Glav and Holmes Architecture

    $45 fee

    Conference Workshop

    1:00 p.m. 4:30 p.m.

    Reconstructing the Original Social Network:Creating Educational Programs Using Archivaland Primary Sources

    Many museums open their doors to Millenials and members

    of Generation Z by meeting them online where they are

    most comfortable; however, museums shouldnt overlook

    the rich resources found in their own collections for inspiration.This three-hour interactive workshop will feature discussions

    and activities showcasing how artifacts and archives can be

    used to create educational programming for this younger

    audience. Hampton Roads Naval Museums From Home

    Front to Battlefront: World War II Letter Writing program

    will serve as a successful example for a lively discussion

    and hands-on activity.

    Speakers: Matthew T. Eng, Deputy Director of Education, Hampton

    Roads Naval Museum; Kasey Greer, Doctoral Candidate, History,

    George Mason University; Speaker TBA.

    War of 1812 Mobile Scavenger Hunt

    This is a great way to start off your Sunday morning in

    Alexandria. You just need a smart phone! Meter parking

    free on Sundays. Stroll the streets of Old Town with your

    smartphone to uncover clues to historic spots that witnessed

    the British invasion of 1814. Sponsored by the Office of

    Historic Alexandria.

    Activity recommended for Sunday morning though can be

    done anytime! Its on your own and free.

    *9:00 a.m. - 12 p.m.

    War of 1812 Guided Bike Tour

    Start your day with a 10-mile guided bike tour of sites

    associated with Alexandrias surrender to British Captain

    Gordon on August 29, 1814. Hear narratives from people

    involved in the events leading up to and following the

    surrender. The ride is sponsored by the Office of Historic

    Alexandria, Bike and Roll Alexandria, and the Alexandria

    Bicycle and Pedestrian Advisory Committee. Carpool from the

    Conference Hotel to the Alexandria Waterfront, where you will

    be able to rent a bike and helmet. Fitness level: street cycling

    and steep hills.

    *Gather in the hotel lobby at 8:30 a.m. to carpool, or meet at 9:00

    a.m. at Bike and Roll, One Wales Alley in Old Town. 3-hour, 10-mile

    ride with street cycling, hills, and a lunch stop. Discounted bike rental

    with helmet ($16/bike). Space is limited, reservations are required.

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    Concurrent Sessions #1

    1:00 p.m. 2:30 p.m.

    Planting the Roots of STEM Just AboutAnywhere: How Museums of Any Type Can Usethe History of Science as a Portal to STEM

    History shows us that STEM is not a new idea! The history

    of science can be a vehicle by which almost any site can use

    its existing history-based mission to tap into STEM without

    becoming a science museum. Learn about a longstanding

    school-museum partnership that uses living history to introduce

    the roots of STEM at all types of museums and historic sites.

    Take part in a lively discussion featuring hands-on demonstrations,

    collections, and student living history performers, and leave

    inspired and armed with proven resources and curriculum.

    Speakers:Lauren Gleason, Site Manager, Stabler-Leadbeater Apothecary

    Museum; Dean Howarth, Physics & Living History Teacher, McLean High

    School; Lilla Vekerdy, Head of Special Collections, Smithsonian Institution

    Libraries The Dibner Library of the History of Science and Technology;

    Student Reenactors from McLean High School Living History Program

    Project Enlightenment.

    Get Qd Into Mobile: Mobile Trends & Tools forSuccessful Visitor Engagement

    Mobile communication users will discuss the latest and greatest

    tools, trends and techniques for providing interpretive content

    and interaction at museums through mobile devices. Learn

    how to build mobile technology into your educational programs

    and develop a mobile strategy that will enhance your guests

    experience. Hear best practices of successful mobile audio

    tours, QR codes, interactive surveys & games, smartphone

    apps and mobile tour websites. Share your experiences and join

    colleagues to discuss effective mobile programs in the fast-

    paced world of mobile technology.

    Speakers:Kevin Dooley, Vice President of Market Development, OnCell;

    Nikki Graves Henderson, Executive Director, Tinner Hill Heritage

    Foundation; Rob Orrison, Historic Site Operations Supervisor, Prince

    William County Historical Preservation

    Disaster Plans Learn How to Use the dPlanOnline Template to Make Disaster PlanningApproachable

    One of the most important projects that collecting institutions

    need to accomplish is to create a disaster plan, but unfortunately

    its one of the last things tackled. Dont wait until an emergency

    strikes and your site and collection are put at risk. Learn from

    experts in the field about the free and easy-to-use dPlan online

    disaster plan template to get started on your disaster planning

    process today!

    Speaker:Kathy Garrett-Cox, Collections Manager, Maymont

    Documenting Restons History: A UniqueCollaboration of Museum, GovernmentEntity, and Filmmaker

    A successful collaboration will celebrate Restons 50th

    anniversary and founder Robert E. Simons 100th birthday in

    April 2014. The Reston Museum and the Reston Community

    Center collaborated to support production of a documentary film

    by Storycatcher Productions, an award-winning local filmmaking

    company. As part of this collaboration, the museum provided

    access to archive materials from its collection, helped recruitvolunteers, and acted as the fiscal agent for receiving donations

    for the film. The Reston Community Center helped both the film

    and the museum with funding. This session will explain this new

    collaboration among a small non-profit museum, government

    agency, and private company; discuss lessons learned; and

    preview clips from the film that will premiere in April.

    Speakers:Leila Gordon, Executive Director, Reston Community Center;

    Lynn Lilienthal, Immediate Past Chair, Reston Historic Trust Reston

    Museum; Shelley S. Mastran, Chair, Reston Historic Trust, Reston

    Museum; Rebekah Wingert-Jabi, Filmmaker, Storycatcher Productions.

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    Oral Histories & Visual Culture: Arts and Diversityin the Community Museum

    How can a range of historical and artistic media contribute to

    an appreciation of cultural diversity within local communities

    and the state at large, and how can they be sustained and

    shared beyond the exhibition? Hear of the processes and

    successes of two recent installations highlighting the African

    American communities of Lexington and Portsmouth. These

    centrally relied on the recording, formatting, and presentation

    of oral histories, as well as visual media (original oil paintings,historic photographs, and video displays).

    Speakers: Mae Breckenridge-Haywood, President, African-American

    Historical Society of Portsmouth; Dr. Beverly Tucker, Trustee, Historic

    Lexington Foundation; Eric Wilson, Executive Director, Rockbridge

    Historical Society.

    Visualizing Museums and Collections:From Virtual to Tactile

    A host of new technologies are emerging that allow for the

    visualizations of museums collections and historic sites in new

    and exciting ways. Examples include: Googles 360 degree

    interior street photography, 3D virtual models of structures and

    artifacts, virtual reality environments, 3D scanning of existing

    sites and artifacts, and 3D printing. This panel will explore these

    technologies, discuss best practices and address the barriers

    to entry. The panel consists of experts from the academic,

    non-profit and private sectors who will share the lessons that

    they have learned over the years applying these technologies

    towards practical ends and present exciting examples being

    used today.

    Speakers:Matthew Gibson, Director of Digital Initiatives, Virginia

    Foundation for the Humanities; Peter Hedlund, Web Programmer,

    Encyclopedia Virginia; Will Rourk, Information Visualization Specialist,Digital Media Lab, University of Virginia; Davis Wildman, Principal,

    Newland Group, LLC.

    2:30 p.m. 3:30 p.m.

    Sneak Peek Break in the Exhibit Resource Hall;Silent Auction Opens

    Concurrent Sessions #2

    3:30 p.m. 5:00 p.m.

    Creative Collections-Based Research

    So youve cataloged your collectionbut can you learn more

    through research? Sometimes good, old-fashioned archival

    research can shed light on various aspects of material culture;

    other times, new technologies can provide exciting avenues for

    investigation. Presenters will highlight case studies of object-

    based research from their museum collections, showing how

    you can begin to think creatively about researching items in your

    collections, and use the results to generate publicity.

    Speakers:Alden OBrien, Curator of Costume & Textiles at, DAR

    Museum; Catherine Wright, Curator, Museum of the Confederacy;

    Speaker TBA.

    Museums: Open During Construction

    In a facilitated discussion with hands-on activities, panelists

    from Jamestown-Yorktown Foundation and the Chrysler

    Museum of Art will share strategies theyve used to bring

    visitors in the door and keep them engaged while their

    museums are undergoing renovation and construction. Take

    away ideas that will put your museum in the news, promote

    continued giving, and build support for the day when the

    construction fences come down!

    Speakers: Anne Corso, Director of Education and Public Programs,

    Chrysler Museum of Art; Chris Daley, Historic Clothing Manager,

    Jamestown-Yorktown Foundation; Homer Lanier, Acting Director ofMuseum Education Services, Jamestown-Yorktown Foundation;

    SpeakerTBA.

    Photos on opposite page courtesy of Alexandria Convention & Visitors Association.

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    5:00 p.m. 6:30 p.m.

    Welcome Reception in the Exhibit Resource Hall

    Join us in the exhibit resource hall for snacks, and open bar, and lots

    of opportunities to network with your colleagues and our exhibitors.

    Sponsored by Willis of New York, Inc.

    *6:30 p.m. - 9:30 p.m.,

    A Progressive Celebration andTour of Historic Alexandria

    Alexandria is beyond all comparison the handsomest town in

    Virginia and indeed is among the finest in the United States.

    - The Duc de La Rochefoucauld, 1796

    Enjoy three centuries of history in three hours! Eat, drink, and

    experience seven historic sites in one night with historic Old Town

    Alexandria as your backdrop. Buses will operate in a continuous

    loop so you can enjoy at your own pace the Alexandria Black History

    Museum, Lee-Fendall House, The Lyceum: Alexandrias History

    Museum, Friendship Firehouse, Carlyle House Historic Park,

    Gadsbys Tavern Museum, and the Stabler-Leadbeater ApothecaryMuseum. Entertainment and light refreshments will be offered

    throughout the night.

    Fee is $30/member, $40/guest.

    *Buses depart the conference hotel starting at 6:30 p.m.

    9:30 p.m. - ?Hospitality Suite

    Join us for hors doeuvres, drinks, and great fun and networkin

    Dont miss this casual opportunity to spend time with colleague

    from across the state - everyone is invited and the event is free

    Sponsored by Cinebar Productions, Inc.

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    9:00 a.m. 10:00 a.m.

    Copyright Crash Course

    Copyright is an important yet misunderstood issue, and following

    the response of VAMs successful Legal Issues in Museums

    workshop of 2013, we are incorporating a special session

    to discuss just this topic into this years conference itinerary.

    Bring your copyright questions and join us for an illuminating

    conversation with Walt Lehmann, Managing Partner of Lehmann

    Strobel PC, which has provided legal and business affairs

    services to artists and cultural organizations around the world

    for over 17 years..

    Speaker:Walter G. Lehmann, Managing Partner, Lehmann Strobel PC

    10:00 a.m. 11:00 a.m.

    Coffee Break in the Exhibit Resource Hall

    Concurrent Sessions #3

    11:00 a.m. 12:30 p.m.

    Is Your Mission on Target?

    Does your mission statement reflect the current work youre

    doing and the audiences youre serving? Experts from American

    Alliance of Museums will present the required elements of an

    effective and education-focused mission statement based on

    national standards and discuss some of the risks of not having a

    strong mission statement in place.

    Speakers:Michael H. Henry, Site Administration, Colvin Run Mill Park;

    Jim Mackay, Director, The Lyceum; Dana Twersky, Assistant Director

    Accreditation, American Alliance of Museums; Speaker TBA

    Five Design Ideas Every Museum ProfessionalShould Know

    Coming out of a recession, museums, historic sites, and cultural

    properties have been challenged. But regardless of budget or

    size, understanding key elements of design and how visitors

    perceive your space is important to effective operation. This

    session will talk about five design ideas for your facility that

    should be a part of current operations and future planning, and

    relate them to current trends in museum operations.

    Speakers:Steven Blashfield, AIA LEED AP, Senior Associate, Director

    of Cultural Studio, Glave & Holmes Architecture; Randy Holmes, Senior

    Principal and President, Glave & Holmes Architecture; Speaker TBA.

    Conference registration opens 7:30 a.m. 5:00 p.m.

    Monday, March 17th

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    Thinking Outside the Acid Free Box:

    Non-Conventional Storage Solutions

    You dont have to have a big budget to care for your collection.

    Learn from experts in the field who have created museum

    storage on the smallest of budgets. The presenters will share

    images, stories, and ideas for inexpensive storage units, shelving,

    and containers. Come away learning how to achieve acceptable

    museum storage standards for your objects using everyday

    items and a little creativity.

    Speakers:Mary LaGue, Registrar, Taubman Museum of Art; Alyson

    Rhodes- Murphy, Curator of Collections, Henrico County; Jody Ullman,

    former Collections Manager, Virginia Living Museum; Kimberly Watson,

    Collections Manager, Longwood Center for the Visual Arts.

    Powerful Partnerships

    Rather than compete for the same target audience of social

    studies teachers, three museums The Fed Experience, Historic

    Tredegar, and the Virginia War Memorial - created a joint program

    called the Riverfront Museum Crawl and capitalized on the

    opportunity to share resources and locations. As a result, they

    were able to reach a broader audience, not only for the duration

    of the program but also over the course of the following school

    year as teachers scheduled field trips for their students. Learn

    about their lasting successes and ideas for replicating that

    success in your museum.

    Speakers: Angela Gimby, Economic Education Specialist/Exhibit

    Specialist, The Fed Experience, Federal Reserve Bank of Richmond;

    Sean Kane, Education Coordinator, American Civil War Center at Historic

    Tredegar; Candice Shelton, Education and Visitor Services Director,

    Virginia War Memorial.

    The Traditional Guided Tour in the 21st Century

    House Museum

    A guided tour is still an essential part of the historic house

    museum experience. While some may argue that this is a dated

    interpretive technique, others find it a valuable and personal

    way to learn about history and a historic site. Learn from three

    museums, of varying size, about their recent innovations to the

    traditional guided tour that enhance the visitor experience and

    leave them wanting even more!

    Speakers: Gretchen Bulova, Director, Gadsbys Tavern Museum; Lauren

    Gleason, Site Manager, Stabler-Leadbeater Apothecary Museum; Callie

    Hawkins, Associate Director for Programs, President Lincolns Cottage;

    Gary Sandling, V.P. of Visitor Programs and Services, Monticello.

    12:30 p.m. 2:00 p.m.

    Lunch with the Exhibitors

    Join us for lunch served in the exhibit resource hall. Chat with

    exhibitors while you grab a bite to eat. Well have tables set up

    nearby for those who wish to meet with an affinity group during

    this time. Certificate students, well have a special area set up fo

    you to network and chat with each other!

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    Concurrent Sessions #4

    2:00 p.m. 3:30 p.m.

    Trends in Philanthropy

    Learn from experts with over 30 years of experience in fundraising

    about what motivates donors to give, plus glean insights on the

    latest data on volunteerism, recent numbers on online giving,

    trends on high-net worth giving, and the differences in giving by

    generation. Attendees will also participate in a Q&A session and

    hear about the recent Giving USA 2013 data, the nations longest-

    running study on philanthropy researched and written by The Lilly

    Family School on Philanthropy at Indiana University.

    Speakers: Charles A. Coulcomb, Chief Administrative Officer, Virginia

    Holocaust Museum; Keith Curtis, Founder & President, The Curtis Group;Wendy McGrady, Vice President, The Curtis Group.

    Twitter 2.0:Not Your Grandmothers 140 Characters

    So your museum is on Twitter, now what? This session will cover

    how to creatively use your content on this platform, expand your

    reach through Twitter socials, and learn how to measure and see

    the power of 140 characters.

    Speakers:Erin Blasco, Education Specialist, New Media Department,

    National Museum of American History; Elissa Frankle, Social Media

    Strategist /Community Manager, U.S. Holocaust Memorial Museum;Liz Williams, Assistant Director, Gadsbys Tavern Museum.

    Dont Close the Door: Understanding &Utilizing the General Facility Report

    The General Facility Report (formerly known as Standard Facility

    Report) is a document that every institution should complete, and

    not just for lending requirements. The overall best use of the

    facility report is that all details about an institution are kept in one

    document. It is an excellent tool to have available if an institution

    wishes to expand or renovate; it is used by insurance companies

    to gauge an institution for coverage; and it is used as part of youremergency planning. It is also valuable to help you understand

    your facilitys physical specifications.

    Speakers:Darlene A. Bialowski, Principal, Darlene Bialowski Art

    Services, LLC; Wendy Jessup, President & Conservator, Wendy Jessup

    & Associates.; Jeff Minett, Senior Vice President, Huntington T. Block

    Insurance Agency, Inc.; Speaker TBA.

    Getting Girl Scouts to Your Museum

    Girl Scouts are always looking for things to do; you just need

    to know how to reach them! Learn how to work with your

    local council to attract Girl Scout troops, understand the basic

    Girl Scouting structure, and learn about recent changes in Girl

    Scout badges and the introduction of Journeys. Youll leave

    prepared to offer programs Girl Scout troops will be clamoring

    to sign up for!

    Speakers: Tracy Bryan, Site Manager, Virginia House; Brigid Howe,

    Manager, Program Services Girl Scout Council of the Nations Capital,

    Michele Longo, Curator of Education, Gadsbys Tavern Museum andStabler-Leadbeater Apothecary Museum.

    The Why & How of Strategic Planning or How toIgnore the Bright Shiny Object

    Creating and implementing a strategic plan helps an organization

    identify methods and allocate resources to better carry out its

    mission, not to mention meet the needs of funders who require

    that grantees have a strategic plan and are able to carry it out.

    Participants will benefit from learning how to embrace The

    Plan and get staff and board engaged. The panel discussion will

    include an overview of strategic planning, the perspective of a

    major funder, and the experience of a successful (and ongoing)

    implementation.

    Speakers:Laurie Baty, Deputy Director, National Capital Radio and

    Television Museum; Liz Maurer, Director, Re-Living History; Steve

    Shwartzman, Senior Museum Program Officer, Institute of Museum

    and Library Services; Speaker TBA.

    3:30 p.m. 4:00 p.m.

    Coffee Break in the Exhibit Resource Hall

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    Concurrent Sessions #5

    4:00 p.m. 5:30 p.m.

    The Keys to Unlocking Doors of Major Donors

    Do major donors seem unreachable? Museum and philanthropy

    experts share their keys to success in reaching major donors

    based on the N.C. Museum of Natural Sciences two major

    campaigns and annual campaign experience. Learn the steps to

    build a major donor program and get motivated with interesting

    visuals, useful guidance, and take-home examples you can

    put to use to reach and excite potential donors. Enthusiasm,

    knowledge and dedication combine to bring about results

    in this engaging session as well as in your own museums

    philanthropic endeavors.

    Speakers:Allan Burrows, President, Capital Development Services;

    Dr. Betsy Bennett, Director (Retired), N.C. Museum of Natural Sciences;

    Speaker TBA.

    Condition Reporting Basics

    A who, what, why and how session on creating condition

    reports for collections, from the basics of condition reporting to

    discussing real-life situations and the role a good or not-so-good

    report can play. Panelists will have expertise on objects from

    textiles and paper to furniture and weapons.

    Speakers: Rachel Conley, Collections Management Specialist, TheMariners Museum; Molly Grimsley, Exhibits Registrar, National Portrait

    Gallery; Rebecca Rose, Registrar, Virginia Historical Society.

    How and Where Do We Educate: The Scope &Strategies of Museum Educators

    Museum educators wear different hats, drawing on different

    methods and approaches, and have to adjust their programs

    and practice to diverse audiences and institutional capacities.

    Panelists from Monticello, American Shakespeare Center, and

    the Rockbridge Historical Society will compare and contrast

    their experiences in institutions of different scope and mission.

    Participants will discuss and learn how these parallel but

    distinctive programs and toolkits can be used to reach audiences

    from traditional school group to tourists.

    Speakers: Sarah Enloe, Director of Education, The American Shakespeare

    Center; Linnea Grim, Hunter J. Smith Director of Education and Visitor

    Services, Monticello; Eric Wilson, Executive Director, Rockbridge

    Historical Society.

    Staff Development:How to Train without Lecturing

    Learn how to create and facilitate training sessions for your

    museum educators, volunteers, colleagues, and yourself --

    with limited resources! Find out how four different institutions,

    instead of lecturing, use hands-on activities, active discussions,

    writing exercises, mentors, and field trips to other museums as

    training tools. Then, during a facilitated discussion, attendees

    will be encouraged to share their approaches to and ideas for

    interactive trainings with their own staff.

    Speakers: Samantha Dorsey, Curator, City of Bowie Museums; LaraMarks Finder, School & Youth Groups Coordinator, National Building

    Museum; Liz Lloyd, Manager of Interpretive Resources and Educator

    Programs, Corcoran Gallery of Art; Anne Taylor, Director of Interpretation,

    Corcoran Gallery of Art; Allison Titman, Assistant Director and Curator,

    Hammond-Harwood House.

    Meeting Your Museums Public RelationsGoals through VAMs Top 10 EndangeredArtifacts Program

    Learn about how VAMs wildly popular Virginias Top 10

    Endangered Artifacts program can bolster the publics

    awareness of and interest in your institution. Museums

    that have nominated to VAMs Top 10 program have

    consistently reported that participation has opened new

    doors with the media, the visiting public, and even with

    potential donors and volunteers. Hear from sites that have

    successfully leveraged their participation (or Top 10 honor)

    to gain media coverage, launch research, and raise funds

    to support their artifacts conservation.

    Speakers:Christina E. Newton, Assistant Director, Virginia Association

    of Museums; Margaret Smith, Director, Kluge-Ruhe Aboriginal Art

    Collection of UVA; Heather Widener, Communications Director, Virginia

    Association of Museums; Sarah Whiting, Executive Director, St. Johns

    Church Foundation

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    5:30 p.m. 7:00 p.m.

    Evening Reception in the Exhibit Resource Hall

    Join us in the exhibit resource hall for snacks, and open bar, and lots

    of opportunities to network with your colleagues and our exhibitors.

    6:45 p.m.

    Silent Auction Closes

    Last call for bids at 6:30pm.

    *7:00 p.m. - 10:00 p.m.

    An Evening at George Washingtons Mount Vernon

    No estate in United America is more pleasantly situated than this

    - George Washington, December 12, 1793

    This rare evening at the most visited historic home in America begins

    with a sneak preview of the newly opened Fred W. Smith National

    Library for the Study of George Washington. Following a successful

    capital campaign of over $106 million, this state-of-the-art facility will

    safeguard original Washington books and manuscripts and serve as

    a center for scholarly research, leadership training, and educational

    outreach. During a heavy hors doeuvre reception in the lobby of

    the Donald W. Reynolds Museum and Education Center, exclusive

    access to Mount Vernons 23 galleries and theaters will be provided.

    To end the evening, private tours of Washingtons beloved Mansion

    will be offered followed by a memorable toast on the East Lawn

    overlooking the scenic Potomac River.

    Fee is $30/member, $40/guest.

    *Buses depart the conference hotel starting at 7:00 p.m.

    (the last bus departs at 7:45)

    Bottom two photos courtesy of Alexandria Convention & Visitors Association.

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    7:30 a.m.

    Circuit Walk

    Meet in the hotel lobby.

    $20 donation to VAMs Circuit Riders is the registration fee to walk,

    or sign up as a sleepwalker and donate $30! The walk is a shine-

    only event. Donations will not be refunded in the case of rain.

    Energize your day with a fun, early morning walk with VAM

    colleagues all while supporting VAMs Circuit Riders program

    that provides a mini-collections assessment to small and mid-sized

    museums. Each Circuit Rider visit costs $500, so whether you

    stay in bed and support the program at the $30 level or registerto walk for $20, your donation will help us keep our successful

    program thriving and serving collecting institutions throughout

    Virginia and Washington, DC.

    9:00 a.m

    Keynote Presentation:The FBI Art Squad: On the Case

    Keynote Speaker: Greg Horner, FBI Art Squad

    Gregg S. Horner has been a Special Agent with the FBI since

    1995. Since becoming a member of the FBI Art Crime Team,

    Special Agent Horner has worked with the Government of Bolivia

    to repatriate Colonial Cuscovian Ecclesiastical paintings; the

    Durham, England Constabulary to recover and repatriate a first

    printing of a Shakespeare First Folio stolen from the University

    of Durham, Cosin Library; the Mesa, Arizona Police Department

    in the recovery and return of a stolen early printing of the Bookof Mormon; and worked in concert with the OSS (Office of

    Strategic Services) Society to recover and return uniforms

    and artifacts stolen from the family of General William Wild

    Bill Donovan, a Congressional Medal of Honor recipient who

    is considered by many to be the founding father of todays

    CIA. He has also advised museums in security and collections

    stewardship matters.

    The keynote will be followed by our business meeting, certificate

    graduation, and an update from American Alliance of Museums.

    10:30 a.m. 11:00 a.m.

    Coffee Break

    Sponsored by Dorfman Museum Figures

    Tuesday, March 18th

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    Circuit Walk

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    To Catch a Thief:

    Cultural Property Loss and Museums

    The theft of major artwork displayed in museums is not only

    publicized in the media but at times glamorized, but in reality, the

    effects to institutions can be profound. While the loss of artwork is

    thankfully rare, no institution that maintains a collection is immune

    to theft or the aftermath of such an event. Join colleagues from

    The Mariners Museum, the Preservation Society of Fells Point,

    and the Federal Bureau of Investigation who will discuss their

    experiences with theft, both internal and external, the lessons

    learned, and tips to prevent such loss.

    Speakers: Gregg Horner, Special Agent, FBI Washington Field Office

    (also our conference keynote speaker); Heather Kajic, Chief of CollectionsManagement, U.S. Holocaust Memorial; Ellen Von Karjan, Director,

    Preservation Society of Fells Point; Jeanne Willoz-Egnor, Director of

    Collections Management & Curator of Scientific Instruments,

    The Mariners Museum.

    Opening Doors & Reaching Outside Walls

    As school field trip budgets continue to be cut, cultural institutions

    need to be creative about fulfilling their missions of education

    and outreach. Learn from The Mariners Museum, Virginia

    Historical Society, and Virginia Public Media Station WHRO

    about ways theyve moved beyond the traditional walls and into

    classrooms across Virginia (and the nation) through award-winningtechnological programs that meet the needs of teachers as well as

    state and national standards.

    Speakers: Brian Callahan, Education Officer, WHRO; Evan Liddiard, Jr.,

    Senior Education Specialist, Virginia Historical Society; Anne Marie Millar,

    Director of Education, The Mariners Museum.

    Making Your Research Come to Life!

    Curious about how to jazz up your programs? Leave the conferenc

    with inspiring ideas that go beyond the every-day. Hear from

    researcher and musician, Gregg Kimball, as he and archivist Jean

    Langford, share fascinating stories about their work to bring lifeto the songs and history of Hopewell, Virginias once famous

    Tubize Royal Hawaiian Orchestra, while Re-enactor, Dennis Farmer

    shares how his research in to John Smith has helped him bring his

    character to life. The session will not only feature performances

    that will leave you with your toes tapping, but also teach you the

    practical path to finding a person, place, or thing from your area an

    turn it into a lively and educational presentation!

    Speakers:Dennis Farmer, Assistant Librarian, Appomattox Regional LibrarySystem; Dr. Greg Kimball, Director of Public Services and Outreach, Library

    of Virginia; Jean Langford, Archivist & Assistant Librarian, Appomattox

    Regional Library System

    Concurrent Sessions #6

    11:00 a.m. 12:30 p.m.

    Advocacy: You Are the Voice of Your Museum!

    You are the best person to promote and advocate for your

    museums funding and needs. Attend this special opportunity

    to learn tips and strategies for effective advocacy directly from

    local, state, and federal elected officials, including a member of

    the Virginia House of Delegates and a staffer to a Member of

    Congress. The session will be informative, fun, and motivating.

    Speakers: Gretchen Bulova, Director, Gadsbys Tavern Museum;

    Delegate David Bulova, Member of the Virginia House of Delegates

    (37th District); Staff member, Congressman Jim Moran, 8th

    Congressional District Alexandria; Speaker TBA

    Teach Your Curators Well: Museum StudiesPrograms in Virginia, Today and Tomorrow

    In Virginia and the rest of the nation, the last 30 years have

    seen huge growth in the number of higher education degrees

    related to museum work. Whether called applied history, historic

    preservation, museum studies, or something else, these

    programs have introduced a large number of highly-trained

    graduates into a job market that is often static at best. This

    session will discuss the current status and future possibilities of

    museum studies with panelists from three Virginia schools.

    Speakers:Patricia Hobbs, Associate Director of University Collections,

    Reeves Center at Washington and Lee University; Margaret Lindauer,Associate Professor, Interim Department Chair & Museum Studies

    Coordinator, Virginia Commonwealth University; Barbara Rothermel, PhD,

    Director, Daura Gallery at Lynchburg College; Cristina Turdean, Assistant

    Professor of Historic Preservation, University of Mary Washington.

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    12:30 p.m.

    Conference concludes

    Post-Conference Opportunities

    12:30 p.m.- 4:30 p.m.

    Historic Washington, D.C. Estates Tour

    Optional Tour: $30/person (bus transportation and boxed lunch en

    route included). Buses depart from the hotel at 12:30.

    Join your peers for a curatorial-guided tour of three of

    Washingtons most historic estatesAnderson House,

    Dumbarton House, and Tudor Place. Explore the collections

    of these architectural gems, which encompass something

    for all history-lovers: the building of the new nation, the War

    of 1812, the Civil War, and the grandeur of the Gilded Age.

    End your conference attendance with a complimentary glass

    of wine with your colleagues in the intimate gardens at

    Dumbarton House and return to work refreshed and revitalized

    Wednesday morning!

    1:00 p.m. - 4:00 p.m.

    George Washingtons Distillery & Gristmill

    Optional Tour: Free. Transportation is on your own stop in

    on your way home!

    After nearly a 200-year hiatus and a multi-million dollar

    reconstruction, George Washingtons Distillery & Gristmill

    are back in businessproducing grain products powered by

    a 16-foot waterwheel and the same rye whiskey that made

    the Founding Father the nations most successful whiskey

    producer in the years after his presidency. Located at the

    original site with cutting-edge 18th-century technology,

    explore what made Washington our entrepreneur-in-chief!

    1:00 p.m. 4:00 p.m.

    Blair Inc. -- Producer of Custom Exhibitsand Environments

    Optional Tour: Free. Registration required.

    Stop by on your way out of town! Conveniently located off I-95

    South just outside the Beltway at 7001 Loisdale Road, Springfield

    VA 22150. More information at www.blairinc.com.

    Tour Blairs full-service fabrication and graphics facility and learnfirst-hand how custom exhibits are produced. Refreshments

    provided. Shuttle service available from host hotel.

    Be sure to make your hotel reservationsat the Hilton Mark Center!

    Room block cut-off date: February 13, 2014.Room Rate: $145, single or double

    To make reservations, call 703-845-1010 or 1-800-hiltons

    and mention the VAM block.

    Please note that there is a parking fee for this hotel of $10 a day

    (self- parking), so be sure to incorporate that into your budgeting.

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    Registration Form

    NAME

    TITLE

    INSTITUTION

    ADDRESS

    CITY, STATE

    ZIP PHONE

    FAX

    E-MAIL

    EMERGENCY CONTACT

    DAY PHONE

    NIGHT PHONE

    FULL CONFERENCE - NON-MEMBER $300.00 $325.00

    FULL CONFERENCE - VAM MEMBER $250.00 $275.00

    FULL CONFERENCE - SPECIAL RATE CATEGORY $225.00 $250.00

    SPEAKER COMMITTEE MEMBER PATRON MEMBER

    FULL CONFERENCE - STUDENT $200.00 $225.00

    VAM Member Institutions sending 3+ representatives receive substantial discounts.

    Please complete a registration form for each person and fax, mail, email.

    MULTIPLE REGISTRATION RATE FOR 3+ REPRESENTATIVES $225.00 $250.00

    SINGLE DAY REGISTRATION $175.00 $200.00

    ATTENDING SUNDAY MONDAY TUESDAY

    CONFERENCE REGISTRATION

    Register by February 13, 2014 to take advantage of early bird savings!Please check all appropriate boxes for the conference and the events you plan to attend.

    Membership

    MY INSTITUTION IS A MEMBER

    INSTITUTION NAME

    I AM A INDIVIDUAL, PATRON, STAFF, FACULTY, STUDENT MEMBER

    I WOULD LIKE TO JOIN OR RENEW

    Join VAM and take advantage of member discounts today

    PATRON $115.00

    INDIVIDUAL $45.00

    STAFF (OF VAM MEMBER INSTITUTION) $30.00

    FACULTY (TEACHER/PROFESSOR) $30.00

    STUDENT* $25.00

    *Please include a copy of your Student ID; student membershi

    is intended for full time students

    Early Bird Discount Regular RateBefore February 13 After February 13

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    SATURDAY, MARCH 15HISTORIC HOUSE SYMPOSIUM AT GUNSTON HALL REGISTER AT: www.dchousemuseums.org

    OCCUPIED ALEXANDRIA BUS & GUIDED TOUR $30 x =

    SCHOLARSHIP FUNDRAISER RECEPTION AT DEA MUSEUM $50 x =

    SUNDAY, MARCH 16

    WAR OF 1812 GUIDED BIKE TOUR *BYOBIKE OR $16 BIKE RENTAL ON-SITE $0 x =

    LEADERSHIP PROGRAM $45 x =

    A PROGRESSIVE CELEBRATION & TOUR OF HISTORIC ALEXANDRIA $30 x =

    GUEST TICKET $40 x =

    NAME OF GUEST:

    PLEASE CHECK IF YOU PLAN TO USE BUS TRANSPORTATION

    MONDAY, MARCH 11

    AN EVENING AT GEORGE WASHINGTONS MOUNT VERNON $30 x =

    GUEST TICKET $40 x =

    NAME OF GUEST:

    PLEASE CHECK IF YOU PLAN TO USE BUS TRANSPORTATION

    TUESDAY, MARCH 12

    CIRCUIT WALK 3K FUNDRAISER $20 x =

    CIRCUIT WALK SLEEP WALKER $30 x =

    HISTORIC WASHINGTON, DC ESTATES TOUR $30 x =

    GEORGE WASHINGTONS DISTILLERY & GRISTMILL $0 x =

    TOUR OF BLAIR, INC. FABRICATION AND GRAPHICS FACILITY $0 x =

    TOURS, EVENING EVENTS, AND MEALSPre-registration and Tickets are required for all of the following events:

    CONFERENCE GUEST PASS $150.00 $150.00

    If you are planning to bring someone with you to the conference, consider purchasing a Conference Guest Pass

    that allows your non-museum professional guest to attend all 4 coffee breaks, 2 Exhibit Hall Receptions (includes

    food and drink), and 1 Lunch. Evening events and tours are additional.

    NAME OF GUEST

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    CANCELLATION DEADLINE:February 18, 2014

    CANCELLATION POLICY:Only refund requests for cancellationsreceived in writing and postmarked bythis date will be considered.Refunds willbe processed after the conference. A$75.00 processing fee will be deducted.

    VAM pays upfront costs for each registrant.If you cancel after this deadline and have abalance due, you will be responsible for

    that balance.

    PLEASE INDICATE DIETARY PREFERENCE:

    VEGETARIAN NO DAIRY VEGAN OTHER: (KOSHER, ALLERGY)_________

    IS THIS YOUR FIRST VAM CONFERENCE? YES NO

    IF YOU ARE NEW TO VAM OR THE CONFERENCE, SIGN UP TO BE PAIRED WITH A LONG-TIME VAM MEMBER WHO

    CAN SHOW YOU THE ROPES. YES, ID LIKE TO BE PARTNERED WITH A VAM VET

    RESUME REVIEW

    VAM OFFERS ONE-ON-ONE CONFIDENTIAL RESUME REVIEWS. CHECK HERE TO BE PAIRED WITH A REVIEWER

    DURING THE CONFERENCE. ID LIKE TO HAVE MY RESUME REVIEWED.

    FOCUS AREA:

    SEND-A-COLLEAGUE SCHOLARSHIP FUND DONATION

    VAM OFFERS SCHOLARSHIPS TO MEMBERS IN NEED. PLEASE HELP US TO SEND A DESERVING COLLEAGUE TO

    THE CONFERENCE! I WOULD LIKE TO DONATE 10.00 15.00 25.00 OTHER__________

    PAYMENT METHOD

    CHECK OR MONEY ORDER ENCLOSED, PAYABLE TO VIRGINIA ASSOCIATION OF MUSEUMS

    CREDIT CARD #

    EXP. DATE CVC CODE

    SIGNATURE DATE

    PAYMENT INFORMATION

    REGISTRATION FEE: $

    EVENT FEE: $

    GUEST FEE: $

    DONATION: $

    MEMBERSHIP: $

    TOTAL: $

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    Thank You

    We thank all of our conference sponsors:

    Cover and brochure designed by: The Design Minds, Inc.

    Cinebar Productions, Inc.

    CrowdTorch by Cvent, Inc.

    Dorfman Museum Figures

    Glav & Holmes Architecture

    HealyKohler Design

    Hollinger Metal Edge

    Markel Artworks

    The Design Minds, Inc.

    Willis of New York, Inc.

    Blair, Inc

    Color-Ad, Inc.

    International Spy Museum

    RELEASES

    VAM Staff will be taking photographs throughout the conference

    and reserves the right to use them for online and print promotional

    purposes. If you do NOT want your image used in this manner, please

    check this box.

    VAM publishes a list of conference attendees. If you wish to NOT be

    included and wish to opt out of this publication, please check this box.

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    S T A R T